Eurokars Group

What Eurokars Group does

Eurokars Group is a privately-held, multi-brand automotive dealership group founded in 1985 by Mr. Karsono Kwee and headquartered in Singapore. It is described as the largest privately-owned car distributorship in Asia Pacific, operating authorised dealership networks for 15+ premium, luxury, supercar, and hypercar brands — including Rolls-Royce, BMW, MINI, Mazda, McLaren, Pagani, Ferrari, Bentley, Maserati, MG, IM Motors, Hongqi, and Sunwin — across Singapore, Indonesia, Australia, and China. The Group operates dedicated showrooms and service centres for each brand in its portfolio, with flagship facilities including the S$106 million Eurokars Centre (opened 2023) and the S$70 million, 430,000 sq ft Eurokars Aftersales Centre in Tanjong Penjuru.

Beyond vehicle distribution, Eurokars runs an integrated suite of in-house services: Eurokars Pre-Owned (certified pre-owned vehicles), Eurokars Services Body & Paint (authorised accident reporting and claims centre), Eurokars Leasing (long-term and short-term vehicle leasing, including a 2026 franchise partnership with Enterprise Mobility introducing Enterprise Rent-A-Car, National Car Rental, and Alamo to Singapore), and Eurokars Financial Services (automotive financing and insurance). The Group employs 1,001-5,000 staff and is led by Executive Chairman Karsono Kwee, Group CEO Ong Lay Ling, and Group Executive Director Charmain Kwee, with regional CEOs overseeing Indonesia and China operations.

Revenue mechanics are diversified across one-time new vehicle sales, recurring leasing/rental subscriptions, certified pre-owned transactions, professional services (body & paint), and transaction-based finance & insurance fees. The customer base spans high-net-worth individuals seeking luxury marques, corporate fleet clients, rental customers, and pre-owned vehicle buyers across four Asian markets. Pricing is quote-based rather than publicly disclosed, reflecting the variable nature of vehicle configurations, COE premiums, and local tax regimes.

Name

Eurokars Group

Legal name

Trans Eurokars Pte Ltd

Website

https://eurokarsgroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Eurokars Group is the largest privately-owned car distributorship in Asia Pacific, operating authorised dealership networks for 15+ luxury and premium automotive brands across Singapore, Indonesia, Australia, and China, complemented by in-house pre-owned, leasing, body & paint, and finance services.

Ownership category

akta.pro rank

Product category

Luxury Automotive Dealership

NAICS

Automobile Dealers (4411), New Car Dealers (44111), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Luxury automotive dealership
• Premium car distribution
• Vehicle leasing rental
• Certified pre-owned vehicles
• Automotive aftersales services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new luxury, premium, and mass-market vehicles through authorized dealership networks across Singapore, Indonesia, Australia, and China
2. Leasing and Rental: Long-term and short-term vehicle leasing through Eurokars Leasing, including the new Enterprise Rent-A-Car, National Car Rental, and Alamo franchises
3. Pre-Owned Vehicle Sales: Sale of certified pre-owned vehicles through Eurokars Pre-Owned division with quality assurance and rigorous inspection processes
4. Aftersales Services: Body and paint services, repairs and maintenance through Eurokars Services (Body & Paint) facility
5. Finance and Insurance Services: Automotive financing and insurance products through Eurokars Financial Services

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Eurokars Group is an authorized dealer and distributor for luxury, premium, and mainstream automotive brands across Asia Pacific. The group sells new vehicles through owned showrooms and dealer networks in Singapore, Indonesia, Australia, and China, and complements vehicle sales with in-house aftersales, certified pre-owned, leasing and rental, and automotive financing and insurance services. Its brand portfolio covers Rolls-Royce, BMW, MINI, Mazda, McLaren, Pagani, Porsche, Ferrari, Bentley, Maserati, MG, IM Motors, Hongqi, and Sunwin.

Product overview

Eurokars Group is a diversified automotive company operating as a multi-franchise dealership group managing luxury, premium, supercar, and hypercar brands across Singapore, Indonesia, Australia, and China. The portfolio comprises 10 brands in Singapore (Rolls-Royce, BMW, MINI, Mazda, McLaren, MG, IM Motors, Pagani, Hongqi, Sunwin), 10 brands in Indonesia (Porsche, Rolls-Royce, BMW, BMW Premium Selection, Mazda, Ferrari, Pagani, Bentley, MINI, McLaren, Maserati), 5 brands in Australia (Mazda, Ford, Mitsubishi, KIA, Subaru), and Rolls-Royce in China (Nanning, Shanghai, Shenzhen). The company operates its own suite of services including Eurokars Pre-Owned (certified pre-owned vehicles), Eurokars Services Body & Paint (repair and car care), Eurokars Leasing (long and short-term vehicle leasing), and Eurokars Financial Services (financing). In 2026, the company expanded into car rental through franchise partnership with Enterprise Mobility introducing Enterprise Rent-A-Car, National Car Rental, and Alamo to Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• Enterprise Rent-A-Car: Global vehicle rental brand introduced to Singapore market through Eurokars Leasing franchise partnership with Enterprise Mobility in April 2026.
• National Car Rental
• Alamo
• BMW Premium Selection
• Eurokars Centre
• Trans Eurokars
• Trans Eurokars

Products and services

• Rolls-Royce Motor Cars Singapore Authorised dealership for Rolls-Royce Motor Cars ultra-luxury vehicles in Singapore, providing new vehicle sales, bespoke personalisation, and aftersales services at the Eurokars Centre flagship. Targeted at ultra-high-net-worth individual buyers.
• BMW (Singapore) Official BMW dealer in Singapore operated by Eurokars Auto Pte. Ltd., offering new BMW vehicles from fully electric BMW i models to high-performance BMW M models, with sales, service and spare parts support. Targeted at premium individual and corporate buyers.
• MINI (Singapore) Official MINI retailer in Singapore operated by Eurokars Habitat Pte. Ltd., offering compact premium MINI vehicles with bold design and character-driven ownership experience. Targeted at style-conscious urban individual buyers.
• Mazda (Singapore) Official Mazda distributor in Singapore operated by Trans Eurokars Pte. Ltd., featuring KODO design philosophy and models including CX-60, MX-30 electric, and other Mazda vehicles. Targeted at mass-premium individual and family buyers.
• McLaren (Singapore) Official McLaren dealer in Singapore and Southeast Asia operated by Eurokars Supersports Pte. Ltd., offering British supercars and hypercars including the Artura hybrid and 750S models. Targeted at high-net-worth supercar collectors and enthusiasts.
• MG (Singapore) Official MG distributor in Singapore operated by Eurokars EV Pte. Ltd., offering electric vehicles, SUVs, and conventionally powered MG models including MG4 EV, MG Cyberster, and MG S5. Targeted at value-conscious EV and SUV buyers.
• IM Motors (Singapore) Premium electric vehicle brand jointly ventured by SAIC Motor, Alibaba Group and Zhangjiang Hi-Tech, distributed in Singapore through Eurokars EV Pte. Ltd., offering advanced EV technology with autonomous driving and AI integration. Targeted at tech-forward premium EV buyers.
• Pagani (Singapore and Southeast Asia) Official distributor of Italian hypercar brand Pagani for Singapore and Southeast Asia operated by Eurokars Supersports Pte. Ltd., offering hand-crafted hypercars such as Utopia and Huayra. Targeted at ultra-high-net-worth hypercar collectors.
• Hongqi (Singapore) Official distributor of China's prestigious Hongqi luxury automotive brand in Singapore operated by Eurokars Elite Pte. Ltd., featuring iconic design, red emblem and Eastern luxury positioning with the E-HS9 electric SUV. Targeted at luxury buyers seeking distinct Chinese luxury positioning.
• Eurokars Pre-Owned Certified pre-owned vehicle programme operated by Eurokars Pre-Owned Pte. Ltd. in Singapore (with European expansion in 2025 to Perth, Australia), offering quality-assured pre-owned vehicles that have passed rigorous 'triple one' checks, with high residual value guarantees and warranty coverage. Targeted at value-conscious luxury and premium buyers.
• Eurokars Services (Body & Paint) Comprehensive automotive claims, body repair, spray painting, and car care services operated by Eurokars Services Pte. Ltd. from the 430,000 sq ft Tanjong Penjuru facility. Operates as an authorised accident reporting and claims centre. Targeted at vehicle owners of all represented brands and insurance partners.
• Eurokars Leasing Long-term and short-term vehicle leasing plans operated by Eurokars Leasing Pte. Ltd. offering premium marques without ownership hassles, with 24-hour roadside assistance and worry-free maintenance included. Targeted at individual and corporate lessees seeking premium vehicle access without ownership commitment.
• Enterprise Rent-A-Car, National Car Rental, and Alamo (Singapore) Franchise rental services introducing three global vehicle rental brands to Singapore through Eurokars Leasing, offering both short-term and long-term rentals targeting different customer segments from budget travelers to business executives. Targeted at tourists, business travelers and individuals seeking rental flexibility over ownership.
• Eurokars Financial Services Automotive financing and insurance services providing streamlined financing experience for vehicle purchases, offering tailored protection solutions through dealership partnerships (including Liberty Insurance) at showroom locations. Targeted at vehicle buyers seeking financing and protection at point of sale.
• Rolls-Royce Motor Cars Indonesia Sole authorised distributor of Rolls-Royce Motor Cars in Indonesia with the Jakarta showroom, offering Phantom, Ghost, Cullinan, Spectre and Bespoke vehicles. Targeted at ultra-high-net-worth Indonesian buyers.
• Porsche (Indonesia) Official Porsche distributor in Indonesia operated by PT Eurokars Artha Utama with Porsche Centres in Jakarta and Surabaya, offering the full Porsche line-up including 911, Cayenne, Panamera, Macan, Taycan and exclusive models. Targeted at affluent Indonesian sports and luxury SUV buyers.
• Mazda (Indonesia) Sole agent and exclusive distributor of Mazda vehicles in Indonesia operated by PT Eurokars Motor Indonesia, offering the full Mazda line-up with KODO design philosophy. Targeted at mass-premium Indonesian individual and family buyers.
• BMW and MINI (Indonesia) Official BMW and MINI partner in Indonesia operated by PT Trans Eurokars Indonesia, offering 3S (Sales, Service, Spare Parts) experience across multiple locations including Kebon Jeruk and the first combined BMW and MINI showroom at PIK 2. Targeted at premium Indonesian individual and corporate buyers.
• Ferrari (Indonesia) Exclusive importer and distributor of Ferrari in Indonesia operated by PT Eurokars Prima Utama with a 3S facility in Menteng, Central Jakarta. Targeted at ultra-high-net-worth Indonesian supercar buyers; won Ferrari Best Dealer Award 2023.
• Bentley (Indonesia) Authorised Bentley retailer in Indonesia operated by PT Eurokars Continental Utama, offering Bentley's ultra-luxury models and Mulliner bespoke personalisation. Targeted at ultra-high-net-worth Indonesian buyers; won Bentley Mulliner Bespoke Personalisation 1st Place 2025.
• Maserati (Indonesia) Official Maserati importer and dealer in Indonesia operated by PT Auto Trisula Indonesia, offering Italian luxury vehicles with the exclusive 'Maserati Assistance' service programme. Targeted at affluent Indonesian luxury buyers.
• Rolls-Royce Motor Cars China (Eurostar) Official Rolls-Royce Motor Cars dealer in three Chinese cities (Shanghai, Nanning and Shenzhen) operated by the Eurostar entity of Eurokars Group, with associated service centres. Targeted at ultra-high-net-worth Chinese luxury buyers.
• Eurokars Australia (Mazda, Ford, Mitsubishi, KIA, Subaru) Multi-franchise automotive dealer network in Western Australia covering Mazda (Bayswater and Port Hedland), Ford (Port Hedland), Mitsubishi, KIA and Subaru, offering new vehicle sales with online consultation and Australia-wide delivery. Targeted at Australian mass-market and rural commercial buyers in Western Australia.

Quantifiable outcome

• SGD 9 million+ donated to various charity organisations demonstrating commitment to corporate social responsibility

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Enterprise MobilityflagshipStrategic or Co-development Partner · 16 April 2026Landmark franchise partnership bringing three global vehicle rental brands - Enterprise Rent-A-Car, National Car Rental, and Alamo - to Singapore through Eurokars Leasing. First rental locations will open in October in central and western Singapore, offering both short and long-term rentals targeting different customer segments from budget travelers to business executives. This strategic move capitalizes on growing demand for car rentals and flexible vehicle access over traditional ownership.
• SAIC MotorcoreTechnology or IntegrationParent company of MG and joint venture partner in IM Motors. SAIC Motor is China's number one automaker with 2023 revenue of US$105.2 billion, ranked 93rd on Fortune Global 500, and has led China's auto sales for 18 consecutive years.
• Alibaba GroupcoreTechnology or IntegrationJoint venture partner in IM Motors alongside SAIC Motor and Zhangjiang Hi-Tech. IM Motors secured US$1.1 billion in funding in 2024 to accelerate innovation in EV technology including autonomous driving and AI integration.
• Zhangjiang Hi-TechcoreTechnology or IntegrationJoint venture partner in IM Motors alongside SAIC Motor and Alibaba Group, contributing to China's premium EV sector with capabilities in autonomous driving, AI integration, and state-of-the-art design.
• Singapore Environment Council (SEC)minorStrategic or Co-development PartnerAwarded Eco-Premises certification for 5 Ubi Close premises where Mazda Singapore and MG Singapore are located, validating environmental excellence commitment.
• DBS BankminorStrategic or Co-development PartnerEurokars Auto Pte. Ltd. successfully completed the DBS-ESG Ready Programme in 2025, a group-wide effort involving upskilling of 19 employees across business units.
• ESCAP Sustainable Business Network (ESBN)minorOthersEurokars attained the ESBN Asia-Pacific Green Deal Silver Badge through ESGpedia platform, recognizing efforts in reporting common ESG metrics aligned with stakeholders' needs.
• Food from the HeartminorStrategic or Co-development PartnerSince July 2023, Eurokars extended its fleet of electric vehicles to Food from the Heart, an IPC-status food charity dedicated to feeding the less fortunate in Singapore. This initiative aligns with sustainable charity ethos and contributed to BMW Group Asia Polaris Sustainability Awards 2023 win.
• Liberty InsuranceminorStrategic or Co-development PartnerEurokars Group broadened its strategic alliance with Liberty Insurance for automotive insurance offerings to customers.
• Singapore University of Social SciencesminorOthersEurokars donated $200,000 to the S R Nathan School of Human Development endowment fund providing financial support to part-time students from the Bachelor of Social Work programme. Contribution complemented by Singapore Government matching grants.
• Singapore Management UniversityminorOthersEurokars established inaugural automotive company endowed scholarship at Singapore Management University with $250,000 contribution providing financial assistance to undergraduates. Contribution complemented by Singapore Government matching grants.
• People's Association SingaporeminorOthersMultiple CSR partnerships including Community Partnership Excellence Award 2016, Community Spirit Awards 2022 Merit Award, and contributions to pandemic response including provision of 15,000 masks and sanitizers and funding shuttle bus services for vaccination transport.
• Tan Tock Seng Hospital and National Centre for Infectious DiseasesminorOthersFirst automotive company and private sector corporate entity in Singapore to donate an ambulance to Tan Tock Seng Hospital and National Centre for Infectious Diseases in 2020 to boost patient care and patient transfer within and outside the hospital campus.
• SPD (Society for the Physically Disabled)minorOthersDonated a wheelchair-accessible modified vehicle to SPD in 2017 to facilitate day-to-day operational activities including therapy and rehabilitation sessions.
• Singapore Red CrossminorOthersDonated a transporter modified for wheelchair access in 2021 enabling elderly and disabled beneficiaries to travel to healthcare service providers and day activity centres.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Inchcape plc: Global automotive distributor with deep Asia Pacific presence distributing premium and luxury brands across multiple markets. Comparable at the distribution model level, though Inchcape operates at significantly larger global scale and broader geographic breadth than the Eurokars footprint.
• Porsche Holding Salzburg: World's largest Porsche distributor and a major European automotive retail group with multi-brand operations. Comparable at the luxury automotive distribution model level, though substantially larger scale and concentrated in European markets.

Direct peers

• Eagers Automotive: Australia's largest automotive retailer group operating across multiple brands and states. Comparable as a multi-brand dealership group with premium brand representation, aftermarket services, and presence in the same Australian geography where Eurokars operates Mazda and Ford dealerships.
• Jardine Cycle & Carriage: Singapore-headquartered automotive group distributing brands including Mercedes-Benz, BMW, and other premium marques across Southeast Asia. Directly comparable as a Singapore-based, regional multi-brand auto distributor with similar luxury brand mix and aftersales focus.
• Sime Darby Berhad: Malaysian conglomerate with a large multi-brand automotive distribution division across Asia Pacific including luxury marques. Most structurally comparable peer to Eurokars — multi-brand authorised distributor with regional footprint, aftersales infrastructure, and exposure to luxury/premium OEMs in similar Asian markets.
• Wearne Automotive Group: Singapore-based luxury automotive dealer representing brands including BMW, Mercedes-Benz, and other premium marques. Closest Singapore-headquartered peer to Eurokars with overlapping brand portfolio and identical core market focus.
• Komoco Holdings: Singapore-headquartered automotive group distributing Hyundai and other brands across Southeast Asia. Comparable as a Singapore-based, privately-held, multi-brand authorised distributor operating in the same regulatory and competitive environment.

Regional players

• Penske Automotive Group: US-headquartered, publicly-traded premium and luxury automotive retailer. Comparable in brand mix (premium/luxury franchise focus) and recurring revenue emphasis, though operates in different geography (predominantly US/UK/Germany) versus Eurokars' APAC focus.
• Asbury Automotive Group: US-based automotive retailer with luxury and import brand representation. Comparable as a multi-brand dealership group, though operating exclusively in the United States with limited luxury-supercar exposure relative to Eurokars.

Others

• Boustead Holdings: Singapore-listed conglomerate with automotive and industrial divisions including motor dealerships. Adjacent comparable as another Singapore-based diversified group with automotive interests, though broader in scope than Eurokars' focused dealership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurokars Group