GLA United

What GLA United does

GLA United is a Swiss digital creative agency headquartered in Baar (canton of Zug) that delivers strategy, branding, and digital marketing services to mid-to-large enterprises, government bodies, and professional sports organizations. Its core offering covers the full marketing value chain — from strategy development and brand positioning through visual identity, motion design, websites, and digital campaign execution — with no proprietary technology platform disclosed. The firm is a professional-services business that monetizes through project-based agency engagements priced on quote, rather than through software subscriptions or marketplace fees.

The firm differentiates itself through a dual-hub operating model spanning Switzerland and a regional office in Shenzhen, China, enabling cross-border brand and marketing work for clients such as Emmi, Hummel, Tour de Suisse, Tudor Pro Cycling, Champions Hockey League, Zuger Kantonalbank, Kanton Zug, and Davos Klosters. It has formalized adjacent technology and product activities through a partnership with Legally ok (data privacy compliance software) and a strategic-lead role for Zenmove (digital wellness), with a related GLA Labs entity led by a separate founder/CEO. The team of approximately 15 includes founders, senior and junior designers, consultants, a motion designer, apprentices, and a China-based COO, and the firm markets itself through LinkedIn, Instagram, a monthly 'Newsflash' newsletter, project case studies, and Behance portfolios.

The business is privately held, founder-led (Silvan Hässig as CEO, Benjamin Luterbacher as Founder & CCO, Flavio Niederhauser as Founder & VRP), and self-funded with no disclosed institutional investors, funding rounds, or external capital. Customer concentration appears moderate, supported by a roster of 20+ named enterprise, sports, and government logos, though the Swiss professional-sports vertical is over-represented. AI/ML is not a material capability — only a single motion designer is internally tagged as a 'KI-Experte', and no proprietary AI products, models, or data assets are disclosed.

Name

GLA United

Legal name

GLA United GmbH

Website

https://gla-united.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

GLA United is a Baar, Switzerland-based creative agency offering strategy, branding, and digital marketing services to Swiss and international enterprises, government bodies, and professional sports organizations via offices in Switzerland and Shenzhen, China.

Ownership category

akta.pro rank

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services (Agency): Revenue generated through professional agency services in strategy, branding, and digital marketing. Projects include brand development, digital campaigns, software development (e.g., data privacy solutions for Legally OK), and digital business model development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GLA United is a Swiss marketing and branding agency that delivers integrated strategy, branding, and digital marketing services. The agency develops brand strategies, visual identities, digital campaigns, websites, motion design, and digital business models for Swiss and international clients, with cross-border expertise spanning Switzerland (Baar) and China (Shenzhen). It also develops custom software, including a data privacy compliance solution for Legally OK.

Product overview

GLA United is a Swiss marketing agency offering Strategy, Branding, and Digital Marketing services. The company provides strategic consulting, brand development, and digital marketing execution to clients across various industries including sports, healthcare, retail, and technology. Rather than a software product company, GLA United operates as a professional services firm delivering creative and marketing solutions through its team of consultants, designers, and specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Strategic consulting service covering strategy development, brand positioning, and digital business model design for mid-to-large enterprises and organizations across Switzerland and international markets.
• Branding Branding service including visual identity design, brand development, logo systems, motion design, illustration, and rebranding for clients across sports, banking, government, retail, tourism, and other industries.
• Digital Marketing Digital marketing service including digital campaigns, website creation, social media content, digital partnerships, growth marketing, and digital presence development for enterprise and sports clients.
• Legally OK (Data Privacy Software) Data privacy compliance software solution co-developed with Legally OK, providing a platform for privacy management, with GLA United providing ongoing development and digital presence support.

Named customers20 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Legally okcoreTechnology or IntegrationGLA United developed the software for Legally ok, a data privacy compliance solution. The partnership involves ongoing software development and digital presence support for the privacy management platform. GLA United is referenced as a co-brand on Legally ok's website alongside GLA United.
• ZenmovecoreStrategic or Co-development PartnerGLA United serves as strategic lead for growth topics at Zenmove, a digital health/wellness platform. The agency handles brand development and growth marketing strategy for Zenmove.
• Tudor Pro CyclingminorGTM or Marketing PartnerGLA United acts as Digital Partner for Tudor Pro Cycling, the professional cycling team. Miguel Schweiger (Founder & CEO of GLA Labs) is featured in team materials.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Europe's largest independent owner-operated agency network with strong Swiss/German presence. Comparable in offering strategy, branding, and digital marketing, but competing at a broader cross-European scale.
• Jung von Matt: Large Swiss-headquartered creative and digital agency with offices across Europe. Directly competes with GLA United for Swiss enterprise branding and digital marketing budgets, but at significantly greater scale and broader service breadth.
• Farner Consulting: Swiss communications and public-affairs consultancy with brand positioning and storytelling capabilities. Overlaps with GLA United on strategy and branding mandates for Swiss enterprise, government, and association clients.
• Saatchi & Saatchi Switzerland (Publicis): Global creative network with Swiss operations. Competes for the same enterprise and FMCG brand mandates that GLA United serves (e.g., Emmi-type clients), but at network scale.
• Havas Switzerland: Global communications group with Swiss presence delivering creative, media, and digital services. Comparable on enterprise brand work and competes for the same kind of Swiss retained clients.

Direct peers

• Wirz Group: Long-established Swiss advertising agency offering creative, brand, and campaign services out of Zurich. Closely comparable to GLA United on Swiss enterprise client focus and full-service brand offering, though much larger in headcount.
• Liip (Swiss Digital Agency): Swiss digital agency combining strategy, branding, and software development. Highly comparable to GLA United's hybrid strategy/digital/tech capability and Swiss SME-to-enterprise client mix.
• Notch Interactive: Swiss digital and brand agency focused on strategy, design, and digital marketing for European clients. Direct peer on size, Swiss-German market focus, and integrated brand+marketing offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gla-united
• Xx.com/GLA_Utd

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLA United