FFVA

What FFVA does

FFVA (Florida Fruit & Vegetable Association) is a private, nonprofit membership-based agricultural trade association founded in 1943 and headquartered in Maitland, Florida. It serves as the principal advocacy and service organization for Florida's specialty crop grower-shipper community, representing producers of vegetables, citrus, tropical fruit, berries, sod, sugarcane, and tree crops. The organization delivers a portfolio of member services spanning government relations and lobbying (state and federal), labor relations and H-2A guest worker program administration, food safety and sustainability program support, water and natural resources advisory, crop protection and pesticide access, marketing coordination, and communications. Its wholly-owned or affiliated subsidiaries — Third Party Registrations Inc., FFVA Mutual Insurance Co., Florida East Coast Travel Service, and the Florida Specialty Crop Foundation — extend the core association into pesticide registration administration, workers' compensation insurance, labor recruitment and travel, and industry research and leadership development respectively.

The organization's business model is structured around three membership tiers: Producer Members (dues set on a revenue-based sliding scale), Trade Associate Members (a fixed $500 annual fee for industry suppliers and service providers), and Affiliate Members (for producer companies farming outside Florida). Beyond dues, FFVA generates revenue through its insurance subsidiary's workers' compensation premiums, H-2A labor services, transportation program partnership fees (via C.H. Robinson), and the Emerging Leader Development Program. Distribution is direct-to-member through the website portal, expert staff engagement, the annual convention at the Ritz-Carlton Naples, the Agricultural Labor Relations Forum, and ongoing communications channels including the Harvester blog, email newsletters, and Instagram (@flafruitandveg). FFVA does not sell physical products and is not publicly traded; it is governed by an elected Chair, Vice Chair, and Board drawn from its membership, and operates with 11–50 employees under President Mike Joyner, who has led the organization since 2018.

Name

FFVA

Legal name

Florida Fruit and Vegetable Association

Website

https://ffva.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

1–10 employees

Short description

FFVA is a Florida-based nonprofit agricultural trade association, founded in 1943, that provides advocacy, labor (H-2A), crop protection, food safety, water management, and marketing services to specialty crop growers, with revenue from membership dues and insurance subsidiary operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Membership Dues: FFVA generates revenue primarily through annual membership dues. Producer members pay dues based on their annual revenue, while Trade Associate Members pay a flat $500 annual fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

FFVA (Florida Fruit & Vegetable Association) is a membership-based agricultural trade association that provides advocacy, regulatory representation, labor (H-2A), food safety, water management, crop protection, marketing, transportation, and communications services to Florida specialty crop growers, packers, and shippers. The organization also operates subsidiaries that administer pesticide registrations and provide workers' compensation insurance.

Product overview

FFVA (Florida Fruit & Vegetable Association) is a trade association offering a suite of member services for Florida specialty crop growers. The organization provides advocacy, labor, food safety, water management, marketing, crop protection, and communications services to its members. Related services are delivered through subsidiaries including Third Party Registrations Inc. (pesticide registrations), FFVA Mutual Insurance Co. (workers' compensation), and the Florida Specialty Crop Foundation (research and education). The Emerging Leader Development Program (ELDP) develops future industry leaders. The Agricultural Labor Relations Forum is an annual educational event. Transportation services are delivered through a partnership with C.H. Robinson. Membership is available in Producer, Trade Associate, and Affiliate categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Advocacy Services

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Third Party Registrations Inc.coreStrategic or Co-development PartnerA wholly-owned FFVA subsidiary that administers 24(c) limited liability pesticide registrations for FFVA members. Makes registration possible for critical chemicals exclusively available to FFVA producer members, holding labels in brassicas, root vegetables, fruiting vegetables, leafy vegetables, cucurbits and celery. President Mike Aerts serves as president of TPR Inc.
• FFVA Mutual Insurance Co.coreStrategic or Co-development PartnerAn FFVA subsidiary that provides workers' compensation insurance for numerous industry sectors, including agriculture, in the Southeast.
• Florida Specialty Crop FoundationcoreStrategic or Co-development PartnerA non-profit organization that supports Florida's specialty crop industry through research, education and philanthropy. Oversees scholarship programs and the Emerging Leader Development Program (ELDP). FFVA Director Bryn Fussell serves as Executive Director.
• Florida East Coast Travel ServiceminorStrategic or Co-development PartnerRecruits, provides travel and supports labor through the H-2A and H-2B programs of the U.S. Department of Labor and the U.S. Immigration and Naturalization Service.
• C.H. RobinsonminorChannel Partner/ Reseller/ DistributorManages FFVA's Transportation Program exclusively for the benefit of FFVA grower, packer, and shipper members. Program leverages C.H. Robinson's ability to consolidate freight for competitive advantages in capacity, service and rates.
• Florida Department of Agriculture and Consumer Services (FDACS)minorStrategic or Co-development PartnerFFVA has partnered with FDACS to offer all producer members the benefits of the 'Fresh From Florida' marketing program, a state branding initiative for Florida agricultural products.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• United Fresh Produce Association (now International Fresh Produce Association): The national produce industry trade association, formed by the merger of United Fresh Produce Association and the Produce Marketing Association. Parallels FFVA's advocacy, food safety, and labor relations scope but at national scale, directly competing for high-engagement produce member mindshare.
• Western Growers Association: Specialty crop grower trade association serving California and Arizona. Mirrors FFVA across labor (H-2A), water, food safety, and advocacy service lines for produce growers in a different, larger producing region.
• National Council of Agricultural Employers: National association for agricultural employers. Mirrors FFVA's labor relations and H-2A advocacy focus at federal scale, directly overlapping with FFVA's most differentiated service line on guest worker program access.

Regional players

• Florida Farm Bureau Federation: Florida's general agriculture trade association and Farm Bureau state affiliate. Overlapping membership with FFVA's Florida producer base but covering broader commodity agriculture and offering insurance products beyond FFVA's specialty crop focus.
• Florida Citrus Mutual: Florida-specific trade association for citrus growers, overlapping with FFVA on citrus advocacy, research funding, and government relations. More narrowly focused than FFVA on a single commodity under acute pressure from citrus greening.
• Southeast Produce Council: Regional produce industry networking and education organization covering the Southeast U.S. Overlaps with FFVA's grower base and event/convention agenda, though with shallower advocacy depth than FFVA's full-service model.

Broad incumbents

• American Farm Bureau Federation: The largest U.S. agricultural trade association and FFVA's state-level Florida Farm Bureau affiliate's national parent. Overlaps with FFVA on state-level federation advocacy and policy shaping, though with broader commodity coverage rather than specialty crop specialization.

Others

• Center for Produce Safety: Industry-funded nonprofit addressing produce food safety research and best practices. Thematically aligned with FFVA's food safety services but does not directly compete; rather, it complements FFVA's guidance offering through funded research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/flafruitandveg
• Xx.com/FlaFruitandVeg
• Facebookfacebook.com/FloridaFruitandVeg
• LinkedInlinkedin.com/company/floridafruitandvegetableassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FFVA