Michael S Smith
Michael S Smith Inc is a founder-owned luxury interior design firm offering bespoke residential, hospitality, and commercial design services alongside the Jasper Collection of furniture, fabrics, and accessories sold exclusively to the design trade through partner showrooms worldwide.
- Company typePrivate
- Founded1990
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Michael S Smith does
Michael S Smith Inc is a privately held, founder-led luxury interior design firm established in 1990 by Michael S. Smith and headquartered in Santa Monica, California, with a flagship Jasper Showroom in West Hollywood. The company operates two interlocking lines of business: bespoke interior design services for high-net-worth residential clients, hospitality venues, and commercial/government projects (including the Obama White House, the US Embassy Residence, Casa Del Mar, The Lowell, and Shutters on the Beach), and the Jasper Collection of fine furniture, fabrics, wallcoverings, leathers, and accessories sold exclusively to the design trade. The Jasper line is distributed through a curated network of multi-line partner showrooms across the US, Europe, Australia, and Canada, and is supplemented by signature collections licensed through eight manufacturer partners including Brown Jordan, Ann Sacks, Visual Comfort, Kallista, Samuel & Sons, Hartmann&Forbes, Mirror Image Home, and Mansour, covering rugs, outdoor furniture, tile, lighting, trimmings, window coverings, mirrors, and bath fixtures.
The company's competitive position rests on Michael S. Smith's personal brand — recognized via seven inclusions on Architectural Digest's AD100, Elle Décor's Designer of the Year and A-List honors, and a 2010 Presidential appointment to the Committee for the Preservation of the White House — and on a design philosophy positioned as a blend of European classicism and American modernism. Its go-to-market is fundamentally high-touch and trade-restricted: design services are delivered through individualized engagements, while Jasper product sales require engagement of a licensed interior designer and a 2-yard fabric minimum with a 20% restocking fee on returns. Distribution mixes a direct flagship showroom, partner showrooms worldwide, an online shop, and licensing through partner company showrooms, with marketing driven by editorial coverage in major publications, five Rizzoli-published books, and an active Instagram channel (@jaspershowroom). The firm operates with 11-50 employees, is wholly owned by the founder, and has no external institutional investment.
Michael S Smith firmographics
Firmographics- Name
- Michael S Smith
- Legal name
- Michael Smith Inc.
- Website
- https://michaelsmithinc.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Michael S Smith Inc is a founder-owned luxury interior design firm offering bespoke residential, hospitality, and commercial design services alongside the Jasper Collection of furniture, fabrics, and accessories sold exclusively to the design trade through partner showrooms worldwide.
- Ownership category
- akta.pro rank
Michael S Smith industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Home Furnishings Retailers (44912), Window Treatment Retailers (449122)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC)
- akta.pro secondary industry
- Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)
Keywords
Where Michael S Smith is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Michael S Smith business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Interior Design Services: Michael S Smith Inc provides bespoke interior design services for private clients including residences, hotels, and commercial spaces. The approach is individualized for each client, creating holistic designs tailored to their requirements.
- Jasper Collection Product Sales: Sale of fine furniture, fabrics, leathers, wallcoverings, and accessories through the Jasper Showroom and partner showrooms worldwide. Products are sold to the design trade through licensed interior designers.
- Signature Lines Licensing: Michael S. Smith creates signature collections for select design industry companies including Mansour, Hartmann& Forbes, Brown Jordan, Mirror Image Home, Ann Sacks, Visual Comfort, Samuel & Sons, and Kallista. These collections are available through each company's showroom.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trade-only sales with 2 yard minimum |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Michael S Smith product offering
Product offeringCore offering
Michael S Smith Inc provides bespoke interior design services for residential, hospitality, and commercial clients, taking an individual approach to each project. The firm also designs, produces, and retails the Jasper Collection of fine furniture, fabrics, wallcoverings, leathers, lighting, hardware, and accessories, sold through the Jasper Showroom in West Hollywood and a global network of trade-only partner showrooms. Additionally, Michael S. Smith creates signature collections licensed to industry manufacturers including Mansour, Brown Jordan, Ann Sacks, Visual Comfort, Kallista, Samuel & Sons, Hartmann&Forbes, and Mirror Image Home.
Product overview
Michael S Smith Inc operates as an interior design firm with a portfolio of branded product collections. The company offers interior design services for residential, hospitality, and commercial clients, along with the Jasper Collection of fine furniture, fabrics, wallcoverings, leathers, and accessories available through the Jasper Showroom and partner showrooms. Additionally, the company offers signature lines designed in partnership with select industry manufacturers including Brown Jordan, Ann Sacks, Visual Comfort, Kallista, Samuel & Sons, Hartmann&Forbes, Mirror Image Home, and Mansour.
Differentiator
Problem solved
Functional benefit
Brands
- Jasper: Fine furniture, fabrics, leathers, wallcoverings, and accessories collection designed by Michael S. Smith, available at the Jasper Showroom and through regional showrooms throughout the US and Europe.
- Jasper Furniture
- Jasper Textiles
- Templeton Fabrics
- Jasper Showroom
Products and services
- Interior Design Services Bespoke interior design services for residential, hospitality, and commercial clients. Michael takes an individual approach to each project, creating holistic designs tailored to client requirements and incorporating antiques, art, and custom furnishings.
- Jasper Furniture Fine furniture collection designed by Michael S. Smith, featuring classically inspired modern designs available through the Jasper Showroom and partner showrooms.
- Jasper Textiles
Quantifiable outcome
- Named seven times to Architectural Digest's 'The AD 100'
- +2 more outcomes
Companies that use Michael S Smith
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Michael S Smith technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Michael S Smith partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered regional and core.
- Ainsworth NoahregionalPartner showroom in Atlanta, GA offering the Jasper Collection of furniture, fabrics, wallpapers and leather to design professionals in the Southeast US region.
- Casa LopezregionalPartner showroom in Paris, France (27 Boulevard Raspail, 75007) offering the Jasper Collection to European design professionals.
- Greco - Michael S. SmithregionalPartner showroom in Madrid, Spain representing the Jasper Collection for design professionals in Spain.
- The Dixon GroupregionalPartner showroom at Seattle Design Center offering the Jasper Collection to Pacific Northwest design professionals.
- Elliott ClarkeregionalPartner showroom with locations in Brisbane, Melbourne, and Sydney, Australia representing the Jasper Collection for Australian design professionals.
- Wells AbbottregionalPartner showroom with locations in Dallas, TX and Houston, TX representing the Jasper Collection for Texas design professionals.
- John RosselliregionalPartner showroom with multiple locations including Washington DC, Chicago, Dania Beach (FL), and New York (NY) representing the Jasper Collection for design professionals across major US markets.
- Jamb LtdregionalPartner showroom in London, UK (97 Pimlico Rd, SW1W 8PH) offering the Jasper Collection to UK and European design professionals.
- John BrooksregionalPartner showroom with locations in Denver, CO and Scottsdale, AZ representing the Jasper Collection for Rocky Mountain and Southwest design professionals.
- M-GeoughregionalPartner showroom in Boston, MA at One Design Center representing the Jasper Collection for New England design professionals.
- Sanderson Design GroupregionalPartner showroom in Denham, Germany (Kronenstrasse 4, Karlsruhe 76133) representing the Jasper Collection for German design professionals.
- Shears & WindowregionalPartner showroom in San Francisco, CA at 101 Henry Adams Street representing the Jasper Collection for Bay Area design professionals.
- Y & Co.regionalPartner showroom in Toronto, Canada (247 Davenport Road, Suite 301) representing the Jasper Collection for Canadian design professionals.
- MansourcoreMichael S. Smith has created a signature collection for Mansour, available through Mansour's showroom. The collection reflects values of traditional elegance blended with modern forms and uncompromising craftsmanship.
- Hartmann & ForbescoreMichael S. Smith has created a signature collection for Hartmann & Forbes, available through their showroom.
- Brown JordancoreMichael S. Smith has created a signature collection for Brown Jordan, available through Brown Jordan's showroom.
- Mirror Image HomecoreMichael S. Smith has created a signature collection for Mirror Image Home, available through their showroom.
- Ann SackscoreMichael S. Smith has created a signature collection for Ann Sacks, available through their showroom.
- Visual ComfortcoreMichael S. Smith has created a signature collection for Visual Comfort, available through their showroom.
- Samuel & SonscoreMichael S. Smith has created a signature collection for Samuel & Sons, available through their showroom.
- KallistacoreMichael S. Smith has created a signature collection for Kallista, available through their showroom.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Michael S Smith competitors and assessment
Company assessmentDirect peers
- Kelly Wearstler: Celebrity interior designer with a branded lifestyle collection of furniture, lighting, textiles, and home accessories sold through her own showrooms and trade channels. Directly comparable in business model, celebrity-designer positioning, and product breadth.
- Nate Berkus: Celebrity interior designer with branded product lines (Living Spaces furniture, Target partnerships, shop.nateberkus.com) and design services. Closely comparable in founder-driven brand, signature licensed collections, and media presence.
- Martyn Lawrence Bullard: Celebrity interior designer with branded product lines across fabric, wallpaper, furniture, and rugs (via Schumacher, The Shade Store, Selamat). Directly comparable in luxury trade-only distribution, AD100 caliber, and licensing architecture.
- Bunny Williams: Renowned interior designer with a branded product collection (Bunny Williams Home) sold through trade showrooms and direct retail. Closely comparable in classical-modern design aesthetic, trade-channel distribution, and AD100 positioning.
- Windsor Smith: Celebrity interior designer (also AD100) with a signature home collection of furniture and accessories. Comparable in founder-led brand, residential-focused clientele, and trade showroom distribution model.
- Bobby Berk: Celebrity interior designer (Queer Eye) with branded furniture and home collection sold through Frame, A.R.T. Furniture, and direct e-commerce. Comparable in celebrity-driven design brand, modern aesthetic, and multichannel product distribution.
- Jonathan Adler: Celebrity designer with a comprehensive home collection of furniture, lighting, accessories, and rugs sold through owned retail stores, wholesale, and DTC e-commerce. Comparable in branded designer-home business model, though with a more contemporary (less classical) aesthetic.
Broad incumbents
- RH (Restoration Hardware): Large-scale luxury home furnishings retailer and design services platform with galleries, RH Interiors, and Source Books. A much larger incumbent that competes in the same luxury design + home furnishings category but with vastly broader product range, owned retail, and public-company scale.
Emerging players
- Schumacher: Century-old fabric, wallpaper, and trim house with named designer collaborations (Martyn Lawrence Bullard, Mary McDonald, etc.) sold through the trade. Comparable in trade-only fabric/wallpaper distribution to the design community, and as both a peer and potential partnership channel.
Others
- Ann Sacks: Luxury tile and stone retailer with a trade showrooms model. Already a signature-line licensing partner (Ann Sacks Collection by Michael S. Smith) and therefore both a customer/distribution partner and an adjacent competitor in the trade home-design space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Michael S Smith social profiles
Digital presenceMichael S Smith financial estimates
Financial estimateRevenue estimate
Valuation estimate
Michael S Smith leadership team
Management profileNumber of profiles
Profiles1 record
Michael S Smith subsidiaries and ownership
Company hierarchySubsidiaries2 records
Michael S Smith funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Michael S Smith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Michael S Smith
What does Michael S Smith do?
Michael S Smith Inc provides bespoke interior design services for residential, hospitality, and commercial clients, taking an individual approach to each project. The firm also designs, produces, and retails the Jasper Collection of fine furniture, fabrics, wallcoverings, leathers, lighting, hardware, and accessories, sold through the Jasper Showroom in West Hollywood and a global network of trade-only partner showrooms. Additionally, Michael S. Smith creates signature collections licensed to industry manufacturers including Mansour, Brown Jordan, Ann Sacks, Visual Comfort, Kallista, Samuel & Sons, Hartmann&Forbes, and Mirror Image Home.
Is Michael S Smith a public or private company?
Michael S Smith is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Michael S Smith founded?
Michael S Smith was founded in 1990. It employs 11 to 50 people.
Where is Michael S Smith based?
Michael S Smith is headquartered in West Hollywood, United States, in the North America region.
How does Michael S Smith make money?
Three revenue lines are on record. Interior Design Services are the primary driver. The others are jasper Collection Product Sales and signature Lines Licensing.
Who are Michael S Smith's main competitors?
Direct peers on record are Kelly Wearstler, Nate Berkus, Martyn Lawrence Bullard, Bunny Williams, Windsor Smith, Bobby Berk and Jonathan Adler. RH (Restoration Hardware) is listed as a broad incumbent. Schumacher is listed as an emerging player. Ann Sacks is listed as an others.
Does Michael S Smith have an API?
No public API is recorded for Michael S Smith.
What industry is Michael S Smith in?
Michael S Smith's product category is Interior Design Services. Its primary akta.pro industry code is CRAIAKAC, Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances), with a secondary code of CRAIALAD, Curtains & Drapery Panels Retail (Textile Window Coverings). Its NAICS code is 44912 and its SIC code is 5700.