What Amable does

Amable is a privately-held UX research, design, and digital transformation consulting firm founded in 2004 and headquartered in Buenos Aires, Argentina, with additional offices in Santiago (Chile) and Lima (Peru). The firm serves a horizontal segment of "businesses seeking digital transformation" across Latin America through a portfolio of professional services organized into three practice areas: people-focused research (Remote Agile Research, Experience Audits), user experience design (UX/UI Design, Omnichannel and Service Design), and continuous improvement strategy (Agile UX Team Training, Change Management). Underpinning these services is a proprietary methodology grounded in psychology and design, developed and iterated by the firm's founders since 2004.

The business operates as a boutique consultancy with 11–50 employees — a multidisciplinary, multicultural team led by Mylene Labrín (Project Director, psychologist), Jorge Garrido (UX Lead, communications background), and Juan Luis Martínez (Director of Experience Design, psychologist). The firm is independently owned, with no disclosed parent company, institutional investors, or external funding rounds. There are no software products, APIs, or proprietary technology platforms; the offering is a craft-based service, not a technology product.

Amable runs a sales-led go-to-market via direct email outreach, supported by top-of-funnel organic social presence on LinkedIn, Facebook, Instagram, and X (Twitter) under "Amable Latam" handles. Pricing is quote-based and not publicly disclosed, consistent with a project-engagement professional services model. The firm has no disclosed customer logos, revenue figures, patents, partnerships, awards, or regulatory actions in the available data, limiting visibility into its commercial scale and customer base.

Name

Amable

Legal name

Amable

Website

https://amable.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Amable is a Latin American UX research, design, and digital transformation consulting firm founded in 2004, serving businesses across Chile, Peru, and Argentina with a proprietary psychology-and-design methodology delivered by a small multidisciplinary team.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. UX Research and Design Consulting: Professional consulting services for user experience research, UX/UI design, and digital transformation. Services include agile UX team formation and change management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Amable is a UX consulting agency that delivers user experience research, evaluation, design, and development services for digital products. Its service portfolio covers people-focused research (remote agile research and experience audits), user experience and interface design, omnichannel and service design, formation of UX teams within Agile environments, and change management consulting. These services are delivered through a proprietary methodology grounded in psychology and design, iteratively refined since 2004.

Product overview

Amable is a UX consulting agency (not a software product company) that offers a portfolio of consulting services. The core offering is a proprietary methodology grounded in psychology and design, refined since 2004. The service portfolio spans three main areas: (1) People-Focused Research including Remote Agile Research and Experience Audits; (2) User Experience Design encompassing UX/UI Design and Omnichannel/Service Design; and (3) Continuous Improvement Strategy covering Agile UX Team Training and Change Management. These services are delivered by a multidisciplinary, multicultural team of expert consultants operating across Chile, Peru, and Argentina.

Differentiator

Problem solved

Functional benefit

Products and services

• Remote Agile Research (Investigación Ágil Remota) Remote agile research service focused on understanding user needs through rapid, iterative investigation methods, addressing both logic (head) and emotion (heart) of users. Targeted at companies seeking people-focused user insights for digital product decisions.
• Experience Audit (Auditoría de Experiencia) Experience audit service that evaluates and assesses user experience quality across digital touchpoints. Designed for businesses that need an expert assessment of their existing digital product or service experience.
• UX and UI Design (Diseño de UX y UI) User experience and interface design services using advanced technologies to create detailed and effective digital experiences, moving from detail to the broader experience. Targeted at organizations building or refining digital products.
• Omnichannel and Service Design (Omnicanalidad y Diseño de Servicios) Omnichannel and service design services that ensure consistent user experiences across all channels and touchpoints. Intended for organizations needing unified experience design across multiple digital and physical channels.
• Agile UX Team Formation (Formación de Equipos de UX en Entornos Agile) Training services for building UX teams within Agile environments, enabling organizations to integrate user-centered design practices into their development workflows. Targeted at companies seeking to build internal Agile UX capabilities.
• Change Management (Gestión del Cambio) Change management consulting services that support organizations in transitioning to user-centered design methodologies. Aimed at companies adopting user-centered practices and needing structured organizational change support.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Globant: LATAM-headquartered digital and cognitive transformation firm with a sizeable UX/design practice. Closest at-scale regional peer to Amable in terms of geography, language, and LATAM enterprise client base, though far broader in technology and engineering scope.

Direct peers

• Work & Co: Digital product design and engineering agency focused on UX research, UX/UI design, and omnichannel experiences. Direct competitor for Amable's core digital product design engagements, particularly for enterprise clients.
• Huge (IPG): Customer experience and digital product design agency offering research, UX/UI, and service design. Overlaps significantly with Amable's service portfolio and target enterprise buyer segment.
• Nielsen Norman Group: UX research, training, and consulting firm offering experience audits, usability research, and UX training. Closely mirrors Amable's research-first, training-inclusive offering mix and target buyer profile.

Broad incumbents

• R/GA: Global digital agency offering design, research, and innovation services across products and services. Comparable in scope to Amable's end-to-end research-to-design engagements, with substantially more scale and geographic reach.
• IDEO: Global design and innovation consultancy offering UX research, design, and strategy services. Comparable to Amable in core service offering but materially larger, better known, and serving a global enterprise client base.
• Frog (frog design): Global design and strategy firm (part of Capgemini Invent) providing research, design, and innovation services. Directly comparable service mix to Amable's UX research, UX/UI, and service design portfolio, but at significantly greater scale.
• Accenture Song: Accenture's design and digital experience arm (formerly Accenture Interactive) providing end-to-end research, design, and omnichannel services. Highly comparable service portfolio to Amable, but delivered as part of a global systems integrator.
• Designit (Wipro): Global design consultancy offering UX research, UX/UI, service design, and change management. Nearly identical service stack to Amable, including organizational change and agile UX team enablement.
• McKinsey Design (McKinsey & Company): Design consulting arm of McKinsey focused on customer experience, digital product design, and service design. Competes with Amable for enterprise transformation mandates, with a much broader strategic consulting wrapper.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/amable_
• Facebookfacebook.com/amable.Latam
• LinkedInlinkedin.com/company/amable
• Instagraminstagram.com/amablelatam

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amable