BILKA
BILKA Steel is a Romanian metal roofing systems manufacturer founded in 2007 and headquartered in Brașov. Operating from the largest roofing production facility in Eastern Europe, it sells complete metal tile, standing seam, corrugated sheet, rainwater, and insulation systems to residential and industrial customers across Romania and Europe.
- Company typePrivate
- Founded2007
- HeadquartersBrasov, Romania
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BILKA does
BILKA Steel S.R.L. is a Romanian privately held manufacturer of complete metal roofing systems, headquartered in Brașov, Romania, and founded in 2007 by Horațiu Țepeș. The company produces metal tiles (seven profiles including Britanic, Iberic, Romanic), corrugated sheet (T8 through T200 profiles), standing seam panels (Retro Panel and Retro Duo sub-brands), complete rainwater drainage systems, anticondensation membranes, thermal insulation panels, structural C/Z profiles, structural cassettes, and a full suite of roof accessories. Manufacturing runs on fully automated production lines using proprietary 10-layer multicoat protection technology on hot-dip galvanized steel, with premium SSAB Swedish steel supply for top-tier finishes (GrandeMat, 30-year warranty). The company operates from a 140,000 square meter production complex — the largest roofing systems facility in Eastern Europe — combining former facilities with the 14-hectare Hidromecanica 2 platform acquired in 2017.
BILKA serves two distinct customer bases: residential construction (homeowners, individual builders, residential developers), where it supplies aesthetic-driven metal tiles and standing seam solutions, and industrial/commercial construction (warehouses, commercial centers, agricultural facilities, sports halls), where it supplies corrugated sheet profiles, insulated sandwich panels, and structural systems. Distribution combines direct sales from four offices (Brașov HQ, Sibiu, Cluj in Romania; Neede in the Netherlands via BILKA NETHERLANDS B.V.) with a national distributor network and in-country sales representatives in Slovakia, Poland, and Bulgaria. Pricing is quote-based on project specifications (thickness, finish, color up to 29 options), with no public list price.
FY2023 revenue reached 1.23 billion RON (~250 million EUR), nearly 12x the 104.8 million RON reported in 2013. Exports contributed 40 million EUR in 2023 (up from 30 million EUR in 2022), with management targeting 100 million EUR in export revenue within 3–4 years. The firm holds approximately 25% market share in Romania — 1 in 4 roofs installed carries the BILKA brand — supports a 10% profit margin, holds ISO 9001/14001/45001 certifications, ranks #22 in Forbes Romania's Top 500, and operates with 800+ employees. The company is 100% founder-owned with no institutional capital and is funded entirely from operating cash flow and reinvestment.
BILKA firmographics
Firmographics- Name
- BILKA
- Legal name
- S.C. BILKA STEEL S.R.L.
- Website
- https://bilka.ro
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- BILKA Steel is a Romanian metal roofing systems manufacturer founded in 2007 and headquartered in Brașov. Operating from the largest roofing production facility in Eastern Europe, it sells complete metal tile, standing seam, corrugated sheet, rainwater, and insulation systems to residential and industrial customers across Romania and Europe.
- Ownership category
- akta.pro rank
BILKA industry classification
Industry- Product category
- Metal Roofing Systems Manufacturing
- NAICS
- Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Products Manufacturing (33232)
- SIC
- Sheet Metal Work (3444), Miscellaneous Fabricated Metal Products (3490)
- akta.pro primary industry
- Metal Roofing Systems (IMADAFAB)
Keywords
Where BILKA is headquartered
LocationHeadquarters
- HQ city
- Brasov
- HQ country
- Romania
- HQ region
- Europe
Offices4 records
Markets served
BILKA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Roofing Systems and Materials Sales: Bilka generates revenue through the manufacture and sale of complete roofing systems including metal tiles, folded sheet, corrugated sheet, rainwater systems, accessories, roof membranes, fence slats, and windows. Products are sold directly and through distributors to residential and industrial customers across Romania and export markets.
- Complete System Sales (Pluvial Systems, Accessories): Additional revenue streams include complete rainwater drainage systems, roofing accessories (ridges, valleys, trims, ventilation strips), and roof membranes sold as components of the integrated roofing system offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom quotation based on project specifications |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
BILKA product offering
Product offeringCore offering
BILKA manufactures and sells complete metal roofing systems for residential and industrial construction, including metal tiles (Țiglă metalică), corrugated sheets (Tablă cutată), standing seam panels (Retro Panel / Retro Duo), rainwater drainage systems, roof accessories, anticondensation membranes, thermal insulation panels, structural C/Z profiles, structural cassettes, and industrial fixing systems. The company operates fully automated production lines in Brașov, Romania, distributing directly and through distributors domestically and across several European markets.
Product overview
BILKA is a manufacturer of complete roofing systems based in Brașov, Romania, producing a comprehensive portfolio of metal roofing solutions for both residential and industrial construction. The product portfolio includes: Țiglă metalică (metal tile) in 7 models (Britanic, Iberic, Romanic, Hellenic, Gotic, Balcanic, Clasic), Tablă cutată (corrugated sheet) in models T8-T200 for various applications, Tablă fălțuită (standing seam) including Retro Panel and Retro Duo sub-brands, plus complete accessories including rainwater systems, anticondensation membranes, roof windows, and industrial products such as thermal insulation panels, structural C/Z profiles, structural cassettes, and industrial fixing systems. The company operates the largest roofing production facility in Eastern Europe with fully automated production lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Țiglă metalică (Metal Tile) Metal tile roofing sheets available in 7 models (Britanic, Iberic, Romanic, Hellenic, Gotic, Balcanic, Clasic) with thicknesses 0.40-0.60mm, multiple widths, and glossy, matte, or GrandeMat finishes backed by up to 30-year warranties, intended for residential roofing.
- Tablă cutată (Corrugated Sheet) Corrugated steel sheets for industrial and residential roofing, available in profile models T8 through T200 with varying thicknesses, rib heights, and weight specifications for roofing, facades, and structural applications.
- Tablă fălțuită (Standing Seam / Retro Panel / Retro Duo) Standing seam metal roofing with click-lock joints in Retro Panel and Retro Duo variants, offering a seamless appearance with no visible fasteners and minimum 8°–15° slope requirements, suitable for steep slopes, atypical buildings, and heritage structures.
- Sistem pluvial (Rainwater Drainage System) Complete rainwater drainage system including gutters and downspouts, fabricated from hot-dip galvanized Swedish steel (0.6mm thickness, 275 g/m² zinc coating on both sides, 35/40 micron paint per side), available in 2 dimensional groups (150/100, 125/90) and 18 color variants, with RUV4 UV resistance and RC5 corrosion resistance.
- Panouri Termoizolante (Thermal Insulation Panels) Insulated sandwich panels providing thermal insulation and weather resistance for industrial roofing applications such as warehouses, production facilities, and commercial buildings.
- Profile zincate C și Z (Galvanized C and Z Profiles) Galvanized steel C and Z profiles used as primary (columns, beams) and secondary (closures) structural elements for load distribution and construction adaptation.
- Casete structurale (Structural Cassettes) Structural cassette elements for industrial construction that add load-bearing capacity and structural rigidity to large buildings.
- Sisteme de fixare industriale (Industrial Fixing Systems) Industrial-grade fastening systems engineered to securely attach metal roof and wall installations under varied weather conditions and structural loads.
- Accesorii acoperiș (Roof Accessories) Complete range of roof accessories including ridge caps, valleys, flashing, aprons, and other metal profiles essential for proper installation and complete weather sealing of metal roofing systems.
- Folie acoperiș anticondens (Anticondensation Roof Membrane) Multi-layer anticondensation membrane that protects roof structures against moisture, wind, and dust while allowing ventilation and preventing condensation beneath metal roofing.
- Șipcă de gard (Fence Slats) Metal fence slats for perimeter fencing applications offering durability and weather resistance in various design options.
- Ferestre de mansardă (Attic Windows) Roof windows designed for attic and mansard spaces, providing natural light and ventilation in habitable roof spaces.
Quantifiable outcome
- 50-60 year lifespan of metal roofing when properly installed and maintained
- +4 more outcomes
Companies that use BILKA
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
BILKA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BILKA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SSAB (Swedish Steel)coreBilka uses SSAB steel as a premium raw material for its products. The Retro Panel and folded sheet products use steel from SSAB, which provides superior quality Nordic steel. The SSAB PLX material option offers 20-year warranty for color and corrosion resistance, demonstrating a strategic material supply partnership for premium product lines.
- Hidromecanica 2 (Brașov)coreIn 2017, Bilka acquired the Hidromecanica 2 platform in Brașov covering 14 hectares, which became the production and logistics base for expanded operations. This acquisition enabled the company to consolidate its manufacturing footprint in Romania and represents a significant strategic asset.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
BILKA competitors and assessment
Company assessmentBroad incumbents
- Lindab: Swedish building products group with a large roofing systems business (metal tiles, rainwater, sandwich panels); a broad incumbent competitor across multiple CEE markets where BILKA exports.
- Kingspan: Global building envelope leader in insulated panels and roofing systems; overlaps with BILKA's industrial sandwich panel and structural roofing product lines across CEE.
- Plannja: Swedish metal roofing, rainwater, and building products brand (part of Ruukki Construction); a broader incumbent in Nordic and CEE metal roofing competing with BILKA's premium positioning.
Direct peers
- Budmat: Polish metal roofing and rainwater systems manufacturer with strong distribution across CEE; directly comparable to BILKA's metal tile and system offering.
- Blachotrapez: Polish metal roofing manufacturer with a broad portfolio of metal tiles, trapezoidal sheets, and roofing accessories, competing with BILKA across CEE export markets such as Romania, Hungary, and Slovakia.
- Bratex: Polish manufacturer of metal roofing tiles and modular roofing systems; competes with BILKA in metal tile product category across CEE markets.
- Pruszynski: Major Polish metal roofing and wall cladding producer operating across CEE; offers comparable metal tiles and trapezoidal profiles and is one of BILKA's most relevant regional scale competitors.
- Regamet: Romanian metal roofing and cladding manufacturer offering metal tiles, corrugated sheets, and standing seam systems directly competing with BILKA in the domestic market.
- Weckman Steel: Finnish metal roofing and rainwater systems producer; comparable in product portfolio (metal tiles, standing seam, gutters) and export orientation across Europe.
- Plastsistem: Romanian producer of metal roofing tiles, trapezoidal sheets, and accessories; competes with BILKA across the same residential and light industrial segments in Romania.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BILKA social profiles
Digital presenceBILKA compliance and trust
Trust signalCompliance3 records
BILKA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BILKA leadership team
Management profileNumber of profiles
Profiles1 record
BILKA subsidiaries and ownership
Company hierarchySubsidiaries1 record
BILKA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BILKA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BILKA
What does BILKA do?
BILKA manufactures and sells complete metal roofing systems for residential and industrial construction, including metal tiles (Țiglă metalică), corrugated sheets (Tablă cutată), standing seam panels (Retro Panel / Retro Duo), rainwater drainage systems, roof accessories, anticondensation membranes, thermal insulation panels, structural C/Z profiles, structural cassettes, and industrial fixing systems. The company operates fully automated production lines in Brașov, Romania, distributing directly and through distributors domestically and across several European markets.
Is BILKA a public or private company?
BILKA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BILKA founded?
BILKA was founded in 2007. It employs 501 to 1,000 people.
Where is BILKA based?
BILKA is headquartered in Brasov, Romania, in the Europe region.
How does BILKA make money?
Two revenue lines are on record. Roofing Systems and Materials Sales are the primary driver. The others are complete System Sales (Pluvial Systems, Accessories).
Who are BILKA's main competitors?
Broad incumbents on record are Lindab, Kingspan and Plannja. Direct peers are Budmat, Blachotrapez, Bratex, Pruszynski, Regamet, Weckman Steel and Plastsistem.
Does BILKA have an API?
No public API is recorded for BILKA.
What industry is BILKA in?
BILKA's product category is Metal Roofing Systems Manufacturing. Its primary akta.pro industry code is IMADAFAB, Metal Roofing Systems. Its NAICS code is 332322 and its SIC code is 3444.