TopX

What TopX does

TopX Australia is a Queensland-based livestock and rural property marketing agency that intermediates cattle, sheep, and stud stock sales plus rural, rural residential, and commercial property transactions for primary producers and landholders across the state. The business is operated as a network of 8 independently owned and managed franchise branches (Roma head office, Longreach, Cloncurry, Goondiwindi, Gracemere, Central QLD, Taroom-Wandoan) with all administration centralized in Roma. Field agents operate via mobile devices connecting to a centralized website platform, enabling listing management, saleyard scheduling, and on-the-road client service. Revenue is earned on a commission basis — transaction fees on livestock sold through physical saleyards, the AuctionsPlus online platform, and private treaty, plus commission on property sales ranging from lifestyle blocks to large-scale grazing stations.

The product surface spans core transactional services (livestock listings, stud stock listings, rural/rural residential/commercial property listings, clearing sales, agistment and fodder) plus value-add modules including weekly Market Reports, pre-sale headcount Sale Numbers, a News & Events feed, a Resource Hub of downloadable industry forms, and email subscription management covering 9+ locations. TopX has no mobile app, no public API, and no disclosed AI capabilities — the technology layer is a CMS-backed web platform with smartphone/tablet integration for field agents. Distribution runs through the franchise branch network, physical saleyards (Roma, Gracemere, Charters Towers, Blackall, Dalby, Warwick), the AuctionsPlus marketplace, and a multi-channel marketing presence across Facebook, Instagram, LinkedIn, YouTube, and email.

TopX is privately held, founded in 1995 as Topex Pastoral Pty Ltd, and rebranded under its current name in August 2010 when acquired by Cyril Close, Tom McLeish, and Luke Westaway (Westaway exited in June 2016, leaving a two-partner structure). Customer segments are livestock producers, rural property owners/sellers, and livestock buyers/backgrounders — primarily SMB operators. Recent strategic activity includes the 2026 'Bulls & Better Beef' workshop partnership with Angus Australia, Zoetis, Alliance Beef, and Queensland Angus, and ongoing product surface expansion through market intelligence modules.

Name

TopX

Legal name

Topex Pastoral Pty Ltd

Website

https://topx.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

TopX Australia is a Queensland-based livestock and rural property marketing agency that earns commissions on cattle, sheep, and stud stock sales plus rural property transactions through a network of 8 franchise branches and the AuctionsPlus online platform, serving primary producers and landholders.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Livestock Sales Commission: TopX earns commission on livestock sales including cattle, sheep, and stud stock. The company facilitates sales through physical saleyards, AuctionsPlus online platform, and private treaty transactions.
2. Property Sales Commission: TopX earns commission on rural, rural residential, and commercial property sales across Queensland, including grazing properties, lifestyle blocks, and agricultural land.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

TopX Australia operates a livestock and property marketing agency that facilitates cattle, sheep, and stud stock sales through physical saleyards, the AuctionsPlus online platform, and private treaty transactions across Queensland. The company also markets rural, rural residential, and commercial properties, plus clearing sales and agistment services, supported by a network of independently owned franchise branches with centralized administration at the Roma head office.

Product overview

TopX Australia operates a dual-category livestock and property marketing platform. Its core product is an online listing marketplace for buying and selling livestock (cattle) and rural/commercial property across Queensland, supported by a network of independently owned branch offices. The livestock offering includes general livestock listings and a dedicated Stud Stock category. The property arm encompasses Rural, Rural Residential, and Commercial property listings, plus Clearing Sales and Agistment & Fodder services. Supporting the marketplace are value-add modules: Market Reports and Sale Numbers providing aggregated pricing and yarding data, a News & Events section with industry workshops (e.g. Bulls & Better Beef Workshop), a Resource Hub with downloadable forms and external industry links, and an Email Subscription Management tool for market report delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Livestock Listings (Buy – Sell Livestock)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Angus AustraliacoreStrategic or Co-development Partner · 17 July 2026Angus Australia partnered with TopX Roma to host the 'Bulls & Better Beef' educational producer workshop in Roma on 17 July 2026. The workshop focused on buying better bulls and building better herds, with presentations from Angus Australia CEO Scott Wright and Dr Brad Hine on genetics and bull selection tools.
• ZoetisminorStrategic or Co-development Partner · 17 July 2026Zoetis provided presentation at the 'Bulls & Better Beef' workshop, offering insight into bringing bulls into northern systems as part of the educational program.
• Alliance BeefminorStrategic or Co-development Partner · 17 July 2026Alliance Beef participated as a presenter at the 'Bulls & Better Beef' workshop sharing market and commercial perspectives relevant to northern beef producers.
• Queensland AngusminorStrategic or Co-development Partner · 17 July 2026Queensland Angus involved in the evening session of the Bulls & Better Beef workshop, contributing to the producer-focused networking event.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Elders Limited: ASX-listed Australian rural services group offering livestock agency, rural property sales, and agronomic services nationally. Directly comparable to TopX's dual livestock/property model, but at significantly larger scale and broader geographic footprint.
• Nutrien Ag Solutions: Global ag retail giant with a substantial Australian livestock agency and rural property business (formerly Landmark). Competes directly with TopX for livestock marketing commissions and rural listings, with deeper capital and a national network.

Direct peers

• AuctionsPlus: Online livestock auction platform used by TopX to extend its saleyard listings to a national buyer pool. A core channel for TopX and a direct substitute for traditional saleyard-based livestock marketing.
• Ray White Rural: Network of rural-focused real estate offices across Australia handling grazing, lifestyle, and agricultural property sales. Comparable to TopX's rural property arm and competes for the same vendor clients in Queensland.
• RMA Network (Rural Marketing Agents): Australian network of independent rural agents providing livestock marketing and rural property sales. Closely mirrors TopX's franchise-style structure and regional agency model.

Regional players

• GDL (Geisel, Dwyer, Lock): Multi-branch rural agency group operating across regional Queensland livestock and property markets. Competes head-to-head with TopX at saleyards such as Roma and across the Maranoa region.
• Hourn & Shepherd QLD: Long-established livestock and property agency with branches across central and western Queensland. Directly comparable livestock marketing service overlap with TopX's Longreach and Central QLD branches.
• SBB/Garry Martin Agencies (Cloncurry/Longreach): Regional Queensland livestock and property agencies with overlapping branch footprint in northwest and central Queensland. Comparable saleyard and property listing services to TopX.

Others

• Stock Journal / AuctionsPlus combined sale services: Industry media and sale reporting service providing market intelligence and sale result coverage to livestock producers. Adjacent to TopX's market reports function; not a direct competitor but partially substitutes for agent-led market info.
• Herron Todd White: Australian property valuation and advisory firm with strong rural and regional expertise. Adjacent rather than directly competitive; relevant peer for the rural property services end of TopX's offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TopXAustralia/featured
• Facebookfacebook.com/TopXAustralia
• LinkedInlinkedin.com/organization-guest/company/topx-australia
• Instagraminstagram.com/topx_australia
• Xx.com/topx_australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TopX