Naples Plastic Surgery

What Naples Plastic Surgery does

Naples Plastic Surgery is a private, physician-owned cosmetic and reconstructive surgery practice headquartered in Naples, Florida, operating under the former name Gardner Plastic Surgery until its 2022 rebranding. The practice is staffed by four board-certified plastic surgeons (Drs. Paul Gardner, Mark Walsh, Andrew Bonett, and Adam Jacobs) plus one board-eligible surgeon, supported by a clinical and administrative headcount estimated at 11–50 employees. Its core offering spans facial procedures (facelift, rhinoplasty, eyelid surgery, brow lift), breast procedures (augmentation, lift, reduction, reconstruction), body contouring (tummy tuck, liposuction, mommy makeover, post-weight-loss surgery), and hair restoration, delivered through both in-office procedures and a state-registered, on-site ambulatory surgical center. The practice is affiliated with Tru Glo Medspa, which extends the platform into non-surgical aesthetics (injectables, skin rejuvenation, body contouring), and supports patient engagement through the TouchMD patient portal, Vectra 3D imaging for procedure simulation, and the Alle loyalty program.

The business model is fee-for-service, with revenue generated per procedure under a quote-based pricing structure typical of elective cosmetic surgery. The patient base is highly fragmented and consumer-driven, drawn from Naples, Bonita Springs, Estero, Fort Myers, Cape Coral, and surrounding Southwest Florida communities, with active outreach to out-of-town and fly-in patients. The firm supplements surgical revenue with a recurring revenue layer through the Preferred Patient Membership program (annual fee for member-only pricing and benefits) and through its medspa channel. The practice has cultivated a strong local brand via consecutive Castle Connolly Top Doctor designations, Faces of SW Florida recognitions, and Vitals/Florida Weekly peer-voted awards, and has positioned itself as a multi-surgeon platform rather than a single-physician solo practice, signaling organizational maturation.

Name

Naples Plastic Surgery

Legal name

Naples Plastic Surgery

Website

https://gardnerplasticsurgery.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Naples Plastic Surgery is a physician-owned, multi-surgeon cosmetic surgery practice in Naples, Florida offering facial, breast, body, and hair restoration procedures from an on-site surgical center, serving affluent Southwest Florida consumers and an affiliated medspa channel.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Cosmetic surgery
• Plastic surgery
• Body contouring
• Breast augmentation
• Reconstructive surgery

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, breast augmentation, body contouring, rhinoplasty, and reconstructive surgery. Revenue generated through procedure fees at time of service.
2. Non-Surgical Cosmetic Treatments: Injectable treatments including BOTOX, dermal fillers (Juvederm, Restylane), and other non-invasive procedures. BOTOX Tuesdays and Thursdays special scheduling available.
3. Skincare Products: Sale of medical-grade skincare products including Obagi Medical and Colorescience. Preferred Patient Membership offers 20% discount on injectables and skincare for annual fee of $129/year.
4. Hair Restoration Services: Hair restoration procedures for men and women including follicular unit transplantation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Naples Plastic Surgery is a private medical practice offering comprehensive cosmetic and reconstructive plastic surgery for the face, breast, body, and hair, performed by four board-certified plastic surgeons at a state-registered on-site surgical center in Naples, Florida. The practice delivers surgical procedures (facelifts, breast augmentation, tummy tucks, liposuction, mommy makeovers, hair restoration), non-surgical treatments (BOTOX, dermal fillers, CoolSculpting, Renuvion, laser therapy), and reconstructive surgery (breast reconstruction, skin cancer excision) along with medical-grade skincare products.

Product overview

Naples Plastic Surgery (formerly Gardner Plastic Surgery) is a comprehensive plastic surgery practice offering a unified suite of surgical and non-surgical cosmetic procedures. The practice provides facial procedures (facelifts, mini facelifts, neck lifts, rhinoplasty, blepharoplasty, brow lifts, ear reshaping, chin augmentation), breast surgeries (augmentation, reduction, lift, reconstruction, gynecomastia), body contouring (tummy tucks, liposuction, body lifts, Brazilian butt lifts, arm/thigh lifts), and reconstructive procedures. Non-surgical offerings include injectables (BOTOX, dermal fillers), laser treatments (UltraClear), body contouring (CoolSculpting, Renuvion, Avéli), and skincare products. The practice also offers hair restoration and maintains an affiliated medspa (Tru Glo Medspa). Surgical procedures are performed at their state-registered and inspected on-site surgical center with overnight recovery options.

Differentiator

Problem solved

Functional benefit

Brands

• Tru Glo Medspa: Medical spa services offered by the practice, with website at truglomedspa.com

Products and services

• Face Lift Surgical procedure that tightens loose skin and firms underlying facial muscles to address sagging skin and fine lines for a more youthful appearance.
• Mini Facelift Minimally invasive facelift with less skin undermining and limited muscle mobilization, offering quicker recovery than a traditional facelift.
• Neck Lift Surgical procedure that tightens neck skin and muscles to improve jaw contour and address sagging jowls, double chin, and creases.
• Rhinoplasty Reshapes the nose to correct imperfections, improve facial balance, and repair deviated septum; both open and closed procedures available.
• Blepharoplasty (Eyelid Surgery) Refreshes appearance by correcting crow's feet, sagging eyelids, under-eye bags, and sinking eyelids through upper and lower eyelid lifts.
• Brow Lift Lifts drooping eyelids and eases deep forehead lines through forehead skin repositioning via small incisions behind the hairline.
• Ear Reshaping (Otoplasty) Provides lasting solution for asymmetrical, misshapen, or prominent ears for both adults and children.
• Chin Augmentation Enhances chin definition and facial balance through surgical implant or reshaping techniques.
• Hybrid Breast Augmentation Combines implants with fat grafting and internal bra techniques to create natural-looking breast augmentation results with long-lasting décolletage enhancement.
• Breast Augmentation Breast enlargement using implants to enhance breast size and shape.
• Breast Augmentation with Fat Transfer Natural breast enhancement using the patient's own fat harvested via liposuction.
• Breast Implant Revision Revision or replacement of existing breast implants to address complications, size changes, or aesthetic concerns.
• Breast Reduction Reduces breast size to relieve physical discomfort and achieve proportional breast contour.
• Breast Lift Lifts and reshapes sagging breasts to achieve a more youthful breast contour.
• Gynecomastia (Male Breast Reduction) Reduces enlarged male breast tissue to create a flatter, more masculine chest contour.
• Tummy Tuck Removes excess abdominal skin and tightens underlying muscles for a smoother, flatter stomach profile.
• Liposuction Removes stubborn fat deposits to contour and sculpt various body areas.
• Mommy Makeover Customized combination of breast and body procedures designed to restore post-pregnancy body contours.
• Brazilian Butt Lift Fat transfer procedure to enhance and reshape the buttocks for a curvier silhouette.
• Body Lift Comprehensive body contouring procedure that lifts and tightens skin on multiple areas, typically after major weight loss.
• CoolSculpting FDA-cleared non-invasive fat reduction treatment that freezes and eliminates stubborn fat cells.
• Renuvion Minimally Invasive Body Contouring Minimally invasive procedure using plasma/laser technology to tighten skin and reduce fat.
• BOTOX Neuromodulator injection that temporarily reduces wrinkles and fine lines by relaxing facial muscles.
• Dermal Fillers Injectable treatments including Juvederm and Restylane to restore volume, smooth lines, and enhance facial contours.
• UltraClear Laser Advanced laser skin treatment for skin resurfacing, texture improvement, and rejuvenation.
• Hair Restoration Hair transplant procedures for men and women to restore hair growth on scalp, facial hair, or eyebrows.
• Breast Reconstruction Reconstruction of the breast following mastectomy, including implant-based and autologous tissue techniques.
• Skin Cancer Excisions Surgical removal of skin cancer lesions with reconstructive techniques, including Mohs reconstruction.
• Tru Glo Medspa Medical spa offering non-surgical aesthetic treatments, affiliated with Naples Plastic Surgery.
• Silagen Scar Refinement System Medical-grade scar treatment products to minimize the appearance of surgical and traumatic scars.
• Omnilux Red Light Therapy Light therapy treatment using red light to promote skin healing, reduce inflammation, and improve skin appearance.
• Latisse Eyelash Growth Prescription treatment to enhance eyelash growth, making lashes longer, thicker, and darker.
• Obagi Medical Skincare Medical-grade skincare products sold through the practice.
• Colorescience Products Mineral-based skincare and cosmetic products sold through the practice.
• Preferred Patient Membership Annual subscription offering 20% discount on all injectables, fillers, and skincare products for $129/year.

Quantifiable outcome

• 5.0 Google rating based on 640+ patient reviews
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tru Glo MedspacoreStrategic or Co-development PartnerTru Glo Medspa is a related medical spa entity located at the Naples Plastic Surgery facility, offering non-surgical aesthetic treatments including injectables, fillers, and skincare services complementing the surgical practice.
• Operation SmileminorStrategic or Co-development PartnerDr. Paul Gardner volunteers with Operation Smile, performing cleft lip, cleft palate, and facial deformity corrective surgeries for children in developing countries including Thailand, Vietnam, Brazil, Peru, Honduras, Bolivia, and Paraguay.
• CosmetAssurecoreOthersCosmetAssure provides complication insurance coverage for patients undergoing cosmetic surgery procedures with board-certified plastic surgeon members of ASPS or ASAPS organizations. All Naples Plastic Surgery patients automatically receive coverage.
• Alle (Allergan)coreGTM or Marketing PartnerAlle is Allergan's loyalty rewards program where patients earn points on treatments using Allergan products (BOTOX, Dysport, Juvederm, Latisse) that can be redeemed for discounts on future treatments.
• The Aesthetic SocietyminorOthersProfessional medical society for board-certified plastic surgeons. Membership indicates surgeon expertise and credibility meeting highest industry standards.
• American Society of Plastic Surgeons (ASPS)minorOthersProfessional organization for plastic surgeons. Membership enables CosmetAssure coverage and indicates adherence to highest industry standards.
• Motiva ImplantsminorGTM or Marketing PartnerMotiva Gold Card Program allows patients to earn gift cards by sharing their breast augmentation experience on social media and tagging the practice and Motiva USA.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Ideal Image: Largest U.S. medspa chain focused on injectables, laser hair removal, and body contouring. Competes directly with Naples Plastic Surgery on the non-surgical aesthetic services side, particularly BOTOX and fillers.
• SkinSpirit Medical Spa: National medical spa chain offering injectables, laser, and skin treatments. Overlaps with Naples Plastic Surgery's Tru Glo Medspa and non-surgical revenue lines; differs by not offering surgical procedures.
• LaserAway: National aesthetic services chain offering laser hair removal, skin treatments, and injectables. Adjacent competitor to Naples Plastic Surgery's medspa and non-surgical offerings, particularly in markets where it overlaps with Florida locations.

Direct peers

• Mia Aesthetics: National cosmetic surgery brand founded in Miami, FL with multiple locations and a high-volume face/breast/body offering. Comparable elective cosmetic surgery model with similar procedure mix but operating at a larger, multi-market scale.
• Goals Aesthetics & Plastic Surgery: Multi-location cosmetic surgery practice with strong Florida presence offering face, breast, and body procedures plus injectables. Directly comparable private-practice cosmetic surgery model with similar surgeon-partner structure and elective procedure mix.
• New Look New Life Surgical Arts: Private cosmetic surgery practice with a board-certified surgeon team offering face, breast, and body procedures plus injectables and skin treatments. Comparable single-region private practice model and patient demographic to Naples Plastic Surgery.
• Pure Plastic Surgery: Miami-based cosmetic surgery practice led by board-certified surgeons offering a comprehensive face, breast, and body procedural portfolio. Comparable high-end Florida private cosmetic surgery brand competing for similar affluent elective-surgery patient segments.
• Ponte Vedra Plastic Surgery: Florida-based multi-surgeon cosmetic and reconstructive plastic surgery practice serving Northeast Florida. Highly comparable multi-surgeon private practice model with on-site accredited surgical center and full face/breast/body service portfolio.

Broad incumbents

• Mayo Clinic Plastic Surgery: Cosmetic and reconstructive surgery service line within a national academic medical center. Comparable plastic surgery procedural capabilities but operates as one service line within a large, multi-specialty system with very different scale and economics.
• Cleveland Clinic Cosmetic & Plastic Surgery Center: Plastic and reconstructive surgery service line within a major academic health system. Comparable face, breast, and body surgical offerings but as part of a much broader integrated delivery network; competes for premium cosmetic surgery patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NaplesPlasticSurgery
• Instagraminstagram.com/baccaroplastics
• Xx.com/NaplesPlastics
• LinkedInlinkedin.com/company/gardner-plastic-surgery-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naples Plastic Surgery