SoulSpice

What SoulSpice does

SoulSpice is a privately held German direct-to-consumer brand of premium certified-organic (Bio) spices and chef-developed spice blends, founded in 2016 and headquartered in Berlin with grinding and packaging operations at its SoulSpice Manufaktur in Bad-Tölz, Germany. The company sources single-origin spices directly from certified-organic smallholder farmers across at least 10 countries (Kampot/Cambodia, Sri Lanka, Kerala/India, Guatemala, Murcia/Spain, Iran, Java/Indonesia, Vietnam, Hohenlohe/Germany) without intermediaries, applying documented above-standard quality metrics (e.g., Kurkuma 10.2% curcumin vs. 3–5% benchmark; Bourbon vanilla >2% vanillin vs. 1.5% benchmark; Kampot pepper hand-sorted at max 3 kg/person/day). Its catalog comprises 159 SKUs across eight collections: individual spices (Einzelgewürze), chef-developed blends (Gewürzmischungen, including signature Umami and Pfeffer Cuvée lines), basic foundational spices (Grundgewürze), bestseller sets, a 10-spice discovery Probierpaket, gift boxes (incl. customizable 3er and 6er boxes and gift vouchers from €30), and salt/pepper mill accessories. Revenue is generated primarily through Shopify-powered D2C online sales of these products at unit prices ranging from €5.80 to €82, with a separate Odoo-based B2B portal (odoo.soulspice.org) serving gastronomy, specialty retailers, corporate gift buyers, and specialty food manufacturers on undisclosed terms. Distribution reaches 26 European countries with a free-shipping threshold at €40–100 and a cart-based loyalty mechanic (5% discount at €55, free gift at €120). The company employs 1–10 people and has no disclosed institutional funding beyond a 2017 MassChallenge accelerator listing.

Name

SoulSpice

Legal name

SoulSpice

Website

https://soul-spice.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SoulSpice is a German direct-to-consumer brand that sells premium certified-organic single-origin spices and chef-developed spice blends via Shopify across 26 European countries, with a separate B2B Odoo portal serving gastronomy, specialty retailers, and corporate gift buyers.

Ownership category

akta.pro rank

Product category

Premium Organic Spices

NAICS

Seasoning and Dressing Manufacturing (31194)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

akta.pro secondary industries

Ground & Powdered Spices (AFAJANAB), Whole Spices (Seeds, Pods, Bark, Roots) (AFAJANAA), Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF)

Keywords

• Organic spice blends
• Single-origin spices
• Bio certified seasonings
• Premium cooking spices
• Direct trade spices

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales (B2C): SoulSpice generates revenue primarily through direct-to-consumer online sales via their Shopify e-commerce storefront. Customers purchase individual spice products, gift sets, and curated collections at listed retail prices. The model is transaction-based with no recurring subscription component. Upsell dynamics include gift boxes, multi-pack sets (e.g., BBQ Party Set, Maxi Bestseller Set), and a box-builder tool for custom gift selections.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SoulSpice sources premium organic (Bio) spices and develops chef-collaborated spice blends sourced directly from certified smallholder farmers in 20+ countries (Kampot pepper, Sri Lankan cinnamon, Iranian saffron, Spanish paprika, Kerala pepper, Guatemalan cardamom, and others). The company grinds and packages products at its own SoulSpice Manufaktur in Bad-Tölz, Germany, and sells them through a Shopify-powered D2C storefront (soul-spice.com) and a separate B2B portal (odoo.soulspice.org) serving gastronomy, specialty retailers, food manufacturers, and corporate gift buyers across 26+ European countries.

Product overview

SoulSpice is an online direct-to-consumer retailer of premium organic (Bio) spices and spice blends, operating on a platform-plus-modules architecture. The core offering consists of individually sourced single-origin spices (Einzelgewürze) and proprietary chef-developed spice blends (Gewürzmischungen), supplemented by curated gift box sets (Gewürz Geschenkboxen), starter/discovery bundles, and a B2B portal for gastronomy and corporate customers. Products are sourced directly from bio-certified smallholder farmers across 20+ countries, processed in-house at SoulSpice's Bad-Tölz manufactory in Germany, and sold primarily via the Shopify-powered e-commerce store (soul-spice.com). Key differentiators include documented quality metrics (e.g., Kurkuma at 10.2% curcumin vs. standard 3–5%, Bourbon vanilla at >2% vanillin vs. standard 1.5%), chef co-development (Jan Hartwig, Sebastian Copien, Pascal Haag, Maya, Meta Hiltebrand), and a direct-trade model bypassing intermediaries.

Differentiator

Problem solved

Functional benefit

Brands

• SoulSpice Manufaktur: In-house manufacturing facility located in Bad-Tölz, Germany, where spices are ground and packaged.

Products and services

• Einzelgewürze (Individual Spices) Collection of 49 single-origin organic spices sourced directly from bio-certified farmers worldwide, including Kampot pepper, Ceylon cinnamon, saffron, cardamom, turmeric, and others with documented quality metrics (e.g., turmeric at 10.2% curcumin, bourbon vanilla with over 2% vanillin).
• Gewürzmischungen (Spice Blends) Collection of 89 ready-to-use organic spice blends developed in collaboration with professional chefs (Jan Hartwig, Sebastian Copien, Pascal Haag, Meta Hiltebrand), covering BBQ/rubs, curries, Italian cuisine, quick cooking, salads, roasting vegetables, breakfast/desserts, and ethnic cuisines.
• Gewürz Geschenkboxen (Spice Gift Boxes) Curated gift box sets in small (2-3 jars) and large (4-6 jars) formats, including chef-designed collections (Jan Hartwig, Sebastian Copien, Pascal Haag, Maya, Meta Hiltebrand, Next Generation), themed sets (BBQ, Curry, Vegan, Oriental), and customizable gift boxes.
• Bestseller-Sets (Bestseller Sets) Pre-curated multi-jar sets featuring top-selling spice blends, including the Maxi Bestseller-Set (12 bestselling spices) and Allrounder Bestseller-Set (6 bestselling spices), offering savings versus individual purchase.
• Probierpaket (Discovery Package) Entry-level sampler containing 10 different spices at €9.50, designed to let new customers discover SoulSpice products at a reduced per-kilogram price.
• Geschenkgutschein (Gift Vouchers) Rechargeable gift vouchers starting from €30, allowing recipients to choose their own spices and gift sets from the SoulSpice catalog.
• Salzmühle & Pfeffermühle (Salt & Pepper Mills) High-quality salt and pepper mills paired with premium origin spices — the salt mill filled with German rock salt and the pepper mill with black jungle pepper from Kerala.
• Umami Essentials Gift Box Gift box containing 3 Umami spice blends (Green Umami, Red Umami, Smoky Umami), positioned as an all-round umami flavor kit for plant-based and gourmet cooking.
• Gewürz Starter-Set (Spice Starter Set) A 6-jar essential spice set covering must-have seasonings for beginners, priced at €37.40 (€126.78/kg), targeting new customers building their first spice collection.
• Comfort Food-Set (Comfort Food Set) A 6-spice set curated for comfort food recipes, priced at €39.10 (€110.14/kg), covering classic home-cooked dishes.
• SoulSalad Umami spice blend specifically designed for green and colorful salads, delivering a savory kick to salad dishes, priced at €9.50 (€190.00/kg).
• Green Umami Natural umami booster for everyday cooking, with distinctive small seeds that crunch; a bestseller with 35 reviews, priced at €11.10 (€185.71/kg).
• Smoky Umami Bio spice blend by Sebastian Copien designed for smoky, deep umami flavor, priced from €9.20 (€131.43/kg), featured as a top product.
• Avocado Topping Spice topping for avocado dishes delivering fresh, crunchy flavor and seasoning; a bestseller with 26 reviews, priced from €8.20 (€149.09/kg).
• Kurkuma Latte (Golden Milk) Spice blend for preparing golden milk, a traditional turmeric-based beverage; features 17 customer reviews.
• B2B Portal (Gastronomie & Geschäftskunden) Business-to-business service platform accessible via odoo.soulspice.org, serving gastronomy, delicatessen stores, corporate gift buyers, unpackaged retailers, and specialty food manufacturers with separate pricing terms and multi-year contract structures.

Quantifiable outcome

• 4.96 out of 5 star average rating from verified customer reviews
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, secondary and minor.

• Jan Hartwig (Restaurant JAN, 3-Star Michelin)coreStrategic or Co-development PartnerJan Hartwig, a 3-star Michelin chef, co-developed the Pfeffer Cuvée (Pepper Cuvée) spice blend with SoulSpice. He appears on the Chefköche (Chef Cooks) page and his collection is sold as a dedicated product line (Die Jan Hartwig Gourmet Kollektion, 6 spices at €63.00).
• Sebastian Copien (Vegan Chef & Cookbook Author)coreStrategic or Co-development PartnerSebastian Copien, a vegan chef and cookbook author, partnered with SoulSpice to create the Umami collection (Green Umami, Red Umami, Smoky Umami, Ocean Umami, Umami Topping, Umami Finisher), sold as a dedicated 'Sebastian Copien Kollektion' gift box. He is quoted saying 'Ich liebe die Umami Range von SoulSpice.'
• Pascal Haag (Vegan Chef & Cookbook Author)secondaryStrategic or Co-development PartnerPascal Haag, a vegan chef and cookbook author, collaborated on the Pascal Haag Kollektion gift box (6 spices, €47.00) and specific blends such as Berbere and Veggie California.
• Maya Leinenbach (fitgreenmind influencer)secondaryStrategic or Co-development PartnerMaya Leinenbach, known as @fitgreenmind, co-developed the Maya Kollektion (5 spice blends) and Mayas Allrounder spice, targeting health-conscious and plant-based home cooks.
• Meta Hiltebrand (Swiss TV Chef)secondaryStrategic or Co-development PartnerMeta Hiltebrand, a Swiss TV chef, partnered with SoulSpice on signature spice blends including Orangensalz (Orange Salt) and Lakritzsalz (Licorice Salt) sold as Meta Hiltebrand specialty salts.
• Next Generation Köchinnen und KöchesecondaryStrategic or Co-development PartnerA group of next-generation chefs collaborated on a signature spice salt product (Hochschwarzwälder Gewürzsalz) with SoulSpice, positioned as a limited-edition or signature product for the Next Generation Chef collection.
• Small-scale Organic Farmers (Global — Direct Sourcing Network)coreStrategic or Co-development PartnerSoulSpice sources directly from certified organic small-scale farmers worldwide without intermediaries. Named origin projects include: Kampot (Cambodia) for red and black Kampot pepper and turmeric; Guatemala for cardamom; Sri Lanka for white pepper, nutmeg, macis, and cinnamon; Kerala (India) for pepper and ginger; Vietnam for cubeb pepper; Java (Indonesia) for coconut blossom sugar and long pepper; Spain (Murcia) for paprika; Iran for sumac and saffron; and Germany (Hohenlohe) for coriander and Hohenloher Kümmel. Farmers receive fair compensation, workshops, and cultivation consulting.
• Local Partners for Farmer SupportminorImplementation/ SI/ Consulting PartnerSoulSpice works with local partners on the ground who support farmers with cultivation advice, problem resolution, and quality assurance. These partners act as intermediaries ensuring fair processes and providing farmers with additional contact persons.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ankerkraut: Hamburg-based premium spice and seasoning-blend brand selling directly to consumers and through retail; competes head-to-head with SoulSpice in the German organic/premium spice category with a similar DTC-plus-retail model.
• Just Spices: German DTC spice-blend brand with broad supermarket distribution and venture backing; mirrors SoulSpice's chef-developed blend positioning but at higher scale and with stronger retail penetration.
• Sonnentor: Austrian organic spice and tea brand with farm-direct sourcing and European retail presence; comparably positions around certified organic, fair-trade provenance similar to SoulSpice.
• Herbaria: German premium organic spice producer based near Munich; competes in single-origin and blend categories with a similar Bio-certification and quality-led value proposition.

Broad incumbents

• Verstegen Spices & Sauces: Dutch heritage spice and sauce manufacturer with European B2B and foodservice reach; comparable in operating a B2B portal for gastronomy customers and producing chef-grade spice blends.
• Fuchs Gewürze: Established German spice manufacturer with broad retail distribution across conventional and organic lines; a mass-market incumbent that occupies the lower-price tier SoulSpice competes against on quality differentiation.
• Ostmann Gewürze: German mass-market spice brand under the Verstegen family, widely distributed in German retail; serves as a reference point for the conventional spice tier SoulSpice is positioned against on quality.

Emerging players

• Burlap & Barrel: US-based single-origin spice company working directly with farmers; comparable sourcing and provenance storytelling model to SoulSpice but operating in North America.
• Diaspora Co. Single-origin spice brand emphasizing direct farmer partnerships and transparent provenance; mirrors SoulSpice's regenerative/biodynamic sourcing narrative, though with a US/Diaspora positioning.
• Savory Spice Shop: US specialty spice retailer blending and selling small-batch seasonings; comparable in offering chef-developed blends and curated gift sets, providing a useful channel-and-merchandising reference.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soulspice.tastethatmatter
• Instagraminstagram.com/soulspice.tastethatmatters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoulSpice