Bluebox

What Bluebox does

Bluebox Labs, operating as Bluebox, is a Seattle-based pre-revenue hardware and software company founded in 2017 that develops the Bluebox Co-pilot, an aftermarket edge-AI platform for vehicles. The product integrates a five-camera 360° system with DepthAI-based computer vision and neural-network ADAS features — collision warning, lane departure warning, blind spot detection, autopilot functionality (via comma.ai openpilot compatibility), mask detection, and distraction monitoring — paired with an OBD scanner ('Blue Mechanic'), automatic mileage tracking ('MileSaver'), and LTE-enabled live security streaming with a speaker alert system. The company is privately held, led by founder/CEO Minsoo Lee, and headquartered at 502 Minor Avenue N, Seattle.

The Co-pilot is positioned as the most affordable ADAS aftermarket add-on for vehicles lacking factory safety systems, compatible with roughly 90% of cars on the road and with OBD-II-equipped vehicles built after 1996. A companion Bluebox mobile app (iOS and Android) provides the OBD and mileage tracking interfaces and connects to the hardware device. Underlying technology centers on Luxonis's DepthAI platform rather than a proprietary silicon or model stack, with Bluebox contributing the integrated device form factor, feature integration, and a five-camera sensor suite that combines ADAS, dashcam, and security capabilities in one unit.

Bluebox operates a direct-to-consumer, product-led go-to-market through a Shopify-powered pre-order storefront at bluebox.io, with no channel, retail, or enterprise sales motion. Pricing is a one-time hardware payment of $399 (reduced from $549) during a fundraising phase targeted at financing volume manufacturing; the company references a subscription component and a newsletter/roadmap subscription flow that could enable recurring revenue later. Target customer segments include rideshare drivers (Uber/Lyft), student drivers and parents, long-commute professionals, and commercial/fleet drivers, all of whom are U.S.-based individual or SMB consumers rather than enterprise fleet accounts. The firm is pre-revenue, has no disclosed funding rounds, headcount data, patents, or strategic partnerships beyond the comma.ai integration.

Name

Bluebox

Legal name

Bluebox Labs

Website

https://bluebox.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluebox Labs is a Seattle-based company building the Bluebox Co-pilot, an aftermarket edge-AI vehicle device combining a five-camera 360° dashcam, ADAS warnings, OBD diagnostics, mileage tracking, and LTE security streaming, sold direct-to-consumer at $399 to rideshare drivers, students, commuters, and commercial drivers.

Ownership category

akta.pro rank

Product category

Aftermarket Vehicle Safety / ADAS Hardware

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

akta.pro secondary industry

Video Telematics & AI Dashcams (TLAEANAA)

Keywords

• Aftermarket ADAS device
• Vehicle safety technology
• AI dashcam system
• Driver assistance hardware
• OBD diagnostics platform

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales (Co-pilot Device): One-time sale of the Bluebox Co-pilot hardware device. Pre-order price of $399 (reduced from $549 original price) during fundraising phase. Revenue realized upon delivery of physical product.
2. Subscription Services: The company offers subscription services separate from hardware purchase. Newsletter and product roadmap engagement suggest ongoing customer relationship and potential recurring revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Bluebox designs, manufactures (in pre-production), and sells an aftermarket AI-powered vehicle safety device called the Bluebox Co-pilot. The hardware platform integrates five 360° cameras, DepthAI-based neural network ADAS (collision, lane departure, blind spot warnings), LTE live streaming security monitoring with evidence upload, OBD-II diagnostics (Blue Mechanic), automatic mileage tracking for tax deductions (MileSaver), and optional autopilot via comma.ai openpilot. It sells direct-to-consumers through bluebox.io for $399 pre-order, with a companion iOS/Android mobile app.

Product overview

Bluebox offers a single unified product called Bluebox Co-pilot, an edge AI aftermarket platform for vehicles. The system consists of the Co-pilot hardware device paired with a companion mobile app. Core features include a dashcam with five cameras providing 360-degree views, 24/7 live security monitoring, and ADAS (Advanced Driver Assistance Systems) with collision warning, lane departure warning, and blind spot detection. The product also includes autopilot functionality for assisted driving. The Bluebox App adds on-board diagnostic scanning via Blue Mechanic and automatic mileage tracking via MileSaver for tax purposes. The system is compatible with cars made after 1996 and works with both iOS and Android devices.

Differentiator

Problem solved

Functional benefit

Brands

• Bluebox Co-pilot: Smart driving assistant - an aftermarket edge AI platform with 24/7 live security cam, collision warning, dashcam, OBD diagnostics, and mileage tracking.

Products and services

• Bluebox Co-pilot An aftermarket edge AI vehicle safety device featuring a five-camera 360° dashcam, DepthAI neural network-based ADAS (collision, lane departure, blind spot warnings), built-in LTE live streaming security monitoring with speaker alerts, optional autopilot via comma.ai openpilot integration, and companion mobile app functionality (Blue Mechanic OBD diagnostics, MileSaver automatic mileage tracking). Designed as a direct-to-consumer retrofit for the approximately 90% of vehicles without factory-installed ADAS, targeting individual drivers including rideshare drivers, student drivers, long-commute professionals, and small commercial operators.

Quantifiable outcome

• Compatible with approximately 90% of cars on the road without existing ADAS
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• comma.ai: Builds the openpilot open-source driver-assistance stack that Bluebox explicitly integrates with for its autopilot functionality. Comparable as a consumer/aftermarket ADAS platform targeting legacy vehicles.
• Garmin: Sells a broad consumer dashcam lineup (e.g., Garmin Dash Cam series) with ADAS-style features such as forward-collision and lane-departure warnings. Directly comparable on the consumer aftermarket dashcam/ADAS category Bluebox targets.
• Nextbase: Leading consumer dashcam brand with features like emergency SOS, GPS, and modular rear cameras. Competes head-on with Bluebox for the same rideshare and everyday-driver dashcam use cases.
• BlackVue: Premium dashcam maker known for LTE-connected cloud dashcams with parking mode and live streaming. Closely comparable to Bluebox's LTE live-streaming security angle.
• Nexar: AI dashcam company focused on connected dashcams with smartphone integration, incident recording, and rideshare/fleet features. Comparable to Bluebox on AI dashcam + rideshare use case.
• Viofo: Direct-to-consumer dashcam brand popular with rideshare drivers for interior/exterior coverage. Comparable in target buyer (rideshare) and form factor to Bluebox Co-pilot.
• Thinkware: Consumer dashcam brand with ADAS features (lane departure, forward collision warnings) and parking surveillance modes. Comparable in product positioning to Bluebox for the everyday consumer driver.

Broad incumbents

• Samsara: Fleet telematics and video-based safety platform that combines dashcams, ADAS/DFD alerts, and vehicle diagnostics at scale. Comparable on commercial/fleet ADAS + dashcam but at enterprise scale, far beyond Bluebox's current consumer focus.
• Motive (formerly KeepTruckin): AI dashcam and fleet management platform with driver behavior scoring and vehicle diagnostics. Comparable in functionality (AI dashcam, OBD-style diagnostics) but aimed at fleets rather than individual drivers.
• Geotab: Major fleet telematics provider with OBD-based vehicle data, driver behavior, and safety features. Comparable on the OBD diagnostics and fleet-safety axis that Bluebox also addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/blueboxlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluebox