What SingleDebt does

SingleDebt, operated by City Credit Management LLP, is an India-based debt management solution company founded in 2018 as the Indian arm of a UK parent with 35+ years of debt management experience. The company serves Indian consumers — and increasingly MSMEs — who are struggling with multiple unsecured debts, creditor harassment, and damaged credit scores, by structuring Debt Management Plans (DMPs) that consolidate multiple EMIs into a single affordable monthly payment negotiated with creditors under RBI guidelines. The core product suite is anchored on the DMP and includes in-house legal advocacy, harassment redirection services, debt settlement as an add-on, financial literacy programming, and a customer mobile app/web portal with 24/7 account tracking.

The technology stack centers on bespoke DMP management software, a client portal (client.singledebt.in), and native iOS/Android apps that provide real-time visibility into creditor accounts, payment status, and correspondence. Operations are delivered through a sales-led motion combining inside sales, call center, WhatsApp support, and in-person consultations at the Mumbai headquarters, supplemented by an ecosystem of educational content, the DFI Forum community platform, the #DebtFreeIndia advocacy movement, and a recently launched SOS (Sounds of Silence) mental health initiative in partnership with Mann Talks.

The revenue model combines a ₹599 enrollment fee with a DMP setup fee equal to two months of the client's disposable income, plus an ongoing monthly management fee based on client affordability. The free initial consultation acts as the funnel top. The company has scaled to 50,000+ lifetime clients across 187+ cities with a 4.7/5 Google rating, 92% reported EMI reduction success rate, and holds ISO 27001 and ISO 9001 certifications; revenue and funding are not publicly disclosed.

Name

SingleDebt

Legal name

City Credit Management LLP

Website

https://singledebt.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

SingleDebt is India's first dedicated debt management company, offering Debt Management Plans that consolidate multiple EMIs into a single affordable payment, alongside in-house legal support and creditor harassment relief for individuals and MSMEs.

Ownership category

akta.pro rank

Product category

Consumer Debt Management Services

NAICS

Collection Agencies (56144), Activities Related to Credit Intermediation (5223)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Debt Management Plans (DMP) Administration (FSAEAFAB)

akta.pro secondary industries

Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH), Debt Settlement & Negotiation Services (FSAEAFAC), Collections & Creditor Negotiation Support (Debtor-Side) (FSAEAFAI)

Keywords

• Debt management services
• Financial advisory
• Credit counseling
• Debt consolidation
• Legal advisory

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. DMP Setup Fee: Initial setup fee equal to two months of disposable income (DI/EMI) covering the setup of the Debt Management Plan and legal work including creditor communications and harassment handling. This fee is charged prior to undertaking tasks as lawyers are billed on per case basis.
2. Monthly Management Fee: Ongoing monthly fee based on client affordability to cover plan management, legal support, payments to creditors, regular liaison with lenders, and dedicated account manager services. Reviews conducted every six months with DMP repayment amounts adjusted based on changes in circumstances.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

SingleDebt provides structured Debt Management Plans (DMP) that consolidate multiple unsecured debts (credit cards, personal loans, EMIs) into a single affordable monthly payment negotiated with creditors under RBI guidelines. The offering is bundled with in-house legal support from a panel of advocates, harassment relief through paralegal intervention, debt settlement services, business debt restructuring for MSMEs, and the SOS mental health initiative in partnership with Mann Talks. Services are delivered by UK-trained financial advisors and supported by a proprietary client portal and mobile application for 24/7 account tracking.

Product overview

SingleDebt is India's first comprehensive debt management solution company offering a platform-based approach centered around its Debt Management Plan (DMP) as the core product. The platform integrates multiple service modules including Legal Support with in-house advocates, Harassment Relief through paralegal intervention, Debt Settlement, Financial Literacy Programme, DFI Forum community platform, and the SOS mental health initiative. The ecosystem also includes a Customer App/Portal for real-time account management, Business Debt Services for MSMEs, and the #DebtFreeIndia advocacy movement. All services operate under RBI guidelines with the core DMP consolidating multiple unsecured debts into one affordable EMI negotiated with creditors.

Differentiator

Problem solved

Functional benefit

Products and services

• Debt Management Plan (DMP) A structured repayment program for individuals that consolidates multiple unsecured debts (credit cards, personal loans, EMIs) into one affordable single EMI negotiated with creditors under RBI guidelines, including harassment relief and credit score rebuilding support.
• Legal Support and Legal Advisory Legal advisory service delivered by an in-house panel of advocates and CIBIL lawyers providing legal audits, representation, debt restructuring guidance, insolvency navigation, bounced cheque procedures, and protection from creditor harassment.
• Harassment Relief Service that redirects creditor and recovery agent calls to SingleDebt's paralegal team, prevents recovery agent visits, and provides immediate assistance against creditor harassment in compliance with RBI guidelines.
• Debt Settlement Negotiation service that settles unsecured debts with creditors for a reduced lump-sum amount; results in a negative 'settlement' entry on credit files and is recommended only when DMP is not feasible.
• Business Debt Services Specialized debt management solutions for MSMEs and small businesses facing financial difficulties, including business debt restructuring and insolvency guidance for unsecured business loans and MSME loans.

Quantifiable outcome

• EMI reduction from ₹76,559 to ₹35,000/month for a Mumbai client with ₹24.3 lakh debt
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mann TalkscoreStrategic or Co-development Partner · 1 September 2025Partnership with Mann Talks (leading mental health NGO established by Vidhi Shanghvi) for the SOS (Sounds of Silence) initiative. This programme addresses mental health issues arising from debt stress including anxiety, shame, and depression. Provides confidential on-call helplines for FREE financial and mental health counselling, 1:1 therapy in multiple Indian languages with certified psychologists, and self-help tools like mindfulness audio series and blogs.
• Indian Chamber of Commerce of Affirmative Action (ICCAA)minorOthersMembership in ICCAA demonstrates SingleDebt's commitment to ethical business practices and compliance standards. ICCAA membership provides industry recognition and networking opportunities.
• Maan TalkscoreStrategic or Co-development PartnerMaan Talks is the mental health NGO partner for SingleDebt's SOS (Sounds of Silence) initiative addressing debt-related mental health issues. The partnership provides free mental health counselling, 1:1 therapy sessions in multiple Indian languages, and self-help tools for individuals experiencing debt stress, anxiety, and depression.

Scale indicators7 records

Recent moves3 records

Expansion highlights6 records

Emerging players

• CreditMantri: India-based credit-health and CIBIL-improvement platform that helps consumers manage, monitor, and improve their credit profile — adjacent to SingleDebt's credit-score recovery use case and targets the same financially-stressed Indian consumer.

Broad incumbents

• National Debt Relief: Major US-based debt-settlement company with a large client base and established brand — comparable in operating logic to SingleDebt's settlement and DMP offerings, providing a useful template for category economics and customer-acquisition benchmarks.
• Money Management International (MMI): US non-profit credit-counseling agency offering DMPs, debt management, and financial education — closely aligned with SingleDebt's DMP + financial literacy positioning and provides a comparable operating model for the debt-counseling category.
• InCharge Debt Solutions: US non-profit debt-management and credit-counseling organization offering DMPs and bankruptcy counseling — directly analogous to SingleDebt's DMP-first model and provides a category benchmark for outcomes, fees, and customer satisfaction.
• GreenPath Financial Wellness: US non-profit credit-counseling and DMP provider offering debt management plans, housing counseling, and financial education — a comparable integrated-services debt-counseling model to SingleDebt's DMP + literacy programme offering.
• Freed (Freedom Debt Relief): One of the largest US debt-settlement and resolution companies — a category leader whose operating model and regulatory navigation offers a useful benchmark for SingleDebt's potential scale, though operating in a different geography with more mature debt-settlement regulation.

Direct peers

• ClearOne Money: India-focused debt resolution and financial advisory firm offering debt management, settlement, and credit-score services to individual borrowers — directly overlapping with SingleDebt's DMP and settlement offerings in the same Indian retail-debt market.
• CuraDebt: Indian debt-settlement and resolution company serving consumers struggling with unsecured debt — competes head-to-head with SingleDebt's settlement and DMP modules for the same distressed-borrower segment.

Others

• BankBazaar: Indian financial-product comparison platform for credit cards, loans, and insurance — adjacent ecosystem participant that engages the same Indian consumer audience that SingleDebt targets, though focused on product discovery rather than debt resolution.
• IndiaLends: Indian credit marketplace and personal-loan distribution platform — adjacent to SingleDebt as both serve credit-constrained Indian consumers, though IndiaLends focuses on origination rather than debt resolution; useful comp for the broader Indian retail-debt ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Single_Debt
• YouTubeyoutube.com/@SingleDebt/videos
• Facebookfacebook.com/SingleDebt
• LinkedInlinkedin.com/company/singledebt
• Instagraminstagram.com/singledebt
• Pinterestin.pinterest.com/SingleDebt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SingleDebt