Sterling Lumber

Name

Sterling Lumber

Legal name

Sterling Lumber

Website

https://sterlinglbr.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Engineered Wood Member Manufacturing (321215), Wood Product Manufacturing (321)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)

akta.pro secondary industries

Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ), Softwood Plywood Manufacturing (IMAMACAA)

Keywords

• Lumber and building materials
• Building materials retail
• Truss manufacturing services
• Hardware and tools supply
• Kitchen and bath design

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Lumber and Building Materials Retail: Revenue is generated through the sale of lumber, panels, trusses, hardware, tools, doors, windows, roofing materials, decking, and other building supplies through their retail locations across Colorado. Sales are primarily one-time transactions for construction and renovation projects.
2. Specialty Services: Revenue includes specialized services such as truss manufacturing through Sterling Component Systems, kitchen and bath design services, and deck/decking project estimation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sterling Lumber is a Colorado-owned building materials retailer operating 12 retail lumber yard locations across the state since 1909. The company sells lumber, panels, trusses, hardware, tools, doors, windows, roofing, decking, cabinetry, flooring, and siding through its physical locations, with complementary services including truss manufacturing via Sterling Component Systems, kitchen and bath design consultation, deck and truss project estimation, and delivery services.

Product overview

Sterling Lumber is a Colorado-owned building materials retailer serving the state since 1909, operating multiple locations across Colorado. The company offers a comprehensive portfolio of building materials organized around core product categories: Lumber & Panels (including Armadillo Deck composite decking), Structural Components (Trusses and Nudura ICF systems), Doors and Windows (from multiple brand partners), Hardware & Tools (DeWalt, Senco, Simpson Strong Tie), Roofing, and Cabinetry. The company provides professional services including Delivery, Deck Estimates, Kitchen & Bath Design, Truss Estimates, General Pricing, and Builder Resources. Sterling Lumber positions itself as a hometown lumber yard serving both contractors and DIY homeowners with both materials and expert guidance through its blog content.

Differentiator

Problem solved

Functional benefit

Brands

• Sterling Component Systems: Truss manufacturing and design services, including truss offices in Westminster, CO and truss plant in Sterling, CO.

Products and services

• Lumber & Panels Core building materials including dimensional lumber and various types of panels for residential and commercial construction projects of all sizes.
• Trusses Structural roof and floor trusses manufactured by Sterling Component Systems, including custom engineering and dedicated truss plant and offices for residential and commercial construction projects.
• Armadillo Composite Decking Composite decking product line offering low maintenance, high performance, long-lasting deck solutions for residential outdoor projects.
• Windows Window products from various brand partners including Lincoln Windows, Velux Skylights, Milgard, Weather Shield, and Jeld-Wen, sold for residential and commercial projects.
• Doors Exterior steel, fiberglass, and solid wood doors, plus interior doors and patio/sliding doors, with hardware from brands including Schlage and Kwikset.
• Roofing Roofing materials including metal, composite, and other options for residential and commercial construction projects.
• Hardware & Tools Power tools, hand tools, fasteners, and hardware supplies from brands including DeWalt, Senco, Simpson Strong Tie, and Freud Tools.
• Cabinetry Cabinet offerings including Merillat Cabinetry, Kemper Cabinets, Aristokraft Cabinetry, Kitchen Craft Cabinetry, and Medallion Cabinets, sold alongside kitchen and bath design services.
• Flooring Hardwood, carpet, tile, and other flooring materials with installation guidance and product recommendations for residential projects.
• Siding & Exterior Exterior siding options including Diamond Kote and Allweather Wood brands for residential and commercial construction.
• Kitchen & Bath Design Service Design consultation and remodeling services for kitchens and bathrooms, including cabinetry options from Merillat, Kemper, Aristokraft, Kitchen Craft, and Medallion. Customers request appointments to engage the service.
• Deck Estimation Service Professional estimation services for deck projects, including material recommendations for composite and wood decking options, requested via a deck estimate form.
• Truss Estimation Service Custom engineering and pricing for structural trusses for residential and commercial construction projects, supporting Sterling Component Systems.
• Delivery Service Delivery services for all purchases from Sterling Lumber retail locations, with some exclusions that may apply.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• OrgillcoreChannel Partner/ Reseller/ DistributorOrgill is a major hardware and building materials distributor that supplies Sterling Lumber with products. This is a wholesale distribution relationship where Orgill provides inventory and supply chain services to Sterling's retail locations.
• Billion Dollar Buying Power (LMC Buying Power)coreChannel Partner/ Reseller/ DistributorSterling Lumber participates in LMC Buying Power, a cooperative buying group that provides independent lumber yards with collective purchasing power. This gives Sterling access to competitive pricing and terms typically reserved for larger chains.
• Home Builders Association of Metro DenverminorStrategic or Co-development PartnerProfessional association partnership providing networking, industry advocacy, and community connections within the Colorado building industry.
• Home Builders Foundation of Metro DenverminorStrategic or Co-development PartnerCharitable foundation supported by Sterling Lumber. Sterling is listed as a proud supporter of the foundation's community initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• McCoy's Building Supply: Family-owned regional building materials retailer operating ~85 stores across Texas, Oklahoma, New Mexico, and the South. Highly comparable to Sterling as a multi-location independent lumber yard with truss manufacturing, kitchen/bath design services, and a contractor-plus-DIY customer mix.
• 84 Lumber: Private, family-operated lumber and building materials dealer with ~250 stores across 30+ states plus component manufacturing plants. Closest direct competitor model to Sterling — independent dealer with truss/structural component manufacturing and strong pro-contractor focus.
• Carter Lumber: Family-owned lumber and building materials retailer with ~170 locations concentrated in the Midwest and Mid-Atlantic. Operates a similar store-plus-component-manufacturing model serving professional builders and DIY customers.
• Lansing Building Products: Specialty building products distributor with ~100 branches nationwide focused on exterior building products (siding, windows, roofing, decking). Comparable to Sterling's exterior products mix but operates as a specialty distributor rather than full-line lumber yard.
• Spenard Builders Supply: Employee-owned regional building materials retailer with ~50 locations across Alaska, Washington, and Hawaii. Highly analogous independent multi-location dealer model with truss manufacturing and contractor/DIY dual-segment focus.
• Parr Lumber: Family-owned Pacific Northwest lumber and building materials chain with multiple retail locations plus a truss and panel component manufacturing facility. Operates a near-identical retail-plus-component-fabrication model to Sterling.

Broad incumbents

• Builders FirstSource: One of the largest U.S. suppliers of building products, components, and services with thousands of locations nationwide following the BFS-ProBuild merger. Overlaps with Sterling in lumber, trusses, and panels but operates at dramatically larger scale with national pro-customer focus.
• McEwen Building Products / Boise Cascade: Major publicly traded manufacturer and distributor of engineered wood products, lumber, and building materials with nationwide distribution. A broader incumbent competitor in Sterling's truss and panel categories.
• The Home Depot: Largest U.S. home improvement retailer with ~2,000 stores nationwide, including Colorado locations that directly overlap Sterling's product categories. Competes primarily on price, convenience, and breadth rather than local service.
• Lowe's: Second-largest U.S. home improvement retailer with ~1,700 stores including Colorado locations. Competes with Sterling across lumber, tools, and building materials with strong pro-contractor programs and increasing digital procurement capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Sterling-Lumber/193215837362392

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Lumber