See See Motor Coffee Co

What See See Motor Coffee Co does

See See Motor Coffee Co (branded as SEE SEE®) is a privately held, motorcycle-lifestyle company that sells coffee, gear, headwear, and accessories under a single lifestyle brand. The firm describes itself as a motorcycle company extending into branded merchandise, and targets motorcycle enthusiasts and adjacent lifestyle consumers with curated, branded goods. Its core product surface is a DTC e-commerce storefront on Shopify at seeseemotorcycles.com, with no proprietary commerce or supply-chain technology disclosed; the storefront offers standard catalog, account, and multi-currency checkout functionality. Distribution is digital-direct to individual consumers, with global shipping implied through the multi-region storefront, and marketing is run organically through Instagram (@seeseemotorcoffee) and YouTube (@SeeSeeMotorcycles) channels.

The company's revenue model is direct hardware/merchandise sales to consumers via its Shopify checkout; no subscriptions, tiered pricing, or recurring revenue lines are disclosed. The registered contact address is a unit at a Rancho Mission Viejo, CA commercial mailing location, while firmographic records list Portland, Oregon — suggesting either a founder/origin city and an operational mailbox split, or thin geographic anchoring. The only documented B2B relationship is a November 2024 partnership with Deadstock Coffee to design and equip Deadstock's expanded second location in Beaverton, Oregon, near Nike's World Headquarters; this is characterized as a minor, one-off co-design engagement rather than a contracted revenue stream. No management team, no funding rounds, no patents or trademarks, no M&A activity, and no revenue figures are publicly disclosed; at the time of data collection the storefront's product catalog displays no available inventory items, indicating either limited active merchandising, a drop-based model, or a pivot in commercial activity.

Name

See See Motor Coffee Co

Legal name

See See Motor Coffee Co

Website

https://seeseemotorcycles.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

See See Motor Coffee Co (SEE SEE®) is a privately held motorcycle-lifestyle brand that sells coffee, gear, headwear, and accessories directly to consumers through a Shopify e-commerce storefront, targeting motorcycle enthusiasts and adjacent lifestyle buyers via organic social channels.

Ownership category

akta.pro rank

Product category

Motorcycle Apparel & Lifestyle Merchandise

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Retail-Eating & Drinking Places (5810), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Espresso Bars & Coffee Bars (THAFADAD)

Keywords

• Motorcycle merchandise
• Motorcycle apparel
• Branded headwear
• Motorcycle accessories
• Coffee culture brand

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. E-commerce merchandise sales: The company operates a Shopify-based online storefront selling motorcycle-themed merchandise and products. Revenue is generated through direct consumer purchases via the e-commerce platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

See See Motor Coffee Co (branded as SEE SEE®) operates a direct-to-consumer e-commerce storefront selling branded motorcycle-themed merchandise, including gear, headwear, and accessories, under the SEE SEE® trademark. The company also maintains a coffee-culture brand identity and has engaged in collaborative design projects with coffee shop partners. Distribution is conducted globally through its Shopify-powered online store at seeseemotorcycles.com.

Product overview

See See Motor Coffee Co (branded as SEE SEE®) operates a Shopify-powered e-commerce storefront selling motorcycle-themed merchandise and branded goods. The company maintains an online catalog and shopping platform accessible at seeseemotorcycles.com. At the time of data collection, the products page displayed no available inventory items. The company is headquartered at 30767 Gateway Place Unit#171, Rancho Mission Viejo, CA 92694, and can be contacted via [email protected].

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Deadstock CoffeeminorStrategic or Co-development Partner · 22 November 2024See See Motor Coffee Co partnered with Deadstock Coffee to design and equip their expanded second location in Beaverton, Oregon. The partnership contributed to the design and equipment of the 2,400-square-foot space (five times larger than the original Portland location), which includes a coffee lab and gallery. The collaboration was part of Deadstock's effort to create a sneaker-culture inspired coffee destination near Nike's World Headquarters.

Recent moves3 records

Expansion highlights3 records

Direct peers

• Throttle Roll: Motorcycle culture online magazine and apparel drop brand. Comparable as a small digital-first publisher/merchandiser targeting the same motorcycle enthusiast demographic.
• Deadstock Coffee: Portland/Beaverton-based specialty coffee brand fusing sneaker culture with coffee retail. See See's active design partner and the most direct comparable in combining a subcultural lifestyle (sneakers) with specialty coffee retail.
• Deus Ex Machina: Global motorcycle lifestyle brand that operates 'Deus Cafe' roastery-cafes alongside apparel and custom motorcycles. Directly comparable as a motorcycle-and-coffee hybrid lifestyle brand with physical retail and merchandise.
• Iron & Resin: California-based motorcycle-inspired lifestyle apparel brand selling rugged, heritage-style gear and accessories. Comparable as a small, design-led motorcycle lifestyle DTC apparel brand.
• Counter Culture Coffee: Specialty coffee roaster with strong sustainability and direct-trade positioning. Comparable as an independent specialty coffee brand selling beans and related merchandise to enthusiast customers.
• Buck Mason: California-based DTC menswear and lifestyle apparel brand with heritage Americana positioning. Comparable as a small, design-led DTC apparel brand using a cultural identity to drive premium pricing.

Broad incumbents

• Stumptown Coffee Roasters: Portland-originated specialty coffee roaster and cafe operator with national wholesale. Comparable as a Portland-rooted specialty coffee brand; See See's geographic and cultural heritage overlaps with Stumptown's identity.
• Harley-Davidson: Global motorcycle manufacturer with large licensed apparel and accessories business. Comparable as the dominant incumbent motorcycle brand that See See's gear/accessories implicitly compete with for enthusiast spending.
• Indian Motorcycle: Heritage American motorcycle manufacturer with branded apparel and accessories. Comparable as a broad incumbent motorcycle lifestyle brand with merchandise catalog targeting the same buyer.
• Stance: Lifestyle apparel brand (socks, headwear, accessories) sold through DTC and wholesale. Comparable as a headwear/accessories-driven lifestyle brand with a subculture-rooted identity similar to See See's motorcycle-culture angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@SeeSeeMotorcycles
• Instagraminstagram.com/seeseemotorcoffee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about See See Motor Coffee Co