Avari

What Avari does

AVARI is a Berlin-based B2B SaaS company founded in April 2013 (originally as RetentionGrid, rebranded to AVARI in January 2018) that provides predictive email personalization technology. Its core platform, Dynamic Content 2.0, uses machine learning and real-time open-time content injection to deliver personalized product recommendations, branded content, embedded social feeds, and lifecycle-stage messaging at the moment a recipient opens an email. The technology stack consists of proprietary components: AVARI Mapper (a lightweight JavaScript snippet that captures visitor behavior), AVARI Foresight (predictive recommendation engine using collaborative filtering and associative analysis), AVARI Forge (sub-100ms content rendering at open time), and AVARI Syncro (dynamic content blocks for email templates), unified through the AVARI App. The company reports customer outcomes including a 73% lift in click-to-open rate and a 43% lift in Effective Rate for Fashion & Apparel customers versus industry averages.

The company serves email service providers, digital agencies, and e-commerce brands through a 100% channel-partner go-to-market model, with a flagship integration partnership with Nashville-based ESP Emma (covering approximately 50,000 businesses and 400 million+ emails per month). AVARI reports more than 7,000 e-commerce business customers across 59 countries reaching 10 million consumers in 187 countries. Its primary vertical focus is Fashion & Apparel, with supporting use cases in small and mid-market e-commerce more broadly.

AVARI monetizes via quote-based SaaS subscription licensing on annual billing terms. The company has raised €1,020,000 in total across two seed rounds, both led by Connect Ventures, with angel participation from SoundCloud co-founders Eric Wahlforss and Alex Ljung, Christoph Maire (Atlantic Labs), Felix Petersen, and others. Headcount stood at 18 as of February 2018. In November 2015, LiveIntent acquired AVARI's Recommendation Engine specifically, but AVARI's parent operations continued independently under the rebranded name.

Name

Avari

Legal name

AVARI

Website

https://avari.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

AVARI is a Berlin-based B2B SaaS company that provides AI-driven predictive email personalization technology to email service providers, digital agencies, and e-commerce brands, delivering real-time personalized content at the moment an email is opened.

Ownership category

akta.pro rank

Product category

Email Marketing Personalization Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)

akta.pro secondary industry

iPaaS & Workflow Automation (BPAMAOAB)

Keywords

• Predictive email personalization
• Email marketing automation
• Dynamic content recommendations
• Open-time email personalization
• Email service provider technology

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Licensing: Subscription-based access to AVARI's predictive email personalization platform, licensed to email service providers, digital agencies, and brands. Works alongside existing email marketing automation systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AVARI provides a predictive email personalization platform that delivers unique, real-time dynamic content (products, offers, branded content, live social feeds) to each email recipient at the moment the email is opened. The platform integrates with any email service provider or marketing automation system via a lightweight JavaScript snippet, allowing a single email campaign to produce millions of personalized outcomes. It is licensed primarily to email service providers, digital agencies, and brands on a subscription basis.

Product overview

AVARI is an email personalization technology platform built around its core Dynamic Content 2.0 engine. The product suite consists of proprietary components including AVARI Mapper (JavaScript-based visitor tracking), AVARI Foresight (predictive recommendation engine), AVARI Forge (real-time content rendering at under 100ms), and AVARI Syncro (email dynamic content blocks), unified through the AVARI App for campaign management. The platform enables one-to-one marketing by delivering personalized products, content, social feeds, and lifecycle offers at email open time. Key features include Next Best Content™ for content marketing automation, Embedded Social Feeds for live social integration, and Predictive Product Recommendations using collaborative filtering and machine learning self-optimization.

Differentiator

Problem solved

Functional benefit

Brands

• AVARI Mapper: Lightweight JavaScript solution placed on the frontend code of a website to capture visitor behavior and generate rich insights for recommendations.
• AVARI Foresight
• AVARI Forge
• AVARI Syncro
• Next Best Content

Products and services

• AVARI Dynamic Content 2.0 Core email personalization platform enabling real-time, open-time predictive content recommendations. Marketers create one campaign; the platform renders millions of unique personalized content combinations per recipient at the moment the email is opened. Designed for email service providers, digital agencies, and brand marketers.
• Next Best Content™ Machine learning-driven offering that automatically recommends the most relevant branded content (articles, blog posts, case studies, ebooks, guides, infographics, product comparisons, ROI calculators, videos, white papers, webinars, and more) to each individual email recipient based on behavioral data. Targeted at content marketers and brand publishers.
• AVARI App User-facing application for creating and managing AVARI dynamic content blocks. Features a clean, intuitive interface requiring no training, with styling tools to match brand and email design. Allows a single person to set up and manage campaigns in minutes.

Quantifiable outcome

• 73% overall lift in CTOR (click-to-open rate) for brands using AVARI Dynamic Content
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

One partnership is on record.

• Emma (email service provider)coreTechnology or Integration · 19 February 2018Emma, a Nashville-based email service provider working with nearly 50,000 businesses and sending over 400 million emails per month, partnered with AVARI to offer predictive dynamic content capabilities to its customers. This was AVARI's first partnership with an ESP.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Movable Ink: Movable Ink is the most direct competitor to AVARI in open-time email personalization, offering dynamic content rendering triggered at the moment of open across product recommendations, social proof, and countdown timers. It serves a similar ESP-and-brand buyer base and competes head-to-head on the 'personalize at open' thesis.
• Phrasee: Phrasee applies generative AI and predictive analytics to email subject lines, body copy, and push notifications for enterprise marketers. It is comparable to AVARI as an AI-driven email optimization layer sold into marketing teams and via channel partnerships.
• Sailthru: Sailthru (acquired by Klaviyo) is a personalization and lifecycle email platform that delivers behaviorally-driven content to retail and e-commerce brands, overlapping with AVARI's predictive recommendation and lifecycle messaging capabilities.
• Persado: Persado uses AI to generate and optimize marketing language across email, web, and SMS, focused on driving engagement and conversion. It is comparable to AVARI in the AI-personalization-for-marketing category, though with a language-generation rather than content-rendering emphasis.

Broad incumbents

• Klaviyo: Klaviyo is a leading e-commerce ESP and customer data platform with built-in personalization, segmentation, and predictive product recommendations. It competes with AVARI both as an end-to-end ESP alternative and as a potential partner that could absorb AVARI's capabilities natively.
• Mailchimp: Mailchimp (Intuit) is the dominant SMB email marketing platform, now bundling AI-driven send-time optimization, content recommendations, and dynamic content blocks. It is a primary incumbent against whom AVARI must position as a partner or risk displacement.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud (with Einstein AI) offers enterprise email personalization, predictive scoring, and journey orchestration. It is a broad incumbent in the same category AVARI plays in, especially in mid-market and enterprise e-commerce.
• Dynamic Yield: Dynamic Yield (Mastercard) is a personalization engine spanning email, web, and product recommendations. It overlaps with AVARI on predictive product/content recommendations for e-commerce, typically at a larger enterprise scale.
• Optimove: Optimove is a CRM-led marketing platform with AI-driven segmentation, personalization, and lifecycle campaigns for retail and e-commerce. It addresses the same personalization and retention problem AVARI targets, with a more enterprise tilt.

Emerging players

• Blueshift: Blueshift offers an AI-driven cross-channel marketing platform with predictive segmentation and real-time personalization across email, push, SMS, and in-app. It intersects with AVARI's personalization thesis but extends across additional channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AVARI_io
• Facebookfacebook.com/AVARI.io
• LinkedInlinkedin.com/company/avari
• Instagraminstagram.com/avari_io
• Pinterestpinterest.com/avari_io

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avari