What Adaptavist does

Adaptavist (operating as The Adaptavist Group) is a UK-headquartered global technology consultancy founded in 2005, providing professional services, managed services, and proprietary software products anchored primarily in the Atlassian ecosystem. With 1,001-5,000 employees and delivery presence across Europe, North America, South East Asia, and South Africa, the firm serves Fortune 500 enterprises and other large organisations undertaking digital transformation across Atlassian, AWS, GitLab, and monday.com platforms. The London-based group is led by CEO Simon Haighton-Williams and supports customers including Arm Holdings, John Lewis Partnership, SickKids Foundation, BetaNXT, Lutron Electronics, and Solutionpath.

The proprietary software portfolio includes ScriptRunner (a flagship Atlassian Marketplace app providing automation and scripting for Jira Service Management), ScriptRunner Connect (integration and synchronisation across the Atlassian stack), Venue.sh (a developer-experience platform for DevOps process streamlining), Salable (a SaaS monetisation platform), FastShift Complete (an Atlassian Cloud migration accelerator), and Kolekti (a Confluence-integrated ITSM collaboration app). Adaptavist holds top-tier partner status with Atlassian (Platinum Solution Partner, Platinum Marketplace Partner, ITSM Specialized Partner), AWS (Advanced Tier with DevOps competency), GitLab (Select Channel Partner), Harness (first Advanced Partner in EMEA), Scaled Agile (Gold), IBM (Silver), and monday.com (Advanced Delivery), with ISO/IEC 27001 and SOC 2 Type 2 certifications underpinning managed services delivery.

Revenue is generated across five streams: professional consulting (cloud transformation, DevOps, ITSM/ESM, agile transformation, work management implementations), managed services (Adaptavist Assist and Adaptavist Operate), software licensing resale, proprietary apps/platforms (subscription/SaaS via Atlassian Marketplace and direct channels), and training services (agile, ITIL, DevOps). Pricing is bespoke and quote-based with multi-year contract cadences; specific revenue, ARR, and ownership figures are not publicly disclosed. The go-to-market combines enterprise field sales, partner co-selling (Atlassian/AWS/GitLab/monday.com), and Atlassian Marketplace distribution. The group has expanded through acquisition (D|OPS Digital in October 2025; Rozdoum in December 2022; Nimaworks, VenITure, and Gravity Works in 2022) and strategic partnerships (Kosli in June 2026 for AI-assisted SDLC governance).

Name

Adaptavist

Legal name

Adaptavist Group LTD

Website

https://adaptavist.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Adaptavist is a UK-headquartered global technology consultancy delivering professional services, managed services, and proprietary Atlassian-ecosystem software to Fortune 500 enterprises and large organisations undertaking digital transformation across Atlassian, AWS, GitLab, and monday.com platforms.

Ownership category

akta.pro rank

Product category

Atlassian Ecosystem Consulting & Software Solutions

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Integration, API & Middleware Consulting (BPAHAEAJ)

akta.pro secondary industries

Cloud Application Modernization & Refactoring (BPAEACAC), Strategy & IT Advisory (BPAEAAAA)

Keywords

• Atlassian consulting services
• DevOps transformation services
• Enterprise cloud migration
• ITSM implementation services
• Agile transformation consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Consulting Services: End-to-end consulting services including cloud transformation, DevOps, ITSM/ESM, agile transformation, and work management implementations for enterprise clients
2. Managed Services: Ongoing managed services including Adaptavist Assist (expert admin support) and Adaptavist Operate (infrastructure management) with subscription-based pricing
3. Software Licensing: Atlassian and other software licensing solutions, helping clients optimise and manage their tool investments
4. Proprietary Apps and Platforms: Revenue from ScriptRunner apps, Venue.sh, Salable, and other proprietary platforms sold through marketplace and direct channels
5. Training Services: Expert-led training programs including agile training, ITIL certification, tool-based training, and DevOps enablement

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Adaptavist provides professional services, managed services, and add-on products for the Atlassian suite, delivering end-to-end digital-transformation consulting across Cloud, Service Management (ITSM/ESM), Work Management, DevOps, Agile, Development Services, and Software Licensing. Its proprietary software portfolio—anchored by ScriptRunner for Jira Service Management (flagship Atlassian automation app), ScriptRunner Connect, Venue.sh, Salable, Kolekti, and FastShift Complete—complements implementation, migration, and ongoing managed-services engagements delivered through Platinum-tier partnerships with Atlassian, AWS, GitLab, and monday.com.

Product overview

Adaptavist is a global technology consultancy and solution provider offering a comprehensive portfolio of services and platforms. The core offering centres on professional services across Cloud, Service Management (ITSM/ESM), Work Management, DevOps, Agile, Development Services, and Managed Services, delivered through strategic partnerships with Atlassian (Platinum Partner), AWS, GitLab, and monday.com. Their own platforms include Venue.sh for developer experience, Salable for SaaS monetisation, and FastShift Complete for Atlassian Cloud migration. The product portfolio also includes ScriptRunner apps (for Jira Service Management, Confluence) and ScriptRunner Connect for automation and integration across the Atlassian ecosystem. Their managed services offerings (Adaptavist Assist and Operate) provide ongoing support for collaboration tools. The company also integrates AI capabilities through Atlassian Intelligence across their service delivery solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Venue.sh: Platform developed by The Adaptavist Group focusing on UX to streamline DevOps processes
• Salable
• Adaptavist Assist
• Adaptavist Operate
• FastShift Complete

Products and services

• ScriptRunner for Jira Service Management An Atlassian Marketplace automation and scripting app that unleashes the full potential of Jira Service Management with built-in scripts working out-of-the-box, enabling advanced customisation and workflow automation. Purchased by Jira Service Management customers as a marketplace add-on.
• ScriptRunner Connect A tool integration and synchronisation platform in the ScriptRunner family that ensures seamless connectivity across the Atlassian ecosystem and third-party systems, boosting collaboration and efficiency. Sold as a standalone ScriptRunner-branded product.
• Venue.sh A proprietary platform developed by The Adaptavist Group that focuses on UX to streamline DevOps processes, providing improved developer experience and workflow optimisation. Sold as a standalone platform offering.
• Salable An all-in-one SaaS platform that simplifies the setup, monetisation, and growth of SaaS businesses by enabling companies to manage licensing, subscriptions, and customer access easily. Sold as a standalone platform offering to SaaS businesses.
• Kolekti An app for Jira Service Management that integrates with Confluence to deliver seamless collaboration and enhanced knowledge management within ITSM workflows. Sold as a standalone Atlassian Marketplace add-on.
• FastShift Complete An Atlassian Cloud transformation program that accelerates Data Center to Cloud migration timelines, providing Marketplace app support, integrations, and benefits realisation including optimisation for Atlassian Rovo AI. Sold as a packaged cloud-migration offering.
• Adaptavist Assist A managed services offering providing instant access to a team of expert admins to manage key collaboration tools, delivering continuous support for Atlassian, GitLab, monday.com, Slack, and other essential platforms. Sold as a subscription managed service.
• Adaptavist Operate A managed services offering that reduces the cost, complexity, risk, and management burden of organisational tool investments, keeping collaboration platforms performing at their best for users. Sold as a subscription managed service.
• Cloud Solutions Cloud transformation and migration services including on-premise to cloud migrations, cloud consulting and optimisation, cloud security services, cloud hosting, and DevOps integration. Sold as enterprise consulting engagements.
• ITSM and ESM Solutions Service management transformation services including service-management discovery assessment, solution design and implementation, Jira Service Management implementation packages, ITIL training and maturity assessments, and managed services. Sold as enterprise consulting and packaged implementation offerings.
• DevOps Solutions Enterprise DevOps transformation services including assessment and strategy, implementation and migration, integration, cloud enablement, containerisation, DevSecOps, incident management, and developer-experience services. Sold as enterprise consulting engagements.
• Agile Solutions Agile transformation services including agile assessments, scaling agile with Jira templates, enterprise tooling implementation, enterprise agile coaching, agile training, strategy workshops, and strategic portfolio management. Sold as enterprise consulting engagements.
• Work Management Solutions Work management services for Atlassian (Jira, Confluence, Loom) and monday.com, structured around discovery, design, build, and training phases to drive productivity and collaboration. Sold as enterprise consulting engagements.
• Development Services Custom development and scripting services including platform integration, migration, custom app development on Atlassian Forge and monday.com, scripting as-a-service, and bespoke custom development. Sold as enterprise consulting engagements.
• Software Licensing Solutions Expert software licensing services helping organisations get the best value from their Atlassian, GitLab, monday.com, and other software investments through resale and advisory. Sold as an enterprise service offering.

Quantifiable outcome

• SickKids Foundation reduced email volume for requests and incidents by over 95%
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered key, strategic acquisition, core and minor.

• KoslikeyStrategic or Co-development Partner · 3 June 2026Strategic partnership to address governance gaps enterprises face with AI-assisted software delivery. Combines Kosli's Controls Engineering infrastructure with Adaptavist's DevSecOps expertise across Atlassian, GitLab, and AWS platforms to automate compliance evidence collection and policy enforcement.
• D|OPS Digitalstrategic acquisitionStrategic or Co-development Partner · 3 October 2025Acquired DevSecOps consultancy to strengthen DevOps and Developer Experience services, enhance digital transformation capabilities, and expand partnerships with platforms like AWS and GitLab.
• Rozdoumstrategic acquisitionStrategic or Co-development Partner · 14 December 2022Ukrainian software company specialising in Atlassian applications joined The Adaptavist Group. Despite ongoing conflict, Rozdoum achieved 27% year-over-year growth and maintains strong Atlassian collaborations.
• AtlassiancoreChannel Partner/ Reseller/ DistributorPlatinum Solution Partner, ITSM Specialized Partner, and Platinum Marketplace Partner globally. Provides Atlassian implementation, migration, and managed services to enterprise clients. Multiple consecutive Partner of the Year awards including 2026 Co-Selling Excellence and Cloud Transformation Services.
• Amazon Web Services (AWS)coreTechnology or IntegrationAdvanced Tier Services Partner with AWS DevOps competency and over 50 certifications. Provides cloud enablement, migration, and DevOps services across AWS infrastructure.
• GitLabcoreTechnology or IntegrationSelect Channel Partner and Professional Services Certified Partner. Delivers GitLab implementations, DevOps transformations, and managed services as part of expanded MSP Partner Program.
• monday.comkeyChannel Partner/ Reseller/ DistributorAdvanced Delivery Partner for monday.com implementation, training, and custom development services.
• HarnesskeyTechnology or IntegrationAdvanced Partner in EMEA, first to achieve this status in the region. Provides continuous delivery and DevOps platform integration services.
• PeopleCertminorImplementation/ SI/ Consulting PartnerAccredited training partner for ITIL certification and maturity assessments.
• IBMkeyChannel Partner/ Reseller/ DistributorSilver Partner providing enterprise technology services leveraging IBM solutions.
• Scaled AgilekeyChannel Partner/ Reseller/ DistributorGold Scaled Agile Partner providing scaled agile transformation services and SAFe methodology expertise.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Seibert Group: German-headquartered Atlassian Platinum partner delivering enterprise consulting and marketplace apps. Similar services-plus-app portfolio with stronger DACH regional concentration.
• ServiceRocket: Global Platinum Atlassian Solution and Marketplace Partner offering managed services, implementations, and proprietary apps across the Atlassian ecosystem. Closest like-for-like peer given overlapping services-plus-marketplace-app model.
• Valiantys: Atlassian Platinum Solution Partner providing enterprise consulting, cloud migrations, and ITSM implementations across Europe and North America. Direct competitor for Atlassian-centric enterprise engagements.
• Contegix: Managed-service provider specialised in Atlassian Cloud and Data Center hosting plus support. Competes directly with Adaptavist Assist / Operate on managed-services bundles.
• Praecipio Consulting: Atlassian Platinum partner offering enterprise ITSM, agile-at-scale, and DevOps consulting for Fortune 500 clients. Comparable services mix and customer profile.

Emerging players

• Tempo Software: Atlassian Marketplace app vendor with a portfolio of time-tracking and planning apps. Competes with ScriptRunner-style extensions rather than full-service delivery.
• K15t Software: Atlassian Marketplace app developer focused on Confluence and documentation workflow tools. Adjacent competitor in the apps category Adaptavist monetises.

Broad incumbents

• Slalom: Large US-based consultancy with a dedicated Atlassian and cloud-transformation practice. Competes for enterprise transformation RFPs though as part of a much broader portfolio.
• Accenture: Global systems integrator with significant Atlassian and AWS practices. Competes on large enterprise transformation mandates where scale and MSA coverage outweigh niche expertise.
• Deloitte: Big Four firm with enterprise cloud, DevOps, and ITSM transformation practices including Atlassian delivery. Competes at the top end of Fortune 500 engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adaptavist
• YouTubeyoutube.com/user/AdaptavistEnterprise
• Facebookfacebook.com/adaptavist
• LinkedInlinkedin.com/company/adaptavist

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adaptavist