City Eventions

What City Eventions does

City Eventions is a New York-based, full-service experiential marketing agency that designs and executes live brand experiences for enterprise marketers. Founded in 2019 and headquartered at 250 Park Avenue, the firm offers four integrated service lines — strategy, creative and design, production, and experiences — delivered through pop-up shops, mobile tours, sponsorship activations, PR stunts, launch events, product sampling campaigns, and grassroots initiatives. The company serves Fortune 500 brand marketers across entertainment (Sony Pictures, Netflix, Nintendo/Illumination, Nickelodeon, LEGO), technology (Google, Amazon, Slack), food and beverage (HelloFresh, Maker's Mark, Popeyes, Teremana Tequila, Bruichladdich), fashion and apparel (Coach, Calvin Klein, Timberland, New Balance), and financial services (Bank of America), as well as consumer brands such as Marshalls, Fanta, and IAMS.

The firm's underlying capability is integrated in-house production rather than a software platform: City Eventions handles research and experiential ideation, concept development, art direction, environmental design, fabrication, permitting, logistics, staffing, and on-site execution, often across multiple U.S. cities simultaneously. It functions as the experiential execution arm inside larger agency pitches, working in partnership with major holding companies and agencies including WPP, Leo Burnett, Publicis Media, Ketchum, Hunter PR, Mediahub, and Kinetic WW. The company is privately held, has no disclosed outside funding, holds a Women's Business Enterprise (WBE) certification from WBENC, and was named to Inc. Magazine's IT List 2025.

City Eventions generates revenue through project-based, one-time contracts for campaign conception, production, and execution; pricing is quote-based and not publicly disclosed. Go-to-market is direct B2B enterprise sales supported by a portfolio-driven website, an active Instagram presence, LinkedIn presence, campaign video reels, and the earned media that high-visibility stunts organically generate. Headcount is in the 11–50 range and the firm maintains no API, SDK, mobile app, or disclosed AI capabilities.

Name

City Eventions

Legal name

City Eventions

Website

https://cityeventions.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

City Eventions is a New York-based full-service experiential marketing agency that designs and executes pop-ups, mobile tours, PR stunts, and sponsorship activations for Fortune 500 brand marketers across entertainment, technology, CPG, fashion, and financial services.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAGAK

Experiential Logistics & Tour Management (Roadshows)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYTHAHAGAA

Event Marketing Strategy & Campaign Management

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Marketing, Sponsorship & Lead Retrieval Services

SECONDARYBPAFAGAD

Trade Shows & Exhibitions (Booths, Show Management)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

Keywords

• Experiential marketing services
• Brand activation campaigns
• Pop-up experiences
• Event production agency
• Sponsorship activations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Experiential Marketing Services: Project-based experiential marketing engagements for brand clients seeking live promotional activations, pop-up experiences, mobile tours, sponsorship activations, and PR stunts. Revenue is generated through client contracts for campaign conception, production, and execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

City Eventions is a full-service experiential marketing agency that conceives, produces, and executes live brand experiences for enterprise clients. Core offerings include pop-up shops, mobile tours, sponsorship activations, launch events, product sampling campaigns, grassroots initiatives, and PR stunts. The agency operates across strategy, creative and design, production, and on-site execution, delivering campaigns for major entertainment, technology, food and beverage, and fashion brands.

Product overview

City Eventions is a full-service experiential marketing agency that creates memorable brand experiences. The company operates as a unified agency offering strategic planning, creative development, and production services delivered through experiential activations including pop-up shops, mobile tours, PR stunts, sponsorship activations, and product sampling campaigns. Their portfolio showcases work with major brands across entertainment, food & beverage, retail, and lifestyle sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing Agency Services Full-service experiential marketing agency creating memorable brand experiences including sponsorship activations, grassroots initiatives, product sampling, launch events, mobile tours, PR stunts, pop-up shops, and workshops and demos for enterprise brand clients.
• Experiential Activations (Pop-Up Shops, Mobile Tours, PR Stunts, Sponsorship Activations, Launch Events)

Quantifiable outcome

• 1,500 HelloFresh meal kits distributed over two days at Denver activation
• +3 more outcomes

Named customers22 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core.

• Rapport WWcoreStrategic or Co-development PartnerOngoing agency partnership for multiple campaigns including HelloFresh pop-up in Denver, Paddington in Peru activation at The Grove LA, and LEGO City mobile tour across TX, FL, and SC.
• Hunter PRcoreStrategic or Co-development PartnerPR agency partner for multiple campaigns including International Delight Paris Hilton pop-up, Bruichladdich holiday whisky pop-up, and Jane Walker Women's March sponsorship.
• WPPcoreStrategic or Co-development PartnerMajor advertising holding company partnership for The Super Mario Galaxy Movie activation at The Shops at Columbus Circle.
• Leo BurnettcoreStrategic or Co-development PartnerAgency partnership for Bank of America Boston Marathon Giving Day statue bib campaign and Marshalls Father's Day billboard stunt.
• Quan Media GroupcoreStrategic or Co-development PartnerAgency partnership for Teremana Tequila 'Share the Mana' Venice billboard stunt and Jinx Barkboards PR campaign.
• Noble PeoplecoreStrategic or Co-development PartnerAgency partnership for Atlassian RAMP UP to Cloud skate ramp installation in Washington D.C.
• Publicis MediacoreChannel Partner/ Reseller/ DistributorAgency partnership for Maker's Mark Winter Wheat Wonderland pop-up in Union Square NYC.
• Hi-Vis StudiocoreStrategic or Co-development PartnerCreative studio partnership for Google Search NBA All Star Weekend limo mobile content studio activation.
• Legend PRcoreChannel Partner/ Reseller/ DistributorPR agency partnership for Bruichladdich Not Your Classic Holiday Whisky Pop-Up at Brookfield Place.
• MediahubcoreChannel Partner/ Reseller/ DistributorMedia agency partnership for Red Baron freezer aisle pop-up at Ohio State University.
• Kinetic WWcoreChannel Partner/ Reseller/ DistributorOut-of-home media partnership for YouTube Shorts BTS #MyBTStory sculpture installations in Bryant Park, Santa Monica Pier, and Bayside Marketplace.
• Enplay MediacoreChannel Partner/ Reseller/ DistributorAgency partnerships for Timberland Pop-Up Park and Nickelodeon Carney's Gets Slimed pop-up.
• KetchumcoreChannel Partner/ Reseller/ DistributorPR agency partnership for Gillette BarberCon tradeshow booth.
• ABMCcoreChannel Partner/ Reseller/ DistributorAgency partnership for Popeyes Nuggets Launch 'Popeyes Vault Drop' campaign.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• MAS Event Design: MAS Event Design is a New York experiential agency creating brand activations, pop-ups, and live marketing experiences for consumer brands. Directly comparable in city footprint, offering mix, and client types.
• MKG: MKG is a New York City-based experiential marketing agency creating live brand experiences, pop-ups, and integrated campaigns. Highly comparable in size, geography, B2B agency model, and focus on consumer brand activations.
• G7 Entertainment Marketing: G7 is an entertainment-marketing and experiential agency producing pop-up activations, mobile tours, and live campaigns for studios and brands. Directly comparable in activation-heavy model and entertainment-focused client base.

Broad incumbents

• Sparks: Sparks is a global experiential marketing agency specializing in brand experiences, pop-up retail, and live events for enterprise clients. Comparable offering and client base but larger scale and broader geographic reach.
• George P. Johnson Experience Marketing: GPJ is one of the largest independent experiential marketing agencies, producing brand experiences, trade shows, and pop-up activations globally. Comparable service line but much larger scale and global footprint.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency under IPG that designs and produces live brand experiences, pop-ups, and sponsorship activations for major brands. Comparable in offering scope but materially larger and operating as part of a holding company.
• The Marketing Arm: The Marketing Arm, part of Omnicom, is an experiential and sponsorship agency producing brand experiences and live activations for major advertisers. Comparable client types and offerings but operates as part of a holding-company network.

Emerging players

• Bear ICE Creative: Bear ICE Creative is an experiential marketing agency producing brand activations, pop-ups, and consumer campaigns for enterprise brands. Comparable in offering and client base but operating at smaller scale.
• Fake Love: Fake Love is a New York experiential design studio producing immersive brand experiences and installations. Comparable in creative-driven experiential work but with a more design/installation orientation versus City Eventions' campaign execution focus.
• Legwork Studio: Legwork Studio is an experiential agency focused on brand activations, pop-up experiences, and live event production for consumer brands. Comparable service model and client types with a similarly boutique operating profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/city-eventions
• Instagraminstagram.com/cityeventions/?hl=en
• Xx.com/cityeventions
• Facebookfacebook.com/CityEventions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Eventions