What JAMI does

JAMI (legal entity ООО "Джами") is a Moscow-headquartered, privately held digital marketing agency founded in 2008 (firmographics list 2010; company history cites 2008) and led by CEO Pak Lev Vladislavovich. The agency operates two wholly owned subsidiaries — Энергия (Energy), a boutique ORM provider, and laconic, a digital marketing arm — under a parent structure with no disclosed external institutional or PE/VC backing. Its core offering is integrated 360-degree digital communications anchored on social media marketing (SMM), spanning branding and visual identity, creative content production, media planning with CRM-linked attribution, community management, online reputation management, creative e-commerce support, production (TVC through vertical video), and influencer marketing. Services are delivered on a project-fee and monthly retainer basis with quote-based, non-publicly disclosed pricing targeting enterprise clients.

The agency's technical differentiation centers on two proprietary frameworks: the DEXP (Digital Exposure) reputation measurement metric and the ORM360° methodology, which together cover eight digital nodes including search engines, social networks, online retail, reputation platforms, video platforms, online media, GEO platforms, and mobile-only platforms. This ORM IP is operated through the Энергия (Energy) sub-brand and represents the closest thing to a productized offering within an otherwise services-led portfolio. Channel mix is concentrated on Russian social platforms — VK, Telegram, OK, YouTube — supplemented by Instagram and the Yappy (Gazprom-Media) platform.

The commercial model is B2B enterprise agency services with long-cycle retainers and project engagements. JAMI reports serving 100+ major global and Russian brands including L'Oréal Group (since 2014), Lexus, Samsung, Huawei, Apple, Coca-Cola, Bayer, Citibank, Adidas, Volkswagen, Clarins, Sephora, MegaFon, and LADA, with multi-year relationships across automotive, beauty, FMCG, banking, telecom, and pharmaceutical verticals. Distribution is direct enterprise sales via dedicated account managers; international client projects (Benzac across UK, USA, Australia, Germany, South Africa) and CIS-wide execution (Huawei in Russia, Belarus, Kazakhstan) indicate operational reach beyond the domestic market, though Russia remains the core revenue base. Recognized as #1 in RUWARD Brand Platform Development and #2 in SMM Agency rankings in Russia (2024), JAMI operates with a team of 110+ specialists across 16+ years of continuous market activity.

Name

JAMI

Legal name

ООО "Джами"

Website

https://jami.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

JAMI is a Moscow-based, privately held digital marketing agency providing 360-degree social-media-led digital communications — SMM, branding, creative content, media, ORM, and e-commerce support — to 100+ major Russian and international brands across automotive, beauty, tech, banking, and FMCG verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Professional, Scientific, and Technical Services (541), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Online Reputation Management (ORM) (MPAAAOAB)

Keywords

• Digital marketing services
• Social media marketing
• Brand platform development
• Online reputation management
• Creative content production

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Comprehensive agency services including SMM, branding, creative content, media planning, community management, ORM, creative e-commerce, production, and influencer marketing. Revenue is generated through project fees, retainer contracts, and campaign-based pricing for enterprise clients.
2. Strategic Consulting: Brand strategy development, communication strategy, and marketing consulting services for premium clients requiring ongoing strategic guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

JAMI is a Russian digital marketing agency that delivers 360-degree digital communications with a core focus on social media marketing for major global and Russian enterprise brands. The agency provides integrated services across SMM, branding, creative content, media planning, community management, online reputation management (ORM), creative e-commerce support, content production, and influencer marketing. Its proprietary ORM360° methodology and DEXP (Digital Exposure) measurement metric power a dedicated ORM sub-brand, Энергия (Energy).

Product overview

JAMI is a leading Russian digital marketing agency ("агентство Больших Digital-Идей") offering integrated digital marketing services with core expertise in social media. The agency provides a comprehensive suite of services including SMM, Branding, Creative & Content, Media, Community Management, ORM, Creative E-com, Production, and Influencer marketing under a unified 360 communications approach. The agency also operates a subsidiary sub-brand called "Энергия" (Energy) specializing specifically in ORM services using their proprietary ORM360° methodology and DEXP (Digital Exposure) metric for reputation measurement. Services are delivered through a community of over 110 specialists with 16 years of market experience.

Differentiator

Problem solved

Functional benefit

Brands

• Энергия (Energy): ORM (Online Reputation Management) agency specializing in reputation management using DEXP metric and ORM360° methodology

Products and services

• SMM (Social Media Marketing) Live, stylish, human-centric content creation and social media marketing services across VK, Telegram, Instagram, YouTube, OK, and other platforms, designed to capture audience attention in social feeds for enterprise brand clients.
• Branding Brand platform development and visual identity creation services for new and established brands, including positioning, naming, and full identity systems for enterprise launches.
• Creative & Content Development of large 360-degree creative ideas working across the entire digital user journey, including special projects with engaging content, heroes, and mechanics that stimulate interaction and digital PR for enterprise brands.
• Media (Media Planning and Targeting) Technological segmentation and precise targeting services with detailed effectiveness analysis, including post-click metrics and CRM metrics for paid media campaigns.
• Community Management Continuous quality interaction between brand and audience delivered in audience-understandable language while adhering to the brand's tone of voice (TOV), covering moderation, response management, and engagement across social platforms.
• ORM (Online Reputation Management) Online reputation management built on the proprietary DEXP (Digital Exposure) metric and a large set of proprietary tools and processes, covering 8 reputation nodes: search engines, social networks and media, online retail, reputation platforms, video platforms, online media, GEO-platforms, and mobile-only platforms.
• Creative E-com Comprehensive strategic brand support in e-commerce and development of special projects in online retail, including marketplace creative, product content, and digital promotions for e-commerce channels.
• Production Full-service content production ranging from large TV commercials and online video (OLV) to operational vertical video shoots and materials for e-commerce, delivered as a standalone service offering.
• Influencers (Influencer Marketing) Influencer marketing as a full-fledged media channel, including long-term influencer strategies, special projects with bloggers, alt-troll content, and seeding campaigns for enterprise brand clients.
• Энергия (Energy) ORM Service A boutique online reputation management laboratory under the JAMI group, tracking, fixing, and strengthening brand reputation across video content with millions of views down to individual product review responses, operated under the proprietary ORM360° methodology and DEXP metric.
• Strategic Consulting Brand strategy development, communication strategy, and marketing consulting for premium enterprise clients requiring ongoing strategic guidance and integrated campaign direction.

Quantifiable outcome

• 64% engagement growth for Lexus
• +7 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aitarget: Russia-focused performance and SMM digital agency serving enterprise brands, similar GTM motion and overlapping client verticals to JAMI.
• Possible Group: Russian digital marketing group offering SMM, branding, creative, and performance services to major brands, overlapping JAMI's enterprise account roster and 360 communications positioning.
• Realweb: Russian digital agency with SMM, media, and creative services, frequently listed alongside JAMI on RUWARD and Tagline ratings for similar enterprise clients.
• AGIMA: Top-tier Russian digital agency with strong SMM, branding, and content production practices serving enterprise clients, head-to-head with JAMI on Russian agency rankings.
• Otclick: Russian digital marketing agency focused on SMM, content, and integrated digital communications for enterprise clients, often appearing on the same industry rankings as JAMI.
• Grape: One of the largest independent digital agencies in Russia, offering SMM, creative, media, and integrated digital campaigns to enterprise brands — directly competitive with JAMI across services and Russian market clients.

Emerging players

• ReputationDefender: Global ORM/online reputation services provider, comparable to JAMI's Energy sub-brand in the niche of online reputation management methodology.

Broad incumbents

• WPP: Global advertising and media services holding company whose network agencies compete with JAMI on multinational brand pitches, but at vastly broader portfolio and geographic scale.
• Publicis Groupe: Global communications holding company with creative, media, and digital agencies competing for the same multinational brand budgets that JAMI services in the Russian/CIS market.
• Hogarth Worldwide: WPP-owned global content production and creative adaptation network comparable to JAMI's production and creative services arms for multinational brand adaptation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=xj4HIeagOr0&feature=youtu.be&ab_channel=JAMI

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAMI