EDGE homes
EDGE homes is a privately held Utah home builder (Edge Homes LLC) constructing single-family homes, townhomes, and condominiums across 30+ master-planned communities in Salt Lake and Utah Counties, selling directly to individual homebuyers via model homes, an in-house design studio, and a First Colony Mortgage financing partnership.
- Company typePrivate
- Founded2000
- HeadquartersDraper, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What EDGE homes does
EDGE homes (legal entity Edge Homes LLC) is a privately held Utah residential home builder founded in 2000 and headquartered in Draper, Utah. The company constructs single-family homes, townhomes, and condominiums across more than 30 master-planned communities in Salt Lake County and Utah County along the Wasatch Front, supported by 18 model homes for in-person touring and an in-house design studio for finish and customization selection. Its product portfolio spans more than 30 unique floorplans at price points ranging from approximately $310,000 for condos to over $820,000 for single-family homes, with premium quick move-in listings reaching the $930,000s.
The company operates a direct-to-consumer go-to-market model with model home tours, in-house sales agents, and digital visualization tools (Exterior Design Tool, Interior Design Tool, Interactive Floorplans). Buyer financing is facilitated through a core partnership with First Colony Mortgage, which offers a 3% seller credit, dedicated loan officers, and no-cost refinancing post-close, supplemented by EDGE's First-time Homebuyer Assistance Program for down payment and closing cost aid. Distribution is concentrated in Utah's fastest-growing metro corridor, with secondary English and Spanish-language customer service lines and a translated site indicating intentional multi-segment outreach. The company is BBB accredited, has no disclosed institutional investors, no M&A activity, and no external funding rounds evidenced in the available data.
EDGE homes firmographics
Firmographics- Name
- EDGE homes
- Legal name
- Edge Homes LLC
- Website
- https://edgehomes.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EDGE homes is a privately held Utah home builder (Edge Homes LLC) constructing single-family homes, townhomes, and condominiums across 30+ master-planned communities in Salt Lake and Utah Counties, selling directly to individual homebuyers via model homes, an in-house design studio, and a First Colony Mortgage financing partnership.
- Ownership category
- akta.pro rank
EDGE homes industry classification
Industry- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industry
- New Construction & Builder Sales (BPAJAAAB)
Keywords
Where EDGE homes is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EDGE homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- New Home Sales: EDGE homes generates revenue through the sale of newly constructed residential properties including single-family homes, townhomes, and condominiums. The company sells homes at various price points ranging from approximately $310,000 to over $820,000 depending on the community, home type, and customization options selected.
- Design Studio Customization: Revenue is generated from design customization options selected by buyers during the home building process through the award-winning design studio
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Condos - From $310,000 |
| Unit Pricing | Pay-as-you-go | Townhomes - From $430,000 |
| Unit Pricing | Pay-as-you-go | Single Family Homes - From $500,000 |
| Other | Multi-year contract | Limited-Time Incentives - 1.99% Interest Rate |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
EDGE homes product offering
Product offeringCore offering
EDGE homes builds and sells newly constructed residential properties including single-family homes, townhomes, and condominiums in more than 30 master-planned communities across Salt Lake County and Utah County in Utah. The company provides over 30 unique floorplans, an in-house Design Studio for finish and feature customization, and digital visualization tools to support the buyer experience. Pricing ranges from approximately $310,000 for condos to over $820,000 for premium single-family homes.
Product overview
EDGE homes operates as a Utah-based home builder offering three primary housing products: single-family homes, townhomes, and condominiums. The company builds across 30 master-planned communities in Salt Lake County and Utah County, providing over 30 unique floorplans. The product portfolio includes core home construction with digital design tools (Exterior Design Tool, Interior Design Tool, Interactive Floorplans) for customization, an award-winning Design Studio for finish selections, and 182 Quick Move-In ready homes for immediate occupancy. Financing is facilitated through a partnership with First Colony Mortgage, which offers seller credits and loan products. The company markets its homes under a 'Designed for Life' philosophy emphasizing lasting quality, open floorplans, and community amenities.
Differentiator
Problem solved
Functional benefit
Companies that use EDGE homes
Customer profileSegments3 records
EDGE homes technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EDGE homes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- First Colony MortgagecoreFirst Colony Mortgage is EDGE homes' preferred lending partner, offering buyers a 3% seller credit when closing on new homes. The partnership provides streamlined financing with expert loan officers, online applications, and quick approval processes. Additionally, First Colony offers no-cost refinancing to EDGE homeowners. The partnership includes multiple loan officers dedicated to EDGE home buyers.
- Better Business BureausupportingEDGE homes maintains BBB accreditation as a licensed home builder in Utah, demonstrating commitment to business standards and consumer trust.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
EDGE homes competitors and assessment
Company assessmentRegional players
- Perry Homes Utah (Watermark): Perry Homes' Utah operations build single-family homes in master-planned communities across the Wasatch Front. Comparable product type and master-planned model but a brand with broader multi-state scale behind it.
Direct peers
- Woodside Homes: Regional for-sale builder with established Utah operations in Salt Lake and Utah County offering single-family and townhome product. Directly comparable community-based homebuilding model targeting similar Wasatch Front buyer segments.
- Ivory Homes: Utah-based for-sale homebuilder operating primarily along the Wasatch Front with single-family, townhome, and condo offerings. The most direct competitor to EDGE in the same Utah submarkets, community model, and price ladder.
- Destination Homes: Utah-based for-sale homebuilder serving the Salt Lake City metro with townhomes and single-family product. Directly comparable community model, price points, and buyer segments in overlapping Utah submarkets.
Broad incumbents
- D.R. Horton: National #1 by volume homebuilder with significant Utah operations including townhomes and entry-level product. Directly overlaps EDGE's first-time buyer and move-up segments across the Wasatch Front.
- Century Communities: Top-10 US homebuilder with affordable and move-up product in Western markets including Utah. Comparable entry-level price points and community-based sales approach to EDGE.
- Meritage Homes: National homebuilder with entry-level to move-up product across Western US including Utah. Competes on similar price points and first-time buyer programs as EDGE in the same regional market.
- KB Home: National for-sale builder with design-studio-style buyer customization and entry-level product. Comparable build-to-order customization approach, though focused on different Western metros including Utah-area operations.
- PulteGroup: National homebuilder (Centex, Pulte, Del Webb brands) operating in Utah with single-family and active adult product. Comparable buyer segments and community-based sales model, though broader national portfolio.
- Lennar Corporation: Largest US homebuilder with active communities in Salt Lake County and Utah County. Competes with EDGE on price points, community amenities, and first-time buyer programs but at vastly greater national scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
EDGE homes social profiles
Digital presenceEDGE homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
EDGE homes leadership team
Management profileNumber of profiles
EDGE homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EDGE homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EDGE homes
What does EDGE homes do?
EDGE homes builds and sells newly constructed residential properties including single-family homes, townhomes, and condominiums in more than 30 master-planned communities across Salt Lake County and Utah County in Utah. The company provides over 30 unique floorplans, an in-house Design Studio for finish and feature customization, and digital visualization tools to support the buyer experience. Pricing ranges from approximately $310,000 for condos to over $820,000 for premium single-family homes.
Is EDGE homes a public or private company?
EDGE homes is a private company. It is currently operating.
When was EDGE homes founded?
EDGE homes was founded in 2000. It employs 101 to 250 people.
Where is EDGE homes based?
EDGE homes is headquartered in Draper, United States, in the North America region.
How does EDGE homes make money?
Two revenue lines are on record. New Home Sales are the primary driver. The others are design Studio Customization.
Who are EDGE homes's main competitors?
Perry Homes Utah (Watermark) is listed as a regional player. Direct peers are Woodside Homes, Ivory Homes and Destination Homes. Broad incumbents are D.R. Horton, Century Communities, Meritage Homes, KB Home, PulteGroup and Lennar Corporation.
Does EDGE homes have an API?
No public API is recorded for EDGE homes.
What industry is EDGE homes in?
Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 236117 and its SIC code is 6552.