Amer Networks
Amer Networks is a US-based manufacturer and distributor of networking and security hardware, offering Layer 2/3 switches, wireless access points, security appliances, and accessories to education, SMB, and municipal/healthcare customers via VAR partners, e-commerce marketplaces, and direct sales.
- Company typePrivate
- Founded1997
- HeadquartersClearwater, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Amer Networks does
Amer Networks is a US-based manufacturer and global distributor of networking and security hardware, founded in 1997 and headquartered in Clearwater, Florida, with a Canadian office in Mississauga, Ontario. The company designs and sells Layer 2 and Layer 3 managed switches (including SS2GR4000, SS3GR5000, SS3GR6000, and SS310 Series), unmanaged and PoE switches, wireless access points (WAP series), Clavister-branded security appliances (NetWall, NetShield, NetEye), KVM switches, and compatible transceiver modules. It also distributes complementary products from technology partners including Planet (industrial and managed switches), Tanaza (cloud-managed WiFi), and Clavister.
The company's core go-to-market is a multi-channel model combining a Value-Added Reseller (VAR) partner program, broad e-commerce presence across North American and EU marketplaces (Newegg, Amazon, Walmart, Staples, CDW, TigerDirect, Rakuten, Amazon UK), and direct enterprise sales for education, municipal, and healthcare customers. Products are differentiated primarily through a feature-to-cost ratio positioned approximately 40% below major brand names, a Limited Lifetime Warranty with NBD advanced replacement, and proprietary features such as Virtual Switch Framework (VSF) stacking and G.8032 (ERPS) ring protection with 50ms recovery.
Revenue is generated through one-time hardware sales and accessories, with quote-based pricing and no publicly disclosed price list. The customer base is concentrated in US education (school districts, universities), SMB, and municipal/healthcare verticals, with claimed deployment across 'thousands of education networks' over more than a decade. Amer Networks remains a privately held company with no disclosed funding rounds, acquisitions, or institutional ownership, operating with 11-50 employees as an independent, cash-funded business.
Amer Networks firmographics
Firmographics- Name
- Amer Networks
- Legal name
- Amer Networks
- Website
- https://amer.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amer Networks is a US-based manufacturer and distributor of networking and security hardware, offering Layer 2/3 switches, wireless access points, security appliances, and accessories to education, SMB, and municipal/healthcare customers via VAR partners, e-commerce marketplaces, and direct sales.
- Ownership category
- akta.pro rank
Amer Networks industry classification
Industry- Product category
- Networking Equipment
- NAICS
- Other Communications Equipment Manufacturing (33429)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems) (HDAFAEAJ)
Keywords
Where Amer Networks is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Amer Networks business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Amer Networks generates revenue primarily through the sale of networking hardware including switches (managed and unmanaged), PoE equipment, wireless access points, security appliances, and network accessories. Products are sold through VAR channels, distributors, and direct sales with one-time purchase model for hardware.
- Accessories and Add-ons: Revenue from complementary products including transceivers, cables, KVM switches, media converters, and compatible modules for third-party networking equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Enterprise-grade networking hardware at competitive price points |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Amer Networks product offering
Product offeringCore offering
Amer Networks manufactures and globally distributes networking and security hardware, including Layer 2 and Layer 3 managed switches, unmanaged switches, PoE switches, wireless access points, network security appliances, KVM switches, and compatible transceiver modules. The company also distributes third-party branded products (Planet switches, Clavister security solutions) alongside its own AmerPro line, serving education, SMB, and municipal/healthcare markets with enterprise-grade features at approximately 40% below major brand name pricing.
Product overview
Amer Networks is a manufacturer and global distributor of networking and security products, offering a comprehensive portfolio of managed and unmanaged switches, wireless access points, security appliances, and network accessories. The product lineup includes Layer 2 Plus managed switches (SS2GR4000 Series), Layer 3 managed switches (SS3GR5000, SS3GR6000, and SS310 Series), legacy SS3GR1000 Series switches, Planet brand professional switches, unmanaged plug-and-play switches with PoE options, wireless access points (WAP series), Clavister-based security products (NetWall, NetShield, NetEye), KVM switches, and compatible transceiver modules. The portfolio serves education, SMB, and municipal/healthcare markets with solutions ranging from entry-level unmanaged switches to enterprise data center switches supporting 100G connectivity.
Differentiator
Problem solved
Functional benefit
Brands
- AmerPro: Limited Lifetime Warranty product line offered by Amer Networks for switches and networking equipment.
Products and services
- SS2GR4000 Series L2 Managed Switches
- SS3GR5000 Series L3 Managed Switches Layer 3 managed switches with high port density, 10G/40G uplink options, MPLS support, and advanced routing protocols for enterprise and data center deployments.
- SS3GR6000 Series L3 Managed Switches High-performance Layer 3 data center switches with 40G/100G connectivity, supporting 48-port 10G SFP+ configurations and advanced virtualization features.
- SS310 Series L3 Managed Switches Enterprise-grade Layer 3 switches with 25G/100G support, VXLAN, and advanced data center features for high-density aggregation and core network deployments.
- Unmanaged Switches Plug-and-play unmanaged switches including Fast Ethernet, Gigabit, and PoE options for basic network connectivity without configuration requirements.
- Planet Brand Switches Professional-grade networking switches from Planet brand including Ultra PoE, Industrial, and Managed switches with advanced features for enterprise deployments, distributed through Amer Networks.
- Wireless Access Points Wireless networking solutions including WAP44IO, WAP33DO, and other 802.11n/ac wireless access points for enterprise and SMB deployments.
- Network Security Products Network security solutions including Clavister NetWall, NetShield, and NetEye security appliances for firewall, UTM, and threat protection for enterprise and SMB markets.
- KVM Switches Keyboard, video, mouse switches including KVM-16P and KVM-01IA for managing multiple computers from a single console.
- Transceivers and SFP Modules Compatible SFP, SFP+, XFP, QSFP transceiver modules for various switch connectivity options including 1G, 10G, and 40G interfaces.
- SS2GR4052XP L2 Plus Access Switch 48-port Gigabit L2 Plus switch with PoE+ (740W), 4x 10G SFP+ uplinks, VSF stacking, and advanced security features for converged network deployments.
- GS-4210-24UP4C Ultra PoE Managed Switch 24-port Ultra PoE managed switch providing up to 60W per port with 4 Gigabit TP/SFP combo ports, designed for powering high-power devices such as PTZ cameras.
- IPOE-162 Industrial PoE Injector Industrial-grade single-port IEEE 802.3at Gigabit PoE injector providing up to 30W power output with 12-48V DC input for harsh environment deployments.
- Amer Mounts Rack mount kits and mounting solutions for networking equipment, distributed through the Amer Mounts brand.
Quantifiable outcome
- Amer products are priced at approximately 40% below major brand names while maintaining comparable features and warranty coverage
- +1 more outcomes
Companies that use Amer Networks
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Amer Networks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Amer Networks partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Planet (Networking Equipment Brand)corePlanet is a networking equipment brand whose products (industrial switches, PoE injectors, managed switches) are distributed through Amer Networks. Products include industrial PoE injectors, managed switches with advanced L2/L4 features, and Ultra PoE solutions.
- ClavistercoreClavister provides network security solutions (NetWall, NetShield, NetEye) distributed through Amer Networks. Includes both hardware appliances and virtual security solutions for enterprise and SMB markets.
- Amer VAR Partner NetworkcoreAmer Networks actively recruits Value-Added Resellers (VARs) offering competitive pricing, industry-leading margins, free account setup, ET business hours telephone tech support, and online ordering/portal access. VARs can be recruited in multiple jurisdictions.
- Amer MountsminorRelated company providing mounting solutions for networking equipment, accessible via amermounts.com.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Amer Networks competitors and assessment
Company assessmentEmerging players
- FS.com: FS.com is a global online distributor and manufacturer of networking hardware, transceivers, and fiber cabling — directly comparable to Amer's distribution model plus transceiver/cable accessory business.
- Cambium Networks: Cambium provides fixed wireless, Wi-Fi, and switching solutions for education, municipal, and enterprise customers — overlapping with Amer's wireless AP and SMB/education focus but emphasizing wireless broadband.
Direct peers
- NETGEAR: NETGEAR designs and sells SMB-focused managed/unmanaged switches, wireless APs (Orbi, WAX), and security appliances through retail and channel — overlapping closely with Amer's product lines and target customers.
- Ubiquiti Inc. Ubiquiti sells enterprise-grade wireless, routing, switching, and security hardware at disruptive price points through channel and direct sales, mirroring Amer's 'enterprise features at lower cost' proposition for SMB and education markets.
- Edgecore Networks (Accton): Edgecore produces open-networking switches (including white-label/OEM for hyperscalers) and disaggregated network operating systems, competing in the same L2/L3 managed switch space as Amer's higher-end product lines.
- TP-Link: TP-Link manufactures and globally distributes low-cost switches, wireless APs, and routers targeted at SMB/SOHO — a directly comparable value-tier networking equipment competitor to Amer's product portfolio.
- D-Link: D-Link manufactures networking equipment (switches, wireless, surveillance) for SMB and consumer markets globally, competing head-to-head with Amer on price-sensitive channel sales.
- MikroTik: MikroTik provides affordable routers, switches, and wireless equipment favored by WISPs, schools, and budget-conscious enterprises, with a similar feature-rich-but-cheap positioning to Amer's managed switches and APs.
Broad incumbents
- HPE Aruba Networking: Aruba offers enterprise switches, wireless APs, and SD-Branch products for campus and branch networking — the dominant incumbent Amer competes against on price in the education and healthcare verticals.
- Cisco Systems: Cisco is the enterprise networking incumbent (Catalyst switches, Meraki cloud-managed, Cisco Wireless) whose brand-name pricing Amer directly undercuts by ~40% in the SMB and education segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Amer Networks social profiles
Digital presenceAmer Networks compliance and trust
Trust signalCompliance3 records
Amer Networks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amer Networks leadership team
Management profileNumber of profiles
Profiles1 record
Amer Networks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amer Networks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amer Networks
What does Amer Networks do?
Amer Networks manufactures and globally distributes networking and security hardware, including Layer 2 and Layer 3 managed switches, unmanaged switches, PoE switches, wireless access points, network security appliances, KVM switches, and compatible transceiver modules. The company also distributes third-party branded products (Planet switches, Clavister security solutions) alongside its own AmerPro line, serving education, SMB, and municipal/healthcare markets with enterprise-grade features at approximately 40% below major brand name pricing.
Is Amer Networks a public or private company?
Amer Networks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amer Networks founded?
Amer Networks was founded in 1997. It employs 11 to 50 people.
Where is Amer Networks based?
Amer Networks is headquartered in Clearwater, United States, in the North America region.
How does Amer Networks make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are accessories and Add-ons.
Who are Amer Networks's main competitors?
Emerging players on record are FS.com and Cambium Networks. Direct peers are NETGEAR, Ubiquiti Inc., Edgecore Networks (Accton), TP-Link, D-Link and MikroTik. Broad incumbents are HPE Aruba Networking and Cisco Systems.
Does Amer Networks have an API?
No public API is recorded for Amer Networks.
What industry is Amer Networks in?
Amer Networks's product category is Networking Equipment. Its primary akta.pro industry code is HDAFAEAJ, Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems). Its NAICS code is 33429 and its SIC code is 3576.