Won Won
- Company typePrivate
- Founded2011
- HeadquartersViborg, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
Won Won firmographics
Firmographics- Name
- Won Won
- Legal name
- Won Won
- Website
- https://wonwon.dk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Won Won industry classification
Industry- Product category
- Brand Strategy Consulting
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sponsorship Activation & Experiential Marketing (THAHAGAC)
- akta.pro secondary industries
- Trade Show Giveaways & Event Premiums (BPAFAMAG), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)
Keywords
Where Won Won is headquartered
LocationHeadquarters
- HQ city
- Viborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Won Won business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Brand Strategy and Transformation Consulting: Core revenue stream from strategic branding engagements including brand transformation processes, brand strategy development, visual identity creation, brand narrative formulation, and tone-of-voice guide development. These are multi-phase, senior-advisor-led engagements typically spanning weeks to months with enterprise and mid-market clients.
- Campaign and Concept Development: Revenue from developing targeted communication concepts, campaigns, and activation materials for specific client needs such as product launches, ESG communication, events, or new service offerings.
- Animation Production: Won Won has produced over 100 animation films, leveraging the 'affordable animation' process. This includes animation for healthcare communication, corporate storytelling, and educational content, often in collaboration with Viborg-based animation specialists.
- Graphic Design and Production: Revenue from graphic design deliverables including websites, packaging, merchandise, point-of-sale materials, trade show stands, wayfinding, and giveaways, produced in collaboration with specialist partners.
- Film and Photography Coordination: Won Won coordinates and produces brand films, environmental photography, portraits, campaign films, case studies, and behind-the-scenes content through a curated network of professional photographers and filmmakers.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Won Won product offering
Product offeringCore offering
Won Won is a strategic branding consultancy that helps ambitious Danish enterprises, municipalities and institutions build strong brands through senior-advisor-led engagements. Its core offerings are three flagship processes — Brandtransformation, Koncept og kampagner, and Udviklingsworkshop — supported by a full suite of brand, design, content, film, animation, and website services delivered either directly or through a curated network of specialists.
Product overview
Won Won is a strategic branding agency offering integrated services that unite business development, communication advisory, and creativity for long-term solutions. The core offerings consist of three main service streams: Brandtransformation (a comprehensive brand strategy and identity development process), Koncept og kampagner (concepts and campaign development), and Udviklingsworkshop (structured development workshops). These are supported by a portfolio of specialized services including visual identity, brand strategy, brand narrative, communication advisory, brand naming, content creation, tone of voice guidelines, graphic design, film and photo production, animation, and website development. Won Won operates as a service-based consultancy rather than a software product company, with a core team of senior advisors supplemented by a network of specialist partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Brandtransformation Strategic, multi-step brand transformation process that helps companies strengthen their competitive position by building the foundation for a strong brand — covering insight, brand strategy, brand platform, materials and activation.
- Koncept og kampagner (Concepts and Campaigns) Targeted engagement that combines systematics and creativity to develop concepts and campaigns that make complex products and issues simple and understandable for target audiences.
- Udviklingsworkshop (Development Workshop) Structured workshop format for focused development and problem-solving that ensures all participants contribute regardless of rank or communication style, producing a clear plan, idea catalogue or prioritization the organization can act on.
- Visuel identitet (Visual Identity) Development of unique visual brand expressions including colors, typography, imagery and logo design that create recognition and differentiation across all touchpoints.
- Brandstrategi (Brand Strategy) Strategic direction for company branding answering questions about brand essence, target audience, unique offerings and positioning, including target group descriptions and a brand house model (purpose, position, promise, personality, main messages).
- Brandnarrativ (Brand Narrative) Core storytelling framework that defines the brand's purpose, values and key messages, enabling consistent communication across all touchpoints.
- Kommunikationsrådgivning (Communication Advisory) Creative problem-solving and strategic direction for communication that is relevant to the target audience while supporting brand positioning.
- Brand-navngivning (Brand Naming)
Quantifiable outcome
- Culture for Health platform has hosted over 800 projects and influenced EU health funding policy, requiring cultural-health intersection considerations in EU health grant applications.
- +4 more outcomes
Companies that use Won Won
Customer profileNamed customers17 records
Ideal customer profiles3 records
Won Won technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Won Won partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- ConveyminorConvey collaborated with Won Won on the development of the Culture for Health website, a European project focused on the intersection of culture and health. Won Won led the visual identity while Convey contributed to website development.
- kissCSRminorkissCSR, a sustainability consulting firm specializing in CSR advisory, was brought in as the first step in Dania Connect's comprehensive transformation. kissCSR developed the sustainability strategy with its areas of focus, goals, and means, after which Won Won took over for the branding and communication work.
- Viborg Animation Community (Specialist Animators)coreWon Won has assembled a curated network of animation specialists from Viborg's strong animation community. Won Won acts as project lead and coordinates these specialists for animation production, leveraging the 'affordable animation' process developed jointly.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Won Won competitors and assessment
Company assessmentDirect peers
- Kunde & Co: Copenhagen-based Danish strategic brand and design agency offering brand strategy, visual identity, and creative campaigns. Closest direct peer — similar mid-market enterprise focus, methodology-led positioning, and senior-led engagement model.
- Advice A/S: Established Danish creative and brand agency serving enterprise and consumer clients with brand strategy, campaigns, and design. Comparable client mix and Danish market presence.
- Kontrapunkt: Nordic brand and design consultancy with structured brand strategy methodology. Direct peer in approach and cross-Nordic client base, with similar emphasis on identity transformation.
- Reputation: Nordic brand and communications consultancy working with enterprise and public-sector clients on strategy, narrative, and positioning. Comparable methodology and institutional client base.
- Scandinavian Design Group: Nordic design and brand strategy firm delivering identity systems, brand platforms, and strategic communications. Similar senior-led approach and enterprise/government client focus.
Broad incumbents
- Geelmuyden Kiese: Major Scandinavian communications and brand consultancy with broad portfolio including brand strategy, public affairs, and corporate communications. Larger incumbent competing for similar Danish enterprise and institutional clients.
- TRY: Large Scandinavian creative agency network offering brand strategy, advertising, and design. Established Nordic competitor with broader geographic reach and global network affiliations.
- Kreab: Nordic-origin global communications and public affairs consultancy with growing brand advisory practice. Competes for European institutional clients similar to Won Won's Culture for Health type engagements.
- McCann Copenhagen: Copenhagen office of global advertising and brand network. Competes for Danish enterprise brand strategy and campaign work with broader portfolio and international capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Won Won social profiles
Digital presenceWon Won financial estimates
Financial estimateRevenue estimate
Valuation estimate
Won Won leadership team
Management profileNumber of profiles
Profiles4 records
Won Won funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Won Won M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Won Won
What does Won Won do?
Won Won is a strategic branding consultancy that helps ambitious Danish enterprises, municipalities and institutions build strong brands through senior-advisor-led engagements. Its core offerings are three flagship processes — Brandtransformation, Koncept og kampagner, and Udviklingsworkshop — supported by a full suite of brand, design, content, film, animation, and website services delivered either directly or through a curated network of specialists.
Is Won Won a public or private company?
Won Won is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Won Won founded?
Won Won was founded in 2011. It employs 1 to 10 people.
Where is Won Won based?
Won Won is headquartered in Viborg, Denmark, in the Europe region.
How does Won Won make money?
Five revenue lines are on record. Brand Strategy and Transformation Consulting is the primary driver. The others are campaign and Concept Development, animation Production, graphic Design and Production and film and Photography Coordination.
Who are Won Won's main competitors?
Direct peers on record are Kunde & Co, Advice A/S, Kontrapunkt, Reputation and Scandinavian Design Group. Broad incumbents are Geelmuyden Kiese, TRY, Kreab and McCann Copenhagen.
Does Won Won have an API?
No public API is recorded for Won Won.
What industry is Won Won in?
Won Won's product category is Brand Strategy Consulting. Its primary akta.pro industry code is THAHAGAC, Sponsorship Activation & Experiential Marketing, with a secondary code of BPAFAMAG, Trade Show Giveaways & Event Premiums. Its NAICS code is 541430 and its SIC code is 7311.