ARworks

What ARworks does

ARworks is a privately-held, full-service creative and mobile application development agency specializing in augmented reality (AR), virtual reality (VR), and bespoke mobile applications. The company operates under the ARworks Global umbrella, with headquarters in Budapest, Hungary, and a regional headquarters for the Middle East in Dubai (ARworks Middle East). Additional offices are maintained in San Francisco, New York, Vienna, and Bucharest, supporting direct enterprise field sales and agency partnerships across Europe, the Gulf, and North America. The firm was founded in 2010–2011 and reports an 11–50 employee headcount, with no disclosed external funding rounds.

The core product portfolio is organized around three solution families: VR Experiences (interactive VR photo, video, and 3D production including 360-degree and rendered/interactive 3D output), AR Solutions (marker-based and markerless AR connecting 3D and digital content to products, prints, ads, and billboards, with iPad Lidar-based implementations), and Mobile Applications spanning campaign, loyalty, promotion, event, magazine, game, functional, B2B, and CRM app categories. Supporting sub-brand products include VremoteMulti (multi-user VR remote collaboration), Mindcontrol VR, Social AR for social-media-native AR experiences, VirtuBlue VR Trainings for corporate learning, and Realwear-based enterprise wearable AR for hands-free industrial use. The technical stack spans iOS/Android mobile, ARKit-compatible devices with Lidar, and dedicated VR hardware including Oculus, HTC Vive, and Sony PS4, with mobile-VR viewer compatibility for Homido and Zeiss VR One. Notably, the inputs provide no evidence of proprietary AI/ML, patents, or recurring SaaS licenses underpinning the product surface.

ARworks generates revenue on a project-based professional services model, with custom quote-based pricing for enterprise and agency clients; no pricing is publicly disclosed and no recurring licensing fee structure is described. Go-to-motion is enterprise field sales executed by the regional offices, complemented by agency partnerships (e.g., Young & Rubicam) that resell ARworks capabilities to their end clients. Named customers span consumer goods (Unilever), telecommunications (Deutsche Telekom, T-Mobile), electronics (Samsung), tobacco (BAT), retail (Douglas), food and beverage (Kinder Bueno), automotive (Audi, Infiniti), and advertising (Young & Rubicam). The company maintains content-marketing, portfolio, and regional email channels for demand generation, and describes its work as award-winning without citing specific named awards.

Name

ARworks

Legal name

ARworks

Website

https://arworks.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ARworks is a privately-held, bootstrapped AR/VR and mobile application development agency, founded in 2010 and headquartered in Budapest, that builds bespoke AR, VR, and mobile solutions for global enterprise clients and advertising agencies across marketing, sales, training, and CRM use cases.

Ownership category

akta.pro rank

Product category

AR/VR Application Development Services

NAICS

Computer Systems Design Services (541512), Graphic Design Services (541430)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), AR/VR & Immersive Learning Content Development (EDAGAKAI)

Keywords

• Augmented reality development
• Virtual reality experiences
• Mobile app development
• AR marketing solutions
• VR training solutions

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mobile App Development Services: Custom mobile application development for businesses including campaign, loyalty, catalogue, event, magazine, game, functional, B2B and CRM applications
2. VR/AR Solutions: Virtual and augmented reality solutions for enterprise clients including branded VR apps, AR experiences for products and prints

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ARworks is a smartphone Augmented Reality application developer and full-service AR/VR creative agency that designs and builds custom Virtual Reality experiences, Augmented Reality solutions, and branded mobile applications for enterprise clients in marketing, retail, education, and entertainment. Its offerings cover VR photo/video/3D production, marker-based and markerless AR connecting 3D content to products, prints, ads and billboards, and mobile apps for campaign, loyalty, event, magazine, training, HR and CRM use cases, with content delivered across mobile, web, Oculus, HTC Vive, and Sony PS4.

Product overview

ARworks is an augmented reality and mobile application development company offering a portfolio of VR experiences, AR solutions, and mobile applications. The core offerings include VR Experiences (photo, video, and 3D production), AR Solutions (connecting digital content to physical products), and Mobile Applications (campaign, loyalty, event, and enterprise apps). Supporting products include VremoteMulti for VR collaboration, Mindcontrol VR, Social AR, Virtublue VR Trainings, and Realwear enterprise AR solutions. The company serves global brands including Unilever, Samsung, Telekom, and BAT.

Differentiator

Problem solved

Functional benefit

Brands

• VirtuBlue VR Trainings: VR-based training solutions for businesses
• VremoteMulti
• Mindcontrol VR

Products and services

• VR Experiences Custom Virtual Reality experiences including interactive VR photo, VR video, rendered 3D, and interactive 3D production used by enterprise clients and agencies for immersive brand campaigns and product storytelling.
• AR Solutions Augmented Reality applications that connect 3D and other digital content to products, prints, ads, and billboards, used by brands for interactive consumer engagement and product visualization.
• Mobile Applications Custom mobile application development for marketing, sales, training, HR, and business communication needs, delivered as Campaign, Loyalty, Promotion, Event, Magazine, Game, Functional, B2B, and CRM applications for enterprise clients.
• VremoteMulti VR product for multi-user remote collaboration and virtual presence, enabling distributed teams to meet and collaborate in a shared virtual environment.
• Mindcontrol VR Virtual reality experience platform featuring mind-control interfaces that enable hands-free, immersive virtual reality interactions.
• Social AR Social augmented reality experiences designed for social media integration and viral marketing campaigns, enabling brands to extend AR activations into social platforms.
• VirtuBlue VR Trainings VR-based training solutions for corporate learning and employee development programs, delivered as a sub-brand of ARworks.
• Realwear Enterprise AR AR solutions built on Realwear wearable devices that provide enterprise hands-free computing and field service applications for industrial and operational use cases.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zappar: Zappar is an AR content and platform company that builds AR campaigns, packaging, and product visualizations for enterprise marketing — directly comparable to ARworks' AR solutions offering for brands like Unilever and BAT.
• 8th Wall: 8th Wall provides a web-based AR development platform used by agencies and brands to build markerless AR experiences, overlapping with ARworks' AR activation and mobile AR delivery for marketing use cases.
• Blippar: Blippar is an AR technology and content company specializing in AR advertising and brand activations — a near-twin of ARworks' AR marketing and product visualization services.
• Marxent: Marxent delivers AR/VR product visualization and 3D room-planning solutions for retail and home goods, comparable to ARworks' scale-model AR visualization and AR product configurator work for retail clients like Douglas and T-Mobile.
• Augment: Augment provides AR product visualization and 3D modeling tools for retail, sales, and marketing teams — directly overlapping with ARworks' AR product/print activation offerings.
• UNIT9: UNIT9 is a global production and experience studio known for AR/VR/immersive campaigns for major brands (Google, Nike, Samsung), directly competing with ARworks for the same enterprise marketing and experiential budgets.

Broad incumbents

• Accenture Interactive: Accenture Interactive is the global experience agency arm of Accenture, offering AR/VR marketing solutions at enterprise scale — competing for the same multinational brand budgets that ARworks targets.
• Deloitte Digital: Deloitte Digital delivers immersive (AR/VR) customer experience solutions for global enterprises across industries, competing head-to-head with ARworks for large-scale immersive engagement mandates.
• Snap (Snap Lens Studio): Snap's Lens Studio and AR Enterprise Services provide AR creation tools and branded AR experiences at scale — overlapping with ARworks' Social AR and AR marketing capabilities, particularly for consumer brands.

Emerging players

• Wevr: Wevr is a VR content and technology studio focused on immersive branded experiences and virtual worlds — closely comparable to ARworks' VR photo/video and interactive 3D production for brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2FshareArticle%3Fmini%3Dtrue
• Pinterestpinterest.com/arworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARworks