The Factory NYC
The Factory NYC is a Brooklyn-based, full-service custom fabrication company serving enterprise clients across experiential events, retail, art, and architecture with in-house capabilities spanning large-format 3D printing, CNC machining, laser cutting, metalwork, and integrated lighting and kinetics.
- Company typePrivate
- Founded2013
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Factory NYC does
The Factory NYC is a Brooklyn-based, full-service custom fabrication company founded in March 2013 by co-founders Louie Hinnen and Paul Outlaw. The company provides end-to-end physical manufacturing services spanning material fabrication (millwork, metals, foams, plastics), digital fabrication (CNC machining, laser cutting, large-format 3D printing), and integrated technology (lighting, programming, kinetics), with capabilities extending from concept design and CAD modeling through engineering, fabrication, freight, white-glove installation, and removal. Its proprietary large-format 3D printing capability — using a UV-cured acrylic polymer process claiming 100x the speed of typical 3D printing — is positioned as the largest event-focused 3D printing facility in NYC, supporting part sizes up to 72 inches individually and larger through sectional fabrication.
The company operates three production facilities totaling 42,000+ square feet in Brooklyn (Williamsburg headquarters at 723 Kent Avenue plus the Emerson facility at 53 Emerson Place and a third site) and employs 35-40+ fabrication and management experts. It serves a horizontal mix of customer segments including experiential marketing firms and event producers, artists and art institutions (MoMA PS1, Metropolitan Museum of Art, Guggenheim), fashion and retail brands (Louis Vuitton, Fendi, Adidas, Nike, Edikted), entertainment and media companies (HBO, Paramount, MTV, Netflix), and consumer brands (Google, Microsoft, Bacardi, Audi). Notable projects include HBO's Tiny Houses NYC activation at Domino Park, the Met's Sleeping Beauties exhibit, the LinkedIn Talent Connect kinetic displays at Javits Center, a 65-foot hot dog sculpture in Times Square with a confetti cannon, and large-format vinyl/graphics work executed through partnership with Two Point Eight Imaging.
The business operates on a project-based revenue model with custom quote-based pricing (no standard tiers, no public pricing), one-hour quote response times, and acquisition primarily through direct sales, the company's Request a Quote intake form, and an embedded network of agency and production partner referrals (Shiraz Creative, Tool of North America, MKG, Invisible North, City Eventions). The company is bootstrapped and founder-owned, with no disclosed external funding rounds, and has completed 5,031+ projects over its operating history with press features in Entrepreneur Magazine, Financial Times, and BizBash.
The Factory NYC firmographics
Firmographics- Name
- The Factory NYC
- Legal name
- The Factory NYC
- Website
- https://thefactorynyc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Factory NYC is a Brooklyn-based, full-service custom fabrication company serving enterprise clients across experiential events, retail, art, and architecture with in-house capabilities spanning large-format 3D printing, CNC machining, laser cutting, metalwork, and integrated lighting and kinetics.
- Ownership category
- akta.pro rank
The Factory NYC industry classification
Industry- Product category
- Custom Fabrication Services
- NAICS
- Plate Work and Fabricated Structural Product Manufacturing (33231), Machine Shops (33271)
- SIC
- Miscellaneous Fabricated Metal Products (3490), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)
- akta.pro secondary industries
- Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ), Construction & Architecture (Additive End-Use Components) (IMAAAEAK)
Keywords
Where The Factory NYC is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Factory NYC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Custom Fabrication Services: Project-based custom fabrication services for events, retail displays, architectural elements, and art installations. Revenue is generated through one-time project fees based on scope, materials, and complexity of fabrication.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
The Factory NYC product offering
Product offeringCore offering
The Factory NYC is a full-service custom fabrication shop that designs, builds, and installs physical elements for events, experiential marketing activations, retail displays, architectural fixtures, and art installations. Capabilities include large-scale 3D printing, CNC machining, laser cutting, metalwork, woodworking, graphics printing, and integrated technology (lighting, programming, kinetics). The company operates from three production facilities totaling 42,000+ square feet in Brooklyn, NY, delivering end-to-end from concept and design through fabrication, installation, and removal.
Product overview
The Factory NYC is a premier custom fabrication company offering a unified suite of physical manufacturing services rather than a software platform. Their core offerings include large-scale 3D printing using proprietary UV-cured acrylic polymer technology (up to 100x faster than typical 3D printing), CNC processing (cutting, routing, milling), and laser cutting. These technologies are applied across five main service verticals: Events & Experiential Marketing (backdrops, stage construction, exhibits), Architectural Elements (millwork, permanent fixtures, furniture), Retail Displays & Pop-Ups (rollouts, installations), Art Fabrication (sculptures, kinetic art, animatronics), and Graphics Printing (large-format vinyl, vehicle wraps). The company operates three production facilities totaling 42,000+ square feet in Brooklyn, NY, providing end-to-end services from design and fabrication through installation and removal.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Fabrication Services Full-service custom fabrication covering material fabrication (millworks, metals, foams, plastics), digital fabrication (CNC, laser cutting, 3D printing), integrated tech, lighting, programming, kinetics, freight/logistics, and white-glove installation and removal for events, retail, architectural, and art projects.
- Large-Scale 3D Printing Rapid large-scale 3D printing service using proprietary UV-cured acrylic polymer, capable of printing parts up to 72 inches individually and larger via sectional fabrication with interlocking joints; reported as 100x faster than typical 3D printing.
- CNC Processing CNC cutting, routing, and milling services for automated production of precision components in wood, metal, and plastics.
- Events & Experiential Marketing Fabrication Full-service fabrication for events, activations, backdrops, stage construction, exhibit and tradeshow builds, scenic fabrication, and public art installations targeted at event producers, experiential marketing agencies, and brands.
- Architectural Elements Fabrication Architectural millwork, interior and exterior permanent fixtures, furniture fabrication, column covers, modular components, and kinetic architecture for the architectural industry.
- Retail Displays & Pop-Ups Fabrication Fabrication for retail rollouts, pop-ups, restaurant fabrication, indoor and outdoor dining, and retail display installations including installation and removal services for fashion and retail brands.
- Art Fabrication Sculptural fabrication for artists including sculpture fabrication, kinetic art, fine art, animatronic sculpture, and interactive new media artwork creation.
- Graphics Printing Commercial printing service delivered in partnership with Two Point Eight Imaging, providing large-format vinyl and graphics including wall vinyl, floor vinyl, wallpaper, vehicle wraps, and contour-cut decals.
Quantifiable outcome
- 5000+ projects completed across various sectors
- +2 more outcomes
Companies that use The Factory NYC
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles5 records
The Factory NYC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Factory NYC partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Shiraz CreativecoreCreative agency partner for multiple events and activations including RuPaul's Drag Race S15 premiere, AMEX events, and Resy Drive-Thru. They collaborate on experiential marketing projects where Shiraz handles creative direction while The Factory NYC provides fabrication.
- Two Point Eight ImagingcoreIn-house printing partner for large-format vinyl and graphics production. Collaborates with The Factory NYC to provide integrated printing and fabrication solutions for events and architectural projects.
- Pliskin ArchitectureminorArchitecture firm that collaborated with The Factory NYC on the Edikted flagship store in SoHo, bringing the online fashion brand's 90s pop aesthetics to life.
- Tool of North AmericacoreEvent production company that brought The Factory NYC on for LinkedIn Talent Connect Conference. Tool handles overall production while TFNYC provides integrated technology and kinetic display fabrication.
- Stronghold Fine ArtsminorSteel fabrication partner for the 65-foot Hot Dog in Times Square sculpture. Provided the internal steel armature with hydraulic system for the confetti cannon mechanism.
- Themendous Scenic StudiosminorScenic studios partner that provided foam components for the Hot Dog in Times Square sculpture project.
- MKGminorEvent agency partner for the Runner's World x Adidas Clubhouse Pop-up. MKG organized the 2-day event while The Factory NYC provided displays and fabrication.
- Invisible NorthminorProduction agency partner mentioned for projects including LIFEWTR airport kiosk and Under Armour displays. They bring The Factory NYC into projects as the fabrication partner.
- City EventionsminorEvent production company that partnered with Google and The Factory NYC for the Shop with Google campaign experiential billboards in NYC.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
The Factory NYC competitors and assessment
Company assessmentBroad incumbents
- Materialise: Belgium-based provider of additive manufacturing software and 3D printing services globally. Comparable through industrial 3D printing services and large-format capabilities but operates as a broad incumbent with extensive industrial and medical focus beyond events and experiential.
- Carbon: Digital manufacturing company using proprietary continuous liquid interface production (CLIP) 3D printing technology. Comparable through production-grade 3D printing services for end-use parts, though broader industrial focus rather than event fabrication specialization.
- Stratasys: Global leader in 3D printing and additive manufacturing systems and services. Comparable through 3D printing capabilities but operates as a broad equipment manufacturer and service provider rather than a custom fabrication shop serving experiential marketing.
Emerging players
- Shapeways: On-demand 3D printing services marketplace offering custom manufacturing across multiple technologies. Comparable in the large-scale 3D printing service layer but operates as a platform/marketplace rather than integrated fabrication shop serving enterprise experiential clients.
- Voodoo Manufacturing: NYC-based digital manufacturing company offering 3D printing, CNC, and injection molding services. Comparable in NYC-based digital manufacturing footprint and 3D printing focus, though more focused on production runs than experiential/event fabrication.
Regional players
- Production Club: LA-based experiential production and fabrication company serving major events, brand activations, and entertainment clients. Comparable in serving premium experiential projects but primarily competing on the West Coast rather than in NYC.
Direct peers
- Duggal Visual Solutions: NYC-based large-format printing and custom fabrication company serving events, retail, and architectural clients. Most directly comparable peer given overlapping capabilities (large format graphics, custom fabrication, NYC footprint) and similar enterprise customer base.
- Moss (formerly Moss Inc): Custom exhibit and event fabrication company serving trade shows, brand activations, and experiential marketing clients. Comparable service offering (custom fabrication, design-to-installation) for similar end-markets including enterprise brands and agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Factory NYC social profiles
Digital presenceThe Factory NYC financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Factory NYC leadership team
Management profileNumber of profiles
Profiles9 records
The Factory NYC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Factory NYC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Factory NYC
What does The Factory NYC do?
The Factory NYC is a full-service custom fabrication shop that designs, builds, and installs physical elements for events, experiential marketing activations, retail displays, architectural fixtures, and art installations. Capabilities include large-scale 3D printing, CNC machining, laser cutting, metalwork, woodworking, graphics printing, and integrated technology (lighting, programming, kinetics). The company operates from three production facilities totaling 42,000+ square feet in Brooklyn, NY, delivering end-to-end from concept and design through fabrication, installation, and removal.
Is The Factory NYC a public or private company?
The Factory NYC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Factory NYC founded?
The Factory NYC was founded in 2013. It employs 11 to 50 people.
Where is The Factory NYC based?
The Factory NYC is headquartered in Brooklyn, United States, in the North America region.
How does The Factory NYC make money?
One revenue line is on record: custom Fabrication Services.
Who are The Factory NYC's main competitors?
Broad incumbents on record are Materialise, Carbon and Stratasys. Emerging players are Shapeways and Voodoo Manufacturing. Production Club is listed as a regional player. Direct peers are Duggal Visual Solutions and Moss (formerly Moss Inc).
Does The Factory NYC have an API?
No public API is recorded for The Factory NYC.
What industry is The Factory NYC in?
The Factory NYC's product category is Custom Fabrication Services. Its primary akta.pro industry code is BPAFAGAK, Event Fabrication & Scenic/Set Build (Custom Builds, Installations), with a secondary code of IMAFANAJ, Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins). Its NAICS code is 33231 and its SIC code is 3490.