Limpidus

What Limpidus does

Limpidus is a Brazilian commercial cleaning services company founded in 1980 in São Paulo, operating across 14 countries through a franchise network of more than 200 franchisees that collectively serve over 5,000 corporate clients daily. The company specializes in commercial cleaning for diverse segments including offices, hotels, schools, healthcare facilities, retail, industrial warehouses, restaurants, and condominiums. Founded and led by Fernando Sodré (President), Limpidus serves customers ranging from small businesses (up to 500 m²) to large multi-location enterprises requiring 24/7 service, ESG compliance, and segment-specific regulatory adherence. The franchise network employs an estimated 25,000 cleaning professionals globally across the 14-country footprint spanning Latin America, North America, and Asia/Oceania.

Limpidus's service portfolio encompasses daily cleaning, carpet care (Bonnet method), floor treatment, post-construction cleaning, glass and facade cleaning, environmental disinfection using electrostatic nebulization with 5th-generation disinfectants, event cleaning, parking maintenance, and metallic structure cleaning. The company's competitive positioning rests on a proprietary technology stack: CleanCheck (QR-code-based real-time execution monitoring), CleanSpec (iCloud-connected field inspection tool), CleanTracker (customer-initiated request system via labels and tablets), GlossMeter (objective floor shine measurement), ATP Monitoring (luminescence-based contamination quantification claiming 99.99% disinfection efficiency), and an IoT sanitation management system using motion sensors that reportedly reduces maintenance costs by up to 40%. Limpidus also operates the GreenClean sustainable cleaning certification program (launched 2008) — making it the first Brazilian cleaning company to achieve GCI-GreenClean Institute certification — alongside the Façabem.FiqueBem ESG platform aligned with UN Global Compact principles and Sustainable Development Goals.

The business runs on a franchise model with three tiers: Unitary franchises (initial investment from R$35,000), Master Regional franchises (from R$150,000), and International Master franchises (US$100,000-300,000). Revenue is generated through initial franchise fees, ongoing royalties, recurring commercial cleaning contracts (subscription model, monthly billing), a pay-per-use model for hotels that bills based on actual room occupancy, and specialized one-time services. The company operates a National Accounts Program with dedicated account executives coordinating multi-location corporate clients across Brazil, and maintains ISO 9001 certification alongside the proprietary GreenClean client certification program. Distribution spans three channels: franchise network (regional), national accounts direct sales (single-country), and website-based inquiry for small business clients.

Name

Limpidus

Legal name

LIMPIDUS SISTEMAS AVANCADOS DE LIMPEZA LTDA

Website

https://limpidus.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Limpidus is a Brazilian commercial cleaning company founded in 1980, operating through 200+ franchisees across 14 countries. It serves 5,000+ clients daily across hospitality, offices, healthcare, and industrial segments using proprietary IoT-enabled monitoring technology and GreenClean ESG certification.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Janitorial Services (56172), Carpet and Upholstery Cleaning Services (561740)

SIC

Sanitary Services (4950)

akta.pro primary industry

General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)

akta.pro secondary industries

Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO), Turnover Cleaning for Multi-Unit/Co-Host Operations (HSAEAEAG), Hoarding/Extreme Cleaning with Sanitization (HSAEAHAG)

Keywords

• Commercial cleaning services
• Facility management services
• Cleaning franchise network
• Environmental disinfection services
• Sustainable cleaning programs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Franchise Fees and Royalties: Revenue from initial franchise fees and ongoing royalties from 200+ franchisees. Three franchise formats: Unitary (from R$ 35,000), Master Regional (from R$ 150,000), and International (US$ 100,000-300,000).
2. Commercial Cleaning Services: Recurring cleaning services for commercial clients including daily cleaning, carpet treatment, floor care, post-construction, window/facade cleaning, disinfection, event cleaning, parking, and metal structure cleaning. Services structured for small (up to 500m²), medium (500-5000m²), and large (5000m²+) clients.
3. Pay-per-use Hotel Services: Flexible hotel cleaning model where clients pay only for services actually rendered, such as room cleaning based on actual occupancy. Reduces fixed costs during low-occupancy periods.
4. Specialized Cleaning Services: One-time services including post-construction cleaning, general cleaning, window cleaning, facade washing, carpet washing. Provided as ad-hoc services separate from recurring contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Limpidus provides recurring and specialized commercial cleaning, disinfection, and Greentech (sustainable cleaning) services to businesses of all sizes through a franchise network of more than 200 owner-operators across 14 countries. The portfolio includes daily cleaning, post-construction cleaning, carpet and floor treatment, glass and facade cleaning, environmental disinfection with electrostatic nebulization, event cleaning, parking, and metallic structure cleaning, structured by client size (up to 500 m², 500–5,000 m², and 5,000+ m²). The company also operates franchise programs (Unitary, Master Regional, and International Master) and an exclusive pay-per-use hotel housekeeping model.

Product overview

Limpidus is a commercial cleaning services company operating on a franchise model with three service tiers: small businesses (up to 500 m²), medium enterprises (500-5,000 m²), and large companies (over 5,000 m²). The company offers a comprehensive portfolio of cleaning services including daily cleaning, carpet care (Bonnet method), floor treatment, post-construction cleaning, glass and facade cleaning, environmental disinfection with electrostatic nebulization, event cleaning, post-disaster cleaning, parking maintenance, and metallic structure cleaning. The portfolio is supported by proprietary technology tools: the CleanCheck App (QR-CODE-based real-time service execution monitoring), CleanSpec (field inspection tool), CleanTracker (user-facing cleaning request system), GlossMeter (floor shine measurement), ATP Monitoring (contamination quantification), and an IoT sanitation management system using motion sensors for on-demand cleaning. The service portfolio is complemented by two key sub-brands: Programa GreenClean (sustainable cleaning certification program created in 2008) and Programa FaçaBem.FiqueBem (ESG platform). The company also offers a pay-per-use pricing model particularly for hospitality clients and a National Accounts Program for multi-location businesses. Operations span 14 countries across Latin America, USA, and Asia through a network of over 200 franchisees serving more than 5,000 clients.

Differentiator

Problem solved

Functional benefit

Brands

• GreenClean: Exclusive sustainable cleaning program launched in 2008, certifying that operations are aligned with best environmental and social practices.
• FaçaBem.FiqueBem
• CleanCheck
• CleanSpec
• CleanTracker

Products and services

• Daily Cleaning Service (Limpeza Diária) Recurring daily commercial cleaning service for businesses up to 500 m², executed at the client's preferred time and weekly frequency, delivered by the local franchisee.
• Environmental Disinfection (Desinfecção Ambiental) Environmental disinfection service using electrostatic nebulization with 5th-generation disinfectants, with optional ATP-level measurement, offering protection guarantees of 3, 90, or 365 days depending on the selected protocol.
• Post-Construction Cleaning (Limpeza Pós-Obra) Specialized one-time cleaning of new buildings and renovated offices to prepare spaces for occupancy.
• Floor Treatment (Tratamento de Pisos) Floor treatment services including polishing, crystallization, and finish application to maintain and restore floor surfaces.
• Glass and Facade Cleaning (Vidros e Fachadas) Glass and facade cleaning services for commercial buildings and properties.
• Carpet Cleaning (Limpeza de Carpetes) Carpet cleaning using the Bonnet method, which extends carpet life by absorbing dirt into cotton or synthetic pads; targeted at hotels, convention centers, casinos, and restaurants requiring quick area release.
• Pay-per-Use Hotel Housekeeping Exclusive hotel housekeeping model where the client pays only for services actually rendered (e.g., room cleaning tied to actual occupancy), including Clean-In/Clean-Out, Deep Clean, PrimeClean, and SmartClean options; reduces fixed costs during low-occupancy periods.
• National Accounts Program (Programa de Contas Nacionais) Coordinated multi-location commercial cleaning program for large enterprises with sites across Brazil, with a single national account manager and the 200+ franchisee network covering 80+ municipalities.
• GreenClean Sustainable Cleaning Program (PGC) Exclusive sustainable cleaning certification program (created 2008) covering 47 environmental requirements including chemical dilution, controlled disposal, waste separation, indoor air quality, and rational water/energy use; clients can be certified at Levels I, II, and III.
• FaçaBem.FiqueBem ESG Platform ESG platform aligned with the UN Global Compact and Sustainable Development Goals (ODS), structured around People, Planet, and Governance pillars, supporting client sustainability reporting and supplier recognition programs.
• Unitary Franchise (Franquia Unitária) Franchise format for a single-unit commercial cleaning operator; initial investment starts at R$ 35,000 and includes orientation, training, and guaranteed billing of up to R$ 600,000 in the first year.
• Master Regional Franchise (Master Regional) Franchise format for developers building a sub-network of franchisees within a Brazilian state or region; initial investment starts at R$ 150,000, leveraging Limpidus's executive and management know-how.
• International Master Franchise (Master Internacional) Franchise format for international master developers building a Limpidus sub-network within an assigned country; initial investment ranges from US$ 100,000 to US$ 300,000 depending on country, including a portion of franchise fee and first-year operational expenses.

Quantifiable outcome

• Up to 40% reduction in restroom maintenance costs through IoT-based on-demand cleaning
• +3 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• GCI - GreenClean InstitutecoreStrategic or Co-development Partner · 1 January 2008Partnership established in 2008 when Limpidus became the first cleaning company in Brazil to achieve GCI-GreenClean Institute certification. This partnership established the foundation for Limpidus's proprietary GreenClean sustainable cleaning program.
• UN Global CompactcoreStrategic or Co-development PartnerLimpidus is a member of the UN Global Compact, aligning all actions with Sustainable Development Goals (SDGs). ESG platform 'FaçaBem.FiqueBem' is based on UN Global Compact principles covering People, Planet, and Governance.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Stanley Steemer: Long-established US cleaning franchise specializing in carpet, tile, and upholstery care with commercial and residential reach. Comparable to Limpidus's carpet cleaning and floor treatment service lines, sharing franchise-driven field execution.
• JAN-PRO Franchising International: One of the largest commercial cleaning franchise systems globally, with presence in the US, Canada, and Latin America. Direct competitor to Limpidus in serving enterprise and SMB commercial cleaning accounts via a franchise network.
• ServiceMaster Clean: Established North American commercial cleaning franchise network with similar recurring contract and janitorial model, serving offices, healthcare, education, and industrial clients. Direct overlap in service categories and franchisee-driven delivery.
• Vanguard Cleaning Systems: Master commercial cleaning franchise organization in the US operating a regional developer model analogous to Limpidus's Master Regional franchise structure. Compares on franchise-driven commercial janitorial delivery and customer base.
• Anago Cleaning Systems: US-based commercial cleaning franchise with master franchise structure serving healthcare, offices, and retail. Direct franchise model peer to Limpidus with overlapping customer segments and recurring contract services.
• ChemDry: Global carpet and upholstery cleaning franchise with proprietary cleaning processes. Compares to Limpidus's specialized carpet and fabric care services, with similar franchise fee model and recurring commercial contract orientation.
• OpenWorks: US commercial cleaning franchise network with regional developer model targeting mid-market and enterprise clients. Comparable franchise structure and customer overlap with Limpidus's commercial janitorial offering.

Broad incumbents

• ISS A/S: Danish-headquartered global facility services provider with significant Latin American and US operations including cleaning, security, and support services. Competes for large multi-country enterprise facility contracts where Limpidus operates.
• Sodexo: Global integrated facility services giant with $20B+ revenue across food services, facilities management, and cleaning. Competes with Limpidus on enterprise facility cleaning contracts as part of a broader service portfolio.
• ABM Industries: US-listed facility services provider offering janitorial, parking, and building maintenance to commercial, healthcare, and education clients. Competes directly with Limpidus's enterprise janitorial and National Accounts program.

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LimpidusBr
• Facebookfacebook.com/LimpidusBrasil
• Instagraminstagram.com/limpidusbrasil/?hl=pt-br
• LinkedInlinkedin.com/company/limpidus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limpidus