SpeedMedia

What SpeedMedia does

SpeedMedia, Inc., founded in 2007 and incorporated in California, is a US-based media services firm operating from Marina Del Rey that provides full-service tagging, clearance, production, traffic, and distribution support to the advertising industry. The company serves major global brands and advertising agencies across automotive (GM, Jaguar, Land Rover), quick-service restaurant (Burger King, Taco Bell, Domino's), consumer goods (Adidas, Budweiser, TaylorMade), retail (Old Navy, eBay, Circle K), and technology (Adobe, OpenAI) verticals.

Name

SpeedMedia

Legal name

Speed Media, Inc.

Website

https://speedmedia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

SpeedMedia is a US-based media services firm providing end-to-end tagging, clearance, production, traffic, and distribution solutions to major global brands and advertising agencies across automotive, food service, retail, and technology verticals.

Ownership category

akta.pro rank

Product category

Advertising Campaign Tagging & Traffic Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Media Auditing, Verification & Compliance (Billing, Makegoods, QA) (BPAFABAM)

Keywords

• Advertising campaign tagging
• Media traffic services
• Ad distribution
• Broadcast clearance management
• Video post-production services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tagging Services: Scalable tagging workflow with automation for quick approval processes. Package pricing available based on volume, suggesting a tiered or volume-based pricing model.
2. Clearance Management: Campaign clearance services from script stage to final network approval, managed globally for clients.
3. Production Services: Video services including closed captioning, subtitling, watermarking, and encoding with HD quality control.
4. Traffic Services: System ingestion of media buys, creative rotation association, instruction creation, and delivery preparation.
5. Distribution: Ad distribution services through proprietary Matrix system for multi-screen campaign delivery.
6. Workflow Consulting: Consulting services to help create workflows for complex accounts, addressing pain points for downstream harmony.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SpeedMedia provides full-service media tagging, clearance, production, traffic, and distribution services for the advertising industry. The company manages advertising campaigns from script stage through final network approval using its proprietary Matrix distribution system and automation-enabled workflows. Its services target enterprise brands and advertising agencies that run multi-screen integrated campaigns globally.

Product overview

SpeedMedia offers a unified full-service media tagging and traffic platform for the advertising industry. The portfolio consists of core services including Tagging (scalable workflow automation), Clearance (global campaign approval management), Production Services (closed captioning, subtitling, watermarking, encoding), Traffic (media buy ingestion and delivery prep), Distribution (via proprietary Matrix system), and Workflow Consulting. Screen Synergy enables integrated multi-screen campaign management. These services are designed to reduce communication complexity in the ad integration lifecycle and provide swift turnarounds.

Differentiator

Problem solved

Functional benefit

Brands

• Screen Synergy: A service offering that leverages all screens from one source, helping integrated campaigns achieve their maximum potential.

Products and services

• Tagging Scalable tagging workflow that employs automation for quick and painless approval processes, with package pricing based on volume. Designed for advertising campaign tagging across brands and agencies.
• Clearance Campaign clearance management from script stage to final network approval, managed globally to avoid untimely delays. Targeted at advertising campaigns requiring white-glove approvals across regions.
• Production Services Video post-production services including closed captioning, subtitling, watermarking, and encoding, performed by HD engineers applying both auto and manual quality control. Built for advertising content preparation.
• Traffic System that ingests media buys, associates creative rotations, creates instructions, and prepares content for final delivery. Used by advertisers and agencies that lack a distribution order handy.
• Distribution Ad distribution service powered by SpeedMedia's proprietary Matrix system, backed by the latest ad distribution technologies. Enables multi-screen campaign delivery with freedom of choice across platforms.
• Workflow Consulting Consulting engagement to identify pain points and create workflows that optimize complex accounts for downstream harmony. Targeted at advertisers and agencies with complex multi-stakeholder campaign operations.
• Screen Synergy Multi-screen campaign management offering that leverages all screens from one source, helping integrated campaigns achieve maximum potential across every viewing platform. Targeted at brands running cross-screen advertising campaigns.

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Extreme Reach: Extreme Reach is the most direct competitor to SpeedMedia, offering ad asset management, creative distribution, and TV/video trafficking services to major brands and agencies. It operates a comparable end-to-end workflow from creative clearance through cross-channel distribution.
• Operative: Operative provides ad operations software and managed services for media companies and agencies, covering media billing, trafficking, and workflow. Speeds media SpeedMedia's traffic and distribution services have substantial functional overlap with Operative's stack.
• Innovid: Innovid offers ad serving, creative personalization, and cross-channel delivery for video and CTV, serving many of the same enterprise brands and agencies as SpeedMedia. Its technology-driven distribution and verification capabilities overlap SpeedMedia's Matrix distribution and clearance offerings.
• Adstream / Ad-Dispatch: Adstream (now part of Extreme Reach) historically offered asset management, delivery, and trafficking services to agencies and brands globally, closely matching SpeedMedia's tagging-clearance-distribution model across geographies and verticals.

Emerging players

• Pilcro: Pilcro provides brand asset management and creative operations software for agencies and marketing teams, with workflow automation similar in spirit to SpeedMedia's automated tagging workflow and Screen Synergy multi-screen offering.

Broad incumbents

• FreeWheel (Comcast): FreeWheel, a Comcast company, is a major video ad management and monetization platform serving broadcasters, distributors, and agencies. Its cross-screen delivery and trafficking capabilities compete directly with SpeedMedia's distribution and traffic services at enterprise scale.
• Mediaocean: Mediaocean is a large ad operations and media buying platform serving agencies and brands with trafficking, billing, and workflow tools. Its media operations stack overlaps with SpeedMedia's traffic/clearance/distribution services, particularly for media buyers.
• DoubleVerify: DoubleVerify is a large verification and analytics platform for digital advertising. While focused on verification rather than distribution, its media quality assurance category overlaps conceptually with SpeedMedia's clearance and QA-heavy workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/speedmediainc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpeedMedia