What Haebmau does

Haebmau (legally haebmau ag) is a Munich-headquartered communications agency founded in 1988, operating as a German Aktiengesellschaft (public limited company). The company delivers integrated brand communication services to lifestyle clients across 12 industry verticals — including Beauty, Fashion, Living & Design, Sport, Hospitality, Consumer Electronics, Luxury & Watches, and Family & Kids. Its service offering comprises six modules: Creation & Content, Influencer Marketing, Marketing (including 360-degree campaigns and events), Public Relations, Research & Strategy, and Social Media. The agency's proprietary "Communitycation" methodology positions it as a bridge between brands and their communities, emphasizing authentic dialogue and shared values over transactional advertising. Haebmau reports serving more than 90 lifestyle brands across the German-speaking (GAS) market, with documented clients including adidas, BMW Group, Sony, MCM, Timberland, Bosch Smart Home, diptyque, and Victorinox.

The business model is B2B professional services, monetized through project fees, retainers, and campaign-based engagements with enterprise clients. Distribution is direct-sales driven, anchored by a dedicated New Business function (Nicole Rothballer). The company operates from Munich (HQ) and Berlin offices, and expanded into Austria in 2025 through a majority-stake acquisition of Vienna-based Heroes & Heroines GmbH. Boutique subsidiary haebmau.Atelier (est. 2018) handles specialized work. The company is privately held; CSSP Holding GmbH joined as a strategic investor in 2024. Co-CEOs Markus Bublitz and Sebastian Warschow lead the management board, supported by CFO Jennifer Lewandowski and CPCO Claudia Ebe (both appointed June 2024), with founder Chris Stricker having transitioned to the Supervisory Board in 2025. Haebmau carries no proprietary technology platform — the core technology is human-driven creative, strategic, and campaign-execution capability.

Financially, exact revenue is not publicly disclosed; however, the GWA Spring Monitor 2026 ranks Haebmau 25th among German agencies (up from 29th), and the agency reported 4% organic revenue growth versus an industry-average decline of 2.7% in fee revenue. Industry recognition includes Lifestyle Agency No. 1 (PR-Journal 2025) and entry into the Top 30 of the GWA Revenue Ranking 2024.

Name

Haebmau

Legal name

haebmau ag

Website

https://haebmau.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Haebmau is a Munich-headquartered, German lifestyle brand communications agency founded in 1988, serving more than 90 lifestyle brands across 12 industries in the DACH region through integrated PR, influencer marketing, content, and social media services anchored in its proprietary Communitycation methodology.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Brand communication services
• Lifestyle public relations
• Influencer marketing agency
• Social media management
• Marketing strategy consulting

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Agency Services - Brand Communication: Full-service communications agency providing brand communication, PR, influencer marketing, social media, creation & content, research & strategy, and marketing services to lifestyle brands. Revenue generated through project fees, retainers, and campaign-based engagements with B2B clients.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Haebmau is a full-service communications agency delivering integrated brand communication for lifestyle brands through six service modules: Creation & Content, Influencer Marketing, Marketing (360-degree campaigns), Public Relations, Research & Strategy, and Social Media. Services are bundled under the proprietary Communitycation approach that builds authentic dialogue between brands and communities, with engagements structured as project fees or retainers targeting enterprise lifestyle clients in the DACH region.

Product overview

Haebmau is a lifestyle and community communications agency (Communitycation) providing integrated marketing services for lifestyle brands. The company operates as a full-service communications agency offering six core service modules: Creation & Content, Influencer Marketing, Marketing (360-degree campaigns), Public Relations, Research & Strategy, and Social Media. Founded in 1988, haebmau serves over 90 lifestyle brands across 12 industries in the DACH market and beyond, functioning as a European lead agency. The services are delivered as a unified offering, combining strategic research, creative development, influencer partnerships, PR, and social media management under the Communitycation concept centered on authentic dialogue between brands and communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Creation & Content End-to-end creative content production for lifestyle brands, including campaign concept development, photo, podcast and video production, editorial services, art direction, and CI (corporate identity) development and branding.
• Influencer Marketing Full-cycle influencer marketing services for lifestyle brands covering influencer strategy, research and campaign execution, briefings, contracts and rights of use, sales push campaigns, qualitative and quantitative reporting, and influencer seeding.
• Marketing Integrated 360-degree marketing campaigns including design and brand collaborations, limited editions, event management, guestlist management and trade fairs, and retail/POS activations for lifestyle brands.
• Public Relations National and international PR services for lifestyle brands including press day integration, celebrity and VIP handling, reputation management, stakeholder management, thought leadership, and media trainings.
• Research & Strategy Brand and consumer research and strategy services including research and insights, ad hoc analyses, consumer and industry trends, brand consulting and brand development, campaign and testimonial testing, branding, and the proprietary haebmau brand alive workshop.
• Social Media Social media services for lifestyle brands covering social media guidelines, content creation, and community management.

Quantifiable outcome

• 4% organic revenue increase despite industry average decline of 2.7%
• +3 more outcomes

Named customers32 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Heroes & Heroines GmbHcoreStrategic or Co-development Partner · 1 January 2025Vienna-based communications agency acquired as majority stake in 2025. Expands service offerings and geographic presence. Located at Kandlgasse 15/7, 1070 Vienna, Austria. Contact: T +43 1 929 15 80.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Scholz & Friends: Independent German creative agency headquartered in Hamburg with strong consumer and lifestyle brand work. Closely comparable mid-sized German creative competitor in the same enterprise client segment.
• Jung von Matt: Leading independent German creative agency network known for integrated brand communication and lifestyle/automotive work. Direct competitor for DACH lifestyle brand budgets.
• Kolle Rebbe (Accenture Song): Hamburg-based creative agency with strong lifestyle and consumer brand portfolio, now part of Accenture Song. Comparable in size and creative positioning to Haebmau's DACH offering.
• Zum goldenen Hirschen: Berlin-based independent communications agency with integrated PR, content, and social media capabilities. Comparable mid-sized German agency competing for similar lifestyle brand work.
• thjnk Hamburg: Independent German creative agency with consumer and lifestyle brand expertise. Direct comparable in positioning and mid-sized agency competition in DACH.
• Antoni (Omnicom): Berlin-based creative agency within Omnicom's portfolio known for bold consumer and lifestyle campaigns. Comparable mid-sized creative competitor in the German market.

Broad incumbents

• Serviceplan Group: Largest independent German agency group with full-service creative, media, and digital capabilities. Competes for the same enterprise lifestyle brand mandates but at broader scale.
• Edelman Germany: Global communications firm's German operation, offering PR, brand, and digital services. Broader scope and global reach than Haebmau but overlapping on lifestyle enterprise clients.
• FleishmanHillard Germany: International PR and communications network with a significant German presence serving consumer and lifestyle brands. Comparable in PR and influencer offering but with broader geographic reach.
• DDB Germany (DDB Düsseldorf): Part of Omnicom's DDB network with German operations covering creative and integrated communications. Competes for enterprise brand business with global holding-company backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haebmau.
• Instagraminstagram.com/haebmau

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haebmau