What REGO does

REGO, operating as a brand of Regal India Tours and Travels Private Limited, is an India-headquartered corporate mobility platform that provides technology-enabled chauffeur-driven car rental services to large enterprises and multinational corporations. Founded in 2004 by Shankar H R in Bangalore, the company has grown to a fleet of 4,240+ trained vehicles and chauffeurs operating across 310+ Indian cities, serving 395+ corporate clients including Google, SAP, Walmart, HP, Tata Motors, ANZ Bank, and AirAsia. The service portfolio spans Employee Transportation Services (ETS) for daily workforce commutes, airport transfers, outstation intercity cabs, luxury and VIP rentals, MICE and event transportation, and long-term car leasing, with a stated target to reach a 100% electric fleet by 2030 (currently 30% EV).

The underlying technology platform integrates real-time GPS vehicle tracking, AI-powered route optimization, automated cab allocation, geo-fencing and route deviation alerts, OTP-based trip authentication, panic button and women's safety features, and a 24x7 Central Command Center that continuously monitors trips, driver behavior, and safety events. A mobile app (iOS/Android) provides transportation managers and employees with live trip visibility, driver information, notifications, and emergency access. AI capabilities are applied operationally for demand forecasting, anomaly detection, and process automation — with the company claiming approximately 20% annual OpEx reduction from route optimization and approximately 40% administrative time savings from workflow automation. The company holds ISO 9001 quality certification and was recognized as 'The Best Corporate Car-Rental Icon of India 2023'.

REGO generates revenue primarily through multi-year enterprise retainer contracts for Employee Transportation Services (subscription/recurring model) supplemented by transaction-fee billing for airport transfers, outstation trips, luxury rentals, and event transport. Pricing is custom and quote-based, structured by shift timing, fleet category, route density, and employee volume. Distribution relies on direct enterprise field sales with dedicated account managers, complemented by self-serve channels (website, mobile app), an asset-light Car Attachment Program that allows individual vehicle owners to attach cars to the fleet, and a content/SEO-driven marketing approach targeting corporate car rental keywords across 30+ Indian cities. Strategic partnerships with Reliance Jio-BP (charging infrastructure) and EV OEMs Tata Motors, BYD, and MG support the ongoing fleet electrification roadmap.

Name

REGO

Legal name

Regal India Tours and Travels Private Limited

Website

https://rego.co.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

REGO is a Bangalore-headquartered corporate mobility platform providing technology-enabled chauffeur-driven car rental and Employee Transportation Services to 395+ enterprise clients across 310+ Indian cities, with a 4,240+ vehicle fleet that is 30% electric.

Ownership category

akta.pro rank

Product category

Corporate Car Rental & Mobility Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Used / Refurbished Vehicle Subscription Programs (THADACAL)

Keywords

• Corporate car rental
• Employee transportation
• Airport transfer services
• Luxury car rental
• Fleet management services

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employee Transportation Services (ETS): Full-stack pan-India employee transportation management covering roster to invoice, with route-based pooling, shift-based scheduling, and comprehensive reporting for corporate clients. This is a recurring service contracted by enterprises for daily workforce commutes.
2. Airport Transfer Services: Corporate airport transfer services across 310+ cities in India with guaranteed booking, zero cancellations, and punctual chauffeur-driven service. Priced per trip or as part of a retainer contract.
3. Outstation Cab Services: Chauffeur-driven outstation cab bookings covering intercity travel with transparent pricing, paperless invoicing, and exclusive deals from partner hotels and airlines. Revenue per trip basis.
4. Luxury & VIP Car Rental: Premium luxury car rental services (Mercedes, BMW, Audi, Volvo, Rolls Royce, Bentley) for executive and VIP travel, weddings, and special occasions. Higher per-trip or retainer pricing.
5. Long-Term Car Lease: Flexible 1, 2, or 3-year car leasing plans including comprehensive maintenance, with latest fleet models. Cost-effective alternative to car ownership for corporates.
6. MICE & Event Transportation: Bespoke transport solutions for events, conferences, and corporate gatherings with dedicated fleet managers and 24/7 support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

REGO provides end-to-end corporate car rental and employee transportation services across India, covering Employee Transportation Services (ETS), airport transfers, outstation cabs, luxury/VIP rentals, MICE and event transport, long-term leasing, and EV fleet services. The offering is delivered through a fleet of 4240+ vehicles and trained chauffeurs operating in 310+ cities, managed via an in-house technology platform with real-time GPS tracking, AI route optimization, automated scheduling, and a 24x7 central command center. Services are sold primarily to enterprise clients through custom corporate contracts and retainer agreements.

Product overview

REGO is a corporate mobility platform operated by Regal India Tours and Travels Private Limited, offering a full-stack car rental service portfolio ranging from Employee Transportation Services (ETS) and Airport Transfers to Outstation Cabs, Luxury/VIP Car Rentals, Long-Term Leasing, and EV Fleet services. The platform integrates ETS, Airport Transfers, Outstation Cabs, MICE/Event Transport, Luxury Car Rental, Long-Term Rental, and EV services under a unified technology backbone with real-time tracking, AI-powered route optimization, and centralized transportation management. The offering combines core ride services with technology features including the Rego Corporate Mobility App for digital booking, live trip monitoring, and automated billing.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Transportation Services (ETS) End-to-end tech-powered pan-India employee transportation service providing roster-to-invoice management, professionally trained chauffeurs, route-based pooling, shift-based scheduling, real-time tracking, and 24x7 support from a Central Command Center. Includes safety features such as escort services, panic buttons, and women's safety protocols. Sold primarily to enterprises for daily workforce commutes under recurring multi-year contracts.
• Airport Transfers Nationwide airport transfer service with guaranteed booking and zero cancellations, offering punctual chauffeur-driven service with fleet options from Economy to Luxury cars, including an expanding EV range. Achieves 92% customer satisfaction. Priced per trip or as part of retainer contracts for corporate clients needing executive airport transportation.
• Outstation Cabs Chauffeur-driven outstation cab service for intercity business travel with expert multilingual drivers, hygienic new cars, tech-powered live-tracked secure travel, 24/7 support with emergency standby team, transparent paperless invoicing, and exclusive deals from partner hotels and airlines. Revenue is generated on a per-trip basis.
• Car Rental With Driver Corporate car rental service with professional drivers available across India, covering cities including Bangalore, Hyderabad, Mumbai, and Pune. Designed for businesses needing flexible on-demand chauffeur-driven vehicles without long-term commitments.
• Office Cabs Dedicated office cab services for corporate employee transportation needs across India, focused on serving businesses with centralized office locations requiring regular staff commute solutions.
• Luxury and VIP Car Rental Services Premium luxury car rental with professional chauffeurs, state-of-the-art interiors, advanced safety technology, and VIP treatment. Fleet includes Mercedes, BMW, Audi, Volvo, Rolls Royce, and Bentley. Targeted at executive travel, client hospitality, VIP visits, C-suite transportation, weddings, and special occasions, with higher per-trip or retainer pricing.
• MICE and Event Transport Bespoke event transportation solutions for conferences, AGMs, product launches, corporate events, and weddings. Includes chauffeur-driven cabs with advanced safety technology, a dedicated event fleet manager, 24/7 assistance, and a versatile fleet of cabs, luxury cars, buses, and coaches. Revenue is earned on a per-event transaction basis.
• Long-Term Car Rental / Car Leasing Flexible long-term car leasing with 1, 2, or 3-year plans including comprehensive maintenance, latest fleet models with regular upgrades, and a cost-effective alternative to vehicle ownership for corporates. Revenue is generated through recurring subscription-style contracts.
• EV Fleet (Electric Vehicle Car Rental) Electric vehicle fleet rental service with 30% EV fleet composition and 5 Million+ green kilometers covered. Includes strategic partnerships with Reliance Jio-BP for charging infrastructure (Pulse Fleet Program), and EV manufacturers Tata Motors, BYD, and MG Motor India. Targeted at corporate clients with ESG compliance requirements.

Quantifiable outcome

• 92% customer satisfaction rate for airport transfer services
• +4 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Reliance Jio-BPcoreStrategic or Co-development Partner · 16 February 2024REGO and Reliance Jio-BP announced a strategic EV charging partnership on February 16, 2024. Jio-BP's Pulse Fleet Program (PFP) provides REGO's pan-India fleet with exclusive discounts and preferential charging services through Jio-BP's extensive EV charging network. This partnership enables uninterrupted, efficient, and sustainable EV travel experiences for REGO's corporate clients while supporting ESG compliance. Jio-BP is a joint venture between Reliance Industries Limited and BP.
• Tata MotorssupportingTechnology or IntegrationREGO has partnered with Tata Motors, one of India's leading EV manufacturers, to source electric vehicles for its growing EV fleet. This partnership supports REGO's target to become a 100% green fleet by 2030.
• BYD IndiasupportingTechnology or IntegrationREGO has partnered with BYD (Build Your Dreams) to incorporate BYD electric vehicles into its corporate fleet, expanding its premium EV offerings for corporate clients.
• MG Motor IndiasupportingTechnology or IntegrationREGO has partnered with MG Motor India to include MG electric vehicles in its corporate car rental fleet, providing a diverse range of EV options for corporate travellers.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avis India: Indian arm of the global Avis Budget Group, offering corporate car rental, leasing, and chauffeur-driven services. Comparable as a broad incumbent with overlapping airport, corporate, and leasing segments but a wider international brand portfolio.
• Ola Corporate (B2B): B2B mobility offering from India's largest ride-hailing aggregator, providing enterprise commute, airport, and outstation services. Comparable in customer base (corporates, GCCs) and several use cases, though REGO emphasizes owned fleet and chauffeur quality versus Ola's aggregator model.
• Hertz India: Global rental brand operating in India through partners/franchisees, offering corporate and leisure car rental. Comparable on enterprise and airport segments, though more focused on self-drive rentals than chauffeur-driven service.
• Uber for Business: Global ride-hailing leader's B2B arm serving Indian corporates for employee commute, airport transfers, and outstation. Overlaps with REGO on enterprise airport and outstation use cases; differs in asset-light aggregator model and brand.

Others

• Royal Brothers: Indian mobility-as-a-service platform primarily for two-wheelers and cars, expanding into intercity and subscription services. Thematically adjacent as an Indian mobility aggregator, with limited direct overlap in REGO's chauffeur-driven enterprise segment.

Emerging players

• Zoomcar: India's largest self-drive car rental platform. Adjacent rather than direct overlap with REGO's chauffeur-driven model, but competes for the same enterprise mobility wallet and shared EV/mobility tailwinds.
• Myles (Car Club / Orix JV): Self-drive car subscription and rental platform operating in India. Comparable only loosely to REGO given divergent models (self-drive vs chauffeur-driven), but competes for shared corporate mobility budgets.

Direct peers

• Eco Rent A Car: Indian corporate car rental company offering chauffeur-driven rentals, self-drive, and leasing across major Indian cities. Directly comparable in product mix and target customers to REGO.
• Savaari Car Rentals: Indian intercity and outstation car rental platform with both B2B and consumer offerings. Directly comparable on outstation and corporate travel segments, though with a stronger consumer-direct orientation.
• Carzonrent (Carzonrent India): One of India's largest corporate and self-drive car rental operators with a chauffeur-driven service line and pan-India footprint. Closely comparable to REGO across target customers (enterprises, airports, outstation) and product mix (ETS, airport, leasing).

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xtwitter.com/Rego_India
• YouTubeyoutube.com/@rego-mobilitysimplified3045?feature=shared
• Facebookfacebook.com/regocars
• LinkedInlinkedin.com/company/rego-cabs
• Instagraminstagram.com/regocabs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REGO