Innotech Controls
Innotech Controls, founded 1984 in Brisbane, designs and manufactures Building Energy Management Systems and HVAC automation controls with native BACnet support, serving commercial, healthcare, education, data centre, retail, hospitality and government customers globally through direct offices and a distributor network spanning 15 countries.
- Company typePrivate
- Founded1984
- HeadquartersBrisbane, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Innotech Controls does
Innotech Controls designs, manufactures and services Building Energy Management Systems (BEMS) and HVAC automation controls, headquartered in Brisbane, Australia since its 1984 founding by Stephen Miranda. The core platform is the Omni BEMS family (C40, C20, C14) with native BACnet/IP and MS/TP communications and a proprietary Universal Input/Output (UI/O) programmable microchip that allows any point to be configured as any sensor or actuator type. The product line scales from large Direct Digital Controllers (Genesis II, Genesis II MPC with remote expansion up to 120 points) through mid-range Maxim III and VAVMax to compact MiniMax and Skia units, plus a stand-alone analogue range (Micro 3000, IMC, IPC, IMT, IWP). A complementary software stack covers configuration (Focus, Focus Open, Gen2Config, MaxCon), supervisory/SCADA (Magellan, NeoView, innSIGHT, Supervisor), energy and billing analytics (ATOM, EasyBill) and alarming (FM Manager, Alert), with BACnet conformance validated by BTL Listing.
The company sells through direct sales offices in Brisbane and Sydney and a global authorised distributor network covering Australia, Canada, USA, UK, Ireland, Greece, Serbia, New Zealand, Papua New Guinea, Singapore, Philippines, Brunei, South Korea, South Africa and the UAE. Pricing is quote-based and the firm explicitly emphasises "no ongoing licensing fees" for software and hardware as a differentiator against recurring-license incumbents. Customers span commercial buildings, healthcare (e.g., Dubbo Hospital, NEXTDC B2 Tier 4 data centre, Saint John of God Hospital Ireland), education (Southern Cross University, University of the Incarnate Word), retail (Harbour Town Gold Coast, Casuarina Square), hospitality (NEXT Hotel Brisbane, Adina Apartments) and government/transport (Sydney Airport ATC, QLD Rail). The business operates as part of Mass Electronics Group, a diversified Brisbane-based parent that also conducts in-house manufacturing, and the firm is privately held with no disclosed external funding.
Innotech Controls firmographics
Firmographics- Name
- Innotech Controls
- Legal name
- Mass Electronics Pty Ltd
- Website
- https://innotech.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Innotech Controls, founded 1984 in Brisbane, designs and manufactures Building Energy Management Systems and HVAC automation controls with native BACnet support, serving commercial, healthcare, education, data centre, retail, hospitality and government customers globally through direct offices and a distributor network spanning 15 countries.
- Ownership category
- akta.pro rank
Innotech Controls industry classification
Industry- Product category
- Building Energy Management Systems (BEMS) and HVAC Automation Controls
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Industrial Instruments For Measurement, Display, And Control (3823), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Building Thermal Controls & Building Management Systems (HVAC BMS) (IMAHAKAK)
- akta.pro secondary industries
- Building Automation Systems (BAS/BMS) Integration & Controls (BPABAGAA), HVAC Controls & Optimization (Smart Thermostats, VAV, Chillers/Boilers Controls) (BPABAGAB), Controls, Thermostats, Sensors & Building Automation (HVAC Controls) (IMADANAH), HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)
Keywords
Where Innotech Controls is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Innotech Controls business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- HVAC and BEMS Hardware Sales: Sale of proprietary controllers including Omni BEMS platform, Direct Digital Controllers (Genesis, Maxim series), stand-alone HVAC controls, and related hardware components.
- Software Licenses and Subscriptions: Licensing of software products including Focus configuration software, Magellan supervisory software, ATOM energy analysis, Neoview building automation platform, and related utilities.
- Training Services: HVAC and BMS controls training courses offered through partnered educational institutions globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No ongoing licensing fees for software and hardware |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Innotech Controls product offering
Product offeringCore offering
Innotech designs, manufactures, and services proprietary Building Energy Management Systems (BEMS) and HVAC automation controls, including the Omni BEMS Platform with native BACnet support, Genesis and Maxim series Direct Digital Controllers, stand-alone analogue HVAC controls, and supporting configuration, SCADA, and energy analysis software. The offering is targeted at commercial, institutional, healthcare, education, data centre, and government facilities and is delivered with no ongoing software or hardware licensing fees.
Product overview
Innotech Controls offers a comprehensive Building Energy Management System (BEMS) and HVAC automation portfolio. The core platform is the Omni BEMS Platform (available in C40, C20, C14 models) with native BACnet support, complemented by Direct Digital Controllers including the Genesis Series (Genesis II, Genesis II MPC) and Maxim Series (Maxim III, VAVMax, MiniMax) for scalable HVAC control. Stand-alone analogue controls include Micro 3000 Series, IMC, IPC, IMT, and IWP Series for simpler applications. The software suite spans configuration tools (Focus, Focus Open, Gen2Config, MaxCon), supervisory/SCADA platforms (Magellan, NeoView, innSIGHT, Supervisor), energy management (ATOM, EasyBill), alarming (FM Manager, Alert), and specialized tools (eServer, InnoGraph). Supporting hardware includes Omni U10 expansion modules, Remote Expansion Modules, and various gateways (BACnet Gateway IG03, Subsystem Gateway IG01). The innTOUCH2 wall sensor and NeoLink controller extend building automation capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Omni BEMS Platform: Building & Energy Management System platform providing native BACnet BEMS with controllers for HVAC and building automation
- ATOM Software
- Focus
- Magellan
- NeoView
Products and services
- Omni BEMS Platform Building & Energy Management System (BEMS) platform with native BACnet connectivity, available in C40, C20, and C14 models with programmable Universal I/O points, on-board web server, 8GB MicroSD logging, email and SMS notifications, and multi-protocol support for HVAC and building automation.
- Genesis Series Direct Digital Controllers Large processor Direct Digital Controllers (DDCs) fully expandable with Remote Expansion Modules allowing up to 120 extra points, suitable for large chiller and central energy plants; includes Genesis II (award-winning) and Genesis II MPC (Mid Point Controller variant).
- Maxim Series Direct Digital Controllers Best dollar-per-point DDC range with 20/20 I/Os (non-expandable), suitable for small and medium chiller plants and air handling control; includes Maxim III, VAVMax (Variable Air Volume controller), and MiniMax compact mini controller.
- Stand-alone Analogue HVAC Controllers (Micro 3000, IMC, IPC, IMT, IWP) Stand-alone analogue controllers for hotel and light commercial applications: Micro 3000 Series for complete air conditioning control; IMC Series for modular heating/cooling regulation; IPC Series package controller for two-wire current loop temperature detectors; IMT Series modular thermostats; IWP Series heating/cooling staging controllers usable stand-alone or as auxiliary units.
- Skia Digital Controller Digital, programmable controller with native BACnet connectivity for residential, industrial, and commercial systems.
- NeoLink Controller JACE and Niagara compatible head-end controller enabling deployment of NeoView Building Automation Software for integration with third-party Niagara-based systems.
- innTOUCH2 Wall Mounted HMI Wall Mounted HMI with Integrated Environmental Sensors for next-gen intelligent building automation.
- Focus Configuration Software Configuration tool for Omni BEMS Controllers with simple point-and-click interface, block logic programming, protocol conversion, alarming, access control, and a built-in Simulator for testing configurations; includes a free Focus Open version.
- NeoView Building Automation Platform Building automation platform enabling real-time data from built-environment and business systems to be connected via a centralized online graphical interface.
- Magellan SCADA Software Event-driven, object-oriented real-time SCADA package providing an intuitive graphical portal with drag-and-drop design capabilities for monitoring building operations and performance.
- ATOM Energy Analysis Software Comprehensive data acquisition, billing and optimisation management tool for analyzing historic data, generating reports, and monitoring building performance.
- Genesis and Maxim Hardware Software Suite Suite of software tools for Genesis hardware (Genesis V, Gen2Config, Gen2Mon, Gen2Sim, Gen2Xtract) and Maxim hardware (MaxCon, MaxMon, MaxTract, Maxim Simulator) supporting configuration, monitoring, debugging, simulation, and data extraction, plus innSIGHT web server and iComm communication server.
- HVAC and BMS Controls Training Courses HVAC and BMS controls training courses offered through partnered educational institutions globally (Melbourne, Perth, South Africa, UK) to develop integrator and technician competency on Innotech products.
Quantifiable outcome
- 50% engineering time savings with graphical user interface software
- +1 more outcomes
Companies that use Innotech Controls
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles5 records
Innotech Controls technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
Innotech Controls partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BACnet InternationalcoreInnotech is a BACnet International member, indicating native support for BACnet protocol and active participation in the BACnet standards organization.
- AIRAH (Australian Institute of Refrigeration, Air Conditioning and Heating)coreInnotech is a proud AIRAH company member, demonstrating commitment to the HVAC&R industry in Australia.
- Mass Electronics Group (Parent Company)coreMass Electronics Group is the parent company overseeing Innotech Control Systems, Innotech Pty Ltd, Mass Electronics Pty Ltd, and Kwikaz. Mass Electronics handles manufacturing including surface-mount and through-hole divisions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Innotech Controls competitors and assessment
Company assessmentDirect peers
- Automated Logic (Carrier): Automated Logic is a direct competitor in BACnet-native BEMS/DDC hardware and software, serving mid-market and enterprise commercial buildings with comparable product architecture and similar target verticals.
- Reliable Controls: Reliable Controls is a closely comparable mid-sized BAS specialist offering BACnet-native controllers, configuration software, and building automation services to similar commercial and institutional customers.
- KMC Controls: KMC Controls competes head-to-head with Innotech in programmable BACnet DDCs, VAV controllers, and building automation software for commercial HVAC applications.
- Distech Controls (Acuity Brands): Distech Controls offers BACnet-native BEMS controllers, room automation, and energy management software targeting the same mid-market and enterprise commercial building segments as Innotech.
- Delta Controls: Delta Controls is a comparable privately held BACnet BEMS specialist with global distribution and similar product portfolio spanning DDCs, VAV, and supervisory software.
Broad incumbents
- Honeywell Building Technologies: Honeywell is a broad incumbent offering Niagara-based BEMS alongside security, fire, and energy solutions; competes with Innotech in large enterprise and government projects where bundled offerings win.
- Siemens Smart Infrastructure: Siemens offers Desigo BEMS as part of a broader smart infrastructure portfolio (including Desigo CC and BACnet/IP controllers), competing with Innotech for large data centre and infrastructure projects.
- Johnson Controls (OpenBlue): Johnson Controls provides Metasys and the newer cloud-native OpenBlue BEMS, addressing the same HVAC automation and energy management needs as Innotech in commercial buildings, healthcare, and education.
- Schneider Electric (EcoStruxure): Schneider Electric competes via EcoStruxure Building Operation with native BACnet controllers and a cloud platform; overlaps with Innotech in data centres and large commercial portfolios.
Regional players
- Cylon Controls: Cylon Controls is a Europe-based BEMS specialist with similar BACnet/Modbus controller architecture; comparable as a same-size competitor focused on EMEA building automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Innotech Controls social profiles
Digital presenceInnotech Controls compliance and trust
Trust signalCompliance2 records
Innotech Controls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innotech Controls leadership team
Management profileNumber of profiles
Profiles1 record
Innotech Controls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innotech Controls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innotech Controls
What does Innotech Controls do?
Innotech designs, manufactures, and services proprietary Building Energy Management Systems (BEMS) and HVAC automation controls, including the Omni BEMS Platform with native BACnet support, Genesis and Maxim series Direct Digital Controllers, stand-alone analogue HVAC controls, and supporting configuration, SCADA, and energy analysis software. The offering is targeted at commercial, institutional, healthcare, education, data centre, and government facilities and is delivered with no ongoing software or hardware licensing fees.
Is Innotech Controls a public or private company?
Innotech Controls is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innotech Controls founded?
Innotech Controls was founded in 1984. It employs 101 to 250 people.
Where is Innotech Controls based?
Innotech Controls is headquartered in Brisbane, Australia, in the Oceania region.
How does Innotech Controls make money?
Three revenue lines are on record. HVAC and BEMS Hardware Sales are the primary driver. The others are software Licenses and Subscriptions and training Services.
Who are Innotech Controls's main competitors?
Direct peers on record are Automated Logic (Carrier), Reliable Controls, KMC Controls, Distech Controls (Acuity Brands) and Delta Controls. Broad incumbents are Honeywell Building Technologies, Siemens Smart Infrastructure, Johnson Controls (OpenBlue) and Schneider Electric (EcoStruxure). Cylon Controls is listed as a regional player.
Does Innotech Controls have an API?
No public API is recorded for Innotech Controls.
What industry is Innotech Controls in?
Innotech Controls's product category is Building Energy Management Systems (BEMS) and HVAC Automation Controls. Its primary akta.pro industry code is IMAHAKAK, Building Thermal Controls & Building Management Systems (HVAC BMS), with a secondary code of BPABAGAA, Building Automation Systems (BAS/BMS) Integration & Controls. Its NAICS code is 334512 and its SIC code is 3822.