Rmia
Rmia is an independent, full-service insurance agency in Indianapolis distributing personal, commercial, business, and group health/life/benefits coverage via licensed specialists and a broad multi-carrier appointment roster, serving individuals, families, and SMBs across Central Indiana through direct phone, in-person, and online quote channels.
- Company typePrivate
- Founded2012
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Rmia does
Rmia Inc., operating as Risk Managers Insurance Agency (RMIA), is an independent, full-service insurance agency headquartered at 9119 Otis Avenue in Indianapolis, Indiana. Founded around 2000 with its current website launched in 2012, the agency is led by President Stephen P. Day (MBA in Finance, Loyola; 20+ years multi-line licensed) alongside Tim Lake (20+ years in health and life, multiple top-agent awards), operating as part of the broader Managepoint PEO ecosystem. RMIA distributes personal, commercial, business, and group/individual health and life insurance, drawing on an appointment list that includes Progressive, MetLife, AIG, The Hartford, Foremost, Bristol West, First Chicago, First American, United Healthcare, Anthem, Aflac, Humana, Allianz, Advantage Health Solutions, Assurant, and Epic, supplemented by third-party partners eflex (Cafeteria/COBRA admin), HSA Bank, LegalShield, and AFLAC.\n\nRMIA's product surface spans Personal Insurance (auto, homeowners, renters, specialty vehicles and umbrellas), Commercial Insurance (workers comp, general liability, professional/E&O, surety bonds), Business Insurance (professional liability), Group Insurance (health, dental, vision, life, disability, FSA/HSA/HRA, EAP), Individual Health Insurance (including ACA Marketplace enrollment assistance for the self-employed, retired, and students), and voluntary add-ons such as payroll-deductible pet insurance and LegalShield access. Pricing is uniformly quote-based — premiums vary by risk, coverage, and carrier underwriting, with personal and group products billed monthly and commercial lines billed annually; pet insurance is payroll-deducted at $10–$12.50 per weekly paycheck.\n\nThe agency earns carrier commissions as an independent broker on policies placed, with go-to-market centered on licensed-specialist phone/email/in-person consultations supported by a website quote funnel, a content blog, and modest social presence on Twitter and Facebook. It operates as a member of the Independent Insurance Agents of Indiana and the National Association of Health Underwriters, serves Central Indiana, and reports customer counts in the hundreds of clients and thousands of individuals protected. Underlying technology is described as standard industry systems with no proprietary AI, platform, or data assets, leaving the business model anchored on the principals' advisory credentials, multi-carrier access, and its embedded relationship with Managepoint.
Rmia firmographics
Firmographics- Name
- Rmia
- Legal name
- Risk Managers Insurance Agency
- Website
- https://rmiainc.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rmia is an independent, full-service insurance agency in Indianapolis distributing personal, commercial, business, and group health/life/benefits coverage via licensed specialists and a broad multi-carrier appointment roster, serving individuals, families, and SMBs across Central Indiana through direct phone, in-person, and online quote channels.
- Ownership category
- akta.pro rank
Rmia industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
Keywords
Where Rmia is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rmia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance Commissions: RMIA operates as an independent insurance agency/broker earning commissions from insurance carriers for policies placed. The agency offers products across multiple insurance lines including personal, commercial, group health, and life insurance through their carrier partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Insurance (Auto, Homeowners, Renters) |
| Subscription | Annual | Commercial Insurance (Workers Comp, General Liability, Auto) |
| Subscription | Monthly | Group Employee Benefits (Health, Dental, Vision, Life) |
| Subscription | Pay-as-you-go | Pet Insurance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Rmia product offering
Product offeringCore offering
Risk Managers Insurance Agency (RMIA) is a full-service independent insurance agency that brokers personal, commercial, business, and group insurance products on behalf of multiple carriers including Progressive, MetLife, AIG, The Hartford, Anthem, United Healthcare, and Humana. The agency earns commissions by placing policies across lines such as auto, homeowners, workers compensation, general liability, professional liability, group health, life, dental, and vision, supplemented by value-added services such as ACA Marketplace enrollment, COBRA administration, HSA accounts, legal services plans, and pet insurance.
Product overview
Risk Managers Insurance Agency (RMIA) is a full-service independent insurance agency offering a comprehensive portfolio of insurance products across personal, commercial, business, and group lines. The core offerings include Personal Insurance (auto, homeowners, renters, specialty vehicles), Commercial Insurance (workers comp, general liability, property/casualty), Business Insurance (professional liability, E&O), and Group Insurance (health, life, dental, vision, disability, supplemental benefits). The agency also provides value-added services through partnerships with eflex (Cafeteria Plan/COBRA administration), HSA Bank, LegalShield, and AFLAC. Individual health products include ACA Marketplace enrollment assistance and supplemental programs for self-employed, retired, and students. Pet insurance is available through Managepoint payroll services integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance
- Commercial Insurance
- Business Insurance
- Group Insurance
- Individual Health Insurance
- ACA/Health Insurance Marketplace Consultation
- Pet Insurance
Quantifiable outcome
- Over 80 years of combined insurance experience available to clients
- +1 more outcomes
Companies that use Rmia
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Rmia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rmia partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- ManagepointcoreRMIA partners with Managepoint, a locally owned and operated Professional Employer Organization (PEO). Managepoint provides HR services, payroll administration, and employee benefits management, while RMIA provides insurance expertise to their shared client base.
- LegalShieldminorLegalShield provides legal services coverage that RMIA offers to clients, giving access to professional legal counsel for everyday legal matters.
- The HartfordcoreThe Hartford provides personal and commercial insurance products including home, automobile, life insurance, and retirement products.
- ForemostcoreForemost specializes in coverage for mobile homes, motorcycles, boats, and snowmobiles with specialized products and superior claims service.
- Bristol WestminorBristol West has provided quality automobile insurance coverage since 1973, emphasizing consistent customer and claims service.
- AIGcoreAIG provides property-casualty and life insurance products serving commercial, institutional, and individual customers worldwide.
- First Chicago Insurance CompanyminorFirst Chicago Insurance Company is a regional carrier providing Personal Auto, Commercial Auto, and Artisan General Liability coverage since 1920.
- First AmericanminorFirst American Property & Casualty Insurance Companies offer quality property and casualty products through independent agents.
- Progressive DrivecoreProgressive is the third largest auto insurance group in the country, insuring over 10 million people with value and service offerings.
- MetLifecoreMetLife provides insurance and financial services products with over a century of reputation for fair dealing and integrity.
- United HealthcarecoreUnitedHealthcare is the largest single health carrier in the United States, serving approximately 70 million Americans with innovative products and services.
- AnthemcoreAnthem provides individual and family health plans across the United States, focused on improving health of members.
- AflaccoreAflac provides indemnity insurance policies available on payroll group and individual basis for supplemental health coverage.
- Assurant HealthminorAssurant Health has provided health insurance to individuals, families, and small businesses since 1892, focusing on innovative and affordable options.
- HumanacoreHumana is committed to helping employers manage healthcare costs and guiding consumers to make informed health and benefits decisions.
- Advantage Health SolutionsminorAdvantage Health Solutions is a local, provider-owned health plan offering healthcare benefits to employer groups of all sizes.
- AllianzminorAllianz is one of the leading insurers and financial services providers worldwide.
- EpicminorEPIC provides financial security with a hands-on approach, flexible benefit solutions, and competitive rates, protecting families and employers for over 23 years.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Rmia competitors and assessment
Company assessmentBroad incumbents
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering the full range of personal, commercial, and benefits products. Operates at vastly larger scale than RMIA but competes indirectly through its retail brokerage segment in Indiana.
- Marsh & McLennan: Global professional services firm whose Marsh brokerage segment offers personal, commercial, and employee benefits distribution. Far larger than RMIA and oriented to enterprise risk, but competes for the same Indianapolis-region commercial insurance buyers.
- Aon: Global insurance and reinsurance brokerage offering commercial risk, health/benefits, and personal lines through carrier partnerships. Comparable to RMIA at the agency-distribution layer but with massive scale, capital, and proprietary analytics capabilities.
Direct peers
- Acrisure: Rapidly consolidated insurance brokerage that grew primarily through acquisitions of independent agencies like RMIA. Demonstrates the roll-up trajectory available to well-positioned independent agencies, and serves as a likely consolidator/acquirer in RMIA's category.
- Brown & Brown Insurance: Large public insurance brokerage distributing personal, commercial, and employee benefits through carrier partnerships across the US. Comparable business model to RMIA (multi-carrier independent agency) but at substantially greater scale and with diversified service lines.
- USI Insurance Services: Top-10 US insurance brokerage and employee benefits firm distributing across P&C, benefits, and personal lines via carrier partnerships. Operates the same independent-broker distribution model RMIA uses, but with national reach and dedicated industry verticals.
- Leavitt Group: Regional independent insurance agency group with multiple locations across the Western and Midwestern US, offering personal, commercial, and group benefits through multiple carrier partnerships. Like RMIA, it is an independent, full-service agency model without underwriting capability, but with broader geography and more carrier scale.
- Hub International: Mid-market insurance brokerage offering P&C, employee benefits, life, and specialty coverage through carrier partnerships. Closely comparable to RMIA in core service mix (personal/commercial/group), but operates at much larger regional scale across the Midwest and beyond.
Regional players
- TrueNorth Companies: Midwestern insurance, risk management, and PEO services firm with strong Iowa/Midwest regional presence. Closely comparable to RMIA's PEO-plus-insurance positioning through its TrueNorth PEO division, but anchored in a different Midwest geography.
Emerging players
- Goosehead Insurance: Public, tech-enabled independent insurance agency franchisor distributing personal lines through a digital platform with licensed agent support. Threatens traditional agencies like RMIA by combining digital convenience with carrier access — addressing the technology gap RMIA faces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rmia social profiles
Digital presenceRmia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rmia leadership team
Management profileNumber of profiles
Profiles2 records
Rmia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rmia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rmia
What does Rmia do?
Risk Managers Insurance Agency (RMIA) is a full-service independent insurance agency that brokers personal, commercial, business, and group insurance products on behalf of multiple carriers including Progressive, MetLife, AIG, The Hartford, Anthem, United Healthcare, and Humana. The agency earns commissions by placing policies across lines such as auto, homeowners, workers compensation, general liability, professional liability, group health, life, dental, and vision, supplemented by value-added services such as ACA Marketplace enrollment, COBRA administration, HSA accounts, legal services plans, and pet insurance.
Is Rmia a public or private company?
Rmia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rmia founded?
Rmia was founded in 2012. It employs 11 to 50 people.
Where is Rmia based?
Rmia is headquartered in Indianapolis, United States, in the North America region.
How does Rmia make money?
One revenue line is on record: insurance Commissions.
Who are Rmia's main competitors?
Broad incumbents on record are Arthur J. Gallagher & Co., Marsh & McLennan and Aon. Direct peers are Acrisure, Brown & Brown Insurance, USI Insurance Services, Leavitt Group and Hub International. TrueNorth Companies is listed as a regional player. Goosehead Insurance is listed as an emerging player.
Does Rmia have an API?
No public API is recorded for Rmia.
What industry is Rmia in?
Rmia's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 524210 and its SIC code is 6411.