Vivlab

No-Code Website Buildervivlab.com

Vivlab is a Paris-based French no-code SaaS platform enabling entrepreneurs, artisans, and small businesses to build showcase websites, online stores, and blogs with a visual block editor, integrated e-commerce, AI translation, and a 0% sales-commission model.

Company typePrivate
Founded2017
HeadquartersParis, France
Headcount1–10
GTM typeB2C
OfferingSoftware

What Vivlab does

Vivlab is a French no-code SaaS website builder and e-commerce platform, founded in 2017 and headquartered at 61 rue de Lyon, 75012 Paris, operating as a Société par Actions Simplifiée (SAS) with €115,000 in stated share capital and led by Président Jean-Michel Khou alongside Gérance member Caroline Jacquemin. The company targets French entrepreneurs, artisans, freelancers, and small businesses who need to launch showcase websites, online stores, and blogs without coding or technical expertise, and positions itself around a 0% sales-commission model, a 100% French interface and support experience, and EU data residency.

The platform is built around a visual drag-and-drop block editor with WYSIWYG publishing, integrated e-commerce supporting physical products, digital downloads, event tickets, and subscriptions, an AI-powered automatic translation module that assigns each enabled language its own URL, a privacy-first cookieless analytics dashboard, an integrated SEO-optimized blog, and a Model Context Protocol (MCP) connector that exposes products, pages, orders, and content to AI assistants (Claude, ChatGPT, Mistral, Grok, Perplexity, Cursor, Windsurf, VS Code, Zed) via OAuth. Underlying infrastructure runs on AWS servers located in Paris for GDPR/EU data-residency compliance, with payments processed exclusively through Stripe Connect (card, Apple Pay, Google Pay, PayPal, Klarna, SEPA), shipping integrated via Mondial Relay, and customer passwords protected with Argon2id hashing.

Commercially, Vivlab runs a product-led growth motion with a lifetime free plan and fixed-price annual paid subscriptions, distributes exclusively through digital self-serve channels (dashboard.vivlab.com) supplemented by an SEO-led content marketing footprint of 20 French-city landing pages, 16 vertical pages, 15+ competitor comparison pages, and a 23-tool free utilities suite, and operates a partner agency (Agence Vitrine) that builds sites for non-DIY customers.

Vivlab firmographics

Firmographics

Name: Vivlab
Legal name: VIVLAB
Website: https://vivlab.com
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 1–10 employees
Short description: Vivlab is a Paris-based French no-code SaaS platform enabling entrepreneurs, artisans, and small businesses to build showcase websites, online stores, and blogs with a visual block editor, integrated e-commerce, AI translation, and a 0% sales-commission model.
Ownership category
akta.pro rank

Vivlab industry classification

Industry

Product category: No-Code Website Builder
NAICS: Software Publishers (513210)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

No-code website builder
E-commerce platform
SaaS site builder
Visual website editor
Online store creator

Where Vivlab is headquartered

Location

Headquarters

HQ city: Paris
HQ country: France
HQ region: Europe

Offices1 record

Markets served

Vivlab business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

SaaS Subscription (Annual): Fixed-price annual subscription model providing access to the website builder platform, e-commerce features, analytics, translation, and hosting. Customers pay a flat fee regardless of sales volume, with no transaction commissions. Billing is annual with 30-day payment terms.
Free Plan (Lead Generation): Lifetime free plan offered to enable users to test the platform and build basic websites, serving as a customer acquisition and conversion funnel toward paid subscriptions.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free plan - lifetime access for testing
Subscription	Annual	Paid subscription plans with e-commerce included

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Vivlab product offering

Product offering

Core offering

Vivlab is a French no-code SaaS platform that lets individual entrepreneurs and small businesses create showcase websites, online stores, and blogs through a visual block editor, with integrated e-commerce (physical products, digital downloads, events, subscriptions), AI-powered multilingual translation, privacy-first analytics, SEO tools, and a customer/order backend. It is sold as a flat-fee annual subscription with 0% commission on sales and is hosted on AWS in Paris.

Product overview

Vivlab is a unified no-code SaaS platform for French entrepreneurs, combining a website builder, visual editor, e-commerce engine, blog, AI translation, statistics dashboard, and MCP AI connector into a single product with no per-sale commission. The core Vivlab platform is the primary product, with the Visual Editor, Statistics Dashboard, Blog, and AI Translation as integrated modules within the platform. The MCP Connector extends the platform into AI agent territory, enabling AI assistants to manage site content on behalf of users. The Free Tools suite provides 23 standalone browser-based utilities (image, color, text, business, legal, marketing) offered freely to anyone. Agence Vitrine is a partner service for custom design and communication work.

Differentiator

Problem solved

Functional benefit

Products and services

Vivlab SaaS Platform All-in-one no-code website and e-commerce builder for French entrepreneurs, freelancers, artisans, and small businesses. Sold as an annual subscription including e-commerce, SEO, statistics, AI translation, and blog, with 0% commission on sales.
Vivlab Free Tools Suite A standalone suite of 23 free browser-based utilities (image, color, text, business, legal, and marketing tools such as a screenshot beautifier, palette generator, image compressor, QR code generator, VAT calculator, margin calculator, legal notice generator, invoice generator, UTM generator, and contrast checker) available to anyone without an account.
Agence Vitrine Website Creation Service A professional website creation and design service for clients who prefer to delegate their Vivlab site build rather than use the no-code editor themselves.

Quantifiable outcome

4.6/5 customer satisfaction on Trustpilot
+3 more outcomes

Companies that use Vivlab

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Vivlab technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature7 records

Vivlab partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and major.

StripecoreTechnology or IntegrationStripe is the exclusive payment processing provider for Vivlab. Customers must create a Stripe account (or connect existing one) via Stripe Connect to access Vivlab services. Handles card payments, Apple Pay, Google Pay, PayPal, Klarna, and SEPA direct debit. Vivlab relies on Stripe's infrastructure for all payment collection and subscription billing.
AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud hosting infrastructure for Vivlab's platform. Servers are located in Paris, France, ensuring EU data residency and GDPR compliance. AWS servers meet 'les exigences de conformités européennes les plus rigoureuses' (strictest European compliance requirements).
Mondial RelaymajorTechnology or IntegrationShipping carrier integration for French e-commerce deliveries. Allows Vivlab merchants to offer Mondial Relay pickup point delivery as a shipping option, particularly popular for small e-commerce sellers in France.
Google Tag ManagermajorTechnology or IntegrationAnalytics and marketing tag management integration. Allows merchants to add tracking pixels and marketing tags to their Vivlab stores without coding.
Facebook PixelmajorTechnology or IntegrationSocial media advertising integration. Allows Vivlab merchants to track conversions and run targeted advertising campaigns through Facebook/Meta advertising platform.
Agence VitrinemajorChannel Partner/ Reseller/ DistributorWebsite agency partner that builds Vivlab sites for clients who prefer professional design assistance. The agency uses Vivlab to create sites for clients and is credited as the creator of the Vivlab marketing website itself ('Le site a été fait avec … par l'Agence Vitrine sur Vivlab').

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Vivlab competitors and assessment

Company assessment

Direct peers

Shopify: Dominant e-commerce platform with website builder, payments, and shipping integrations. Vivlab competes head-to-head on French SMB e-commerce and explicitly contrasts its 0% commission against Shopify's stack of fees.
Big Cartel: Lightweight e-commerce platform aimed at artists, makers, and small creative businesses — directly overlapping Vivlab's artisans and makers segment. Explicitly named in Vivlab's competitor comparison pages.
Squarespace: Design-oriented website builder with integrated e-commerce, strong in creative/entrepreneur segments. Overlaps with Vivlab on French SMB and freelancer personas, and is named in Vivlab's competitor comparison pages.
Carrd: Simple, single-page website builder for personal sites and micro-businesses. Lower-end comparable to Vivlab on ease-of-use positioning for non-technical users, and explicitly compared on Vivlab's site.
Jimdo: European (German) no-code website builder with e-commerce focus, strong SMB presence. Comparable in target market (small businesses) and offering (DIY site + online store), and explicitly named in Vivlab's comparison pages.
Strikingly: No-code single-page website builder aimed at entrepreneurs and creators. Comparable to Vivlab's no-code positioning for non-technical SMBs and explicitly named in Vivlab's competitor comparison content.
Webflow: No-code visual website builder with CMS and e-commerce capabilities, increasingly used by SMBs and freelancers. Vivlab's visual block editor competes directly with Webflow on no-code website creation for non-technical users.
Wix: Global no-code website builder with built-in e-commerce, AI site generation, and broad SMB focus. Vivlab explicitly publishes comparison content against Wix, signaling direct competitive overlap on French SMB customers.
Hostinger (Website Builder / Zyro): Hosting-led website builder targeting small businesses with bundled hosting + AI tools. Direct overlap with Vivlab on SMB price sensitivity and bundled simplicity, and explicitly compared on Vivlab's site.
WordPress.com / WooCommerce: Open-source CMS with the dominant e-commerce plugin (WooCommerce) and massive French SMB installed base. Vivlab explicitly competes against WordPress and WooCommerce on the all-in-one simplicity pitch.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Vivlab financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Vivlab leadership team

Management profile

Number of profiles

Profiles2 records

Vivlab funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Vivlab M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivlab

What does Vivlab do?

Is Vivlab a public or private company?

Vivlab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Vivlab founded?

Vivlab was founded in 2017. It employs 1 to 10 people.

Where is Vivlab based?

Vivlab is headquartered in Paris, France, in the Europe region.

How does Vivlab make money?

Two revenue lines are on record. SaaS Subscription (Annual) is the primary driver. The others are free Plan (Lead Generation).

Who are Vivlab's main competitors?

Direct peers on record are Shopify, Big Cartel, Squarespace, Carrd, Jimdo, Strikingly, Webflow, Wix, Hostinger (Website Builder / Zyro) and WordPress.com / WooCommerce.

Does Vivlab have an API?

Yes. Vivlab does not offer a traditional REST or GraphQL public API. Instead, it provides an MCP (Model Context Protocol) connector endpoint at https://dashboard.vivlab.com/mcp that enables AI assistants (Claude, ChatGPT, Mistral, Grok, Perplexity, Cursor, Windsurf, VS Code, Zed) to interact with Vivlab data and perform actions on the user's behalf. The MCP connector exposes read and edit operations across: products (search, view, create, update, delete), categories, facet filters, discount coupons, shipping rates, pages, blog (articles, authors, sections, tags), orders, and subscriptions. It also supports image and file uploads. Authentication is OAuth-based — the AI never receives the user's password. Actions require user review before confirmation. No API key or token management is required. Developer documentation is at docs.vivlab.com.

What industry is Vivlab in?

Vivlab's product category is No-Code Website Builder. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 513210 and its SIC code is 7372.