GenPsych
GenPsych PC is a New Jersey-based, multi-site mental health and substance use disorder treatment provider operating seven locations plus expanded sites in Maryland and Florida, delivering PHP, IOP, and outpatient medication management to children, adolescents, and adults using evidence-based and creative therapies.
- Company typePrivate
- Founded2005
- HeadquartersBridgewater, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What GenPsych does
GenPsych PC is a private, for-profit mental health and substance use disorder treatment provider founded in 2005 and headquartered in Bridgewater, NJ. It operates a full continuum of care across Partial Hospitalization (PHP, 6 hours/day, 5 days/week), Intensive Outpatient (IOP, 3 hours/day, 3 days/week), and outpatient medication management, delivered through age-segmented programs for children (ages 8-12), adolescents (ages 13-17), and adults. Seven physical locations span New Jersey counties (Avenel, Brick, Bridgewater, Livingston, Princeton, Rochelle Park, Wayne), with operations extended into Maryland and Florida, plus telehealth services and free transportation at all facilities. Treatment modalities include evidence-based therapies (Cognitive Behavioral Therapy, Dialectical Behavior Therapy, Exposure and Response Prevention) and creative therapies (art therapy, music therapy), alongside Medication-Assisted Treatment (MAT), Dual Diagnosis programs, and condition-specialized offerings such as an Anxiety Center at Rochelle Park and an Eating Disorders Program.
The company is Joint Commission accredited and HIPAA compliant, and has institutionalized regulatory and clinical credibility into operations through partnerships including a New Jersey Department of Education-approved academic continuity program (Silvergate Prep) for adolescents and a multi-stakeholder referral program (CARE). Revenue is generated primarily from insurance-reimbursed clinical services; the company accepts most major medical insurance without referral requirements and operates with a sales-led go-to-market centered on direct patient admissions, intake phone lines, online appointment requests, and partnership channels with schools, community organizations, and healthcare providers.
GenPsych's operating footprint is supported by 101-250 employees and a multi-channel marketing presence (website, Facebook, X, Instagram, LinkedIn, YouTube, Psychology Today, Trustpilot). Recent strategic activity has emphasized new program launches (Pet Therapy, Evening IOP for Youth), location-level service expansion (Avenel adult services, Brick Eating Disorders), and continued multi-state geographic buildout, with no disclosed institutional capital raise, acquisition activity, or leadership change in the available data.
GenPsych firmographics
Firmographics- Name
- GenPsych
- Legal name
- GenPsych PC
- Website
- https://genpsych.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GenPsych PC is a New Jersey-based, multi-site mental health and substance use disorder treatment provider operating seven locations plus expanded sites in Maryland and Florida, delivering PHP, IOP, and outpatient medication management to children, adolescents, and adults using evidence-based and creative therapies.
- Ownership category
- akta.pro rank
GenPsych industry classification
Industry- Product category
- Outpatient Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
- akta.pro secondary industries
- Pediatrics & Adolescent Medicine Practices (HLAFAJAF), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF), General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where GenPsych is headquartered
LocationHeadquarters
- HQ city
- Bridgewater
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
GenPsych business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Mental Health Treatment Services: Revenue generated from providing mental health treatment services including Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), and outpatient medication management. Services are billed through insurance with most major insurance accepted without referral requirements. Treatment includes individual therapy, group therapy, family therapy, psychiatric evaluation, medication management, and specialized programs for children, adolescents, and adults.
- Substance Use Disorder Treatment: Revenue from substance use disorder treatment programs including Dual Diagnosis programs that address both chemical dependence and co-occurring mental health conditions. Includes Medication-Assisted Treatment (MAT) and specialized substance use counseling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-based billing with most major insurance accepted |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
GenPsych product offering
Product offeringCore offering
GenPsych provides outpatient psychiatric and substance use disorder treatment through Partial Hospitalization (PHP), Intensive Outpatient (IOP), and outpatient medication management programs. Services include age-specific mental health care for children (ages 8-12), adolescents (ages 13-17), and adults, alongside specialized offerings such as Dialectical Behavior Therapy (DBT), Eating Disorders treatment, Anxiety and OCD treatment, and Medication-Assisted Treatment (MAT). Care is delivered by board-certified psychiatrists, licensed therapists, and multidisciplinary clinicians across multiple New Jersey facilities.
Product overview
GenPsych is a mental health and substance use disorder treatment provider offering a comprehensive continuum of care across multiple levels of intensity. The portfolio consists of age-specific programs (Children's Program for ages 8-12, Adolescent Program for ages 13-17, and Adult programs), delivered through three levels of care (Partial Hospitalization Program PHP, Intensive Outpatient Program IOP, and Outpatient Medication Management). Specialized offerings include Dialectical Behavior Therapy (DBT), Medication-Assisted Treatment (MAT), and Eating Disorders treatment. Additional services include Individual, Group, and Family Therapy, Art Therapy, Music Therapy, and Telehealth. The company operates Silvergate Prep as an academic support sub-brand for adolescents, and the CARE Program for referrals. Services are available at seven New Jersey locations and expanding to Maryland and Florida.
Differentiator
Problem solved
Functional benefit
Brands
- CARE Program: Connect + Assess + Refer + Engage - A referral program focused on connecting individuals with care, assessing their needs, referring them to the right services, and engaging in their mental health journey.
- Silvergate Prep
- Anxiety Center at Rochelle Park
Products and services
- Children's Program (Ages 8-12) Mental health program for children ages 8-12 dealing with anxiety, depression, ADHD, and behavioral issues in a safe and nurturing environment with play therapy, skill-building, and parental involvement.
- Adolescent Program (Ages 13-17) Mental health program for teenagers ages 13-17 addressing depression, anxiety, school stress, social dynamics, and behavioral challenges in a structured, supportive environment.
- Adult Mental Health Program Comprehensive mental health services for adults dealing with anxiety, depression, trauma, PTSD, ADHD, OCD, and other conditions through personalized treatment plans.
- Adult Substance Use & Dual Diagnosis Program Integrated treatment program for adults struggling with addiction and co-occurring mental health disorders using evidence-based approaches and Medication-Assisted Treatment (MAT).
- Dialectical Behavior Therapy (DBT) Programs Specialized therapy program teaching mindfulness, distress tolerance, emotional regulation, and interpersonal effectiveness skills for individuals with intense emotions, self-harm, or interpersonal challenges, available through PHP and IOP levels of care.
- Medication-Assisted Treatment (MAT) Program Evidence-based treatment combining FDA-approved medications with therapy to help individuals safely and effectively recover from substance use disorders.
- Partial Hospitalization Program (PHP) Intensive structured treatment offering 6 hours of therapeutic care, 5 days a week for individuals requiring more than outpatient care but not 24-hour hospitalization.
- Intensive Outpatient Program (IOP) Flexible structured care with 3-hour sessions, 3 days a week, balancing treatment with daily responsibilities like work, school, and family.
- Outpatient Medication Management Comprehensive assessments and ongoing monitoring by licensed psychiatrists and nurse practitioners to ensure safe and effective medication use.
- Eating Disorders Program Specialized treatment for eating disorders including anorexia nervosa, bulimia nervosa, binge eating disorder, ARFID, and OSFED for adolescents and adults using research-based interventions.
- Silvergate Prep Academic support program providing continued education for students in the Adolescent Program (GAP), with NJ Certified Teachers delivering homebound instruction on-site following school curriculum.
- CARE Program Referral program focused on connecting individuals with mental health care through assessment, referral to the right services, and ongoing engagement.
- Telehealth Services Remote mental health services allowing patients to access care from home via video conferencing for added convenience.
- Pet Therapy Animal-assisted therapy program where furry companions visit GenPsych facilities to support mental health and emotional well-being through comfort and connection.
- Evening IOP for Youth Evening Intensive Outpatient Program offering flexible after-school scheduling for adolescents to attend treatment, with immediate intake availability.
Quantifiable outcome
- High client satisfaction reported through testimonials praising transformative therapy experiences, life-changing DBT programs, and recovery outcomes.
Companies that use GenPsych
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles6 records
GenPsych technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
GenPsych partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- New Jersey Department of EducationcoreSilverGate Prep is a clinical agency approved by the New Jersey Department of Education, partnering with school districts to provide continued education for students participating in the GenPsych Adolescent Program (GAP). NJ Certified Teachers deliver homebound instruction directly on-site following the student's school curriculum to ensure academic continuity during treatment.
- Local Schools and School DistrictscorePartnerships with school districts to support adolescent mental health, facilitate academic continuation during treatment through SilverGate Prep, and collaborate on professional development courses for educators regarding student mental health awareness and support.
- CARE Program Referral PartnersminorReferral program partners including alumni, community members, and staff who connect individuals needing mental health support with GenPsych services. Partners receive access to networking opportunities, professional development resources, brand association benefits, and exclusive events.
- Healthcare Providers and Community OrganizationsminorCollaboration with local healthcare providers, community organizations, and wellness initiatives to improve mental health awareness, promote early intervention, and provide educational resources to the community through wellness fairs, educational workshops, and outreach events.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
GenPsych competitors and assessment
Company assessmentEmerging players
- Brightside Health: Brightside Health is a telehealth-first mental health provider treating anxiety and depression, including medication management, competing for the same patients who might otherwise attend GenPsych's outpatient program.
- Center for Discovery: Center for Discovery runs PHP/IOP and residential programs for eating disorders and mental health, with overlap on the specialty eating disorder track that GenPsych recently expanded into Brick and other NJ sites.
- Talkiatry: Talkiatry is a national psychiatrist-led virtual mental health practice offering medication management and therapy, directly comparable to GenPsych's outpatient medication management and telehealth offerings.
- Eating Recovery Center: Eating Recovery Center specializes in PHP/IOP and residential treatment for eating disorders across multiple states, directly comparable to GenPsych's Eating Disorders Program and overlapping on adolescent and adult populations.
Direct peers
- Sandstone Care: Sandstone Care operates a national network of PHP/IOP and outpatient programs for adolescents and young adults addressing mental health and substance use, comparable in acuity level and age cohort focus to GenPsych.
- Newport Healthcare: Newport Healthcare provides PHP/IOP and residential mental health treatment primarily for adolescents and young adults, directly overlapping with GenPsych's adolescent program and SilverGate Prep model.
- Carrier Clinic (Hackensack Meridian Health): Carrier Clinic is a NJ-based behavioral health hospital and outpatient provider now part of Hackensack Meridian, offering PHP/IOP and specialty mental health and substance use programs that compete directly with GenPsych in the same regional market.
- Rogers Behavioral Health: Rogers is a multi-state, non-profit behavioral health system operating PHP/IOP and residential programs with strong specialty tracks (OCD, eating disorders), directly comparable to GenPsych's specialty treatment lines.
- Princeton House Behavioral Health: Princeton House is a New Jersey-based behavioral health provider operating PHP, IOP, and outpatient programs across multiple age groups, directly overlapping with GenPsych's core service model and NJ geography.
Broad incumbents
- RWJBarnabas Health Behavioral Health: RWJBarnabas Health is a large NJ health system offering inpatient and outpatient behavioral health services across the state, competing with GenPsych for PHP/IOP referrals and payer contracts in overlapping counties.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GenPsych social profiles
Digital presenceGenPsych compliance and trust
Trust signalCompliance2 records
GenPsych financial estimates
Financial estimateRevenue estimate
Valuation estimate
GenPsych leadership team
Management profileNumber of profiles
GenPsych funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GenPsych M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GenPsych
What does GenPsych do?
GenPsych provides outpatient psychiatric and substance use disorder treatment through Partial Hospitalization (PHP), Intensive Outpatient (IOP), and outpatient medication management programs. Services include age-specific mental health care for children (ages 8-12), adolescents (ages 13-17), and adults, alongside specialized offerings such as Dialectical Behavior Therapy (DBT), Eating Disorders treatment, Anxiety and OCD treatment, and Medication-Assisted Treatment (MAT). Care is delivered by board-certified psychiatrists, licensed therapists, and multidisciplinary clinicians across multiple New Jersey facilities.
Is GenPsych a public or private company?
GenPsych is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GenPsych founded?
GenPsych was founded in 2005. It employs 101 to 250 people.
Where is GenPsych based?
GenPsych is headquartered in Bridgewater, United States, in the North America region.
How does GenPsych make money?
Two revenue lines are on record. Mental Health Treatment Services are the primary driver. The others are substance Use Disorder Treatment.
Who are GenPsych's main competitors?
Emerging players on record are Brightside Health, Center for Discovery, Talkiatry and Eating Recovery Center. Direct peers are Sandstone Care, Newport Healthcare, Carrier Clinic (Hackensack Meridian Health), Rogers Behavioral Health and Princeton House Behavioral Health. RWJBarnabas Health Behavioral Health is listed as a broad incumbent.
Does GenPsych have an API?
No public API is recorded for GenPsych.
What industry is GenPsych in?
GenPsych's product category is Outpatient Mental Health Services. Its primary akta.pro industry code is HLAFABAC, Outpatient Mental Health & Counseling Clinics, with a secondary code of HLAFAJAF, Pediatrics & Adolescent Medicine Practices. Its NAICS code is 621420 and its SIC code is 8093.