LCI Productions

What LCI Productions does

LCI Productions is a London-headquartered design, production, and installation specialist founded in 1984 by Chris Matthews, operating for over 40 years in immersive experiential entertainment. The company began as one of the UK's first laser production companies and has evolved into a turnkey provider of technology-led experiences spanning at least 16 service domains: sound and light shows, laser special effects, projection mapping (including building-scale), AR, holographic displays, holofans, water screens, water and fountain shows, dark rides and simulation systems, immersive rooms, interactive displays, LED systems, and fountain systems. Core technology combines in-house creative content production (CG, animation, audio composition, original IP) with technical engineering and custom show control systems, delivered through long-tenured multidisciplinary teams. Customers include theme parks, safari parks, heritage sites, museums, festivals, brand marketers, and governments, served from London with a documented global delivery footprint covering the UK, Europe, Greater China, Hong Kong, the Middle East, Malaysia, and the Caribbean.

The business model is primarily project-based with bespoke, quote-driven pricing for one-off events and permanent installations, supplemented by equipment hire and rental (e.g., fountain shows, holofans, water screens) and recurring maintenance and support service-level agreements for permanent attractions. Revenue is generated through direct enterprise sales engagement, responding to project enquiries with collaborative development from concept to delivery. GTM is split between enterprise field sales for capital projects and event-driven demand tied to seasonal attractions, festivals, product launches, and national celebrations. Notable recurring engagements include a 16-year relationship with RHS Chelsea Flower Show, a 4-year partnership with IMG Events for Windsor Great Park Illuminated, and a 3-year contract with Port Lympne Safari Park. Pricing is opaque (no public disclosure) and projects range from intimate installations to flagship spectacles such as the $4.5M Time Pirate Show in Xi'an, Qatar National Day 5km Corniche multimedia event, and Ocean Park Hong Kong's Symbio 360-degree water show.

Name

LCI Productions

Legal name

LCI Productions

Website

https://lciproductions.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

LCI Productions is a London-based, founder-led specialist in turnkey immersive experiential design and installation, delivering projection mapping, water shows, holograms, AR, and dark rides for theme parks, heritage sites, brands, and governments worldwide since 1984.

Ownership category

akta.pro rank

Product category

Immersive Experience Production

NAICS

Motion Picture and Video Production (51211), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Event Technical Production Management & Crew (MPAGAKAH)

Keywords

• Immersive experience design
• Projection mapping services
• Sound and light shows
• Event production services
• Water show installations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Turnkey Design, Production & Installation: Full-service project delivery from concept development through creative design, technical engineering, installation, programming, commissioning and operation. Covers show production, museum exhibitions, sound and light shows, projection mapping, laser effects, and water shows.
2. Equipment Hire & Rental: Rental of holofans, water screens, fountain systems, and other AV equipment for events. Includes on-site operations and technical support during hire periods.
3. Maintenance & Support Services: Tailored support options ranging from short-term event coverage to 24/7 service-level agreements for permanent installations. Ongoing system maintenance, upgrades and technical assistance.
4. Content Creation & Creative Services: In-house animation, CG, concept art, and show content production. Custom visuals, audio, and effects tailored to client specifications or existing IP adaptation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

LCI Productions is a design-led attraction and event production specialist that delivers turnkey immersive technology-led experiences for visitor attractions, brands, festivals, and venues worldwide. The company provides end-to-end services spanning concept development, creative and technical design, content creation (CG animation, audio, theming), engineering, installation, commissioning, programming, and ongoing maintenance and support. Core offerings integrate sound, light, projection mapping, lasers, water screens, holofans, AR, holograms, interactive displays, dark rides, and fountain systems into cohesive audience experiences.

Product overview

LCI Productions is a design-led attraction and event production specialist offering a comprehensive portfolio of experiential AV services. The company delivers turnkey design, production, and installation for show production, museum exhibitions, sound and light shows, projection mapping, pixel mapping, interactive displays, laser effects, augmented reality, water shows, holofans, and immersive rooms. The core offerings are organized around specialized technology domains including Sound & Light Shows, Laser Special Effects, Augmented Reality, Experiential AV Experiences, Interactive Displays, LED Displays, Projection Mapping (standard and building-scale), Light Trail Experiences, Dark Rides & Simulation Systems, Holofans, Water Screens, Water Shows, Immersive Rooms, Holograms, and Fountain Systems (both installed and hire). These services are delivered as project-based engagements spanning concept development, creative and technical design, installation, commissioning, programming, and ongoing maintenance and support.

Differentiator

Problem solved

Functional benefit

Products and services

• Sound & Light Shows Immersive shows combining projection, lighting, and audio to captivate audiences and bring stories to life for events, national celebrations, product launches, and public gatherings. Solutions scale from small venues to large-scale events.
• Laser Special Effects Spectacular laser special effects for live events, film, TV, concerts, and brand activations, including choreographed beam shows and custom animations with certified safety standards. Scalable from intimate installations to large-scale productions.
• Augmented Reality Experiences Interactive AR experiences blending digital and physical worlds with custom app development, high-quality 3D animation, and scalable solutions for single installations or global campaigns. Used for interactive museum exhibits, brand activations, and themed attractions.
• Experiential AV Experiences Digital experiences integrating audio and visual solutions for themed attractions, live events, museum installations, experience centres, and experiential brand activations. Includes 4D theatres with motion, wind, scent and sound, show control and remote management, bespoke 3D projections and holograms, 5.1 surround sound, and animatronics.
• Interactive Displays Interactive experiences using touch, motion, and gesture-based displays including floors, windows, tables, walkthrough attractions, and interactive special effects. Custom games and immersive environments placing audiences at the centre of action.
• LED Display Systems Custom-shaped LED display systems ranging from large-scale outdoor screens to indoor installations for branding, information, and entertainment. Weatherproof systems with interactive capabilities, flexible content management, remote scheduling, and real-time updates.
• Projection Mapping 3D projection mapping turning ordinary structures into extraordinary visual experiences on architectural facades and immersive installations, with custom content creation using latest software tools and media servers.
• Building Projection Mapping Full-service building facade transformation including creative content development, state-of-the-art projection equipment, guerrilla projection campaigns, site selection and permissions handling for brand promotion and public events.
• Light Trail Experiences Custom light trails with immersive storytelling combining lighting, projection and sound; interactive features with motion-triggered and holographic effects; multi-sensory storytelling with SFX, scent, wind, and dynamic motion across multiple zones.
• Dark Rides & Simulation Systems Multisensory dark ride experiences including 6DOF simulators, tracked and trackless ride systems, immersive tunnels with theatrical effects, scent, wind, lighting, animatronics, and dynamic motion; interactive platforms with shooting systems and gesture controls.
• Holofans 3D floating visual holograms using high-speed LED blades; scalable from single to multi-fan setups; weatherproof outdoor housings; plug-and-play media players with easy content updates.
• Water Screens Hydro screens (fine mist curtains) and jet screens (powerful water jets) creating projection canvases; 360-degree viewing angles up to 170 degrees; interactive motion-responsive features; low-maintenance water circulation systems.
• Water Shows Spectacular synchronized fountain displays combining water, light and music with custom choreography; remote control and scheduling; scalable from intimate setups to large-scale public events.
• Immersive Rooms Interactive environments using touch screens, gesture controls and physical interfaces; custom theming; original or IP-adapted narratives; advanced AV with projection mapping, lighting and immersive sound.
• Hologram Solutions 3D holographic displays using expert techniques including Holofan Arrays, Pepper's Ghost, Hologauze, and Holofans; tailored content creation; immersive design with surrounding set dressing for corporate events, product launches, and attractions.
• Fountain Systems Custom fountain design with dynamic water displays, synchronized lighting and music; original music compositions and choreography; scalable for permanent or temporary installations.
• Fountain Shows for Hire Fully designed choreographed fountain shows for hire featuring dancing fountains with dynamic water, light, and music for festivals and events. Includes on-site operations and technical support during hire periods.
• Maintenance & Support Services Tailored support options ranging from short-term event coverage to 24/7 service-level agreements for permanent installations, including ongoing system maintenance, upgrades, and technical assistance.

Quantifiable outcome

• Windsor Great Park Illuminated 2025 visitor numbers increased by 7.6% from previous year
• +4 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature16 records

Partnerships

13 partnerships are on record, tiered core, flagship, major and minor.

• IMG EventscoreStrategic or Co-development Partner · 1 January 2025Long-term partnership with IMG Events for Windsor Great Park Illuminated, now in its fourth consecutive year. LCI manages full lifecycle from concept, media creation, and technical design to installation, programming, and onsite operation. The partnership has expanded with year-over-year growth of 7.6% in visitor numbers.
• Port Lympne Safari ParkcoreStrategic or Co-development Partner · 1 January 2025LCI secured a three-year contract to deliver Port Lympne Safari Park's annual seasonal light trail. LCI provides full creative and technical suite including original character design, media content, audio composition, lighting installations, soundscapes and immersive theming across all 22 zones.
• RHS Chelsea Flower ShowcoreStrategic or Co-development Partner · 1 January 2025LCI has maintained a 16-year relationship providing comprehensive AV communication solutions for RHS Chelsea Flower Show. Services include conference suite AV, bandstand entertainment, and the RHS Chelsea Late event.
• Utopia EntertainmentflagshipStrategic or Co-development Partner · 1 January 2025Commissioned by Utopia Entertainment to design Symbio, the world's first 360-degree water screen show at Ocean Park Hong Kong. LCI developed full creative, technical, and programming scope including original CG animation, show control systems, and on-site operations.
• ITWmajorStrategic or Co-development Partner · 1 January 2025Partnership with ITW to develop spectacular night-time water show for Ocean Flower Island theme park in Hainan. LCI provided full turnkey service including concept development, technical design, and budgeting for live performers, parade floats, and advanced projection mapping.
• big groupmajorImplementation/ SI/ Consulting Partner · 1 January 2025LCI collaborated with big group to deliver Innovate2025, Mastercard's thought leadership and innovation experience at McLaren Technology Centre. LCI provided full AV and technical solution supporting multi-sensory journey blending immersive media, spatial audio, interactive technology, and live show control.
• Qatar National DayflagshipStrategic or Co-development Partner · 1 January 2025One-night multimedia spectacular along 5km Doha Corniche featuring fire, water, light, and sound. LCI assembled full AV arsenal including 70m x 30m building projection, 10 floating water screens, 80 searchlights, and 400 illuminated palm trees.
• PastporteminorStrategic or Co-development Partner · 1 January 2025Partnership with immersive experts Pastporte to create Halloween experience at Hampton Court Palace. Combined projection mapping, immersive audio, and moody lighting for multi-room multimedia journey.
• BBC EarthminorStrategic or Co-development Partner · 1 January 2025Collaboration with BBC Earth for Frozen Planet immersive experience at SEA LIFE London Aquarium. Brought spectacular film footage to life using advanced technology creating multi-sensory polar world experience.
• Enchanted Forest Community TrustcoreStrategic or Co-development Partner · 1 January 2017Multi-year partnership with Enchanted Forest Community Trust to deliver key water show elements for Scotland's top autumn attraction. Award-winning installations including Cascading Bridge and Celtic-inspired finale shows.
• Heart ProductionsminorStrategic or Co-development Partner · 1 January 2016Partnership with Heart Productions for BFG movie premiere party. Created custom 360-degree projection mapped installation featuring downward drifting bubbles effect on custom Frobscottle model.
• Quijiang Development CommitteeflagshipStrategic or Co-development Partner · 1 January 2015Commissioned to design and deliver the $4.5 million 'Time Pirate Show' multimedia water show for Tang Paradise in Xi'an, China. LCI designed and produced the full show including original CG animation, live-action filming, and original music score.
• Yunnan Tourism Group Co LtdflagshipStrategic or Co-development Partner · 1 January 2015Commissioned to design and deliver award-winning visitor experience at Stone Forest in China. Full turnkey delivery including water screen shows, walkthrough experiences, motion simulation theatre, and lighting installations.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• George P. Johnson (GPJ): Global experience marketing agency producing trade shows, product launches and live events for enterprise brands. Broad incumbent competing for the same brand activation and product launch mandates that LCI wins (e.g. Nissan Juke-style multi-city projection campaigns).
• Jack Morton Worldwide: Global brand experience agency (IPG) producing live events, experiential marketing and immersive brand activations at scale. Broad incumbent serving the same enterprise RFPs as LCI (e.g. Mastercard Innovate, Nissan-style launches) but with integrated strategy and media capabilities LCI does not offer.
• Momentum Worldwide: Global experiential marketing agency (IPG) operating at scale across brand activations, sports partnerships and live events. Broad incumbent comparable to LCI's brand and corporate event work but with significantly larger budgets and broader portfolio of services.
• Wasserman: Global agency producing brand experiences, live events and integrated marketing campaigns across sports, lifestyle and entertainment. Broad incumbent that overlaps with LCI's enterprise and brand activation book at a much larger operating scale.

Direct peers

• Hawthorn: UK-based creative production company designing and delivering live events, immersive brand experiences and bespoke installations. Direct peer to LCI: similar UK base, comparable turnkey model spanning creative, technical and on-site delivery for enterprise and attraction clients.
• Falcon's Creative Group: Theme park, museum and immersive experience design firm producing master planning, media production and ride/exhibit integration. Direct peer to LCI's attractions and museums work, including projection-mapped and media-rich dark rides and walkthrough attractions.
• Holovis: Immersive technology integrator specializing in simulation, AR/VR, sensory effects and dark ride systems for attractions and themed entertainment. Direct peer to LCI's dark rides, simulation and immersive-rooms capabilities, serving overlapping theme park and visitor attraction clients.
• The Sparks Group: Live experience agency producing brand activations, sporting ceremonies and large-format show installations. Direct peer to LCI for event-driven and brand activation GTM, with overlapping services in projection mapping, lighting and immersive environments.
• MKG Experience Makers: Independent experience marketing agency producing brand activations, events and immersive environments for global brands. Direct peer to LCI's brand activation and corporate event work (e.g. Mastercard, Jaguar Land Rover-style enterprise briefs).
• Thinkwell Group: Global strategy and design firm producing theme parks, museums, attractions and immersive guest experiences. Direct peer to LCI for the Visitor Attractions segment (e.g. Ocean Park, Port Lympne, Cheddar Gorge) given the shared story-led, turnkey design-to-installation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LCIProductions
• YouTubeyoutube.com/user/lciprojects
• Facebookfacebook.com/LCIProductions
• LinkedInlinkedin.com/company/lci-productions-ltd
• Instagraminstagram.com/lciproductions

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LCI Productions