HJS Wholesale

Name

HJS Wholesale

Legal name

HJS Wholesale Ltd

Website

https://hjswholesale.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Horticultural Product Distribution: Wholesale distribution of horticultural supplies including greenhouse structures, equipment, growing media, decorative planters, production containers, fertilizers, and landscape materials to commercial greenhouse, nursery, and landscape businesses.
2. Freight and Logistics Services: Cost-effective freight solutions providing timely delivery of horticultural supplies. Offers free local delivery for orders over $160.
3. Bonadea Gardens Retail Products: Exclusive retail product line sold through valued dealer network, providing innovative gardening products including soil mixes, frost protection, and landscape supplies to consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

HJS Wholesale is a Canadian wholesale distributor of horticultural products headquartered in Winnipeg, Manitoba. The company supplies greenhouse structures, soilless mix, production supplies, decorative planters, and landscape materials to commercial greenhouse operations, nursery businesses, and landscape professionals across Canada, and distributes its proprietary Bonadea Gardens consumer product line through a dealer network across North America.

Product overview

HJS Wholesale Ltd is a premier Canadian horticultural wholesale distributor serving the greenhouse, nursery, and landscape industries. The company offers a comprehensive product portfolio organized into major categories: Greenhouse Structures (structures, equipment, accessories, poly covers); Soilless Mix (Sungro, Premier, and Bonadea Gardens growing media); Production Supplies (inserts, trays, hanging baskets, fertilizers); Decorative Planters (ceramic, fiberglass, lightweight, wicker, Japi); Landscape Materials (fabric, edging, tools). The company also operates its own exclusive sub-brand, Bonadea Gardens, which provides retail-focused products including soilless mix, Kozy-Coats frost protection, Sea Magic seaweed extract, Tomato Mulch, blooming bags, and landscape fabric. HJS differentiates itself as a rare North-American distributor for Sungro and Premier mixes and offers freight solutions alongside its product sales.

Differentiator

Problem solved

Functional benefit

Brands

• Bonadea Gardens®: Exclusive retail product line distributed by HJS Wholesale Ltd, offering innovative gardening products including soilless mixes, Kozy-Coats frost protection, Sea Magic seaweed extract, tomato mulch, ground cover, landscape fabric, staples, and blooming bags designed for both commercial and home gardeners.

Products and services

• Greenhouse Structures Greenhouse building systems and components distributed to commercial greenhouse operators, including structures and equipment from Kohler, Harpak-Ulma, Atlas, RitePac, Innovative, Deca, Callatech, Rapid Set, Trimble, and Growers Greenhouse Supplies.
• Soilless Mix Growing media for horticultural propagation and production, distributed under the Sungro, Premier Tech, and Bonadea brands to greenhouse and nursery operations.
• Production Supplies Supplies used in commercial horticultural production, distributed to greenhouse operators, nurseries, and landscape professionals.
• Decorative Planters Decorative plant containers supplied to nursery businesses and landscape professionals for finished plant lines and landscape projects.
• Landscape Materials Materials supplied to landscape professionals for outdoor landscape installation projects.
• Bonadea Gardens (Proprietary Sub-Brand) Proprietary consumer-facing product line sold through retail dealers, comprising Soilless Mix, Sea Magic seaweed extract, landscape fabric & staples, Kozy-Coats, Blooming Bags, and Tomato Mulch. Targeted at garden centers and home improvement retailers for resale to end consumers.

Quantifiable outcome

• Up to 26% increase in fruit and vegetable yield when using Bonadea Gardens High-Yield Tomato Mulch

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SungrocoreTechnology or IntegrationNorth American distributor for Sungro soilless growing mixes. HJS is a rare North American distributor for Sungro products including their #1 mix, meeting diverse growing demands for commercial greenhouse, nursery, and landscape operations.
• PremiercoreTechnology or IntegrationNorth American distributor for Premier growing media products including PXG seed starting mix. HJS is a rare North American distributor for Premier products serving commercial horticultural businesses.
• Alberta Greenhouse Growers AssociationminorOthersIndustry association partnership helping bridge solutions between the horticultural industry and government. HJS Wholesale displays AGGA logo on website indicating membership and industry collaboration.
• Canadian Nursery Landscape AssociationminorOthersNational industry association representing landscape professionals, suppliers, and independent growers. HJS Wholesale displays CNLA logo indicating membership and industry representation.
• Manitoba Nursery Landscape AssociationminorOthersRegional industry association that educates, informs, and inspires those in horticultural and landscape industries. HJS displays MBNLA logo indicating membership in their home province.
• Saskatchewan Greenhouse Growers AssociationminorOthersProvincial association striving to support the greenhouse industry in Saskatchewan. HJS displays logo indicating regional industry support and presence.
• North Dakota Nursery, Greenhouse & Landscape AssociationminorOthersCross-border industry association dedicated to advancing the horticultural industry. HJS displays NDNGLA logo indicating industry collaboration and presence in North Dakota market.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Plant Products Co. Ltd. Ontario-based Canadian wholesale distributor of greenhouse, nursery, and turf supplies, serving commercial growers with a multi-category product catalog. Highly comparable to HJS in terms of geography, customer segments, and product breadth, with a slightly larger sales footprint.
• A.M.A. Horticulture Inc. Canadian supplier/distributor of horticultural products (containers, substrates, greenhouse technology) serving growers across North America. Comparable peer because of its overlapping product categories (growing media, production supplies, structures) and grower-focused wholesale model.
• Griffin Greenhouse & Nursery Supplies: Major US-based wholesale distributor of greenhouse and nursery supplies (structures, growing media, containers, fertilizers). Direct peer operating in North America's commercial horticulture channel with a comparable multi-product distribution model, though with substantially greater scale.
• McConkey Company: US-based wholesale distributor serving the greenhouse and nursery industry with production inputs, containers, and growing structures. Direct peer operating a similar trade-focused distribution model to commercial growers in North America.
• Evergro Canada: Western Canadian distributor of horticultural and specialty agricultural inputs (greenhouse, nursery, and turf). Comparable peer because of overlapping regional customer base (BC/Alberta), similar multi-category product mix, and competing for the same commercial grower accounts.

Broad incumbents

• Premier Tech: Quebec-headquartered global producer of peat-based growing media (Premier and now Sungro) and horticultural products. Comparable as the upstream producer of two HJS-distributed brands, while also operating its own direct horticultural distribution globally — making it both supplier and an indirect competitor.
• Ball Seed Company: North American wholesale distributor of seeds, plants, and horticultural inputs operated by Ball Horticultural Company. A broad incumbent supplying greenhouse growers across NA — overlapping with HJS on production inputs and growing media — though Ball's seed catalog is a different value chain.

Others

• Sungro Horticulture: North American producer of professional-grade soilless growing mixes whose products HJS exclusively distributes. Comparable because of shared category (professional growing media) and customer overlap, but upstream rather than distribution-side; key supplier relationship underpinning HJS's moat.
• ICL Specialty Fertilizers (formerly Everris): Specialty fertilizer and plant nutrition supplier serving greenhouse, nursery, and turf customers globally. Comparable as an upstream supplier/competitor in the horticultural inputs distribution channel that HJS serves.
• Fafard (Premier Tech brand): Canadian-origin peat and growing media brand now under Premier Tech. Comparable because it competes directly with the Sungro and Premier lines that HJS distributes, and shares both product category (soilless mixes) and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HJS Wholesale