Legally ok

What Legally ok does

Legally ok (Legally ok GmbH) is a Swiss SaaS provider of website legal-compliance and consent-management tools, founded in 2022 and headquartered in Baar, Zug, Switzerland. The company serves small and medium-sized website and webshop operators — primarily in Switzerland and the European Union — with automated generation of privacy policies (Datenschutz Generator), imprint disclosures, and a Consent Management Platform (CMP) for cookie compliance. Its CMP is certified under IAB TCF and Google TCF frameworks and supports Google Consent Mode V2, addressing a regulatory shift that became mandatory for Swiss websites in July 2024.

The platform is delivered as a cloud-based, per-domain subscription with a freemium entry point (CHF 0), a Web tier at CHF 19/domain/month, a Pro tier at CHF 59/domain/month, and custom Enterprise pricing, with annual billing available. Technology components include automated website scanning (Lightscan Report, GDPR Report), a Trust Seal product, CMS integrations (WordPress plugin, Typo3), Google Tag Manager integration, and a partner-facing API that supports white-label resale. Legally ok reports a customer base of 5,000+ Swiss websites and operates with a team of approximately 8 employees; it holds a legal-quality partnership with Stach Rechtsanwälte AG and is listed on the bexio AG marketplace. Geographic expansion to the United Kingdom has been initiated, and a Partner Program supports agency-led distribution.

Name

Legally ok

Legal name

Legally ok GmbH

Website

https://legally-ok.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Legally ok is a Swiss SaaS platform that helps SMB website and webshop operators generate GDPR-compliant privacy policies, legal imprints, and cookie consent management for websites in Switzerland and the European Union.

Ownership category

akta.pro rank

Product category

Privacy Compliance Software

NAICS

Legal Services (5411)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Privacy Governance & Consent Management (HDADAIAI)

akta.pro secondary industry

Rights & Licensing Management (Contract, Territory/Window, Royalty) (MPAHALAA)

Keywords

• Privacy compliance software
• Consent management platform
• Cookie banner generator
• Website legal automation
• GDPR compliance tools

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (per domain): Subscription-based SaaS delivered via cloud. Three tiers: Free (limited features/scan quota), Web (CHF 19/domain/month — automated updates, Google Consent Mode V2), Pro (CHF 59/domain/month — unlimited rescans, legal text editor, custom cookie banner design). Annual billing available with up to CHF 118 savings. Per-domain pricing model where each licensed website is billed separately.
2. Partner/Agency Program Licensing: Agencies and partners purchase multi-domain license bundles at attractive pricing scales. Partners manage multiple client domains from a customized dashboard with CRM, white-labeling, and API integration capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Legally ok provides a cloud-based SaaS platform that automates the creation and ongoing maintenance of website privacy compliance assets for Swiss and EU website owners. Through a website scan and questionnaire, the platform generates a privacy policy, a legally compliant imprint, and an IAB TCF and Google TCF certified cookie banner / Consent Management Platform with Google Consent Mode V2 support. Subscription is sold per domain across Free, Web, and Pro tiers, with an additional white-label partner program for agencies.

Product overview

Legally ok is a cloud-based SaaS platform providing an all-in-one website privacy compliance solution. The core products consist of three integrated components: (1) Privacy Policy Generator, (2) Imprint Generator, and (3) Cookie Banner/Consent Management Platform. These are powered by an automated website scanning technology that detects cookies, trackers, and plugins to generate accurate legal texts. Additional features include Lightscan Reports, GDPR Reports, Trust Seals, and an Update Service for automatic legal text maintenance. The platform supports Swiss Data Protection Act (revDSG) and EU GDPR compliance, with subscription tiers (Free, Web, Pro) and an agency-focused white-label partner solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Legally ok Privacy Compliance Platform All-in-one SaaS that scans a website, generates a Swiss/EU GDPR compliant privacy policy and imprint, and deploys an IAB TCF and Google TCF certified cookie banner with Google Consent Mode V2 support. Sold as per-domain subscription across Free, Web (CHF 19/domain/month), and Pro (CHF 59/domain/month) tiers targeting Swiss and EU website owners, freelancers, and small businesses.
• Partner/Agency White-Label Solution CRM-integrated platform for agencies managing multiple client websites, including license management, API integration, customizable legal text modules, and white-label hosting options. Enables agencies to resell Legally ok subscriptions to their end-client base under their own brand.
• Enterprise Plan Custom enterprise subscription tier for organizations with multiple domains, including a personal customer success manager, Enterprise Single Sign-On (SSO), cross-domain consent sharing, and tailored compliance requirements.

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

One partnership is on record.

• Stach Rechtsanwälte AGcoreStrategic or Co-development PartnerStach Rechtsanwälte AG is a Swiss law firm specializing in data protection. Legally ok collaborates with them to develop and regularly review its legal texts, providing the quality assurance commitment offered to customers. The legal texts are prepared by qualified legal experts and regularly reviewed and updated by Swiss data protection lawyers at Stach Rechtsanwälte AG.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cookiebot: Cookiebot (originally Cybot, now part of Usercentrics) is a widely deployed CMP offering automated cookie scanning, consent banners, and IAB TCF certification. Direct competitor in the SMB CMP market, with stronger international brand recognition than Legally ok.
• Termly: Termly offers privacy policy generators, cookie consent banners, and DSGVO/GDPR compliance solutions aimed at small businesses and website owners. Comparable PLG/SMB-focused SaaS model to Legally ok with overlapping feature set.
• Iubenda: Iubenda offers privacy policy generation, cookie consent (IAB TCF certified CMP), and terms-and-conditions tools targeting website owners and SMBs. Closely comparable business model (SaaS subscriptions) and target customer base (SMB website owners) to Legally ok.
• Usercentrics: Usercentrics is a leading CMP and consent management provider (formed via the merger of Usercentrics and Cookiebot/Cybot) serving global SMB and enterprise customers. Directly comparable to Legally ok's CMP/cookie banner offering with overlapping IAB TCF certification and Google Consent Mode V2 support.
• PrivacyPolicies.com: PrivacyPolicies.com generates privacy policies, terms and conditions, and cookie notices for SMB websites via a self-serve SaaS model. Direct competitor in the privacy-policy generator category and at similar price points to Legally ok's Web tier.
• Complianz: Complianz is a WordPress plugin offering cookie consent, privacy policy generation, and GDPR/DSGVO compliance tools. Direct overlap with Legally ok's WordPress integration and SMB target segment, especially in the EU/WP ecosystem.
• Osano: Osano provides a unified consent management and privacy platform (CMP, DSAR, vendor risk) targeting SMBs and mid-market. Direct peer on CMP and cookie consent, with comparable IAB TCF certification and pricing tiering to Legally ok.

Broad incumbents

• TrustArc: TrustArc is an established privacy compliance platform offering consent management, assessments, and certifications to enterprise and mid-market customers. Overlaps with Legally ok on CMP but operates at a much larger scale with broader privacy portfolio.
• OneTrust: OneTrust is the largest dedicated privacy management platform with a broad portfolio spanning consent, GRC, ethics, and ESG. Directly competes with Legally ok in CMP but serves global enterprises with much broader functionality and significantly greater resources.

Regional players

• e-recht24: e-recht24 is a German legal-tech provider offering website legal texts (Datenschutzerklärung, Impressum), cookie consent, and Abmahnung protection for German SMBs. Strong regional overlap with Legally ok's DACH focus but limited cross-border presence.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/legally-ok

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legally ok