Sprava

What Sprava does

Sprava is a privately-held, full-service digital marketing agency headquartered in Odesa, Ukraine, founded around 2000-2004 with secondary offices in Ljubljana (Slovenia), Zaporizhzhia, and Ivano-Frankivsk. The company delivers integrated search marketing, paid media, web development, and social media marketing services to SMB, mid-market, and enterprise clients primarily across Ukraine, Europe (Germany, Poland, Czech Republic, Slovakia, Slovenia), the United Kingdom, Canada, and the United States.

The agency's core technology stack centers on a proprietary CMS designed for SEO optimization, paired with integrated hosting services offered in five tiered packages (Start, Midi, Pro, Spec, Big) with annual subscription pricing. Services are delivered through dedicated project teams of 5-7 specialists per client, encompassing coders, designers, SEO, SMM, PPC, link builders, content creators, and account managers. Sprava maintains official Google Partner and Meta Partner status, alongside Clutch verification with 20+ reviews.

Commercially, Sprava monetizes through a mix of monthly recurring retainers for SEO, PPC, and SMM services, one-time project fees for website development (with optional ongoing maintenance), and annual subscriptions for hosting. The company segments by vertical with specialized packages for healthcare, hospitality, agriculture, real estate, dental, legal, e-commerce, beauty, IT, and small business. Reported operational scale includes 220+ active client sites, 162 websites developed, 87 PPC campaigns managed, and 23,368 keywords ranking in top search positions across client portfolios. The company is founder-led with no disclosed institutional investors, parent entities, or M&A activity.

Name

Sprava

Legal name

Sprava

Website

https://spravadigital.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Sprava is a privately-held Ukrainian full-service digital marketing agency founded circa 2000, headquartered in Odesa with offices across Ukraine and Slovenia, delivering SEO, PPC, web development, and social media marketing to SMB and enterprise clients across Europe and North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. SEO Services: Ongoing search engine optimization services including technical optimization, on-page and off-page SEO, content creation, and monthly reporting. Typically structured as monthly retainer contracts with defined KPIs.
2. PPC/Google Ads Management: Pay-per-click advertising management services for Google Ads campaigns, including strategy development, campaign execution, and optimization.
3. Website Development: Custom website design and development services, including e-commerce stores, corporate websites, landing pages, and web applications. Typically one-time project fees with ongoing maintenance options.
4. Social Media Marketing (SMM): Social media marketing and management services for various platforms.
5. Hosting Services: Web hosting services with multiple tier packages including storage, databases, FTP users, domain names, and mailboxes. Provided as standalone subscription services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sprava is a full-service digital marketing agency that delivers SEO, PPC (Google Ads management), website design and development, and social media marketing services to businesses across Europe and North America. Services are delivered by dedicated in-house teams of 5-7 specialists per client, with industry-specific SEO packages for healthcare, hospitality, e-commerce, real estate, agriculture, dental, legal, and IT sectors. The agency also operates a proprietary SEO-optimized CMS and provides tiered web hosting services.

Product overview

Sprava is a digital marketing agency offering a comprehensive suite of online promotion services. The core offering centers on SEO services (search engine optimization) supported by PPC advertising, website development, and social media marketing. The agency provides industry-specific SEO packages for healthcare, hospitality, e-commerce, real estate, legal, agricultural, beauty, and IT sectors. Additional services include technical audits, local SEO, hosting, and SEO integrated at the website development stage. The portfolio operates as a service-based agency model rather than a software platform, delivering services through dedicated project teams of SEO specialists, developers, designers, and account managers.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Comprehensive search engine optimization services including keyword research, semantic core formation, on-page and off-page optimization, content creation, link building, and monthly KPI reporting for businesses seeking to rank higher in Google search results.
• Pay Per Click (PPC) Services Google Ads and contextual advertising campaign management including strategy development, campaign setup, optimization, and ongoing management to drive immediate traffic and leads for businesses.
• Website Design and Development Custom website design and development services for corporate websites, e-commerce stores, landing pages, and web applications with responsive design, UX optimization, and Google-friendly structure.
• Social Media Marketing (SMM) Social media marketing and management services to build brand presence, engage audiences, and drive traffic through platforms including Facebook, Instagram, and LinkedIn.
• Local SEO Geo-targeted search engine optimization including Google My Business optimization, regional directory listings, and local keyword targeting for businesses serving specific geographic markets.
• SEO Audit Services Comprehensive website SEO audits analyzing visibility, technical issues, content quality, and competitive positioning with actionable recommendations for businesses.
• Technical Website Audit Technical website analysis covering mobile optimization, page speed, robots.txt configuration, XML sitemap status, meta tags, and site structure compliance.
• Web Hosting Services Web hosting services with five tiered packages (Start, Midi, Pro, Spec, Big) offering disk space, databases, FTP users, domain names, and mailboxes with annual billing.
• Industry-Specific SEO Packages Vertical-specific SEO service packages tailored to e-commerce, hotels, healthcare, dental practices, law firms, furniture stores, real estate companies, agricultural businesses, IT companies, beauty salons, and corporate websites with industry-specific keyword strategies and optimization approaches.

Quantifiable outcome

• Average time for new website to reach Google top: 6-9 months
• +6 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationOfficial Google Partner status, enabling access to Google advertising tools, certifications, and support resources. The partnership validates Sprava's expertise in Google Ads management and provides advantages in serving clients using Google's advertising ecosystem.
• Meta (Facebook/Instagram)coreTechnology or IntegrationOfficial Meta Partner status for social media advertising services. Enables access to Meta marketing resources and validates proficiency in Facebook and Instagram advertising campaigns.
• ClutchminorGTM or Marketing PartnerB2B review platform partnership providing customer review collection and display. Sprava maintains 20+ reviews on Clutch, serving as social proof for potential clients evaluating agency services.
• HillelminorImplementation/ SI/ Consulting PartnerTraining and certification partnership through which Sprava specialists receive ongoing education in marketing tools and analytics. The partnership provides resources for effective marketing tools and analytics training.
• Analytics ManiaminorImplementation/ SI/ Consulting PartnerThird-party analytics training provider offering Google Tag Manager Fundamentals certification. Sprava specialists complete certification to validate technical proficiency in tag management.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Straight North: Chicago-based digital marketing agency offering SEO, PPC, web design, and email with a verticalized service approach. Comparable in its SEO-anchored offering and dedicated-account-team delivery model.
• WebFX: Full-service digital marketing agency offering SEO, PPC, web development, and content marketing for mid-market and enterprise clients. Comparable to Sprava in service breadth, GTM motion (sales-led with dedicated account teams), and verticalized expertise, though significantly larger in headcount.
• SmartSites: Digital marketing agency offering website design, SEO, PPC, and SMM services with Google Premier Partner status. Closely comparable offering mix and partner-credentialed positioning to Sprava.
• Lounge Lizard: Digital marketing and web design agency combining brand, web development, SEO, and PPC. Comparable integrated stack of services and a similar mid-market to enterprise target buyer.
• Coalition Technologies: SEO, web design, and PPC agency with strong e-commerce vertical focus. Direct overlap with Sprava's SEO-for-e-commerce service line and similar retainer-based delivery model.
• Thrive Internet Marketing Agency: Full-service agency providing SEO, PPC, social media, and web design with vertical specializations similar to Sprava. Operates a comparable pod-based delivery model and targets similar mid-market customer segments.
• KlientBoost: PPC and CRO-focused agency with growing SEO and web design practices. Comparable on the paid-media (PPC) half of Sprava's offering, with similar mid-market customer profile.
• HigherVisibility: SEO-focused agency offering PPC, web design, and social media with strong vertical playbooks. Comparable in its emphasis on SEO as the anchor service and dedicated account-management model.
• Ignite Visibility: Performance marketing agency focused on SEO, paid media, social, and email with proprietary methodology and a strong Clutch/award footprint. Direct competitor on SEO + PPC retainers and case-study-driven positioning.

Regional players

• Netpeak (now Netpeak Group): Ukraine- and Eastern Europe-rooted digital marketing agency with SEO, PPC, analytics, and web development offerings. Highly comparable service mix and regional delivery model; serves as both peer and direct regional competitor to Sprava.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SpravaDigitalAgency
• LinkedInlinkedin.com/company/spravadigitalagency

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprava