Aroma Coffee Service

Name

Aroma Coffee Service

Legal name

Aroma Coffee Service

Website

https://aromacoffee.net

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Office Coffee Service

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

akta.pro secondary industry

Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH)

Keywords

• Office coffee service
• Breakroom supplies delivery
• Commercial coffee equipment
• Coffee subscription service
• Office water filtration

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Product and Service Delivery: B2B coffee service providing coffee products and equipment maintenance to office environments on a recurring service basis

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Aroma Coffee Service is a family-owned office coffee and breakroom supplies delivery business serving Central and Southwest Florida since 1971. The company provides a comprehensive breakroom solution comprising coffee and tea (Kahwa, Katie's Donut Shoppe, Java Nick's, Green Mountain, Starbucks, Dunkin', Caribou in multiple formats), commercial coffee brewing equipment (Azkoyen, de Jong DUKE, Douwe Egberts, Keurig), water filtration systems, paper/janitorial products, and snack/beverage supplies. Customers rent equipment and receive recurring product deliveries, with dedicated account representatives monitoring inventory.

Product overview

Aroma Coffee Service is a family-owned office coffee and breakroom supplies delivery business serving Central and Southwest Florida since 1971. The company offers a comprehensive breakroom solution comprising three main product lines: (1) Coffee & Tea beverages including gourmet brands (Kahwa, Katie's Donut Shoppe, Java Nick's, Green Mountain, Starbucks, Dunkin', Caribou) sold in multiple formats (fraction packs, whole bean, K-Cups, pods, cold brew, and nitro); (2) Coffee Brewing Equipment including bean-to-cup machines (Azkoyen Vitro X1, de Jong DUKE LUA, de Jong DUKE AVY), single cup systems (Keurig), and traditional brewers (Douwe Egberts Excellence Compact); and (3) Ancillary supplies including water filtration systems (carbon filtration, water coolers, reverse osmosis), paper/janitorial products, food & beverage snacks, juices, and hot drinks/soups. The company operates on a subscription/delivery model where customers rent equipment and receive regular deliveries of supplies, with dedicated account representatives monitoring and maintaining inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Coffee & Tea Delivery Service Subscription-based recurring delivery of gourmet coffee (Kahwa, Katie's Donut Shoppe, Java Nick's, Green Mountain, Starbucks, Dunkin', Caribou), tea, cold brew and nitro coffee, and juices for office breakrooms. Available in fraction packs, whole bean, K-Cups, and pods formats.
• Coffee Brewing Equipment Rental and sale of commercial coffee brewing equipment for offices, including single cup systems (Keurig K1500), bean-to-cup machines (Azkoyen Vitro X1, de Jong DUKE LUA, de Jong DUKE AVY), and traditional brewers (Douwe Egberts Excellence Compact), with on-site installation and maintenance.
• Office Water Systems

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Green Mountain CoffeecoreOthersCoffee product supplier providing coffee beans and blends for office coffee service operations
• NespressocoreOthersCoffee product and equipment brand supplying Nespresso-compatible products and machines for commercial use
• Kahwa Coffee RoastersminorOthersSpecialty coffee roaster supplying premium roasted coffee products for the service
• AzkoyencoreTechnology or IntegrationManufacturer of commercial coffee machines used in office environments, providing equipment for the service model
• de Jong DUKEcoreTechnology or IntegrationCoffee equipment manufacturer supplying commercial coffee machines for office coffee service operations

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aramark: Global food, facilities, and uniform services provider with a refreshment services division offering office coffee, water, and vending at scale. Competes for the same office and workplace customers as Aroma but as part of a much broader multi-service portfolio across thousands of enterprise accounts.
• Compass Group: World's largest contract foodservice company, with U.S. operations including Canteen (vending/office coffee). Competes with Aroma through Canteen's vending and refreshment services business for the same office breakroom use case, but as a much larger multi-segment incumbent.
• Keurig Dr Pepper: Owner of Keurig, the dominant single-cup office coffee platform in North America. While Keurig's K-Cup equipment and Green Mountain coffee are also carried by Aroma, the company competes as a vertically integrated broad incumbent offering IoT-connected brewers, on-demand pods, and national procurement contracts.
• Eight O'Clock Coffee: Established U.S. coffee brand owned by Tata Consumer Products, with a meaningful presence in office coffee service and traditional brewers. Competes with Aroma in the mid-tier office coffee segment and through foodservice distribution channels, though without Aroma's bundled breakroom service model.
• Sodexo: Global workplace services and food services company providing office coffee, vending, pantry, and integrated facilities management. Competes for multi-location enterprise contracts where Aroma is limited to Central/Southwest Florida; offers broader geographic reach and digital procurement platforms.
• The J.M. Smucker Company: Owner of Folgers and other leading coffee brands historically associated with office coffee service in the U.S. Competes with Aroma through branded coffee distribution and equipment partnerships to offices, but as a multi-brand CPG incumbent rather than a regional OCS specialist.
• Nestlé Professional: Nestlé's out-of-home coffee and beverage division (Nespresso Professional, Starbucks at-home licensed products). Competes with Aroma in premium office coffee equipment (Nespresso Pro machines) and broader foodservice distribution, but at global scale with significant R&D and brand investment.

Direct peers

• Royal Cup Coffee: Family-owned office coffee service and coffee distributor founded in 1896, headquartered in Birmingham, AL. Royal Cup is the most structurally comparable peer to Aroma — recurring B2B coffee/tea delivery to offices with equipment service, similar mid-sized independent operator profile, and broad multi-brand portfolio.
• S&D Coffee, Inc. One of the largest U.S. coffee roasters and OCS providers (a subsidiary of Cott Corporation). S&D is a direct competitor in the office coffee service space, supplying coffee, equipment, and related supplies to offices and foodservice — overlapping closely with Aroma's product and channel mix.
• Farmer Brothers Coffee: Publicly traded (NASDAQ: FARM) direct-to-customer coffee and tea distributor serving offices, restaurants, and convenience stores across the U.S. Operates a comparable OCS/direct delivery model with branded equipment and consumables, but at significantly greater scale and geographic breadth than Aroma.

Market position

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aromacoffeeserv
• Facebookfacebook.com/aromacoffeeserv
• LinkedInlinkedin.com/company/aroma-coffee-service

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aroma Coffee Service