Heart Productions

What Heart Productions does

Heart Productions is an independent, founder-led live events and experiential agency headquartered in London (Unit 1, Depot Point, 15-27 Britannia Street, WC1X 9AH). Founded in 2006 by CEO Marc Smith and Managing Director Nicola Smith, the company delivers end-to-end event production — from strategy and creative ideation through design, project management, and on-site execution — for global brands, blue-chip companies, sports organizations, film and television studios, and government clients. Its service portfolio spans film premieres, press conferences, brand experiences, product launches, virtual events, festival production, cultural events, sports presentation, and charity events, alongside newer capabilities in AR/MR/VR ideation and development, digital activations, and live streams.

The company operates a fully integrated in-house model, employing a cross-disciplinary team with skills spanning industrial design, product design, graphic design, motion graphics, and 3D artistry, which the company positions as enabling strategy-to-production delivery without third-party dependency. Marquee engagements include Netflix premieres (Bridgerton, The Gray Man, Havoc), the 2022 Women's Euros victory celebration at Trafalgar Square with the Greater London Authority, Visa Cash App Racing Bulls (Formula 1), Barclays, the Lawn Tennis Association, and Downton Abbey premiere production. The company holds ISO 9001 certification, is a member of ISLA (Institute of Sustainable, Live Events), and has published a Modern Slavery Statement effective January 2026.

Heart Productions generates revenue through bespoke, project-based professional services contracts sold via direct consultative enterprise field sales, with custom quote-based pricing per engagement. The company is privately held with no disclosed institutional investors, parent company, subsidiaries, or funding rounds. Headcount sits in the 11-50 range, and the company claims a global delivery footprint despite operating from a single London headquarters. Its go-to-market relies on portfolio credibility, a Vimeo showreel, and client referrals rather than paid acquisition.

Name

Heart Productions

Legal name

Heart Productions

Website

https://heartproductions.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart Productions is an independent London-based live events and experiential agency, founded in 2006, delivering end-to-end event production (strategy through execution) for global brands, film studios, sports organizations, and government clients including Netflix, Barclays, and Visa Cash App Racing Bulls.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)

Keywords

• Live event production
• Experiential event services
• Brand activation agency
• Premiere event production
• Sports presentation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Live Events and Experiential Services: Full-service live events agency providing strategy, creative development, project management, and production services for brand experiences, film premieres, sports presentations, cultural events, and charity work. Revenue is generated through project-based contracts with global brands and blue-chip companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Heart Productions is an independent, fully integrated live events and experiential agency that designs and produces high-profile events for global brands and blue-chip companies. Services span strategy, creative ideation, design, project management and on-site production for film premieres, press conferences, product launches, brand experiences, sports presentation, cultural and charity events, roadshows, influencer experiences, and AR/MR/VR activations. The agency operates as a single end-to-end offering rather than a modular platform, delivering each engagement through its in-house specialist team.

Product overview

Heart Productions is an independent, fully integrated live events and experiential agency that offers a comprehensive suite of event production services. The company operates as a single unified offering rather than a modular platform, providing end-to-end capabilities from strategy through ideation and design to project management and production. Their service portfolio includes Film Premieres, Press Conferences, Virtual Events, Product Launches, Live Streams, Brand Experiences, Festival Production, and Cultural Events, supported by specialized capabilities in AR/MR/VR development, Digital Activations, and Influencer Experiences. The company also delivers Sports Presentation and Charity Events services. Heart takes a cross-disciplinary approach, working at the intersection of art and science, digital and analogue, virtual and physical experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Film & Television Premiere Events Red carpet, cinema launch, and world-premiere event production for films and television series, including talent management, venue transformation, influencer experiences, and guest journey design for major studios and streaming platforms (e.g., Netflix premieres for Bridgerton, The Gray Man, Havoc, Downton Abbey).
• Sports Presentation & Ceremonial Events End-to-end production of sports presentation moments, trophy lifts, national celebrations, and fan engagement experiences for sports federations, governing bodies and commercial rights holders.
• Brand Experiences & Activations Immersive brand activations, product launches, press conferences, roadshows, influencer experiences, and aftershow parties designed to create lasting connections between brands and their target audiences.
• Cultural & Charity Events Production of cultural celebrations, community events (including Eid, Vaisakhi, and St. George's Day), and charity fundraisers for municipal bodies, community organizations, and nonprofits.
• AR/MR/VR Experiential Experiences In-house augmented, mixed, and virtual reality experience design and development for immersive brand activations and digital engagements.
• Virtual & Hybrid Event Production Digital and hybrid event experiences plus live stream broadcast production that connect brands with audiences in virtual settings, complemented by 360-degree communications strategy across audience touchpoints.
• Digital Activations & Interactive Games Design and execution of interactive digital experiences and gamification elements for audience engagement within live events and brand campaigns.
• Event Management & Concept Development End-to-end event management covering creative ideation and concept design, project planning, logistics coordination, and on-site execution for events of all scales.
• Festival Production Large-scale festival planning and production including community, cultural, and sporting festival formats.
• Press Stunts Attention-grabbing publicity stunts designed to maximize media coverage and social engagement around brand or product moments.

Quantifiable outcome

• Over 2000 meals delivered to families and individuals in London through Hackney Foodbank partnership

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• ISLAminorStrategic or Co-development PartnerHeart Productions is a member of ISLA (Institute of Sustainable, Live Events). This membership supports their sustainability commitments and connects them with industry best practices for reducing environmental impact in event production.
• LWFminorStrategic or Co-development PartnerListed as a partner on sustainability page alongside ISLA. Nature of partnership relates to sustainable event practices and environmental commitments.
• CyberSmartminorStrategic or Co-development PartnerListed alongside ISLA and LWF on sustainability page. Partnership appears focused on corporate responsibility and sustainability initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amplify: Independent brand experience agency creating immersive live, digital, and hybrid activations; closely comparable in offering and target client profile.
• Sparks: Global experiential agency specializing in brand experiences, pop-ups, and event production for major consumer and entertainment brands; closest comparable in scale and creative scope.
• MKG (formerly Mason Lane): Creative experiential marketing agency producing brand activations, events, and content for global brands; similar boutique-to-mid scale and consultative enterprise sales motion.
• Fruition Creative: Boutique creative agency producing brand experiences, events, and content for global brands; comparable in integrated creative + production model and client tier.

Broad incumbents

• 160over90: Global creative agency with deep experiential marketing practice; overlaps in live events, premieres, and brand activations for enterprise clients.
• Jack Morton Worldwide: Global brand experience agency delivering live, digital, and hybrid experiential campaigns for major brands — directly comparable in service mix but with significantly larger scale and geographic reach.
• Wasserman: Global sports, music, and entertainment marketing agency with event production and brand experience capabilities; comparable in serving major sports and entertainment clients.
• George P. Johnson Experience Marketing: Large global experience marketing agency producing events, exhibitions, and activations for enterprise clients; overlaps directly with Heart's end-to-end event and experiential production.

Regional players

• Sense (London): UK-based experiential and event agency delivering brand activations and immersive experiences; similar boutique positioning and enterprise client base in the UK.
• Hot Pickle: London-based brand experience and event agency serving UK and global brands; comparable service mix with Heart but operating primarily in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/we_are_heart

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Productions