Van Steensel Assurantiën

What Van Steensel Assurantiën does

Van Steensel Assurantiën B.V. is a privately held Dutch insurance brokerage (assurantiekantoor) founded around 1965 and headquartered near metro station Schenkel in Rotterdam. The firm operates as an intermediary rather than an underwriter, representing multiple insurance carriers and serving two horizontal segments: Particulier (individual consumers) and Zakelijk (small and mid-sized businesses). Its product portfolio spans auto, home, contents, travel, boat, caravan, camper, health, legal, cyber, liability, disability, absence, building, inventory, computer, and transport insurance, alongside mortgage advisory (hypotheek) and pension planning (pensioen).

The firm's technology stack centers on three client-facing tools: the AssurantieApp mobile application for claims reporting, policy changes, and advisor communication; Mijn polismap, an online policy document portal; and Risico Rapport, a cross-line risk analysis tool for business clients. The website functions primarily as a product information hub and quote-request intake channel. Go-to-market is sales-led and hybrid, combining face-to-face advisory at the Rotterdam office with self-serve online quote forms for select personal lines (boat, travel, camper, caravan) and digital service channels for existing clients. Marketing is multi-channel: the website, social media (Facebook, Twitter, LinkedIn), a quarterly digital newspaper (Van Steensel Krant), educational blog content, and the 60 Etappes cycling campaign that visits long-standing clients.

The revenue model is built on three streams: recurring commissions from insurance carriers for placed and managed policies, advisory fees for mortgage, pension, and financial planning work, and fees from claims handling and subrogation services (schade verhalen). Pricing is quote-based and not publicly disclosed, with annual billing cadence on insurance products. The firm is a member of industry bodies ADFIZ and RMIA, holds professional registrations including RPA and RGA, and is certified under MVO-Nederland for corporate social responsibility. Ownership appears to remain founder/family-held with no evidence of external investment or acquisition activity in the input data.

Name

Van Steensel Assurantiën

Legal name

Van Steensel Assurantiën B.V.

Website

https://vansteensel.nl

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Steensel Assurantiën is a privately held Dutch insurance broker in Rotterdam, founded around 1965, serving individual consumers and small-to-mid businesses with personal and commercial insurance, mortgage, and pension advisory across the Netherlands.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Insurance brokerage services
• Personal insurance products
• Commercial insurance solutions
• Mortgage advisory services
• Pension planning services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance intermediation commissions: The firm earns commissions from insurance providers for placing and managing insurance policies for both business and consumer clients.
2. Financial advisory fees: Advisory services for mortgages, pensions, and financial planning, which may include consulting fees separate from insurance commissions.
3. Claims handling services: Processing and managing insurance claims on behalf of clients and insurance companies, including subrogation (schade verhalen).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Van Steensel Assurantiën is an independent Dutch insurance brokerage firm intermediating insurance policies from multiple carriers for both private individuals (Particulier) and businesses (Zakelijk). The firm also provides mortgage advisory services and pension planning, complemented by claims handling support, the AssurantieApp mobile application, the Mijn Polismap online policy portal, and the Risico Rapport risk analysis tool for business clients.

Product overview

Van Steensel Assurantiën is a Dutch insurance brokerage (assurantiën) based in Rotterdam, offering a comprehensive portfolio of both personal (particulier) and business (zakelijk) insurance products and financial advisory services. For personal clients, the company provides auto, travel, boat, caravan, camper, home, contents, health, pension, and mortgage advisory services. For business clients, offerings include liability, disability (AOV), absence (verzuim), building, inventory, computer, legal expenses, cyber, and transport insurance. The core product ecosystem includes the AssurantieApp (mobile application for policy management and claims), the Mijn Polismap customer portal, and online quote request forms. The company operates as an intermediary/broker and does not develop its own insurance products but represents multiple insurance carriers.

Differentiator

Problem solved

Functional benefit

Brands

• AssurantieApp: Mobile application for policy management, claims reporting, and customer communications

Products and services

• Autoverzekering Personal car insurance covering liability and optional casco coverage for individual vehicle owners.
• Woonhuisverzekering Homeowners insurance covering the physical structure of residential properties against damage.
• Inboedelverzekering Home contents insurance covering personal belongings and household goods within the insured property.
• Zorgverzekering Health insurance offering with options for both individual coverage and collective group coverage for businesses.
• Reisverzekering Travel insurance available as annual (doorlopend) or short-trip (kortlopend) policies with base coverage and optional modules including cancellation insurance.
• Bootverzekering Pleasure craft insurance with WA (liability), limited casco, or full casco coverage options, including coverage for inventory, trailer, dinghy, and outboard motor.
• Caravanverzekering Caravan and folding camper insurance covering damage from fire, storm, theft, vandalism, collision, and leakage, including inventory coverage and green card documentation.
• Kampeerautoverzekering Camper/motorhome insurance with WA (liability), partial casco, or full casco coverage options, including accident and legal expense add-ons, with discounts for claim-free driving.
• Segwayverzekering Specialized insurance for self-balancing Segway mobility devices, covering WA (liability) and optional casco for devices up to €25,000 catalog value.
• Pensioen Pension planning and advisory services for both personal and business clients, including pension for entrepreneurs and employee pensions.
• Hypotheekadvies Mortgage advisory services including interest rate information and woonlastenverzekering (mortgage protection insurance).
• Bedrijfsaansprakelijkheidsverzekering (AVB) Business liability insurance covering employer liability, product liability, and third-party damage claims.
• Arbeidsongeschiktheidsverzekering (AOV) Disability insurance protecting business owners' income if they become unable to work due to illness or injury.
• Verzuimverzekering Absence insurance covering employer costs during employee sick leave, with options for MKB Verzuim-ontzorgverzekering (VOV).
• Bedrijfsgebouwverzekering Commercial building insurance covering property damage to business premises.
• Inventaris- en Goederenverzekering Business inventory and goods insurance covering damage, theft, and loss of commercial assets.
• Computerverzekering Computer equipment insurance for business IT systems and hardware.
• Rechtsbijstandverzekering Legal expenses insurance covering business and personal legal costs, with optional collection modules.
• Cyberverzekering Cyber insurance protecting businesses against cyberattacks, data breaches, and digital security incidents.
• Transport- en Vervoerverzekering Goods transport insurance including bedrijfsautoverzekering (company vehicle), vrachtautoverzekering (freight truck), and custom transport solutions.
• ZZP Pakketverzekering Insurance package specifically designed for self-employed professionals (zzp'ers) combining multiple coverages into a single product.
• Zakelijke Verzekeringen Advies Business insurance advisory services covering liability, disability, vehicle, building, legal expenses, and other commercial coverage needs.
• Particuliere Verzekeringen Advies Personal insurance advisory services covering auto, home, health, pension, and other individual coverage needs.
• AssurantieApp A mobile application enabling customers to report damage, submit changes, request appointments, plan routes to the office, and contact staff directly via email or phone.
• Mijn Polismap Online customer portal for managing insurance policies, accessing documents, and viewing policy details.
• Risico Rapport A risk analysis report for entrepreneurs providing an overview of all insurance policies and risks to be covered.
• Online Schade Melden Online damage reporting form allowing customers to submit claims electronically.

Quantifiable outcome

• Digital service availability via AssurantieApp for claims reporting, policy management, and advisor communication

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MVO-NederlandcoreStrategic or Co-development PartnerVan Steensel Assurantiën is one of the first companies in the Dutch insurance sector to join MVO-Nederland (Corporate Social Responsibility Netherlands), demonstrating commitment to sustainable business practices and corporate social responsibility.
• Quality Masters (Qm)minorOthersQuality management certification partner displayed on website footer.
• ADFIZminorOthersAssociation of Financial Advisors - Dutch industry association for financial service providers.
• Register Pensioen Adviseur (RPA)minorOthersRegistered Pension Advisors - professional certification body for pension advisors.
• Register Gevolmachtigd Agent (RGA)minorOthersRegistered Authorized Agent - professional body for insurance agents with delegated authority from insurers.
• RMIAminorOthersIndustry association partner displayed on website footer.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Aon Netherlands: Global insurance and risk advisory firm with a large Dutch operation offering brokerage across personal, commercial, and specialty lines. Comparable as an intermediary placing coverage with multiple carriers, though at vastly larger scale than Van Steensel.
• Marsh Netherlands: Leading global risk and insurance broker with substantial Dutch presence serving corporate and mid-market clients. Directly comparable as a multi-line insurance intermediary, but with deeper specialty, enterprise, and employee-benefits capabilities.
• Willis Towers Watson Netherlands: Global advisory, broking, and solutions firm active in the Dutch market across risk, insurance, and benefits. Comparable as a multi-carrier intermediary and risk advisor for both personal and commercial clients in the Netherlands.
• Rabobank (Insurance Distribution): Large Dutch bank that distributes insurance and mortgage products through its branch network and affiliated intermediaries. Comparable as a multi-line distribution channel for insurance and mortgage products to Dutch consumers and businesses.

Direct peers

• Van der Heijden Assurantiën & Risicobeheer: Established Dutch independent insurance intermediary serving both personal and business clients with a multi-line product range and advisory-led model. Closely comparable to Van Steensel in scope, customer mix, and channel strategy.
• Klap Verzekeringen: Independent Dutch insurance broker with personal and business lines distributed through local advisory offices. Directly comparable as a regional, relationship-driven intermediary serving both particulier and zakelijk clients.
• Van Bruggen Adviesgroep: Dutch financial advisory group with a strong insurance, mortgage, and pension offering distributed through a regional branch network. Comparable to Van Steensel in combining insurance intermediation with mortgage and pension advisory under one brand.

Regional players

• De Goudse Verzekeringen: Dutch mutual insurer that distributes its products primarily through independent intermediaries in the Netherlands. Comparable business-model exposure to the same independent-broker channel and Dutch SME market that Van Steensel serves.

Emerging players

• Independer: Major Dutch online insurance comparison and advisory platform. Comparable to Van Steensel in selling personal-lines coverage intermediated on behalf of multiple carriers, but competes via digital direct acquisition versus Van Steensel's face-to-face advisory.
• Pricewise: Dutch price-comparison platform for insurance, energy, and financial products. Comparable as a multi-carrier insurance intermediary reaching Dutch consumers, but competing via algorithmic comparison rather than human advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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• Facebookfacebook.com/sharer.php?u=https://vansteensel.nl/home
• LinkedInlinkedin.com/shareArticle?url=https://vansteensel.nl/home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Steensel Assurantiën