Roxim Promotion
Roxim Promotion is a privately held French residential real estate developer, founded 1989 in Montpellier, building and selling new-build apartments, villas, and building plots in Hérault, Var, Alpes-Maritimes, and Savoie, serving first-time buyers, investors, and secondary-residence purchasers.
- Company typePrivate
- Founded1989
- HeadquartersMontpellier, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roxim Promotion does
Roxim Promotion SA is a privately held French residential real estate developer founded in 1989 and headquartered in Montpellier, operating primarily in the Hérault, Var, and Alpes-Maritimes departments of southern France, with additional activity in Savoie. The company develops, sells, and delivers new-build apartments, villas, and building plots, marketed under specialized lifestyle propositions including Ma Planète (eco-responsible housing), Ma Vie Smart (connected apartments), Ma Sérénité (secure purchase journey), Ma Communauté (community-focused residences), and Mon Intérieur (BoConcept-partnered interior personalization). Notable technical components include Niko Home Control smart-home integration, grey-water recycling (deployed at the Primavera residence in Fréjus with Ecofilae), vertical-forest architectural concepts (Evanesens twin towers in Montpellier, designed with François Fontès), and the BRS (Bail Réel Solidaire) program enabling ownership at up to 30% below market price by dissociating land from building via an Organisme de Foncier Solidaire. Since 2021, Roxim has operated as an 'Entreprise à Mission', statutorily committing to social and environmental objectives.
Roxim Promotion firmographics
Firmographics- Name
- Roxim Promotion
- Legal name
- Roxim Promotion SA
- Website
- https://roxim.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roxim Promotion is a privately held French residential real estate developer, founded 1989 in Montpellier, building and selling new-build apartments, villas, and building plots in Hérault, Var, Alpes-Maritimes, and Savoie, serving first-time buyers, investors, and secondary-residence purchasers.
- Ownership category
- akta.pro rank
Where Roxim Promotion is headquartered
LocationHeadquarters
- HQ city
- Montpellier
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Roxim Promotion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Property Development and Sales: Roxim develops residential real estate projects (apartments, villas) and sells them to end buyers (primary residence purchasers, investors). Revenue comes from property sales with typical prices ranging from €140,000 to €290,000+ for apartments. The company operates on a project-by-project basis with sales revenues recognized upon property delivery.
- Land Acquisition Services: Roxim purchases land from property owners for development projects. The company evaluates land potential, makes offers, and acquires properties for residential development.
- Property Management Services: Roxim offers property management services for landlords, including tenant management and rental optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BRS (Bail Réel Solidaire) Apartments - Entry Level |
| Unit Pricing | Pay-as-you-go | Standard New Apartments |
| Unit Pricing | Pay-as-you-go | Building Plots |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Roxim Promotion product offering
Product offeringCore offering
Roxim Promotion is a residential real estate developer that designs, builds, and sells new-build housing units (apartments, villas, and building plots) across southern France. Its core offering includes BRS (Bail Réel Solidaire) affordable apartments starting from €140,000, standard family residences, building plots, and innovative programs such as the Evanesens vertical forest towers, supported by property management and land acquisition services.
Product overview
Roxim Promotion is a real estate developer offering a portfolio of residential programs across southern France, primarily in Hérault (Montpellier, Mauguio) and Var (Fréjus, Saint-Aygulf, Puget-sur-Argens) departments. The core offering consists of new-build apartments and building plots available for purchase as primary residence, secondary home, or investment property. Key current programs include BRS (Bail Réel Solidaire) affordable housing at up to 30% below market price, standard residential apartments (Oïkos, Fūga), and the innovative Evanesens vertical forest towers in Montpellier. The company differentiates through specialized living concepts (Ma Planète eco-housing, Ma Vie Smart connected apartments, Ma Sérénité secure buying, Ma Communauté community living, Mon Intérieur personalization) and unique market offerings like the Satisfait ou Remboursé guarantee. Services include land acquisition from owners, property management, and urban development.
Differentiator
Problem solved
Functional benefit
Products and services
- Appartements BRS à Mauguio BRS (Bail Réel Solidaire) apartments in Mauguio (Hérault) allowing purchase up to 30% below market price by separating land ownership (rented from an OFS) from building ownership. Targeted at first-time buyers.
- Oïkos Mauguio Standard residential apartment program in Mauguio (Hérault) offering spacious, bright family apartments in a peaceful, verdant environment near the agricultural plain, close to schools, shops, and public amenities. Priced from €188,400.
- Fūga Fréjus Residential complex in Fréjus (Var) on the edge of a classified woodland, offering T2 and T3 apartments near shops, schools, and sports infrastructure, with a strong environmental setting. Priced from €225,000.
- Evanesens Montpellier Innovative twin-tower residential project in Montpellier (Hérault) featuring vertical gardens and a 'living plant tower' concept, designed by architect François Fontès in the Port Marianne / Consuls de Mer district. Priced from €290,000.
- Villa Hermès Saint-Aygulf (Building Plots) Building plots for sale in Saint-Aygulf (Var) available for immediate construction, targeted at individual buyers wishing to build their own home.
- Satisfait ou Remboursé Guarantee (Satisfied or Refunded) Unique French real estate guarantee under which Roxim commits to buying back the property if the buyer is not satisfied, de-risking the off-plan (VEFA) purchase decision for individual buyers.
- Land Acquisition Service (Vendre mon terrain) Service for landowners wishing to sell developable land to Roxim, including a free potential assessment and a win-win approach balancing landowner, community, and developer interests.
- Property Management (Gestion Locative) Rental management services for property owners, including tenant management and rental optimization for investors (LMNP, Pinel, buy-to-let).
Quantifiable outcome
- 94% of clients report being satisfied with their residence (survey certified by huissier)
- +2 more outcomes
Companies that use Roxim Promotion
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Roxim Promotion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Roxim Promotion partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Pitch PromotioncoreJoint development partnership with Pitch Promotion for the Eden Roch mixed-use operation in ZAC Nouveau Saint Roch, Montpellier. The project won double awards at the Pyramides d'Argent 2020.
- BoConceptminorPartnership with BoConcept for interior design ambiance collections, providing customers with curated furniture and decoration options for their new apartments.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Roxim Promotion competitors and assessment
Company assessmentBroad incumbents
- Eiffage Immobilier: Residential development subsidiary of Eiffage Group, active in new-build housing across France, including the Mediterranean basin. Comparable to Roxim in product (new apartments, BRS, Pinel) but with the balance sheet of a major construction group.
- Icade: Listed French real estate company with residential development operations alongside commercial and healthcare property. Competes with Roxim in BRS and new-build apartments, particularly through its residential subsidiary, but at much greater scale.
- Nexity: France's largest residential real estate developer, offering new-build housing, BRS programmes, and property management nationwide. Overlaps with Roxim in Mediterranean new-build apartments and BRS but at a vastly larger scale and broader geographic footprint.
- Bouygues Immobilier: Major national residential developer with a deep new-build apartment pipeline across France, including Hérault and Var. Competes with Roxim for primo-accédants and investors in Southern France, but operates a much broader portfolio across commercial and residential segments.
- Kaufman & Broad: National French residential developer with significant new-build apartment and BRS exposure, including the Southern French coast. A direct competitor for BRS-eligible buyers and coastal investors, but at materially larger scale.
- Altarea Cogedim: Diversified French real estate group with a large residential development arm active across France, including Mediterranean markets. Competes with Roxim on new-build apartments, BRS, and investor products, and additionally operates in commercial real estate.
- Vinci Immobilier (ADIM): Residential development arm of the Vinci Group, with new-build housing programmes across France. Overlaps with Roxim in Hérault and Var new-build apartments and BRS, supported by the parent's construction and infrastructure scale.
Direct peers
- Pitch Promotion: French regional residential real estate developer and Roxim's co-development partner on the award-winning Eden Roch project in Montpellier. Operates in overlapping Southern France geographies with a comparable size and product focus on new-build apartments and B2C sales.
Regional players
- Urbat: Independent residential developer based in the South of France (Occitanie), with comparable mid-sized operations to Roxim. Direct competitor for BRS, primo-accédant, and investor buyers in the Hérault and greater Occitanie region.
- Groupe Pichet: Mid-sized French real estate group with strong presence in new-build residential across Aquitaine and Southern France. Comparable to Roxim in product mix (new apartments, BRS, Pinel) and target buyer segments, but with a slightly broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roxim Promotion social profiles
Digital presenceRoxim Promotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roxim Promotion leadership team
Management profileNumber of profiles
Profiles2 records
Roxim Promotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roxim Promotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roxim Promotion
What does Roxim Promotion do?
Roxim Promotion is a residential real estate developer that designs, builds, and sells new-build housing units (apartments, villas, and building plots) across southern France. Its core offering includes BRS (Bail Réel Solidaire) affordable apartments starting from €140,000, standard family residences, building plots, and innovative programs such as the Evanesens vertical forest towers, supported by property management and land acquisition services.
Is Roxim Promotion a public or private company?
Roxim Promotion is a private company. It is classified as management employee owned and is currently operating.
When was Roxim Promotion founded?
Roxim Promotion was founded in 1989. It employs 11 to 50 people.
Where is Roxim Promotion based?
Roxim Promotion is headquartered in Montpellier, France, in the Europe region.
How does Roxim Promotion make money?
Three revenue lines are on record. New Property Development and Sales are the primary driver. The others are land Acquisition Services and property Management Services.
Who are Roxim Promotion's main competitors?
Broad incumbents on record are Eiffage Immobilier, Icade, Nexity, Bouygues Immobilier, Kaufman & Broad, Altarea Cogedim and Vinci Immobilier (ADIM). Pitch Promotion is listed as a direct peer. Regional players are Urbat and Groupe Pichet.
Does Roxim Promotion have an API?
No public API is recorded for Roxim Promotion.