Showalter Roofing Service

What Showalter Roofing Service does

Showalter Roofing Service is a family-owned commercial roofing contractor founded in 1979 by Dale Showalter and headquartered in Naperville, Illinois. The company specializes in commercial flat roofing systems for low-slope buildings across the Chicagoland region, offering installation, replacement, repair, maintenance, inspection, and silicone coating services. Its core product portfolio centers on TPO and EPDM single-ply membranes, custom sheet metal roofing, and ISO board insulation assemblies, with systems backed by manufacturer certifications from GAF (Master Select Gold Elite), IKO, Johns Manville, CertainTeed, and Gaco that enable warranty terms up to 20 years. All installation and repair work is performed by the company's own certified, self-performing crews rather than subcontractors, a deliberate operational choice that prioritizes quality control and accountability over short-term scaling.

The business operates a project-based revenue model with one-time installation, replacement, and repair fees supplemented by recurring annual maintenance contracts. Go-to-market is direct enterprise field sales: sales representatives conduct site visits, provide complimentary FLIR thermal imaging inspections and detailed line-item estimates, and target commercial property owners across vertical segments including industrial and logistics facilities, religious institutions, educational institutions, automotive dealerships, and multi-family residential complexes. Pricing is quote-based with no publicly disclosed rates; customer acquisition relies on content marketing, local SEO across 11 Chicagoland service-area pages, referrals, and free inspection offers rather than paid advertising. The company is privately held under family ownership with no external investment, no parent company, and no disclosed funding rounds.

Current leadership includes CJ Martin as President and CEO and Paul Showalter as CFO, with operational management distributed across business, operations, project coordination, and customer relations functions. The company holds memberships in the National Roofing Contractors Association, the Roofing Alliance, and the Associated Builders and Contractors, and has earned the GAF Master Select Gold Elite designation held by less than 1% of roofers nationwide. After 45+ years of continuous operation, Showalter remains a regionally focused, self-performing commercial roofing contractor with no disclosed technology platform, API, or AI capabilities beyond conventional diagnostic tools.

Name

Showalter Roofing Service

Legal name

Showalter Roofing Services

Website

https://showalterroofing.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Showalter Roofing Service is a family-owned commercial roofing contractor founded in 1979, headquartered in Naperville, Illinois, specializing in flat roofing installation, replacement, repair, and maintenance for Chicagoland businesses across industrial, religious, educational, automotive, and multi-family verticals.

Ownership category

akta.pro rank

Product category

Commercial Roofing Services

NAICS

Roofing Contractors (238160), Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Metal Roofing Systems (IMADAFAB)

Keywords

• Commercial roofing services
• Flat roof installation
• Roof replacement services
• Roof maintenance programs
• Commercial roof repair

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Roofing Installation: New commercial roof system installations for businesses across Chicagoland, including TPO, EPDM, and sheet metal systems. Revenue is project-based with one-time fees.
2. Roof Replacement: Full tear-off and replacement of aging or severely damaged commercial roofs, with clean tear-offs, expert overlays, and precision replacements.
3. Roof Repair Services: Responsive repair services addressing active leaks, storm damage, membrane damage, seam failures, and structural wear. Emergency repair availability mentioned.
4. Roof Maintenance Programs: Annual inspection and maintenance contracts including photo documentation, minor repairs, and ongoing roof care to extend system lifespan and maintain warranties.
5. Roof Inspections and Estimates: Complimentary roof inspections with detailed estimates for commercial properties, using advanced tools and photo documentation.
6. Coatings and Sealants: Silicone roof coating applications that seal cracks, extend roof life, and improve energy efficiency for aging but structurally sound flat or metal roofs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Showalter Roofing Service provides commercial roofing installation, replacement, repair, maintenance, inspections, and silicone coatings for low-slope and flat commercial buildings across the Chicagoland region. The company installs TPO, EPDM, and sheet metal roofing systems and offers 20-year warranty-backed replacements through its self-performing, manufacturer-certified crews. Free roof inspections and detailed line-item estimates anchor a relationship-driven, recurring-maintenance-oriented commercial service offering.

Product overview

Showalter Roofing Service is a family-owned commercial roofing contractor founded in 1979, offering a comprehensive suite of roofing services and systems for Chicagoland businesses. The core service portfolio includes six main service lines: Commercial Roof Installation, Replacement, Repair, Maintenance, Inspections & Estimates, and Coatings & Sealants. These services support a product portfolio centered on flat roofing systems (TPO and EPDM membranes), sheet metal roofing, and energy-efficient solutions with ISO board insulation. The company operates as a single unified service offering rather than a platform-plus-modules architecture, with all services delivered by in-house certified crews through their Naperville, Illinois headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Roof Installation

Quantifiable outcome

• Only one tiny leak in 8 years reported by long-term customer (Basim Esmail)
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GAFcoreStrategic or Co-development PartnerGAF Master Select™ Gold Elite Contractor certification - elite distinction earned by less than 1% of roofers nationwide. Enables Showalter to offer up to 20-year NDL (No Dollar Limit) warranties on select TPO systems. Partnership provides extended warranty options that competitors cannot match.
• IKOcoreStrategic or Co-development PartnerIKO Certified Contractor status qualifies Showalter to install IKO's commercial roofing systems and provide extended system warranties to clients. Certification confirms adherence to strict quality and installation standards.
• Johns ManvillecoreStrategic or Co-development PartnerTechnical certification reflecting expertise in installing Johns Manville flat roof systems including insulation and reflective membranes. Confirms every Johns Manville product is installed to specification for maximum performance and longevity.
• CertainTeedcoreStrategic or Co-development PartnerIndustry-leading roofing materials manufacturer partnership enabling certified installation, extended warranties, and access to high-quality shingles and flat roofing products.
• GacominorStrategic or Co-development PartnerCertified to install Gaco roof coatings and silicone coating systems that extend roof life and improve energy efficiency for commercial buildings.
• NRCA (National Roofing Contractors Association)coreStrategic or Co-development PartnerProfessional industry association membership demonstrating commitment to professional standards, ongoing training, and industry best practices in commercial roofing.
• Roofing AllianceminorStrategic or Co-development PartnerIndustry foundation membership supporting roofing education, technology advancement, and safety initiatives. Demonstrates commitment to industry development beyond direct business operations.
• ABC (Associated Builders and Contractors)minorStrategic or Co-development PartnerMerit shop construction association membership representing commitment to quality construction and workforce development in the commercial roofing sector.
• ISNminorStrategic or Co-development PartnerIndustry safety network certification (ISN) confirming compliance with safety standards and contractor verification requirements for commercial clients.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tecta America: One of the largest national commercial roofing contractors in the U.S., offering installation, repair, and maintenance across all major flat-roof systems. Comparable to Showalter as a commercial roofing services provider, but at substantially larger scale and with broader geographic reach.
• CentiMark Corporation: National commercial roofing and floor coating contractor with a large service network across the U.S. Overlaps with Showalter on commercial flat-roof installation, repair, and maintenance, but operates at significantly greater scale and with national account capabilities.
• Tremco Roofing & Building Maintenance: National commercial roofing division of RPM International, combining roofing installation services with its own in-house manufactured systems. Comparable to Showalter as a full-service commercial roofing provider while also serving as an upstream materials supplier partner.
• Roofing Corp of America: PE-backed national commercial roofing platform that has acquired multiple regional contractors. Comparable to Showalter as a commercial roofing services provider, and represents the type of consolidator that competes for both talent and regional density in the Midwest.

Direct peers

• Baker Roofing Company: Regional commercial and residential roofing contractor serving the Southeast and Midwest U.S. with self-performing crews. Directly comparable to Showalter on operating model, commercial flat-roof focus, and regional multi-city service approach.
• Bone Dry Roofing: Indianapolis-headquartered Midwest commercial and residential roofing contractor serving multiple states with a multi-crew self-performing model. Directly comparable to Showalter in operating geography, mix of flat-roof commercial work, and family-style regional contractor profile.
• Nations Roof: National commercial roofing contractor specializing in installation, repair, and maintenance of low-slope roof systems (TPO, EPDM, metal). Highly comparable to Showalter on core service mix (flat-roof systems, coatings, maintenance) and customer segments (commercial property owners).
• Crawford Roofing Experts: Chicago-area commercial and residential roofing contractor serving the same Chicagoland market as Showalter. Direct local competitor with overlapping commercial flat-roof service offerings.
• Greenwood Industries: Commercial roofing contractor serving the Midwest and Mid-Atlantic with self-performing crews on flat-roof systems. Comparable to Showalter on operating model and core focus on commercial flat-roof installation, replacement, and repair.

Others

• Duro-Last Roofing: Manufacturer of custom-fabricated PVC single-ply roofing systems used in commercial applications. Comparable to Showalter as an ecosystem participant — Duro-Last supplies the kind of membrane systems Showalter installs and represents an adjacent (manufacturer) node in the commercial roofing value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/showalterroof

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showalter Roofing Service