Professional Catering

What Professional Catering does

Professional Catering Inc. is a privately held, full-service catering company headquartered in Blacksburg, Virginia, serving the Southwest Virginia region. Founded in 1993 by Owner/Executive Chef Steve Williams, the company delivers customized catering for events ranging from small boardroom luncheons to gatherings of up to 5,000 guests. Its service portfolio spans weddings, corporate events, social celebrations (birthdays, anniversaries, reunions), and tailgates, with menu offerings organized across breakfast/brunch, luncheons, hors d'oeuvres, dinner buffets, barbecues, and add-on bar services. The company supplies full event infrastructure including linens, china, silverware, tables, chairs, and on-site professional staffing (chefs, servers, bartenders).

The business operates on a custom quote-based pricing model — event pricing is determined by menu selection, guest count, service requirements, equipment needs, and event duration, with no standardized tiers published. It is a direct-to-consumer, direct-sales operation with no intermediaries, distributors, or marketplace channels. Lead generation flows through a website contact form, phone inquiries, and in-person office consultations, supplemented by word-of-mouth referrals and client testimonials on its reviews page. Customer segments include education (Virginia Tech), arts/entertainment (Moss Arts Center), corporate clients, and private individuals hosting weddings and social events. Recurring institutional relationships coexist with a high volume of one-time private-event bookings, creating a mixed concentration profile.

The company is family-led: Steve Williams remains active as Owner and Executive Chef, with son Nick Williams serving as Sous Chef and Head Event Manager. Operations are local/regional (Southwest Virginia only) with no disclosed geographic expansion or digital platform beyond the company website. There are no funding rounds, no external investors, no M&A activity, no patents or trademarks, no API offerings, and no proprietary technology — the operation is a traditional culinary and event-services business built on operator expertise and three decades of regional reputation. Headcount is reported in the 11-50 range.

Name

Professional Catering

Legal name

Professional Catering Inc.

Website

https://professionalcateringinc.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Professional Catering Inc. is a privately held, family-led full-service catering company in Blacksburg, Virginia, founded in 1993. It delivers customized catering — menus, equipment, and on-site staff — for weddings, corporate events, social gatherings, and tailgates across Southwest Virginia for events from boardroom luncheons to 5,000 guests.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232), Food Service Contractors (722310)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wedding & Social Event Catering (THAHAKAE)

akta.pro secondary industries

Corporate & Business Event Catering (THAHAKAA), Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Full-service catering
• Wedding catering
• Corporate event catering
• Banquet catering services
• Event food service

Headquarters

HQ city

Blacksburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Event Catering Services: Professional Catering Inc. generates revenue through providing customized catering services for events. Services include menu planning, food preparation, on-site service, and event equipment (linens, china, silverware). Revenue is event-based with pricing determined by menu selection, guest count, service requirements, and event complexity.
2. Bar Services: The company employs professional bartenders and provides bar services including wine, beer, and spirits. Bar services are offered as an add-on to catering packages rather than standalone service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Professional Catering Inc. is a full-service catering company providing customized menu planning, food preparation, on-site professional staffing, equipment (linens, china, silverware, tables, chairs), and bar services for events ranging from small boardroom luncheons to events of up to 5,000 guests. Offerings span weddings, corporate events, social celebrations, reunions, and tailgates, with menu packages covering breakfast/brunch, luncheons, hors d'oeuvres, dinner buffets, and barbeques.

Product overview

Professional Catering Inc. is a full-service catering company offering a comprehensive portfolio of catering services for events of all sizes, from intimate boardroom luncheons to large-scale events accommodating up to 5,000 guests. The company's core product is Full-Service Catering, which includes equipment such as linens, china, silver service, tables, chairs, and accessories. The service portfolio encompasses Wedding Catering, Corporate Event Catering, Social Events Catering, and Tailgate Catering. Menu offerings are organized by meal type: Breakfast and Brunch, Luncheons and Midday Breaks, Hors d'oeuvres and Appetizers, Dinner Buffets, Barbeques and Cookouts, with Bar Services available as an add-on. Founded in 1993 by Executive Chef Steve Williams, the company is operated by the Williams family with over 30 years of experience in Southwest Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Catering

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Fooda: Workplace food service platform that brings local restaurants and caterers into corporate cafeterias. Competes for the same corporate food service budget that Professional Catering accesses through Virginia Tech and corporate luncheon work.
• ezCater: Online catering marketplace connecting businesses with thousands of local caterers across the U.S. Comparable to Professional Catering because it serves the same corporate event catering demand but at a marketplace/platform scale rather than as an operator.
• ZeroCater: Provides recurring corporate meal programs and catering logistics for offices. Comparable because it targets the same corporate catering buyer and competes for similar event and meeting work, but operates a tech-enabled recurring-meal model.
• Wolfgang Puck Catering: Celebrity-chef-branded full-service event caterer handling weddings, corporate galas, and large-scale social events nationwide. Comparable service offering and brand-led premium positioning, though operating at substantially larger scale and geographic reach.

Others

• CaterTrax: Provides SaaS technology for catering operators including online ordering, CRM, and kitchen management. Relevant as an enabling technology peer whose adoption could represent the digital infrastructure path for Professional Catering's growth.

Direct peers

• Blue Plate Catering: Established regional full-service caterer (Chicago) handling weddings, corporate events, and social gatherings with in-house staff, equipment, and bar services. Closest comparable in business model, service scope, and operational structure to Professional Catering.
• Meriwether Godsey: Mid-Atlantic-based event catering and contract food service operator serving weddings, corporate functions, and institutional clients. Comparable in full-service catering delivery, regional footprint, and client mix to Professional Catering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greenvilleprofessionalcatering
• LinkedInlinkedin.com/company/professional-catering-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Catering