Simplicity Homes

What Simplicity Homes does

Simplicity by Hayden Homes is a private site-built custom homebuilder headquartered in Redmond, Oregon, operating in Idaho, Oregon, and Washington. The company constructs homes on customer-owned land and organizes its offering into eight plan categories: Luxury Select, Multi-Family, Multi-Generational, Narrow Lot, WiseSize/ADU, Main Level Living, Investor Favorites, and Modern Elevations. It serves four primary customer segments: existing land owners seeking custom builds, prospective land buyers, real estate investors and small developers building portfolios, and agricultural employers and housing organizations requiring H-2A compliant workforce housing. The company self-identifies as the preeminent site-built workforce housing provider in the Pacific Northwest, with thousands of beds delivered across the three-state region and Department of Housing approved standard plans for temporary agricultural labor.

The business model is project-based and quote-driven: revenue is recognized one-time upon completion of each custom home or workforce housing project, with pricing varying by plan, elevation, customization, site preparation, and location. Customers engage through a website self-service layer that includes an Instant Quote tool, then convert through six design studios and model homes (Redmond, Albany, Roseburg, Woodland, Wenatchee, and Meridian) where New Home Advisors guide the build process. Turn-key services span site evaluation, financing assistance, construction, and warranty. Distribution also relies on realtor referral partnerships, home shows, community events, and a newsletter funnel.

The company is closely affiliated with Hayden Homes, which supplies building resources, brand credibility, and procurement scale that underpin the 'Simplicity Advantage' of bundling inclusive features into the base price. Operating as a private subsidiary or affiliated entity of Hayden Homes, Simplicity reports no external funding, no public ownership, and no institutional investment. Workforce housing is led by Construction Director Matt Van Coutren, and Sara Leggat serves as VP of Finance and Accounting. Recent strategic activity includes a November 2025 partnership with the Bend Chamber of Commerce to launch a Pre-approved ADU Design Library, and multiple 2025 Fortune/Great Place to Work recognitions including 3rd Best Workplaces in Construction.

Name

Simplicity Homes

Legal name

Simplicity by Hayden Homes

Website

https://simplicity-homes.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Simplicity by Hayden Homes is a private site-built custom homebuilder in the Pacific Northwest that constructs homes on customer-owned land across Idaho, Oregon, and Washington, serving land owners, investors, and agricultural employers needing H-2A compliant workforce housing.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Accessory Dwelling Units (ADUs) & Backyard Homes (IMAFABAK), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Custom home building
• Build on your land
• Workforce housing
• Site-built homes
• Home plan design

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Home Construction: One-time revenue from constructing custom homes on customer-owned land. Price varies based on home plan selection, customization, and land preparation needs. Revenue recognized upon home completion and delivery.
2. Workforce Housing Solutions: Custom workforce housing projects for agricultural employers and organizations needing H-2A compliant housing. Revenue from multi-unit residential construction projects for commercial/institutional clients.
3. Investor/Developer Projects: Multi-family and multi-generational home construction for real estate investors building their portfolios. Duplex and investment property construction services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Simplicity Homes designs and constructs site-built custom homes on customer-owned land across Idaho, Oregon, and Washington, offering multiple plan categories (Luxury Select, Multi-Family, Multi-Generational, Narrow Lot, WiseSize/ADU, Main Level Living, Investor Favorites, Modern Elevations). The company provides a turn-key service covering site evaluation, financing assistance, construction, and warranty, plus a separate H-2A-compliant workforce housing line for agricultural employers and housing organizations.

Product overview

Simplicity by Hayden Homes is a custom home building company that constructs homes on customers' land across Idaho, Oregon, and Washington. The company offers a portfolio of home plans organized into categories including Luxury Select, Multi-Family, Multi-Generational, Narrow Lot, WiseSize/ADU, Main Level Living, Investor Favorites, and Modern Elevations. The core service is complemented by Turn-Key Solutions, Site Evaluation, and Financing assistance. Additionally, the company provides Workforce Housing Solutions compliant with H-2A requirements for agricultural labor forces.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building on Customer-Owned Land
• Luxury Select Home Plans
• Multi-Family Home Plans
• Multi-Generational Home Plans
• Narrow Lot Home Plans
• WiseSize / ADU Home Plans
• Main Level Living Home Plans
• Investor Favorites / Products
• Modern Elevations Home Plans
• Workforce Housing Solutions
• Turn-Key Homebuilding Solution
• Site Evaluation
• Financing Services
• New Home Advisor / Homebuilding Journey

Quantifiable outcome

• Thousands of beds built for workforce housing
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Bend Chamber of CommerceminorStrategic or Co-development Partner · 24 November 2025Partnership through which Simplicity by Hayden Homes provided generous support for the development of a Pre-approved ADU Design Library launched by the Bend Chamber. This innovative resource aims to streamline ADU development in Bend, Oregon.
• Hayden HomescoreStrategic or Co-development PartnerStrategic partnership where Hayden Homes provides Simplicity with exceptional building resources, enabling the company to offer inclusive features that exceed industry standards and save customers thousands. This partnership provides access to established builder resources, brand credibility, and operational infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Villa: ADU developer with Pacific Northwest activity targeting backyard cottage customers; emerging direct competitor in the same ADU/accessory-dwelling product category Simplicity offers.
• Cover: ADU-focused prefab builder operating in California with expansion into adjacent Western markets; competes for the same WiseSize/ADU customer segment that Simplicity identified through its Bend Chamber partnership.

Direct peers

• CBH Homes: Idaho's largest local homebuilder headquartered in Boise, ID; competes in the same Treasure Valley/Pacific Northwest corridor with production and custom homes, overlapping Simplicity's Meridian ID design studio catchment.
• Edge Homes: Pacific Northwest homebuilder constructing entry-level and move-up homes across the Wasatch Front and expanding into adjacent PNW markets; comparable small- to mid-sized production builder competing for similar retail customers.
• Holt Homes: Oregon-based regional homebuilder (Wilsonville, OR) constructing homes in the Willamette Valley and surrounding markets with a similar on-your-lot and community-based custom model — directly comparable geography and product.
• Hayden Homes: Closely affiliated Pacific Northwest homebuilder and explicit strategic partner of Simplicity by Hayden Homes; shares brand, procurement, and operational resources, and serves overlapping retail homebuilding customers in OR, WA, and ID.

Broad incumbents

• PulteGroup: Top US homebuilder with Pulte, Centex, and Del Webb brands operating across the Pacific Northwest; broad incumbent with scale advantages in materials and trade contracting relevant to Simplicity's markets.
• D.R. Horton: Largest US homebuilder by volume with active operations across the PNW; while specializing in production communities rather than on-your-lot custom, it competes for the same underlying land-owner demand and H-2A-adjacent workforce housing opportunities.
• Lennar: National top-tier homebuilder with Lennar Northwest operations in WA, OR, and ID; competes predominantly in master-planned communities but pressures pricing and labor availability for smaller custom builders in the region.
• Toll Brothers: National luxury homebuilder with a Pacific Northwest presence targeting move-up/luxury buyers — directly comparable to Simplicity's 'Luxury Select' product line and creates pricing pressure at the high end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplicity Homes