RG Finance

What RG Finance does

RG Finance GmbH is a German financial services firm founded in 2019 and headquartered in Hannover that provides external CFO-as-a-service to growth-stage companies with annual revenues of EUR 1M–40M and 10–100 employees. The firm's core product is a recurring CFO retainer that bundles done-for-you financial and liquidity planning, monthly controlling/BWA delivery, plan-actual comparisons as early-warning systems, M&A advisory, and process optimization, delivered by an in-house bench of controllers, CFOs (including alumni from Big Four, Jägermeister, and listed industrial companies), M&A experts, and former auditors. Primary verticals are Dienstleister (service providers), Ecommerce, Software/Tech, and Handwerk, with named clients including Memberspot, SocialNatives, MoleQlar, mySheepi, Olivenzauber, Vetain, Kukki Cocktails, CopterPro, Megasauna, Adbaker, High Office, Loftfilm, Kirschbaum Consulting, and Verlog.

The technology layer is a proprietary "Financial Management Suite" — a financial dashboard product that surfaces key figures, benchmark comparisons, integrated financial planning, and simplified reporting. It is positioned as non-proprietary to avoid client dependency. Pricing is not publicly disclosed but follows a fixed monthly retainer plus one-time setup fee structure, described as roughly equivalent to the all-in cost of an in-house controller including software; performance-based success fees apply on M&A and financing intermediation. Add-on products include the CFO-Days client events, a Mitgliederbereich (member area) with finance know-how, an Inhouse Controller Ausbildung training program, and free funnel tools such as the Benchmark-Tool (against 100+ growth companies), Unternehmenswert-Rechner (company value calculator), EBIT-Booster for agencies, and a EUR 10M+ Exit Checklist.

Go-to-market is sales-led and direct-only, with a structured 4-step process from free initial consultation through 60–90 minute expert sessions to long-term retainer. Distribution is domestic Germany with a DACH-listed operating scope; customer acquisition blends content marketing (website, blog, free tools), organic social (LinkedIn, Instagram, Facebook, YouTube, TikTok, XING), paid social, email newsletters, and PR coverage in outlets such as WirtschaftsWoche, Handelsblatt Research Institute, FINANCE, StartupValley, and GEWINNERmagazin. The firm is TÜV Süd ISO 9001:2015 certified and carries multiple DQN certifications (2022) plus a Creditreform "Ausgezeichnete Bonität" rating (2024); it is privately held by founder/Managing Director Robert Giebenrath with no disclosed institutional funding, M&A activity, or parent company.

Name

RG Finance

Legal name

RG Finance GmbH

Website

https://rg-finance.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

RG Finance GmbH is a Hannover-based financial services firm founded in 2019 that delivers external CFO-as-a-service — recurring financial planning, controlling, and M&A advisory — to German growth companies with EUR 1M–40M revenue across Dienstleister, Ecommerce, Software, and Handwerk verticals, supported by a proprietary financial dashboard suite.

Ownership category

akta.pro rank

Product category

External CFO / Financial Advisory Services

NAICS

Management Consulting Services (54161), Portfolio Management and Investment Advice (523940)

SIC

Services-Management Consulting Services (8742), Finance Services (6199), Investment Advice (6282)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

Keywords

• External CFO services
• Financial planning consulting
• Controlling and reporting
• Liquidity management advisory
• M&A advisory services

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. External CFO / CFO-Service: Core revenue stream from providing external CFO services to growth companies. Includes done-for-you financial planning, controlling, strategic advisory, and process optimization. Operates on a fixed retainer plus one-time setup fee model. Performance-based success fees may apply for M&A and financing intermediation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

RG Finance provides external CFO-as-a-service to German growth companies (EUR 1-40M revenue), delivering done-4-you financial planning, liquidity planning, controlling, plan-actual comparisons, and reporting. The firm also offers strategic advisory on financing, M&A transactions, and process optimization, supported by a proprietary Financial Management Suite that consolidates financial KPIs, benchmark comparisons, and early-warning indicators. Services are delivered by an in-house team of controllers, CFOs, M&A experts, and former auditors on a fixed retainer basis.

Product overview

RG Finance operates as a digitized business consulting firm offering a unified external CFO-as-a-service platform. The core offering is the CFO-Service, which bundles done-4-you financial planning, controlling, and liquidity management delivered by a team of finance experts. This is complemented by the Financial Management Suite—a dashboard product providing integrated financial reporting. Add-on services include the CFO-Days event series, an exclusive Mitgliederbereich (member area) with finance know-how, and free tools such as the Benchmark-Tool, Unternehmenswert-Rechner, EBIT-Booster, and Exit Checkliste. The company serves growth businesses with annual revenues between 1 and 40 million euros across Dienstleister (service providers), Ecommerce, Software, and Handwerk (craft/trade) sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• CFO-Service (Externer CFO) Full-service external CFO engagement for German growth companies covering done-4-you financial and liquidity planning, plan-actual comparisons, monthly reporting, controlling, strategic sparring, financing advisory, and M&A intermediation, delivered by a team of controllers, CFOs, M&A experts, and former auditors on a fixed retainer plus setup fee basis.
• Financial Management Suite Proprietary financial dashboard providing all relevant financial KPIs at a glance, including benchmark comparisons, financial health checks, plan-actual comparisons as early warning systems, integrated financial planning, and simplified financial reports with expert commentary for clients of the CFO-Service.
• Inhouse Controller Ausbildung Training program to build internal finance expertise within client companies, including member-area finance content and structured training specifically designed for managing directors of growth companies, enabling them to manage controllers and financial processes internally.

Quantifiable outcome

• Companies can generate 10-20% more profit by making data-based decisions
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tax Advisors and Auditors Network (Steuerberater und Wirtschaftsprüfer)coreStrategic or Co-development PartnerRG Finance has a network of trusted tax advisors and auditors (Wirtschaftsprüfer) as part of their comprehensive partner ecosystem, providing clients with access to complete financial services.
• Lawyers and Notaries Network (Rechtsanwälte und Notare)coreStrategic or Co-development PartnerPartnership network including legal professionals (Rechtsanwälte) and notaries (Notare) to support clients with all adjacent legal and transactional matters.
• Banks and Public Investment Companies (Banken und öffentliche Beteiligungsgesellschaften)coreStrategic or Co-development PartnerNetwork of banking partners and public investment companies to support client financing needs and capital acquisition.
• Insurance and Executive Protection Providers (Versicherungen und Geschäftsführerabsicherungen)minorStrategic or Co-development PartnerNetwork partners for insurance products and executive protection (D&O) to round out client financial security offerings.
• Subsidy and Research Grant Experts (Fördermittel und Forschungszulagen)minorStrategic or Co-development PartnerPartners specializing in subsidies, grants, and R&D tax incentives (Forschungszulagen) to maximize client funding opportunities.
• PR and Communications Partners (PR und Öffentlichkeitsarbeit)minorGTM or Marketing PartnerPR and communications agency partners to support client public relations and communications needs.
• Sales and Recruitment Partners (Vertrieb und Mitarbeitergewinnung)minorChannel Partner/ Reseller/ DistributorPartners supporting sales and employee recruitment to help clients build high-performing teams.

Scale indicators8 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• CFO Partners: Germany-based CFO advisory firm providing interim, fractional and project-based CFO support to German SMEs — same geography, same Mittelstand client profile and same external-CFO positioning.
• BMB Partners: German M&A and corporate finance advisory for mid-market companies and founder-led businesses. Overlaps with RG Finance's M&A intermediation, financing support and growth-company focus in Germany.
• The CFO Centre: Global fractional CFO firm providing part-time and interim CFOs to SMBs and mid-market companies. Closest direct analogue to RG Finance's external CFO model, with a comparable subscription-style retainer structure and growth-stage focus.
• Cherry Kurtz: Germany-based financial advisory and outsourced CFO/CONTROLLING boutique for growth companies. Same vertical focus (German SMB and growth-stage companies) and overlapping external-finance service line.
• Pilot.com: US-based outsourced bookkeeping, tax and CFO services for startups and SMBs, sold on a recurring monthly subscription. Directly comparable on customer segment (growth-stage SMBs), subscription model and bundled software-plus-expert delivery.

Emerging players

• finway: German fintech offering finance-as-a-service and outsourcing for SMBs, including CFO-as-a-service elements. Emerging player targeting the same Mittelstand pain points (financial visibility, liquidity planning) with a more tech-led model.
• Accountable: European/German online accounting and tax platform for freelancers and SMBs. Adjacent rather than identical: overlaps on the 'outsourced finance function' thesis but focuses on tech-enabled accounting rather than senior-CFO advisory.

Broad incumbents

• BearingPoint Germany: Large European management and technology consultancy with a finance transformation practice. Operates in the same space as RG Finance but at much larger scale and with broader advisory scope rather than dedicated external CFO retainers.
• PwC Germany: Big Four firm in Germany offering outsourced finance, accounting and CFO-related advisory to mid-market companies. Competes for the same 1-40M EUR revenue Mittelstand clients as part of a much broader service portfolio.
• HLB Germany: Germany-based accounting and advisory network serving SMEs, including outsourced finance leadership. A broader incumbent that overlaps with RG Finance on fractional finance leadership for growing German companies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xxing.com/pages/rg-finance-gmbh
• YouTubeyoutube.com/@robertgiebenrath-externercfo
• Facebookfacebook.com/rgfinancegmbh
• LinkedInlinkedin.com/company/rg-finance-gmbh
• Instagraminstagram.com/rg_finance_gmbh
• TikToktiktok.com/@robertgiebenrath

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RG Finance