Tea Shop

What Tea Shop does

Tea Shop is a private, for-profit omnichannel tea retailer founded in 1990 and headquartered in Spain, with 101-250 employees. It serves individual tea enthusiasts and gift buyers as well as hotels, restaurants, cafes, and prospective franchisees. Its catalog includes more than 130 varieties of bulk tea and infusions, spanning black, green, red or Pu-erh, oolong, white, yellow, rooibos, matcha, and herbal products, alongside cold tea, bubble tea, sparkling tea, accessories, gift sets, food and beverages, supplements, and selected home and beauty products.

The company's commerce and marketing infrastructure is based mainly on third-party tools rather than disclosed proprietary technology. Its Shopify-powered multilingual e-commerce store includes integrated payments, in-store pickup, Klaviyo email marketing, Hotjar and Microsoft Clarity analytics, and Cloudflare security. Tea Shop also operates physical stores in Spain, a franchise program, a dedicated HORECA channel, and iOS and Android shopping applications, creating several customer paths across consumer, hospitality, and retail-operator use cases.

Tea Shop primarily generates revenue through one-time product sales, franchise participation, and B2B hospitality services. Specific listed products range from €4.20 to €43.00, with free-shipping thresholds of €20 for Spain, Italy, and Portugal and €45 for the rest of the Eurozone. The free Tea Club loyalty program has more than 400,000 members and uses purchase stamps, a 10% second-purchase discount, birthday benefits, exclusive promotions, and early access to support repeat purchasing; it is a retention mechanism rather than a disclosed paid subscription.

Name

Tea Shop

Legal name

Tea Shop

Website

https://teashop.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Tea Shop is a Spain-based omnichannel retailer serving individual tea consumers, hospitality businesses, franchisees, and gift buyers with bulk teas, infusions, accessories, food, supplements, and lifestyle products through e-commerce, stores, mobile apps, and HORECA services.

Ownership category

akta.pro rank

Product category

Specialty Tea Retail

NAICS

Other Specialty Food Retailers (44529), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD), Tea Blending & Flavoring (AFAFADAG), Bubble Tea (Boba) Shops (THAFAKAC)

Keywords

• Specialty tea retail
• Tea accessories
• Bulk tea infusions
• Online tea store
• HORECA tea supply

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Tea and Infusion Sales: Primary revenue from selling bulk teas, infusions, rooibos, matcha, and accessories through online and physical stores. Products are sold in various formats including bulk, mini tins, and gift packs.
2. Franchise Revenue: Revenue from franchise partnerships where entrepreneurs open Tea Shop branded retail locations under the company's franchise model.
3. B2B HORECA Services: B2B services targeting the hospitality sector including hotels, restaurants, and cafes through the Tea Shop Horeca program.
4. Loyalty Program: Tea Club loyalty program generating repeat purchases through stamp collection system (1 stamp per 10€ purchase, 12 stamps = free 100g tea). Members receive exclusive discounts, birthday offers, and early access to promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Tea Shop is a specialty tea retailer selling over 130 varieties of bulk teas and infusions (black, green, white, oolong, yellow, Pu Erh, rooibos, matcha), tea accessories (teapots, cups, thermoses, infusers, milk frothers), iced/cold teas, bubble tea, sparkling tea, curated gift sets, and complementary food and lifestyle products through its own e-commerce store, branded physical stores in Spain, and a B2B HORECA channel. The company also licenses its brand through a franchise program and operates the Tea Club loyalty scheme with over 400,000 members.

Product overview

Tea Shop is a comprehensive online tea retailer offering over 130 varieties of bulk tea and infusions, operating both as an e-commerce platform and physical store network. The product portfolio centers on core tea offerings (Té Negro, Té Verde, Té Rojo/Pu Erh, Té Oolong, Té Blanco, Té Amarillo, Té Matcha, Rooibos) complemented by a diverse range of accessories (teteras, tazas, termos, infusores), food and beverage products (chocolates, honey, spices), health supplements, and lifestyle/home products. The company also operates a mobile app, loyalty program (Tea Club), and B2B/HORECA services, along with a franchise program for retail expansion. The business model combines direct-to-consumer online sales with physical retail stores throughout Spain and other European countries.

Differentiator

Problem solved

Functional benefit

Brands

• Tea Club: Loyalty program offering stamps, discounts, and exclusive promotions for registered customers.
• PLÁSTICO 0

Products and services

• Bulk Tea and Infusions (Tés e Infusiones a granel) Over 130 varieties of bulk tea and infusions including Té Negro, Té Verde, Té Rojo (Pu Erh), Té Oolong, Té Blanco, Té Amarillo, Rooibos, and herbal infusions with various flavor profiles, sold to individual consumers and HORECA customers.
• Matcha Tea (Té Matcha)

Quantifiable outcome

• Over 400,000 Tea Lovers enrolled in loyalty program
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering Tea Shop's online store, enabling product catalog management, shopping cart functionality, secure checkout, and payment processing.
• KlaviyocoreTechnology or IntegrationEmail marketing platform used for managing mailing lists, newsletters, product promotions, and personalized customer communications including abandoned cart recovery.
• CloudflarecoreTechnology or IntegrationWebsite security and performance platform providing DDoS protection, bot management, and content delivery network services.
• Meta Platforms (Facebook/Instagram)majorGTM or Marketing PartnerSocial media advertising partner for targeted customer acquisition and retargeting campaigns across Facebook and Instagram platforms.
• GooglemajorGTM or Marketing PartnerDigital advertising partner for Google Ads and Google Analytics implementation for paid search, display advertising, and website analytics.
• TradedoublerminorGTM or Marketing PartnerAffiliate marketing network used for tracking conversions and managing affiliate partnerships for customer acquisition.
• TaboolaminorGTM or Marketing PartnerContent discovery and native advertising platform for reaching new audiences through recommended content placements.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Teapigs: UK-based premium loose-leaf tea brand sold through DTC e-commerce, supermarkets, and foodservice. Directly comparable to Tea Shop as a specialty tea retailer emphasizing quality sourcing, broad varietal assortment, and European omnichannel distribution.
• Whittard of Chelsea: British specialty tea and hot-beverage retailer with a strong DTC website, physical flagship stores, and a broad catalog of teas plus accessories. Closely mirrors Tea Shop's physical-store-plus-DTC-plus-accessories model.
• Kusmi Tea: French-origin premium tea brand with DTC e-commerce, branded boutiques, and broad European retail presence. Comparable as a European specialty tea retailer with proprietary blends and a lifestyle/gifting positioning.
• Mariage Frères: Historic Parisian specialty tea house operating DTC, boutiques, and tea salons with hundreds of proprietary blends. Highly comparable to Tea Shop on assortment depth, European heritage positioning, and tea-room/retail hybrid format.
• DAVIDsTEA: Canadian specialty tea retailer with DTC e-commerce and a large North American retail footprint. Comparable on assortment breadth (loose-leaf, matcha, iced tea), accessory bundling, and loyalty-driven repeat purchase model.
• Harney & Sons: US family-owned specialty tea company selling DTC and wholesale with a broad varietal catalog and gift-pack focus. Comparable on assortment breadth, gifting strategy, and family/founder-run specialty positioning.
• T2 Tea: Australian specialty tea retailer with flagship stores, broad varietal catalog, accessories, and DTC. Mirrors Tea Shop's boutique-retail-plus-accessories-plus-lifestyle-merchandise approach.
• Pukka Herbs: UK-based organic herbal tea and wellness brand sold DTC, in supermarkets, and in HORECA across Europe. Comparable on organic/sustainability positioning, herbal/infusion breadth, and European distribution.
• Clipper Tea: UK-based ethical, Fairtrade-certified tea brand distributed through grocery and DTC. Comparable on sustainability-led positioning and European specialty/grocery distribution overlap with Tea Shop.

Broad incumbents

• Twinings: Iconic British tea brand owned by AB Foods, with mass-market grocery, foodservice, and DTC presence. Comparable as a broad incumbent in the same category Tea Shop operates in, though at far larger scale and lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Tea_Shop_Spain
• Facebookfacebook.com/myteashop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tea Shop