What Planet Networking & Communication does

PLANET Communication SRL is a Romanian private limited company (SRL) headquartered in Bucharest that operates as the official distributor of PLANET Technology Corporation's networking and communication products throughout Romania. The firm has been in operation for over 20 years and operates with a headcount in the 11-50 range.

The company's core activity is distribution and channel support for a comprehensive PLANET-branded networking hardware portfolio spanning LAN switches (managed and unmanaged Layer 2/3, web smart), Power over Ethernet (PoE/PoE+/60W Ultra PoE), dual-band 802.11ac/n wireless LAN access points and outdoor CPEs, VDSL2/ADSL2+ bridges and DSLAMs, GPON optical networking equipment, industrial Ethernet switches and cellular/Modbus gateways, IP surveillance cameras and NVRs, and IP telephony/PBX systems. Notable technical capabilities in the distributed portfolio include ITU-T G.993.5 G.vectoring and G.INP for VDSL2 performance, ERPS ring protection with sub-20ms recovery, IPv4/IPv6 dual-stack management, ONVIF-integrated PoE control for IP surveillance, and operating temperature ranges from -40°C to 75°C for industrial deployments. Products carry CE, RoHS, FCC, and VCCI certifications.

Planet Communication SRL generates revenue through B2B hardware sales and value-add technical support/integration services via an authorized channel partner network and direct enterprise sales, targeting SMB, enterprise, telecom/ISP, and industrial automation customers. Pricing is quote-based through the partner channel rather than publicly disclosed. Marketing is conducted primarily through the distributor website (planet.com.ro), international trade show participation, and the partner program. The company is privately held with no parent company, no institutional funding, and no disclosed revenue figures.

Name

Planet Networking & Communication

Legal name

PLANET COMMUNICATION SRL

Website

https://planet.com.ro

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Networking Hardware Distribution

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Small Business/SoHo Routers & Gateways (HDAFAIAH)

Keywords

• Networking hardware distribution
• Industrial ethernet equipment
• Power over ethernet systems
• Broadband communication products
• Wireless LAN solutions

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Networking Hardware Sales: Planet Communication SRL generates revenue through the distribution and sale of PLANET-branded networking and communication hardware products in Romania. Product categories include LAN switches, wireless LAN equipment, VDSL2/broadband solutions, industrial Ethernet, media converters, IP surveillance cameras and systems, IP telephony/VoIP, Power over Ethernet devices, and GPON optical networking equipment. Revenue is derived from one-time hardware sales to resellers, system integrators, and end-user enterprises across SMB, enterprise, telecom, and industrial automation segments.
2. Technical Support and Integration Services: As the official Romanian distributor, Planet Communication SRL provides technical pre-sales support, product consultation, and integration guidance to channel partners and end customers, contributing to the overall revenue model alongside hardware distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Planet Networking & Communication (Planet Communication SRL) operates as the official authorized Romanian distributor of PLANET Technology Corporation's networking and communication hardware portfolio. The company distributes LAN switches (managed and unmanaged), Power over Ethernet (PoE/PoE+/60W Ultra PoE) devices, wireless LAN access points and CPEs, VDSL2/ADSL2+ broadband bridges and DSLAMs, industrial Ethernet switches, IP surveillance cameras and systems, VoIP/IP telephony equipment, GPON optical networking gear, and industrial cellular/Modbus gateways, along with related technical pre-sales and integration support services to channel partners and end customers in Romania.

Product overview

Planet Networking & Communication (PLANET) is a networking and communication equipment manufacturer offering a comprehensive portfolio of network infrastructure products. The product lineup spans LAN switches (including Layer 2/3 managed switches and PoE switches), Power over Ethernet solutions (from standard PoE to 60W Ultra PoE), media converters, wireless LAN products (outdoor wireless APs and CPEs like WDAP-702AC and WNAP-7325), IP surveillance systems, IP telephony (PBX systems and phones), broadband communication (VDSL2 bridges, DSLAMs, and routers like VDR-300NU), network security (UTM gateways), and industrial Ethernet solutions (managed switches, cellular gateways, Modbus gateways). The portfolio includes specialized products like the WGS-5225 series industrial managed PoE switches with ONVIF support for surveillance, VC-234G VDSL2 bridges for last-mile connectivity, and comprehensive industrial automation networking solutions. The company serves enterprise, SMB, and industrial automation markets with products designed for both indoor and outdoor environments with features like wide operating temperatures and IP ratings.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed LAN Switches Layer 2, Layer 2+ and Layer 3 managed Ethernet switches (including the WGSW-24040 24-port Gigabit managed switch with IPv6/IPv4 dual-stack, and high-density models such as the XGS-6350-12X8TR and SGS-6341-48T4X) for enterprise backbone, data center, server farm and campus network deployments in Romania.
• Industrial Ethernet Switches Ruggedized managed industrial PoE switches including the WGS-5225-8P2SV (with LCD touch screen), WGS-5225-8P2S, FGSD-1011HP, IFGS-1022HPT, and IP67-rated IGS-5227 series, designed for factory automation, harsh outdoor environments, and IP surveillance integration with ONVIF support.
• Power over Ethernet (PoE) Solutions PoE, PoE+ and 60W Ultra PoE managed switches, injectors (e.g., POE-171A-60) and extenders (e.g., IPOE-E172) for powering IP phones, wireless APs, IP cameras, and high-demand powered devices through standard Ethernet cabling.
• Wireless LAN Access Points and CPEs Dual-band 802.11ac Wave 2 outdoor wireless APs such as the WDAP-702AC (with MU-MIMO and beamforming) and 5GHz outdoor wireless CPEs such as the WNAP-7325, supporting multiple operation modes (AP, Client, WDS PtP/PtMP, Repeater, WISP) for campus, WISP, and outdoor wireless deployments.
• VDSL2 Broadband Communication Equipment VDSL2 bridges (VC-234G with G.vector/G.INP, VC-232G), VDSL2 routers (VDR-300NU) and 24-port VDSL2 IP DSLAMs (VDL-2420M) that deliver symmetric broadband and triple-play services over existing copper telephone infrastructure for ISPs, telecoms, and MDUs.
• GPON / EPON Optical Networking Equipment Gigabit Passive Optical Network OLT and ONU devices for fiber-to-the-home/building (FTTH/FTTB) deployments in Romania.
• H.265 IP Surveillance Systems IP-based video surveillance cameras and systems supporting H.265 compression for efficient bandwidth usage, designed to interoperate with PLANET's ONVIF-aware managed switches.
• Internet Telephony PBX Systems VoIP and IP PBX platforms for enterprise voice communications and unified communications deployments.
• Network Security Appliances (UTM) Unified Threat Management gateways such as the CS-950, providing Gigabit content security for enterprise perimeter deployments.
• Industrial Cellular Gateways 4G/LTE cellular gateways such as the ICG-2420-LTE with dual SIM, RS232/RS485 and DI/DO interfaces for industrial IoT and remote-site connectivity.
• Industrial Modbus Gateways Modbus gateways enabling protocol conversion between Modbus TCP/RTU devices and Ethernet networks for factory automation and industrial control applications.
• IPOE-E172 Industrial Ultra PoE Extender Industrial 1-Port Ultra PoE to 2-Port 802.3at Gigabit PoE Extender, used to extend powered-device reach in industrial and outdoor deployments.
• MGS-5220-8P2X Multigigabit Managed Switch Layer 2+ 8-port 2.5G 802.3at PoE plus 2-port 1G/10G SFP+ multigigabit managed switch, providing high-performance Power over Ethernet plus 10G uplinks for next-generation Wi-Fi and multigigabit access layers.
• GS-5220-8P2T2X 10G PoE+ Managed Switch Layer 2+ 8-port Gigabit 802.3at PoE+ managed switch with two 1G/10G SFP+ uplink ports, deployed as a 10G PoE+ upgrade path for performance-constrained networks.
• VC-232G VDSL2 Bridge VDSL2 bridge leveraging existing telephone wiring to deliver broadband connectivity without requiring re-cabling, suited for last-mile and MDU broadband deployments.

Quantifiable outcome

• VDSL2 symmetric data rates up to 100/100Mbps within 300m on existing copper telephone lines
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

One partnership is on record.

• PLANET Communication SRL (Romania) — PLANET Technology Corporation (Taiwan)coreChannel Partner/ Reseller/ DistributorPlanet Communication SRL operates as the official authorized distributor (Distribuitor Oficial) of PLANET Technology Corporation's networking and communication products in Romania. The Romanian entity handles distribution, sales support, and channel partner management for the full PLANET product portfolio including switches, wireless LAN, VDSL2/broadband, industrial Ethernet, IP surveillance, and IP telephony across the Romanian market. PLANET Technology Corporation (based in Taiwan) is the manufacturer whose products are distributed.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Arrow Electronics: Global technology distributor providing networking, enterprise computing, and electronic components to resellers and OEMs. Comparable distribution-led business model with enterprise and industrial customer reach, though broader in product scope and significantly larger in scale.
• Ingram Micro: Global IT distributor covering networking, mobility, cloud, and enterprise hardware. Operates a similar channel-partner distribution model but at vastly greater scale and with a much broader vendor and product portfolio, competing for the same Romanian and regional reseller accounts.
• TD SYNNEX: Global IT distribution company formed from the merger of Tech Data and SYNNEX. Distributes networking, communications, and IT hardware to resellers worldwide; directly comparable business model though with much larger scale, vendor breadth, and financial firepower.
• ALSO Group: Pan-European IT distributor offering a broad portfolio of hardware, software, and IT services across networking, datacenter, and consumer categories. Comparable business model at significantly larger scale, with overlapping SMB and enterprise customer base.

Emerging players

• Bittnet Systems: Romanian-headquartered IT group active in IT distribution, integration, and training with focus on enterprise networking and cloud services. Comparable as a domestic player in the Romanian networking market, though it leans more heavily toward integration and services than pure hardware distribution.

Direct peers

• ASBISc Enterprises: Cyprus-headquartered IT distributor with deep operations across Eastern Europe including Romania (ASBIS Romania). Distributes networking, telecom, and IT hardware to resellers and retailers, directly comparable as a regional multi-vendor hardware distributor in overlapping geographies.
• ELKO Group: One of the largest IT and consumer electronics distributors in the Baltic and Eastern European region. Operates a similar multi-vendor distribution model with focus on networking components, peripherals, and enterprise hardware to channel partners.
• Network One Distribution Romania: A leading Romanian value-added IT distributor serving SMB and enterprise customers across networking, server, and storage categories. Operates a similar channel-partner model in the same Romanian market, competing for the same reseller and integrator accounts.
• Westcon-Comstor: Global value-added distributor specializing in networking, security, UC, and data center technologies. Highly comparable as a channel-led distributor of networking and communications hardware to resellers and integrators, though operating at much larger global scale.

Regional players

• AB PE (ASBIS Balkan subsidiary): Bulgarian regional IT and networking equipment distributor active in the Balkan region. Operates a similar vendor-distribution model to SMB and enterprise resellers but primarily serves a neighboring geography rather than directly competing inside Romania.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/planet.com.ro

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Networking & Communication