Maryland Optometric Association

What Maryland Optometric Association does

The Maryland Optometric Association (MOA) is a 501(c)-style professional membership association organized as Maryland Optometric Association, LLC, founded in 1908 and headquartered at PO Box 350, Stevenson, MD. The organization serves Maryland-licensed Doctors of Optometry as the official statewide voice of the profession, providing regulatory advocacy, state-approved continuing education (TPA/CE credits), networking events, member-only resources, and benefits, with an elected board of ODs and three staff personnel (Executive Director Jennifer Cohen, Membership Services & Marketing Coordinator Kirsten Sanda, and Director of Finance Marc Lazerow) executing daily operations.

MOA's core offerings are organized around membership services: the Find-a-Doctor public directory, the annual convention series (2026 edition scheduled November 6-8 at The Graduate Hotel in Annapolis), the Maryland Certification Online Course for new and transferred licensees (10-hour mandatory training), on-demand CE courses via the AOA EyeLearn platform, the Career Center / Classifieds / EyeWanted Marketplace, the Tuesday Talk newsletter, and the Vision Awareness Patch youth outreach program. The association operates through five local optometric societies (Anne Arundel, Central Maryland, Eastern Shore, Greater Baltimore, Western Maryland) and is strategically affiliated with the American Optometric Association (AOA), AOSA, AOAExcel, and Healthy Eyes Advantage.

MOA generates revenue primarily through annual membership dues from optometrists and paraoptometric staff, a tiered Partner/Sponsorship program (Gold, Silver, Bronze) with 28+ industry sponsors including CooperVision, VSP Vision, Versant Health, Alcon, and Topcon, Political Action Committee contributions across tiered levels ($25 to $1,000+), and fees from convention attendance and CE course registrations. The GTM motion is community-led: member acquisition is driven by advocacy wins, CE programming, networking events, and exclusive discounts on services such as HIPAA compliance (Abyde), health insurance (LIG Solutions), life insurance (Guardian Life), and career services (CovalentCareers).

Name

Maryland Optometric Association

Legal name

Maryland Optometric Association, LLC

Website

https://marylandoptometry.org

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

101–250 employees

Short description

The Maryland Optometric Association (MOA) is a 1908-founded professional membership association serving Maryland-licensed Doctors of Optometry and paraoptometric staff with state advocacy, TPA/CE continuing education, an annual convention, partner sponsorships, and member benefits, affiliated with the American Optometric Association.

Ownership category

akta.pro rank

Headquarters

HQ city

Stevenson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from optometrists and paraoptometric staff
2. Partner Program/Sponsorships: Marketing partnership tiers (Gold, Silver, Bronze) providing exposure to member and non-member doctors of optometry
3. PAC Donations: Political Action Committee contributions at various levels (Governor, Senator, Delegate, Centurion, Member)
4. Events and Continuing Education: Convention fees and CE course registrations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Maryland Optometric Association (MOA) is a professional membership association serving optometrists and paraoptometric staff in Maryland. It sells annual memberships that bundle legislative advocacy, continuing education (CE) access via the AOA EyeLearn platform, an annual convention, networking through local societies, business resources, member discounts, and listing in a public Find-a-Doctor directory. It also operates a tiered partner/sponsorship program (Gold/Silver/Bronze) for industry companies seeking access to its member base.

Product overview

The Maryland Optometric Association operates as a professional membership organization rather than a technology product company. Its core offering is membership services providing access to continuing education programs (including EyeLearn platform access, Maryland Certification Online Course, and Fall Conference On-Demand), annual conventions, advocacy support through MOA PAC, and member resources. The association also offers a Find a Doctor directory for patient referrals, a Career Center/Classifieds marketplace, community outreach programs like the Vision Awareness Patch, and member communications through Tuesday Talk newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• MOA Membership Services Annual membership program providing optometrists and paraoptometric staff access to continuing education, state legislative advocacy, networking events, business resources, member-only benefits, and a public Find-a-Doctor directory listing.
• MOA Annual Convention Annual multi-day professional conference offering continuing education credits, networking, and exhibitions for optometrists and paraoptometric staff in Maryland.
• 2023 Fall Conference On-Demand Online on-demand continuing education course delivering 7 hours of BOE-approved credit for Maryland optometrists via the AOA EyeLearn platform.
• Maryland Certification Online Course 10-hour mandatory online education course for new and transferred Maryland licensees required for TPA licensure maintenance, approved by the Maryland Board of Examiners in Optometry.
• Find a Doctor Directory Public-facing search directory allowing patients to find MOA member optometrists by location, specialty, language, and services offered.
• Career Center / Classifieds Job marketplace and classified advertising platform connecting optometry professionals with employment opportunities, practices for sale, and listings within the member community.
• MOA Partner / Sponsorship Program Tiered annual sponsorship program (Gold, Silver, Bronze) that gives vision care companies and practices exhibit space, banner advertising, and direct marketing exposure to MOA's optometry members.

Quantifiable outcome

• Recognized as the voice of optometry protecting doctors and patients in Maryland

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

37 partnerships are on record, tiered gold level partner, silver level partner, bronze level partner, core and minor.

• CooperVisiongold level partnerGTM or Marketing PartnerContact lens manufacturer and Gold level sponsor of MOA events and programs. Provides marketing exposure to member optometrists.
• iDocgold level partnerGTM or Marketing PartnerVision care technology provider and Gold level sponsor.
• Solomon Eye Physicians & Surgeonsgold level partnerGTM or Marketing PartnerEye care practice and Gold level sponsor.
• Versant Healthgold level partnerGTM or Marketing PartnerVision benefit manager and Gold level sponsor.
• VSP Visiongold level partnerGTM or Marketing PartnerVision service plan provider and Gold level sponsor, offering working-with-VSP resources.
• Alconsilver level partnerGTM or Marketing PartnerEye care pharmaceutical and device company, Silver level sponsor.
• Anne Arundel Eye Centersilver level partnerGTM or Marketing PartnerEye care practice and Silver level sponsor.
• Dompebronze level partnerGTM or Marketing PartnerPharmaceutical company and Bronze level sponsor.
• Keplrsilver level partnerGTM or Marketing PartnerVision services and Silver level sponsor.
• Topconsilver level partnerGTM or Marketing PartnerEye care equipment manufacturer and Silver level sponsor.
• Visionary Eye Doctorssilver level partnerGTM or Marketing PartnerEye care practice and Silver level sponsor.
• BioTissuebronze level partnerGTM or Marketing PartnerEye tissue technology and Bronze level sponsor.
• Cherry Optical Labsilver level partnerGTM or Marketing PartnerOptical laboratory and Silver level sponsor.
• Essilor Luxotticabronze level partnerGTM or Marketing PartnerMajor eyewear and lens manufacturer, Bronze level sponsor.
• Glaukosbronze level partnerGTM or Marketing PartnerGlaucoma treatment company and Bronze level sponsor.
• Holzman Laser Visionbronze level partnerGTM or Marketing PartnerRefractive surgery practice and Bronze level sponsor.
• ICSIbronze level partnerTechnology or IntegrationHealthcare integration services and Bronze level sponsor.
• Johnson & Johnson Visionbronze level partnerGTM or Marketing PartnerVision care products and Bronze level sponsor.
• Kedrion Biopharmabronze level partnerGTM or Marketing PartnerBiopharmaceutical company and Bronze level sponsor.
• LKC Technologiesbronze level partnerGTM or Marketing PartnerElectrophysiology equipment and Bronze level sponsor.
• MacuHealthbronze level partnerGTM or Marketing PartnerMacular health supplements and Bronze level sponsor.
• Maryland Accessible Telecommunicationsbronze level partnerGTM or Marketing PartnerState program for accessible telecommunications and Bronze level sponsor.
• Optasebronze level partnerGTM or Marketing PartnerEye care products and Bronze level sponsor.
• PECAAbronze level partnerGTM or Marketing PartnerProfessional Eye Care Associates of America, buying group and Bronze level sponsor.
• Sun Ophthalmicsbronze level partnerGTM or Marketing PartnerOphthalmic products and Bronze level sponsor.
• Tarsusbronze level partnerGTM or Marketing PartnerEye care pharmaceuticals and Bronze level sponsor.
• Vision Innovation Partnersbronze level partnerGTM or Marketing PartnerVision care practice management and Bronze level sponsor.
• Vision to Learnbronze level partnerGTM or Marketing PartnerSchool-based vision care nonprofit and Bronze level sponsor.
• American Optometric Association (AOA)coreStrategic or Co-development PartnerNational affiliation providing EyeLearn platform, advocacy resources, legislative support, AOA on Capitol Hill, and member benefits for MOA members.
• Healthy Eyes Advantage (HEA)coreStrategic or Co-development PartnerPreferred business and practice solutions partner providing over $12 million in non-dues revenue to state associations. Offers purchasing power, vendor access, and CE for 10,000+ members nationwide.
• American Optometric Student Association (AOSA)coreStrategic or Co-development PartnerStudent organization affiliation connecting optometry students across the country with the professional community.
• AbydeminorGTM or Marketing PartnerHIPAA compliance software with preferred member pricing for MOA members.
• American ExpressminorGTM or Marketing PartnerBusiness card and payment solutions with contact Anthony Friedson for member programs.
• CovalentCareersminorGTM or Marketing PartnerCareer development platform for eyecare professionals offering 10% discount on listings with code MOA10.
• LIG SolutionsminorGTM or Marketing PartnerHealth insurance options for members, their families, and employees at LIGmembers.com/moa.
• Guardian Life InsuranceminorGTM or Marketing PartnerIndividual, business, and loan protection plus group/employee benefits with special MOA member discounts.
• AOAExcelcoreStrategic or Co-development PartnerEndorsed provider of malpractice insurance, student loan consolidation, practice financing, career placement, and group insurance.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Optometric Association: National umbrella association for the U.S. optometric profession and MOA's direct affiliate. Comparable in mission (advocacy, CE, member services) but operates at national scale with significantly broader scope and resources.
• American Academy of Optometry: National professional academy for optometrists focused on advancing clinical excellence through fellowship, research, and continuing education. Adjacent mission to MOA (CE and professional advancement) at national scale.

Direct peers

• Virginia Optometric Association: Neighboring state-level optometric association with an essentially identical operating model: membership dues, advocacy, CE, conventions, and a tiered industry partner program. Most structurally comparable peer.
• Texas Optometric Association: State-level optometric association operating the same dues/advocacy/CE model. Comparable in mission and member services; larger geographic and member footprint.
• Florida Optometric Association: Large state optometric association running the same professional association playbook: dues, conventions, advocacy, and industry partner sponsorships. Comparable in operating model.
• New Jersey Society of Optometric Physicians: Neighboring state optometric association providing the same combination of legislative advocacy, continuing education, and member benefits to New Jersey-licensed ODs.
• New York State Optometric Association: State-level optometric association with an overlapping mission of advocacy, CE delivery, and member engagement. Directly comparable in operating model and revenue mix.
• California Optometric Association: Large state optometric association with the same professional association model — dues, CE, advocacy, conventions, and industry partnerships. Significantly larger scale than MOA but directly comparable function.
• Pennsylvania Optometric Association: State-level optometric association serving Pennsylvania ODs with the same advocacy, CE, and member-services model. Comparable size and operating structure to MOA.
• Ohio Optometric Association: Mid-size state optometric association with the same membership, advocacy, and CE model as MOA; useful comparable for benchmarking dues pricing, partner tier economics, and convention scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moa_ods
• Facebookfacebook.com/MarylandOptometricAssociation
• LinkedInlinkedin.com/company/maryland-optometric-association
• Instagraminstagram.com/moa_ods

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maryland Optometric Association