What Florida Farm Bureau does

Florida Farm Bureau Federation is a 501(c)(5) nonprofit agricultural organization founded in 1941 and headquartered in Gainesville, Florida. It serves 132,000+ member-families across Florida through a network of 60 county Farm Bureaus, providing advocacy, insurance, marketing services, and member benefits. The Federation is the state affiliate of the American Farm Bureau Federation and operates three principal subsidiaries: Florida Farm Bureau Insurance Companies (underwriting property and casualty coverage for members), AEST (workforce certification for agricultural occupations), and FAMA, which runs the Florida's Best consumer produce brand.

The organization's revenue model is multi-pronged: membership dues from individual and family members form the core funding, while the wholly owned insurance subsidiary generates premium income, and FAMA generates wholesale and retail revenue from member-grown produce marketed under the Florida's Best label. Additional member value is delivered through 35+ discount partnerships (with vendors such as Choice Hotels, Case IH, John Deere, and Tickets at Work), the Florida Farm & Family Magazine, the Rural Recharge Podcast, the YF&R (Young Farmers & Ranchers) Program, the This Farm CARES initiative, mental health resources, and H-2A labor filing services delivered in partnership with the Florida Fruit & Vegetable Association. Strategic activity centers on Florida state policy influence, with documented FY 2026-27 wins including $425M for the Rural and Family Lands Protection Program.

The Federation competes in a category of one for statewide agricultural advocacy at its scale in Florida, with no public-company peers or venture-backed competitors. Its competitive position rests on grassroots distribution, regulatory standing, an integrated insurance-plus-benefits ecosystem, and 80+ years of brand equity among Florida agricultural producers.

Name

Florida Farm Bureau

Legal name

Florida Farm Bureau Federation

Website

https://floridafarmbureau.org

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Agricultural Membership and Advocacy Services

NAICS

Support Activities for Animal Production (11521)

SIC

Services-Membership Organizations (8600), Agricultural Services (700)

akta.pro primary industry

Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE)

akta.pro secondary industry

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Agricultural advocacy
• Farm membership services
• Rural policy representation
• Agricultural insurance services
• Farm-to-consumer marketing

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Florida Farm Bureau Federation is a 501(c)(5) nonprofit agricultural organization. Membership dues are determined by individual county Farm Bureaus. As a 501(c)(5), membership dues are not tax-deductible and are non-refundable except within 10 business days of purchase if no member benefits have been used.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Florida Farm Bureau Federation is a 501(c)(5) nonprofit agricultural membership organization that provides advocacy representation, policy development, and member benefit services to over 132,000 member-families across Florida's 60 counties. Its offering centers on annual membership that bundles legislative advocacy, a portfolio of 35+ discount programs (farm equipment, travel, insurance, theme parks), Florida's Best produce marketing through its FAMA subsidiary, and programs such as Young Farmers & Ranchers, Farm Bureau Women, and This Farm CARES environmental stewardship recognition.

Product overview

Florida Farm Bureau Federation is Florida's largest non-profit general agricultural organization, representing over 132,000 member-families through a grassroots structure. The organization operates as a membership-based advocacy and services entity rather than a technology product company. Its portfolio includes: core membership providing advocacy representation and policy development; the Member Benefits Program with 35+ discounts on travel, equipment, and services; Florida Farm & Family Magazine (quarterly publication); the Rural Recharge Podcast; Florida's Best (FAMA) produce marketing program; and specialized programs for Young Farmers & Ranchers, Farm Bureau Women, This Farm CARES environmental stewardship, agricultural education, and mental health resources. The organization also offers subsidiary services through AEST for workforce certification.

Differentiator

Problem solved

Functional benefit

Brands

• This Farm CARES: County Alliance for Responsible Environmental Stewardship (CARES) program that publicly recognizes Florida farmers and ranchers who demonstrate exemplary efforts to protect Florida's natural resources by implementing Best Management Practices.
• Florida's Best

Products and services

• Florida Farm Bureau Membership Annual membership providing advocacy representation, grassroots policy development, legislative engagement, and access to member benefits including discounts on travel, farm equipment, insurance, and Florida agricultural products. Available to Florida farmers, ranchers, and consumer members.
• Member Benefits Program Collection of 35+ member discounts including car rentals (Enterprise, National, Alamo, Avis, Budget), hotels (Choice Hotels, Wyndham, Drury), farm equipment (Case IH, CAT, John Deere, Grasshopper), Ford vehicle rebates, insurance services, and agricultural services including H-2A filing assistance and FieldClock labor management tools. Available exclusively to Florida Farm Bureau members.
• Florida's Best (FAMA) Marketing program operated by Florida Agricultural Marketing Association (FAMA), a wholly-owned subsidiary, enabling members to purchase fresh seasonal Florida produce and products at discounted rates through county Farm Bureaus. Includes gift fruit baskets shipped nationwide and fundraising programs for organizations like FFA and 4-H. Sold through floridasbestfruit.com and county Farm Bureau offices.
• Young Farmers & Ranchers Program Leadership development program for young agricultural producers featuring the FUSION Leadership Conference, achievement awards, farm tours, networking opportunities, and the YF&R Leadership Group. Targeted at next-generation farmers and ranchers facing entry barriers.

Quantifiable outcome

• Saved Florida farmers and ranchers more than $2.3 million through expanded sales tax exemptions on animal health products.
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• UF/IFAS (University of Florida Institute of Food and Agricultural Sciences)coreStrategic or Co-development PartnerFlorida Farm Bureau works closely with UF/IFAS scientists on agricultural research, sustainability practices, and water quality protection. The organization partners on the Suwannee CARES event recognizing farmers for environmental stewardship, and UF/IFAS scientists conduct research on member farms including cotton variety trials, nitrogen rate studies, and cover crop recommendations.
• FDACS (Florida Department of Agriculture and Consumer Services)coreStrategic or Co-development PartnerFlorida Farm Bureau advocates alongside FDACS on agricultural policy, land conservation, and food security. The organizations collaborated on the FY 2026-27 state budget which delivered $425 million for the Rural and Family Lands Protection Program and $193.4 million for Florida's citrus industry. FDACS nominates farmers for CARES recognition.
• Suwannee River Water Management DistrictminorStrategic or Co-development PartnerThe Suwannee River Water Management District collaborates with Florida Farm Bureau and UF/IFAS on water quality protection initiatives in the Suwannee Valley region, where nearly one in five Florida farmers work the land.
• Florida Fruit and Vegetable Association (FFVA)coreStrategic or Co-development PartnerFlorida Farm Bureau has partnered with the Florida Fruit and Vegetable Association to provide H-2A filing services to members. FFBF members have access to FFVA's experienced team who can assist with filing H-2A applications and securing the seasonal workforce needed by Florida agricultural operations.
• Tickets at WorkminorGTM or Marketing PartnerFlorida Farm Bureau has partnered with Tickets at Work to provide members with exclusive discounts, special offers, and access to preferred seating and tickets to top attractions, theme parks, shows, sporting events, movie tickets, hotels, and much more.
• OrlandoVacation.comminorGTM or Marketing PartnerFlorida Farm Bureau members save up to 35% on Orlando lodging and area attractions through OrlandoVacations.com, including discounted tickets for Disney World, Universal Orlando, Sea World and other area theme parks and attractions.
• Choice Hotels, Wyndham Hotels, Drury Hotels, Avis, Budget, Enterprise, National, AlamominorGTM or Marketing PartnerFlorida Farm Bureau has negotiated member discount programs with major hotel and car rental chains including up to 20% at Choice Hotels, up to 20% at Wyndham, up to 15% at Drury, up to 30% at Avis and Budget, and up to 5% at Enterprise and Alamo.
• Farm Bureau Insurance / Southern Farm Bureau Insurance CompaniescoreGTM or Marketing PartnerFlorida Farm Bureau Insurance offers auto, flood, homeowners, life, and crop protection insurance to members. The insurance program has historical roots dating to 1946 when Blue Cross coverage was first offered, and Southern Farm Bureau Casualty Insurance Company was formed in 1947.
• Farm Bureau BankminorGTM or Marketing PartnerFarm Bureau Bank provides full-service banking to Florida Farm Bureau members through a relationship with the broader Farm Bureau Bank network.
• Case IH, CAT, John Deere, GrasshoppercoreGTM or Marketing PartnerFlorida Farm Bureau members receive equipment discounts from major farm equipment manufacturers: up to $500 on Case IH Farmall and Vestrum Tractors, up to $2,750 on CAT excavators and skid steers, automatic John Deere Rewards Platinum 1 upgrade, and 15% off MSRP on Grasshopper Zero Turn Mowers.
• AEST (Agriculture Education Services & Technology, Inc.)coreStrategic or Co-development PartnerAEST, a Florida Farm Bureau subsidiary, supplies the agriculture industry with a certified workforce. AEST certificates are highly skilled and trained in unique areas of agriculture. Members get free access to the AEST Job Board.
• Florida Agricultural MuseumminorGTM or Marketing PartnerFlorida Farm Bureau members receive a discount on individual memberships ($25) at the Florida Agricultural Museum, which provides agricultural legacy and learning opportunities.
• FerrellgasminorGTM or Marketing PartnerFlorida Farm Bureau members enjoy exclusive savings from Ferrellgas propane, including 10% off the market rate of propane and 50% off annual tank rental fees.
• Biltmore EstateminorGTM or Marketing PartnerFlorida Farm Bureau members save up to 12% on admission to the Biltmore estate in Asheville, NC, year round.
• Farm Bureau VoyagerminorGTM or Marketing PartnerFarm Bureau Voyager is a vacation planning platform enabling Florida Farm Bureau members to access up to 60% savings on hotels, resorts, and car rentals.
• Warner UniversityminorGTM or Marketing PartnerFlorida Farm Bureau members receive 15% off tuition for all online degree programs at Warner University, including Associate, Bachelor, or Graduate degrees with 100% online, 8-week courses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Farm Bureau Federation: The national parent federation of which Florida Farm Bureau is a state affiliate. Directly comparable as the apex agricultural membership/advocacy organization operating the same grassroots model at the federal level.
• National Farmers Union: A parallel national agricultural membership and advocacy organization with overlapping policy goals but historically more progressive stance; comparable as an alternative advocacy trade group for farmers.
• Western Growers Association: A regional agricultural trade association serving produce growers with similar advocacy, member benefits, and labor/H-2A support functions as FFBF, but primarily West Coast focused.

Direct peers

• Texas Farm Bureau: Another large state-level Farm Bureau federation with the same 501(c)(5) membership structure, county network, insurance subsidiary, and advocacy focus - directly comparable to Florida Farm Bureau in size, structure, and revenue model.
• Georgia Farm Bureau: Neighboring Southeast state Farm Bureau federation using the same member-driven, county-based advocacy and insurance model. Closely comparable in geography, membership structure, and programs.
• California Farm Bureau: Another large state Farm Bureau with similar advocacy, member benefits, insurance subsidiary, and county structure, though operating in a different crop and regulatory environment than Florida.
• Alabama Farmers Federation: Regional Southeast peer organization using the same county-based, grassroots membership and advocacy structure as Florida Farm Bureau with strong insurance presence.
• Iowa Farm Bureau: Another major state Farm Bureau federation recognized as a direct comparable in terms of membership scale, insurance subsidiary, and policy influence, though focused on Midwestern row crops.

Regional players

• Florida Fruit & Vegetable Association: An active partner of Florida Farm Bureau providing H-2A filing services to FFBF members; comparable as a Florida-based agricultural trade/advocacy organization focused on produce growers.

Others

• Farm Credit Council / Farm Credit System: A national network of borrower-owned agricultural lending cooperatives; comparable only loosely as an ecosystem player serving Farm Bureau-style members with financial services, but not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FlaFarmBureau
• YouTubeyoutube.com/@FloridaFarmBureau
• LinkedInlinkedin.com/company/florida-farm-bureau-federation
• Instagraminstagram.com/floridafarmbureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Farm Bureau