Resort Vacation Properties

What Resort Vacation Properties does

Resort Vacation Properties operates the St. George Island market under Vacasa LLC, a privately held direct-to-consumer vacation rental management company headquartered in the United States. The company manages a portfolio of 65 vacation rentals on St. George Island, Florida's Forgotten Coast, comprising 50 houses, 8 condos, and 7 townhouses, with sample nightly rates ranging from approximately $255 to $487. It serves two customer sides: individual vacation travelers and multi-family groups booking stays, and property owners/investors seeking professional rental management.

The underlying technology stack is a digital vacation rental platform consisting of an online booking website (vacasa.com), the Vacasa Guest App on iOS and Android, and the Trip Manager online guest portal for reservation management and digital check-in/check-out. Operational technology includes the Vacasa Premium Clean standardized professional cleaning protocol and 24/7 guest service infrastructure. Local operations are supported by a St. George Island office that coordinates professional housekeepers across the portfolio.

The business model is a transaction-fee rental management operation: the company lists and manages properties on behalf of homeowners, books stays for travelers, and earns management fees on the resulting rental income. Ancillary revenue is generated through partnerships with Affirm (pay-later financing) and RentalGuardian (trip insurance). Distribution is direct-to-consumer via the Vacasa website and phone reservations, with multi-channel digital marketing across SEO, content, and social channels to drive direct bookings and reduce dependence on third-party OTAs.

Name

Resort Vacation Properties

Legal name

Vacasa LLC

Website

https://resortvacationproperties.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Resort Vacation Properties operates the St. George Island, Florida vacation rental market under Vacasa LLC, managing 65 professionally cleaned homes, condos, and townhouses via a direct-to-consumer booking platform serving individual travelers, multi-family groups, and property owners.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Traveler Accommodation (7211), Accommodation (721), Hotels (except Casino Hotels) and Motels (72111)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels & Motels (7011)

akta.pro primary industry

Vacation & Short-Term Rental Management (BPAJAFAI)

akta.pro secondary industries

Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections) (BPAJAIAL), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Vacation rental management
• Beach house rentals
• Short-term rental
• Property management services
• Florida beach rentals

Headquarters

HQ city

Eastpoint

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Management: Vacasa manages vacation rental properties for homeowners and books stays for guests. Revenue is generated through rental income from guests who book properties, with Vacasa taking a management fee. The platform also offers additional services like trip insurance and financing options (Affirm).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Resort Vacation Properties (operating as Vacasa) provides full-service vacation rental management on Florida's St. George Island, listing 65 professionally managed properties (50 houses, 8 condos, 7 townhouses). The company books vacation stays for individual travelers and manages the properties on behalf of homeowners, handling listing, guest communication, check-in/check-out, professional cleaning, and 24/7 guest service. Sample nightly rates range from $255 to $487 per night excluding fees and taxes.

Product overview

Vacasa operates as a single unified vacation rental management platform. The core offering is property management services for vacation rentals including beach houses, condos, and townhouses. Property types available for rental include house rentals (50 properties), condo rentals (8 properties), and townhouses (7 properties) in the St. George Island market. The platform manages the full rental lifecycle including listing, guest service, check-in/check-out, and professional cleaning services.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacasa Vacation Rental Management (St. George Island)

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• AffirmminorGTM or Marketing PartnerAffirm provides pay-later financing options integrated into the Vacasa booking flow, allowing guests to spread payments over time for vacation rentals. This partnership targets budget-conscious travelers seeking flexible payment options.
• RentalGuardianminorGTM or Marketing PartnerRentalGuardian provides trip insurance offerings through Vacasa, giving guests the option to purchase coverage for their vacations. Addresses hurricane season and travel disruption concerns.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Marriott Vacation Club: Marriott Vacation Club is a major branded vacation rental and timeshare operator. While it focuses on resort-style and timeshare inventory rather than independent homes, it competes for similar leisure beach travelers in Florida destinations.
• Sonder: Sonder operates professionally managed short-term rental apartments and hotels with standardized tech-enabled guest experiences. While its urban focus differs, the operational model (tech-first, standardized service, app-driven) is comparable.
• Vrbo: Vrbo (owned by Expedia Group) is a major vacation rental marketplace focused on whole-home rentals, directly overlapping with Vacasa's beach house inventory. It competes both for guests and for property owner listings in coastal markets.
• Airbnb: Airbnb is the largest vacation rental marketplace and a direct competitor in demand acquisition. While Airbnb is a marketplace (not a manager), it competes with Vacasa for guests booking in St. George Island and for homeowner listings in Florida Gulf Coast markets.

Direct peers

• TurnKey Vacation Rentals: TurnKey is a tech-enabled professional vacation rental manager offering full-service management with standardized cleaning, guest support, and digital check-in—very similar to Vacasa's Premium Clean and 24/7 service model.
• Evolve Vacation Rental: Evolve is a professional vacation rental manager with a national footprint similar to Vacasa, focusing on full-service property management for homeowners. It targets the same customer segments (homeowner-investors and leisure travelers) with a comparable fee-based model.
• CasaGo (Vacasa brand): CasaGo is a Vacasa sub-brand offering full-service vacation rental management for individual homeowners. It represents the same business model as Vacasa's core offering, making it the most direct internal peer.
• RedAwning: RedAwning is a vacation rental software and distribution platform that also offers property management services for independent managers. It targets similar property owners and competes for distribution in coastal US markets including Florida.

Emerging players

• Away (now part of Vrbo): Away was a direct-to-consumer vacation rental brand that competed with Vacasa before being acquired by Vrbo. It represented the same curated, professionally managed model targeting design-conscious travelers in destinations like Florida beach towns.

Regional players

• Wanderlust Investment Properties (local Florida Gulf Coast managers): Local independent property management companies on St. George Island and the Florida Forgotten Coast directly compete with Vacasa for homeowner contracts in this specific market, often with more personalized local service.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StGeorgeIsland
• YouTubeyoutube.com/channel/UCgZXkw4UVFCChoAmPzXNZbA
• Facebookfacebook.com/vacasa
• LinkedInlinkedin.com/company/resort-vacation-properties
• Instagraminstagram.com/vacasa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resort Vacation Properties