Edgewood

Name

Edgewood

Legal name

Edgewood Matting Ltd.

Website

https://edgewoodgroup.ca

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Matting Products: Edgewood operates as a full-service wholesaler selling matting and athletic flooring products to dealers across Canada. Products include entrance systems, entrance matting, anti-fatigue matting, industrial matting, specialty matting, accessories, and athletic flooring. Pricing is wholesale/cash discounted with Net 30 terms for account customers.
2. Custom Fabrication Services: Custom matting solutions through Hydrosion Design sister company providing water-jet cutting for logo inlays, custom cuts, and special configurations. Custom orders may have different return policies (no returns on custom fabricated mats).
3. Edging and Accessories: Sale of edging products (PVC, aluminum, specialty profiles) and accessories including adhesives and maintenance products. Available in various sizes, weights, and configurations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Edgewood is a Canadian full-service wholesaler of matting and athletic flooring products, distributing entrance systems, entrance matting, anti-fatigue matting, industrial matting, specialty matting, accessories, and performance athletic flooring to dealers across Canada. The company supports its product lines with value-added services including the Inlay Logo Program, Edging Program, and Design Studio specification tool, while custom fabrication is delivered through sister company Hydrosion Design.

Product overview

Edgewood is a Canadian full-service wholesaler of matting and athletic flooring products since 1979. The company operates two core divisions: the Matting Division and the Athletics Division. The Matting Division offers entrance systems, entrance matting, anti-fatigue matting, industrial matting, specialty matting, and accessories through its online catalog. The Athletics Division provides performance flooring and matting solutions for fitness areas, ice rinks, and multi-purpose facilities. Supporting these divisions are complementary services including the Design Studio (a web-based tool for architects and designers), the Colour Synthesizer for custom color customization, the Inlay Logo Program for branded matting, and the Edging Program for safety ramp installations. The product portfolio includes branded product lines such as the Weldeez welding mat series, Debris Trap tile and roll products, BaseMat and BaseTread entrance systems, and various runner mats (Diamond, Wide Rib, Fine Rib) in rubber, vinyl, and nitrile constructions.

Differentiator

Problem solved

Functional benefit

Brands

• Design Studio: A design studio providing architects, designers, and engineers with a platform for searching, selecting, and specifying matting and flooring products with technical content.
• Dance Off Dirt

Products and services

• Matting Division product line Full-service wholesale matting product line providing entrance systems, entrance matting, anti-fatigue matting, industrial matting, specialty matting, and accessories for commercial and industrial applications, sold to dealers across Canada.
• Athletics Division product line Athletic flooring and matting division specializing in performance flooring for fitness areas, ice rinks, gyms, and multi-purpose facilities, including flooring, specialty products, and accessories.
• Design Studio online specification platform Online specification platform providing architects, designers, and engineers with a single source for searching, selecting, and specifying matting and flooring products, including consolidated technical product content.
• Colour Synthesizer tool Interactive color mixing tool that allows customers to select and customize color fleck patterns and percentages for matting products.
• Inlay Logo Program Custom logo inlay service that allows customers to incorporate branded designs into matting and athletic flooring products, delivered through Hydrosion Design water-jet cutting.
• Edging Program Ramp edging application service reducing trip hazards and extending matting product life, including Edgewood Exclusive softened PVC edging, CartSmart edging for cart traffic and accessibility, aluminum edging, and Ultra Flex edging for gradual transitions.
• Grit Tape Peel-and-stick high-traction carborundum tape providing optimum traction on various surfaces, available in strips and rolls with black, safety black/yellow, and message options.
• Scraper Mat Low-profile outdoor scraper mat with raised walking surface to trap dirt and debris, available in rubber and nitrile materials.
• Weldeez welding mat Heat-resistant welding mat capable of withstanding temperatures up to 1500°C, highly grease resistant with comfortable ergonomics and superior durability.
• Weldeez Roll welding mat Welding roll mat designed to withstand sparks, welding flux, and slag up to high temperatures, grease resistant, with a 5-year warranty.
• Weldeez Modular welding mat Fully modular interlocking welding mat with temperature resistance up to 1500°C, grease resistant with superior durability.
• Diamond Plate Runner mat Industrial runner mat with excellent slip and chemical resistance, offering tough work surface protection and increased traction in vinyl construction.
• BaseMat MB-300 aluminum entrance mat Aluminum entrance mat for light to medium traffic, providing economical barrier for dirt, mud, and snow with hinged connections for easy removal and cleaning.
• Debris Trap Everest tile Vinyl grid tile with wiper/scraper matting inserts that effectively remove dirt and moisture from traffic, designed for recessed wells or surface mounting.
• Debris Trap Supreme tile Premium debris trap tile with Supreme Knob inserts featuring berber (hobnail) face style, available in 20 colors.
• Debris Trap Roll Outdoor-rated vinyl grid roll with textured surface scraper, anti-microbial and UV stable for exterior applications.
• BaseGrille SS-800 entrance system Stainless steel entrance system with robotically welded surface bars and cross beams, available in 3 heights for various applications.
• Wide Rib Nitrile runner mat 100% nitrile rubber runner mat offering tough work surface protection, increased traction, and grease resistance for oil and grease work zones.
• Debris Trap Extreme tile Heavy-duty debris trap tile with 3M-8850 inserts featuring level loop face style and UL 94 V0 flammability rating.
• BaseTread GB-200 aluminum tread mat Medium to heavy duty aluminum tread mat supporting rolling loads up to 750 lbs per wheel with quiet weather-resistant vinyl hinge.
• Debris Trap Tundra tile Debris trap tile with tufted grass inserts for enhanced dirt and moisture collection, UV stable and suitable for indoor/outdoor use.
• Diamond Rubber runner mat Multi-directional slip-resistant runner mat offering tough work surface protection and increased traction in rubber construction with 70% recycled content.
• BaseTread GB-500 heavy-duty aluminum tread mat Heavy-duty aluminum tread mat supporting rolling loads up to 1000 lbs per wheel, designed for heavy traffic entrances.
• BaseGrid GB-700 aluminum grid mat Heavy-duty aluminum grid mat with I-beam design featuring tall profile for heavy traffic, rigid construction for durability with 46% pre-consumer recycled content.
• Wide Rib Vinyl runner mat Economical oil, grease, and chemical resistant runner mat in vinyl construction with 50% recycled content.
• Fine Rib Rubber runner mat Slip-resistant economical runner mat in fine rib rubber style with 70% recycled content.
• Fine Rib Vinyl runner mat Economical oil, grease, and chemical resistant runner mat in fine rib vinyl style with 50% recycled content.
• Edging products Mat edging products available in various sizes and profiles in PVC and aluminum for completing and finishing mat installations.
• Insta-Bond Adhesive Fast-acting permanent adhesive for adhering PVC and rubber products, ideal for seaming and edging applications.
• Accelerator drying time additive Drying time accelerator to be used with Insta-Bond Adhesive for faster bonding.
• 3M Nomad Extreme Traffic Z-Web Scraper Matting 9100 Durable vinyl mat with open Z-web construction for trapping dirt, featuring raised edge design and slip-resistant scraping surface, distributed through partnership with 3M.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, moderate and minor.

• 3McoreChannel Partner/ Reseller/ DistributorEdgewood distributes 3M matting products including the 3M Nomad Extreme Traffic Z-Web Scraper Matting 9100 series. Products feature open Z-web construction for trapping dirt and slip-resistant surfaces.
• Canada Green Building CouncilmoderateStrategic or Co-development PartnerEdgewood is a member of the Canada Green Building Council and can assist with projects seeking LEED certification. Many products are manufactured with recycled content from post-industrial and post-consumer materials.
• Compassion CanadaminorOthersEdgewood sponsors over 26 international children through Compassion Canada. Employees collectively support more than 30 children worldwide through various charitable organizations.
• Hydrosion DesigncoreStrategic or Co-development PartnerHydrosion Design is a sister company housed within Edgewood's service hub. It provides water-jet cutting business capabilities that allow Edgewood to customize products including logo inlays to suit customer requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tarkett: Global flooring manufacturer with an extensive commercial flooring portfolio that includes entrance mat systems. Not a niche matting specialist like Edgewood but competes for the same specification budgets in commercial construction.
• Interface: Global commercial flooring incumbent with a modular carpet and resilient flooring portfolio, including entrance matting (Interface Entrance/Intaglio). Broader portfolio than Edgewood but overlaps in the commercial specification market.

Direct peers

• Mats Inc. Provider of commercial and industrial matting products with a multi-segment approach across entrance, anti-fatigue, and specialty matting. Closely overlaps Edgewood's product taxonomy and customer mix.
• Wearwell: Manufacturer of industrial matting including anti-fatigue and ergonomic products. Comparable to Edgewood's industrial and anti-fatigue mat categories, supplying into overlapping distribution channels and customer types.
• Construction Specialties (C/S Group): Global manufacturer and distributor of architectural specialty products including entrance mat systems, expansion joint covers, and wall protection. Most direct competitor to Edgewood across commercial entrance matting, with overlapping product categories and similar specification-driven GTM.
• Crown Mat: Manufacturer of industrial mats for commercial applications with similar anti-fatigue and runner mat product lines. Comparable to Edgewood's industrial matting category.
• Apache Mills: Manufacturer of commercial and industrial mats with a focus on entrance matting and specialty products. Overlaps with Edgewood's commercial matting product line and dealer-distributed channel.
• Andersen Mat: US-based distributor of matting products with custom logo and inlay capabilities directly comparable to Edgewood's Inlay Logo Program. Closest analog in customization-led mat distribution.
• Notrax / Justrite Safety Group: Manufacturer and distributor of anti-fatigue, entrance, and industrial matting products with a broad SKU portfolio. Direct competitor to Edgewood's Matting Division, serving overlapping industrial and commercial end markets through a distribution-led model.

Regional players

• Crossfield Products / Jaymart Group: UK-based specialist matting and flooring distributor with comparable B2B wholesale motion and product portfolio to Edgewood. Comparable business model but geographically focused on the UK rather than Canada.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EdgewoodMatting
• LinkedInlinkedin.com/company/edgewood-matting-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edgewood