Globe Union

What Globe Union does

Globe Union Industrial Corp. is a Taiwan-headquartered, publicly traded manufacturer and distributor of kitchen and bathroom plumbing fixtures, sanitaryware, and related appliances, operating under a multi-brand portfolio that includes Gerber (North America), Bathrooms to Love, Bathrooms2GO, Prima, Lenz, RefleXion, and the integrated Danze brand. Its core manufactured products span kitchen and bathroom faucets, toilets (Viper, Avalanche, Maxwell), shower valves (Treysta), bathroom furniture (Valesso, Lucia, Gatsby, Contrast, Statement), ceramic and granite sinks, and wetroom panels, with deliberate proprietary technology investments in PVD surface coatings, rimless flushing geometry, rapid mechanical installation systems (Twist+Fix, ReadySet), and sprayhead retraction mechanisms. Operations are anchored in wholly-owned manufacturing and assembly capability combined with a vertically integrated distribution arm — PJH in the UK provides 355,000 sq.ft of warehousing, a 130+ vehicle fleet, and next-day national delivery supporting both Globe Union brands and third-party appliance lines (Fisher & Paykel, Miele, Samsung, Bosch, Neff).

The company monetizes primarily through wholesale hardware sales across multiple geographies — North America (Gerber/Danze distributed to Home Depot, Lowe's, Amazon and independent wholesalers), the UK (through PJH's trade portal serving trade counters and bathroom showrooms), Germany (GUGM), and Taiwan. Customer concentration is split between enterprise trade customers (large retailers, property developers such as Skipton Properties) and a long tail of SMB installers and showrooms reached via the PJH Partners Portal. Pricing is not publicly disclosed; trade buyers purchase through portal-based trade pricing with recommended retail prices (RRPs) published in 356-page brand catalogs and 56-page brochures. The company actively pursues both defensive brand consolidation (integrating Danze into Gerber) and offensive growth through new product launches, new distribution partnerships, and category expansion into appliances and wall panels. Globe Union also markets to consumers through augmented reality tools, trade shows (KBIS, InstallerSHOW), and digital content, while sustaining a multi-year design award record (Red Dot 2022 and 2024, iF 2022, ADEX Platinum 2020).

Name

Globe Union

Legal name

Globe Union Industrial Corp.

Website

https://globeunion.com

Company type

Public

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Globe Union Industrial Corp. is a Taiwan-listed manufacturer and distributor of kitchen and bathroom plumbing fixtures, sanitaryware, and appliances, operating multi-brand portfolios (Gerber, Bathrooms to Love, Bathrooms2GO, Prima, Lenz) across North America, the UK, and Europe via wholesale and its wholly-owned UK distributor PJH.

Ownership category

akta.pro rank

Product category

Plumbing Fixtures and Bathroom Products

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industry

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

Keywords

• Plumbing fixtures
• Bathroom fittings
• Sanitary ware
• Kitchen faucets
• Bathroom furniture

Headquarters

HQ city

Taichunghsien

HQ country

Taiwan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Plumbing Fixtures Sales: Revenue from manufacturing and selling plumbing products including faucets, toilets, bathroom fixtures, and kitchen/bath plumbing products through multiple distribution channels including wholesale partners, retailers, and distributors.
2. Kitchen and Bathroom Furniture Sales: Revenue from selling branded bathroom furniture collections including Bathrooms to Love, Bathrooms2GO, and other modular and fitted furniture products through PJH distribution network in the UK.
3. Appliance Distribution: Revenue from distributing kitchen appliances through PJH partnerships with brands including Fisher & Paykel, Samsung, Miele, Neff, Bosch, and Prima appliances.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Globe Union Industrial Corp. manufactures and distributes a diversified portfolio of kitchen and bathroom plumbing products — including faucets, toilets, valves, shower enclosures, bathroom furniture, kitchen sinks, and appliances — under owned brands (Gerber, Danze, Bathrooms to Love, Prima, Lenz, Bathrooms2GO, RefleXion) across North America, the UK, and Europe. The group operates both contract manufacturing of branded sanitary ware and a wholly-owned UK KBB distribution subsidiary (PJH) that supplies thousands of trade counters and bathroom showrooms with next-day delivery.

Product overview

Globe Union Industrial Corp. is one of the world's largest suppliers of plumbing products, operating as a multi-brand portfolio company rather than a single unified product. The company manages four main sub-brands: Gerber (primary North American kitchen and bathroom plumbing fixtures including faucets, toilets, valves, and installation systems like Twist+Fix and ReadySet), Bathrooms to Love (UK-focused comprehensive bathroom solutions via PJH distribution including furniture, ceramics, brassware, showers, enclosures), Prima (kitchen appliances, sinks, and taps exclusive to PJH), and Lenz (European design bathroom accessories). Products span kitchen and bathroom faucets, toilets (Avalanche, Viper, Maxwell), shower solutions (enclosures, trays, wetrooms, valves), bathroom furniture (Lucia, Valesso, Gatsby, Contrast, Statement), ceramic sinks, and kitchen appliances (venting induction hobs, ovens, microwaves). The company emphasizes quality manufacturing, innovative design (with multiple Red Dot and iF Design Awards), and comprehensive warranties across its product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Gerber: High-quality kitchen and bathroom plumbing fixtures manufacturer based in Woodridge, Illinois, USA.
• Danze
• Bathrooms to Love
• PJH
• Prima
• Lenz
• Bathrooms2GO
• RefleXion

Products and services

• Amalfi Kitchen Faucet Two-handle pull-down kitchen faucet with separate hot/cold handles, SnapBack retraction with Grip Lock, integrated sprayhead toggle, and 1.75 gpm flow rate; marketed for homeowners and trade installers via Gerber wholesale.
• ARLO Sanitaryware Family Complete sanitaryware range for the Bathrooms2GO brand including basin with full pedestal, close coupled WC, back-to-wall WC, and wall-hung WC; features soft-close lift-off seats and hygienic rimless technology.
• Maxwell Toilet-In-A-Box Complete toilet-in-a-box solution including Maxwell two-piece 1.28 gpf toilet, all installation hardware, soft-close seat, and wax ring; designed for builders, plumbers, and DIYers for quick installation.
• Treysta Tub & Shower Valve System Tub and shower valve system with revolutionary vertical inlets for flexible wall installation, reversible test plug, easy-access mounting, and integrated depth indexing; compatible with Gerber and Danze trim kits. Named Top 100 2019 Kitchen and Bath Product by Professional Builder Magazine.
• ReadySet Quick-Release Toilet Seat Quick-release toilet seat with one-piece design and one-button removal for rapid cleaning; simplified installation and thorough cleaning of hard-to-reach areas for enhanced hygiene.
• ReadySet Universal Toilet Bowl Installation Kit Tool-free toilet bowl installation kit with blue rocket guide for quick alignment, ergonomic star-shaped hand-tightening nut, available in standard and extended sizes for different flange heights; low-profile bolt caps included.
• Prima+ Venting Induction Hob 2-in-1 venting induction hob with integrated extractor in 80cm black glass frameless design; 3 venting speeds, 398m3/H extraction rate, 9 power levels, bridge section, auto shut-off, and child lock; carries 5-year parts and 2-year labor warranty.
• Prima Granite Sink Collection Granite sink collection available as inset and undermount styles in various sizes; colors include Black, Gun Metal, Light Grey and White; 20-year guarantee, scratch and heat resistance, available in single or 1.5 bowl configurations.
• Prima Ceramic Sinks Collection Durable and visually appealing ceramic sink collection in white and black colors with diverse configurations for various kitchen styles, expanding the Prima offering.
• Prima Built-In Ovens and Microwaves New range of built-in ovens and microwaves with sleek designs and energy efficiency features, delivering user-friendly functionality for modern kitchens.
• LENZ KOVA, VARO, VENT Series Design bathroom accessories series inspired by Swedish Lagom trend combining round/square minimalist design; available in chrome (Varo), black matt (Kova), and nickel (Vent); SimpleFix for screw or glue installation with 10-year guarantee.
• Lucia Bathroom Furniture Collection Bathroom furniture with textured wood grain finish and brushed chrome handles in Satin White Ash, Sea Green Ash and Grey Ash; transitional style for traditional and modern bathrooms; units come fully assembled with 5-year guarantee.
• Valesso Fitted Furniture Fitted furniture range with finishes including Onyx Grey, Pearl Grey, White and MATT INDIGO BLUE; features integrated handles, super matt tones, soft-close fittings; made in UK with 5-year guarantee.
• Gatsby Furniture Collection Contemporary modular furniture with soft rounded edges and high gloss finish; motion-activated LED cabinet lighting via magnetic sensors; grey or white gloss; wall-hung and floor-standing options with chrome handles and soft-close drawers.
• Contrast Modular Furniture Range Premium modular furniture with contrasting materials and finishes; two wall-hung options: Matt Black-effect fascia with black glass, or Matt Cotton with oak woodgrain-effect; handleless design with coordinated resin or ceramic basins.
• Statement Floor-Standing Furniture Industrial-inspired floor-standing range with Matt Black basin unit frame; available in Matt Latte, Matt White and Matt Antique Rose; features integrated side towel rail, smoked glass drawer sides, soft-close doors and drawers.
• RefleXion Wetroom Panels Premium wetroom panel collection including Iconix glass panels with Black Leaf design; part of RefleXion 8 Black Wetroom category; features coordinated finishes including Brushed Bronze; 5-year guarantee.
• Bathrooms2GO 2GO Shower Tray Range Lightweight yet robust shower trays made from acrylic and glass reinforced plastic; weight-tested up to 400kg; 90mm chrome fast-flow waste, smooth white finish, 45mm low profile; available in quadrant and rectangular designs with 5-year guarantee.
• PJH Distribution Network UK-based KBB distribution service with 355,000 sq.ft distribution capacity, 130+ vehicles, and next-day delivery to store or home; serves as exclusive distributor for Bathrooms to Love, Bathrooms2GO, Prima, and RefleXion in the UK market.
• Gerber Polished Nickel Finish coating Premium Polished Nickel finish applied using Physical Vapor Deposition (PVD) technology for durability, scratch and tarnish resistance; available in 90+ SKUs across kitchen and bath collections including bathroom faucets, tub and shower trim kits, Roman tub fillers, kitchen faucets and pot fillers.

Quantifiable outcome

• Prima granite sinks saw 40% growth in 2022 with black being most popular at 40% of total sales
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered strategic, core and minor.

• Stone Drew / Ashe & JonesstrategicChannel Partner/ Reseller/ Distributor · 17 March 2026Gerber announced new partnership with Stone Drew / Ashe & Jones, manufacturers' sales representative agency based in Pacific Northwest. Partnership reinforces Gerber's commitment to supporting wholesale partners and driving profitable growth across the region. Agency has roots dating back to 1950s Seattle.
• Fisher & PaykelcoreChannel Partner/ Reseller/ Distributor · 5 February 2026PJH agreed new distribution partnership with Fisher & Paykel, luxury premium appliance brand from New Zealand. PJH distributes comprehensive range of built-in and freestanding appliances including refrigeration, cooking, dishwashing and ventilation. Partnership offers flexible terms without specific display commitments.
• VitrAminorChannel Partner/ Reseller/ Distributor · 5 December 2025PJH announced new distribution partnership with VitrA, expanding sanitaryware product range in PJH portfolio.
• MielecoreChannel Partner/ Reseller/ Distributor · 10 June 2023PJH partnership with Miele achieved 7-figure sales in first 12 months of trading. PJH distributes over 250 Miele product SKUs from stock through PJH Partners Portal with free next-day delivery option. Partnership exceeds expectations and endorsed by Miele's Head of Sales.
• SamsungstrategicChannel Partner/ Reseller/ DistributorPJH announced strategic alliance with Samsung for distributing home appliances across PJH's extensive UK distribution network. Samsung is a global pioneer in technology and innovation.
• FibominorChannel Partner/ Reseller/ DistributorPJH became Solus UK Distributor for Fibo Wall Panels, adding wall panel products to bathroom installation offerings.
• BiKBBI (British Institute of Kitchen, Bedroom & Bathroom Installation)strategicStrategic or Co-development PartnerPJH partnered with BiKBBI as a corporate sponsor and debuted at InstallerSHOW 2025 in the BiKBBI Village. Partnership strengthens support for KBB installation sector.
• Appliance Brands via PJHcoreChannel Partner/ Reseller/ DistributorPJH offers many appliance, sink and tap brands including Elica, Neff, Bosch, Whirlpool, Hotpoint, Indesit, AEG, Electrolux, Zanussi, Abode and InSinkErator distributed through PJH Partners Portal.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• TOTO Ltd. Japan-based global manufacturer of toilets and bathroom fixtures with strong water-efficiency technology focus. Comparable on rimless/high-efficiency toilets (Washlet, NEOREST) competing with SWIRLUX and Viper platforms.
• Roca Group: Spain-headquartered global bathroom fixtures manufacturer with multi-brand strategy (Roca, Laufen). Comparable on European market presence, design awards, and multi-tier brand portfolio in卫浴 sanitaryware.
• LIXIL Group: Japan-headquartered global leader in housing and bathroom/kitchen fixtures (GROHE, American Standard, INAX). Closest direct competitor on multi-brand global plumbing manufacturing, with comparable premium and value-tier portfolio.
• Ideal Standard: European bathroom fixtures manufacturer with strong UK and continental presence. Comparable on European distribution partnerships, range of ceramics/brassware, and commercial specifier channels.
• Villeroy & Boch: German-headquartered premium bathroom and tableware brand. Comparable on premium European positioning, ceramic sanitaryware, and design-led brand architecture.

Broad incumbents

• Kohler Co. Privately-held US-based global leader in kitchen and bath fixtures, faucets, and engines. Comparable product breadth (faucets, toilets, valves, finishes) and strong trade channel presence.
• Masco Corporation: Major US-based building products company and owner of Delta Faucet, Behr paint, and other home improvement brands. Directly comparable as a plumbing fixtures competitor sharing US retail channels (Home Depot, Lowe's).
• Fortune Brands Innovations: US-listed company owning Moen, Therma-Tru, Fiberon, and other home & security products. Direct overlap on plumbing fixtures (Moen faucets/sinks) sharing retail and wholesale channels with Gerber.
• Fortune Brands Home & Security: Predecessor entity of Fortune Brands Innovations (now split into FBIN and MasterBrand). Comparable plumbing fixtures exposure through Moen brand and Kitchen & Bath segment.

Regional players

• Croydex: UK-based bathroom accessories and fixtures supplier serving similar UK distribution channels (Wickes, B&Q, Toolstation). Comparable on product categories but regional UK focus versus Globe Union's multi-market footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GerberPlumbing
• LinkedInlinkedin.com/company/globe-union

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Globe Union