Audio Service

What Audio Service does

Audio Service, founded in 1977 and operating under WS Audiology (WSA), is a German-headquartered manufacturer of hearing aids. Its operating entity, AS AUDIO-SERVICE GmbH, is registered in Germany, while WSA A/S in Lynge, Denmark, acts as the group's global website operator and data controller. The company claims to be the first provider of in-the-ear hearing systems in Germany and serves hearing-impaired end users through a B2B2C model.

The company's core offering is the G8 technology platform, built around Multi-Track Processing with Auto Optimization for improved speech understanding in noisy environments. Its product range spans rechargeable behind-the-ear (B Li 8), receiver-in-canal (R Li 8, R Li T BC 8, SR Li 8 Slim-RIC), custom in-the-ear (CIC Li 8, Custom 8 Range), premium custom (G8 Atelier-IdO), and instant-fit (IF CIC Li 8) devices. The proprietary tune fitting system enables professionals to adjust and adapt devices over time without replacement, supporting long-tail customer retention. Accessories, apps, and Bluetooth/Apple/Android connectivity extend the ecosystem beyond hardware.

Audio Service sells exclusively through a network of hearing care professionals (Hörakustiker), supported by a Shop Finder tool, training, tutorials, and partner enablement materials. Pricing is not publicly disclosed and is determined at the professional level. Revenue derives from hardware sales through this partner channel, with the company maintaining consumer-facing brand presence on LinkedIn, YouTube, Instagram, and Facebook. No independent funding rounds or public listing signals are present; strategic and financial direction is exercised through its parent group, WS Audiology.

Name

Audio Service

Legal name

AS AUDIO-SERVICE GmbH

Website

https://audioservice.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Audio Service, founded in 1977 and part of WS Audiology, is a German manufacturer of hearing aids sold exclusively through hearing-care professionals. Its G8 platform with Multi-Track Processing and rechargeable devices across six form factors (BTE, RIC, Slim-RIC, custom, instant-fit) supports long-term end-user hearing care.

Ownership category

akta.pro rank

Product category

Hearing Aids

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro industry

PRIMARYCRACANAL

Hearing Enhancement / Assistive Listening Audio Devices

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Audio & Headphones (Speakers, Earbuds, Home Audio)

SECONDARYCRACAIAD

Hearables (True Wireless Earbuds & Smart Headphones)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Wearables & Personal Tech Retail

Keywords

• Hearing aids
• In-the-ear hearing systems
• Rechargeable hearing aids
• Hearing aid accessories
• Hearing aid technology platform

Headquarters

HQ city

Lynge

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Hearing Aid Sales: Audio Service sells hearing aids through a network of hearing care professionals (B2B2C model). Products include BTE, RIC, CIC, Slim-RIC, custom, and instant fit hearing aids with G8 technology. The company focuses on long-term customer retention through quality products and service support for partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Audio Service manufactures and sells a full range of hearing aids built on its proprietary G8 technology platform, including behind-the-ear (BTE), receiver-in-canal (RIC), completely-in-canal (CIC), Slim-RIC, custom in-the-ear, and instant-fit form factors. Products are powered by G8 Multi-Track Processing with Auto Optimization for improved speech understanding in noisy environments, with most models offering rechargeable lithium-ion batteries. The company sells exclusively through hearing care professionals (Hörakustiker) and supports them with its tune flexible fitting system for long-term device adaptation.

Product overview

Audio Service is a hearing aid manufacturer offering a comprehensive portfolio of G8 technology platform hearing solutions. The product line includes multiple form factors: behind-the-ear (BTE/B Li 8), receiver-in-canal (RIC/R Li 8, R Li T BC 8, SR Li 8), custom in-the-ear (CIC Li 8, Custom 8 Range, G8 Atelier-IdO), and instant-fit (IF CIC Li 8) devices. All current products feature Multi-Track Processing with Auto Optimization for improved speech understanding in noisy environments. The tune platform provides flexible fitting and long-term adaptation capabilities across the product range. The company positions itself as a partner for hearing care professionals since 1977, with products designed for individual hearing needs.

Differentiator

Problem solved

Functional benefit

Brands

• tune: A flexible hearing solutions system that adapts to individual needs and grows with the customer over time.
• Atelier

Products and services

• B Li 8 (BTE) Rechargeable behind-the-ear (BTE) hearing aids built on the G8 technology platform, offering connected functionality and powerful amplification for everyday hearing support. Sold to hearing care professionals for fitting to end users with hearing loss.
• CIC Li 8 Rechargeable completely-in-canal (CIC) custom hearing aid that is discreet and tailor-made for individual ear canals, featuring G8 Multi-Track Processing and full-day battery life. Sold through hearing care professionals.
• R Li T BC 8 Receiver-in-canal (RIC) hearing aid with all-day hearing and streaming capabilities, compatible with multiple devices for continuous connectivity via Bluetooth. Sold through hearing care professionals.
• R Li 8 Range Rechargeable receiver-in-canal (RIC) hearing aids featuring G8 Multi-Track Processing for improved speech understanding in noisy environments. Sold through hearing care professionals.
• SR Li 8 Rechargeable slim receiver-in-canal (Slim-RIC) hearing aid with sleek design and G8 technology for enhanced hearing in noise. Sold through hearing care professionals.
• IF CIC Li 8 First rechargeable and nearly invisible instant-fit hearing aid providing better hearing in noise with ready-to-wear convenience. Sold through hearing care professionals.
• Custom 8 Range Tailor-made custom hearing aids designed for individual ear canals, offering enhanced hearing in noise with personalized fit. Sold through hearing care professionals.
• G8 Atelier-IdO Custom in-the-ear hearing system featuring tune technology, offering flexible fitting and customization for individual hearing needs. Premium Atelier product line sold through hearing care professionals.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• WS Audiology (WSA)coreOthersAudio Service is part of WS Audiology, a global group of companies. WSA A/S, established in Denmark (Nymøllevej 6, 3540 Lynge), is the entity providing the Audio Service website globally. WS Audiology includes multiple hearing aid brands and operates across international markets.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Eargo: Eargo is a US-based DTC/online hearing aid company selling direct to consumers via telehealth, representing the OTC and consumer-direct model that is a structural counterpart and potential disruptor to Audio Service's HCP-only distribution.

Direct peers

• Starkey: Starkey is one of the largest US-based hearing aid manufacturers, selling a full range of prescription BTE, RIC and custom devices through hearing care professionals. Comparable product mix and channel with Audio Service.
• Signia: Signia is a sister brand of Audio Service within WS Audiology, also selling BTE, RIC, and custom hearing aids through hearing care professionals. They share parent-company R&D platforms and compete against each other within the WSA portfolio for HCP shelf space.
• Bernafon: Bernafon is another Demant-owned prescription hearing aid brand positioned in the value and mid-tier segment, sold through HCPs. Direct competitor to Audio Service within the professional channel.
• Phonak: Phonak is the flagship hearing aid brand of Sonova, one of the world's largest hearing healthcare companies. It sells BTE, RIC, custom and pediatric hearing aids through professional channels and competes head-to-head with Audio Service across product category and HCP go-to-market.
• ReSound: ReSound is GN Hearing's flagship prescription hearing aid brand offering BTE, RIC, custom, and ITC devices through audiologists and hearing care professionals, with comparable Bluetooth/connectivity features and overlapping HCP channel focus.
• Unitron: Unitron is a Sonova brand selling hearing aids (BTE, RIC, custom) through hearing care professionals, focused on flexibility and patient-driven fitting flows. Sits in the same mid-market prescription category as Audio Service.
• Widex: Widex is a premium prescription hearing aid brand under Demant, known for its sound processing technology and BTE/RIC/custom devices. Sells through the same HCP network as Audio Service and competes on technology and brand reputation.
• Hansaton: Hansaton is another WS Audiology-owned prescription hearing aid brand, offering BTE, RIC, custom and rechargeable devices via professional hearing care channels. Functionally a sister-brand peer within the same corporate structure.
• Oticon: Oticon is the lead brand of Demant A/S, a global hearing aid manufacturer offering a full portfolio of prescription hearing aids sold via audiologists and hearing care professionals, directly comparable in form factors, technology roadmap, and channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZNsFZe4mnrYxrQf03pfZHw
• Facebookfacebook.com/AudioServiceGermany
• LinkedInlinkedin.com/company/audioservice
• Instagraminstagram.com/audioserviceGermany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audio Service